{"id":29171,"date":"2022-06-16T02:51:00","date_gmt":"2022-06-16T02:51:00","guid":{"rendered":"https:\/\/www.capgemini.com\/mx-es\/?post_type=research-and-insight&#038;p=29171"},"modified":"2025-04-05T12:07:06","modified_gmt":"2025-04-05T12:07:06","slug":"la-seleccion-de-la-agencia-creativa-no-es-una-calle-de-un-solo-sentido","status":"publish","type":"research-and-insight","link":"https:\/\/www.capgemini.com\/mx-es\/insights\/biblioteca-de-investigacion\/la-seleccion-de-la-agencia-creativa-no-es-una-calle-de-un-solo-sentido\/","title":{"rendered":"La selecci\u00f3n de la agencia creativa no es una calle de un solo sentido"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2022\/12\/ezgif-1-a38aaab0e7.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2022\/12\/ezgif-1-a38aaab0e7.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2022\/12\/ezgif-1-a38aaab0e7.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2022\/12\/ezgif-1-a38aaab0e7.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2022\/12\/ezgif-1-a38aaab0e7.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2022\/12\/ezgif-1-a38aaab0e7.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2022\/12\/ezgif-1-a38aaab0e7.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2022\/12\/ezgif-1-a38aaab0e7.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2022\/12\/ezgif-1-a38aaab0e7.jpg\" class=\"header-img header-img-d\" alt=\"ezgif-1-a38aaab0e7\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Customer first<\/span><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">La selecci\u00f3n de la agencia creativa no es una calle de un solo sentido<\/h1><\/div><div class=\"inner-row-insight download-btn\"><div class=\"col-md-4 downloadFiles addPadding\"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2022\/12\/POV-Design-Agency-Sele-5.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><span>Descargar el informe<\/span><span class=\"type\">5 MB  pdf<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/mx-es\/?post_type=research-and-insight&amp;p=29171\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-tw\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/www.capgemini.com\/mx-es\/?post_type=research-and-insight&amp;p=29171&amp;text=LA%20SELECCI%C3%93N%20DE%20LA%20AGENCIA%20CREATIVA%20NO%20ES%20UNA%20CALLE%20DE%20UN%20SOLO%20SENTIDO\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-tw\"><\/i><span class=\"sr-only\">Twitter<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/mx-es\/?post_type=research-and-insight&amp;p=29171&amp;text=LA%20SELECCI%C3%93N%20DE%20LA%20AGENCIA%20CREATIVA%20NO%20ES%20UNA%20CALLE%20DE%20UN%20SOLO%20SENTIDO\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><div class=\"article-text article-quote-text\">\n<p>La gesti\u00f3n de la experiencia del cliente es m\u00e1s que ejecutar campa\u00f1as. Las tareas del departamento de marketing se han ampliado significativamente, haciendo cada vez m\u00e1s importante la colaboraci\u00f3n r\u00e1pida e interdisciplinaria con las agencias.<\/p>\n\n\n\n<p>Con el 80% de los servicios de un departamento de marketing proporcionados por agencias, esta es claramente una decisi\u00f3n crucial. Cuatro de cada cinco empresas conf\u00edan en la ayuda de las agencias, que se han convertido en el banco de trabajo ampliado del departamento de marketing.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" height=\"663\" width=\"1024\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/08\/Infographic_V6.jpg?w=960\" alt=\"\" class=\"wp-image-33889\"\/><\/figure>\n\n\n\n<p>Entonces, \u00bfqu\u00e9 hace que elegir una agencia sea un proceso tan complicado? La experiencia sugiere que hay muchas razones. Para empezar, nunca se trata de una sola agencia, porque hoy en d\u00eda una sola agencia muchas veces no puede cubrir el know-how necesario para dise\u00f1ar una comunicaci\u00f3n omnicanal. La experiencia en medios requerida es demasiado diversa. En cambio, un CMO suele tener varias agencias especializadas que idealmente trabajan juntas. Esta forma de cooperaci\u00f3n se llama modelo de agencia.<\/p>\n\n\n\n<p>Descarga el documento t\u00e9cnico para obtener m\u00e1s informaci\u00f3n sobre el tema.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":336,"featured_media":29174,"template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":false,"footnotes":"","related_resource_url":"","related_resource_id":0,"related_resource_size":"","related_resource_type":"","cg_author":0,"_yoast_wpseo_primary_theme":239,"primary_term":"Customer first","featured_focal_points":""},"tags":[],"research-and-insight-type":[230],"theme":[239],"brand":[],"service":[100],"industry":[112],"partners":[],"content-group":[],"class_list":["post-29171","research-and-insight","type-research-and-insight","status-publish","has-post-thumbnail","hentry","research-and-insight-type-report","theme-customer-first","service-customer-experience","industry-consumer-products"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v22.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La selecci\u00f3n de la agencia creativa no es una calle de un solo sentido - Capgemini Mexico<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.capgemini.com\/mx-es\/insights\/biblioteca-de-investigacion\/la-seleccion-de-la-agencia-creativa-no-es-una-calle-de-un-solo-sentido\/\" \/>\n<meta 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