{"id":505747,"date":"2023-02-08T06:57:49","date_gmt":"2023-02-08T06:57:49","guid":{"rendered":"https:\/\/www.capgemini.com\/mx-es\/?post_type=research-and-insight&#038;p=505747"},"modified":"2025-04-05T09:25:31","modified_gmt":"2025-04-05T09:25:31","slug":"festividades-2019","status":"publish","type":"research-and-insight","link":"https:\/\/www.capgemini.com\/mx-es\/insights\/biblioteca-de-investigacion\/festividades-2019\/","title":{"rendered":"Tendencias de compras en festividades 2019"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable is-style-default header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2023\/02\/Capgemini-2019-Festive-Holiday-Trend-Banner.webp?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2023\/02\/Capgemini-2019-Festive-Holiday-Trend-Banner.webp?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2023\/02\/Capgemini-2019-Festive-Holiday-Trend-Banner.webp?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2023\/02\/Capgemini-2019-Festive-Holiday-Trend-Banner.webp?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2023\/02\/Capgemini-2019-Festive-Holiday-Trend-Banner.webp?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2023\/02\/Capgemini-2019-Festive-Holiday-Trend-Banner.webp?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2023\/02\/Capgemini-2019-Festive-Holiday-Trend-Banner.webp?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2023\/02\/Capgemini-2019-Festive-Holiday-Trend-Banner.webp?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2023\/02\/Capgemini-2019-Festive-Holiday-Trend-Banner.webp\" class=\"header-img header-img-d\" alt=\"Capgemini-2019-Festive-Holiday-Trend-Banner\" style=\"object-fit:cover;object-position:50% 24%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Customer experience<\/span><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">Tendencias de compras en festividades 2019<\/h1><\/div><h2 class=\"reasearchInsightTitle\">Menores de 35 a\u00f1os listos para liderar la oleada de compras de temporada con un enfoque hacia nuevas tecnolog\u00edas, m\u00e9todos de entrega y productos amigables ambientalmente.<\/h2><div class=\"inner-row-insight download-btn\"><div class=\"col-md-4 downloadFiles addPadding\"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2023\/02\/Capgemini_Festive-Shopping-Trends_infographic.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><span>Descargar informe<\/span><span class=\"type\">8 MB  pdf<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content section--story-content article-body\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n<p>Los minoristas est\u00e1n ingresando los meses m\u00e1s importantes en el calendario de compras. Esta temporada de compras festivas ver\u00e1 factores externos que har\u00e1n que las condiciones comerciales sean a\u00fan m\u00e1s desafiantes. Los compradores en el grupo de edad de 18 a 34 a\u00f1os liderar\u00e1n un aumento en el gasto, pero los minoristas deben reaccionar a las expectativas cambiantes de los consumidores para ganar participaci\u00f3n. Estos compradores se centran en las nuevas tecnolog\u00edas, los nuevos m\u00e9todos de entrega y los productos y envases respetuosos con el medio ambiente, por lo que los minoristas est\u00e1n cada vez m\u00e1s presionados para adoptar nuevas estrategias para atraer a los compradores m\u00e1s j\u00f3venes.<\/p>\n\n\n\n<p>Capgemini realiz\u00f3 una encuesta en l\u00ednea, que explora los planes de gastos, las prioridades de compra y las expectativas de m\u00e1s de 6,700 consumidores en Francia, Alemania, Espa\u00f1a, el Reino Unido y los EE. UU. Antes de la temporada de festividades de compras de este a\u00f1o que comienz\u00f3 con el \u201cBlack Friday\u201d el 29 de noviembre, 2019.<\/p>\n\n\n\n<p>La investigaci\u00f3n encontr\u00f3 que las estrategias clave para atraer compradores m\u00e1s j\u00f3venes incluyen la diversificaci\u00f3n de canales: en l\u00ednea, tienda y de asistentes de voz; inversi\u00f3n en productos y embalajes m\u00e1s ecol\u00f3gicos; uso de tecnolog\u00eda para mejorar la experiencia de compra y entrega.<\/p>\n\n\n\n<p>Descarga la infograf\u00eda para obtener m\u00e1s informaci\u00f3n.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":367,"featured_media":505749,"template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":false,"footnotes":"","related_resource_url":"","related_resource_id":0,"related_resource_size":"","related_resource_type":"","cg_author":0,"_yoast_wpseo_primary_theme":60,"primary_term":"Customer 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