{"id":507793,"date":"2023-02-18T16:07:27","date_gmt":"2023-02-18T16:07:27","guid":{"rendered":"https:\/\/www.capgemini.com\/mx-es\/?post_type=research-and-insight&#038;p=507793"},"modified":"2025-04-05T09:13:33","modified_gmt":"2025-04-05T09:13:33","slug":"una-nueva-forma-de-servicio-la-proxima-gran-oportunidad-para-el-fmcg-y-el-comercio-minorista","status":"publish","type":"research-and-insight","link":"https:\/\/www.capgemini.com\/mx-es\/insights\/biblioteca-de-investigacion\/una-nueva-forma-de-servicio-la-proxima-gran-oportunidad-para-el-fmcg-y-el-comercio-minorista\/","title":{"rendered":"Una nueva forma de servicio: la pr\u00f3xima gran oportunidad para el comercio minorista"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable is-style-blue-line header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2021\/10\/Capgemini_The-next-big-opportunity-for-FMCG-and-retail.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2021\/10\/Capgemini_The-next-big-opportunity-for-FMCG-and-retail.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2021\/10\/Capgemini_The-next-big-opportunity-for-FMCG-and-retail.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2021\/10\/Capgemini_The-next-big-opportunity-for-FMCG-and-retail.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2021\/10\/Capgemini_The-next-big-opportunity-for-FMCG-and-retail.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2021\/10\/Capgemini_The-next-big-opportunity-for-FMCG-and-retail.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2021\/10\/Capgemini_The-next-big-opportunity-for-FMCG-and-retail.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2021\/10\/Capgemini_The-next-big-opportunity-for-FMCG-and-retail.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2021\/10\/Capgemini_The-next-big-opportunity-for-FMCG-and-retail.jpg\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:47% 12%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Customer first<\/span><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">Una nueva forma de servicio: la pr\u00f3xima gran oportunidad para el comercio minorista<\/h1><\/div><h2 class=\"reasearchInsightTitle\">C\u00f3mo una pandemia mundial confirm\u00f3 que la gesti\u00f3n de la cadena de suministro es el pr\u00f3ximo campo de batalla de la experiencia del cliente para los bienes de consumo r\u00e1pido y el comercio minorista.<\/h2><div class=\"inner-row-insight download-btn\"><div class=\"col-md-4 downloadFiles addPadding\"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/testing.capgemini.com\/wp-content\/uploads\/2021\/10\/A-New-Way-to-Serve-3.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><span>Download the paper<\/span><span class=\"type\">570 KB  pdf<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para undefined section section--intro pt48\"><div class=\"intro-para\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/mx-es\/insights\/biblioteca-de-investigacion\/una-nueva-forma-de-servicio-la-proxima-gran-oportunidad-para-el-fmcg-y-el-comercio-minorista\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/mx-es\/insights\/biblioteca-de-investigacion\/una-nueva-forma-de-servicio-la-proxima-gran-oportunidad-para-el-fmcg-y-el-comercio-minorista\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><p class=\"intro-para-content-withoutTitle\">Tras la pandemia, las industrias minoristas y de bienes de consumo no s\u00f3lo se encuentran en un punto de inflexi\u00f3n, sino en un punto de no retorno. Los consumidores que no hab\u00edan utilizado los canales digitales antes de la pandemia se sienten de repente mucho m\u00e1s c\u00f3modos haci\u00e9ndolo; los que ya estaban familiarizados ahora conf\u00edan en lo digital en mayor medida. El consumidor ha cambiado y es poco probable que vuelva a hacerlo, lo que significa que la industria debe seguir su ejemplo.<br><br>Lo que complica las cosas es que los canales digitales no han sustituido a las tiendas tradicionales. La revoluci\u00f3n actual del comercio minorista es de naturaleza acumulativa: Los consumidores quieren m\u00e1s opciones. M\u00e1s comodidad. M\u00e1s customizaci\u00f3n. M\u00e1s personalizaci\u00f3n. M\u00e1s localizaci\u00f3n.<br><br>En nuestro reciente documento conjunto con <a href=\"https:\/\/www.theconsumergoodsforum.com\/\">The Consumer Goods Forum<\/a> y <a href=\"https:\/\/www.oracle.com\/\">Oracle<\/a>, Una nueva forma de servir: The Next Big Opportunity for FMCG and Retail, nuestros expertos analizan c\u00f3mo estas tendencias est\u00e1n reconfigurando el panorama empresarial mundial y c\u00f3mo los minoristas y las organizaciones de bienes de consumo, en particular, deben adaptar su cadena de suministro para servir al negocio, defenderse de futuras interrupciones y cumplir la promesa de la marca al comprador.<\/p><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para-video section section--info-2cols section--insights section-video\"><div class=\"bg-color video-align-left\"><div class=\"container\"><div class=\"row video-align-right\"><div class=\"col-md-12\"><div class=\"video-align-right row box box--4 box--mini\"><div class=\"col-md-1\"><\/div><div class=\"col-md-8 box-img-wrapper\"><div class=\"video-box\"><div class=\"video-wrapper\"><iframe title=\"video-section\" src=\"https:\/\/www.youtube.com\/embed\/Jk7dH6r4wxc\" frameborder=\"0\" rel=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div><\/div><\/div><div class=\"col-md-3\"><h3 class=\"Video-title\" data-maxlength=\"34\">Una nueva forma de servir<\/h3><div class=\"video-info\"><p data-maxlength=\"68\">Poner al cliente en el centro de todo lo que hacemos.<\/p><\/div><\/div><div class=\"col-md-1\"><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":367,"featured_media":7961,"template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"d674fd4d-758b-4091-a60e-559dbca37672\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":false,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":false,"footnotes":"","related_resource_url":"","related_resource_id":0,"related_resource_size":"","related_resource_type":"","cg_author":0,"_yoast_wpseo_primary_theme":239,"primary_term":"Customer 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