{"id":1899,"date":"2021-01-25T05:49:00","date_gmt":"2021-01-25T05:49:00","guid":{"rendered":"https:\/\/www.capgemini.com\/mx-es\/?post_type=research-and-insight&p=1899"},"modified":"2026-02-26T09:39:40","modified_gmt":"2026-02-26T09:39:40","slug":"cambio-de-marcha-2","status":"archive","type":"research-and-insight","link":"https:\/\/www.capgemini.com\/mx-es\/insights\/biblioteca-de-investigacion\/cambio-de-marcha-2\/","title":{"rendered":"Cambio de marcha"},"content":{"rendered":"\n
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Cambio de marcha<\/h1><\/div>
Shifting-G…<\/a><\/div>Tama\u00f1o del archivo: 977 KB<\/span>Tipo de archivo: application\/pdf<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n
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Protecci\u00f3n en movimiento: Los consumidores est\u00e1n cambiando sus preferencias en la compra de autom\u00f3viles<\/p>\n\n\n\n

A medida que la pandemia por COVID-19 proyecta su gran sombra por un a\u00f1o m\u00e1s y que el mundo espera la llegada de la vacuna a gran escala y se prepara para futuros rebrotes y nuevas mutaciones del coronavirus, los h\u00e1bitos y preferencias de los consumidores que surgieron al inicio de la pandemia permanecer\u00e1n en el largo plazo. Por ello, el Instituto de Investigaci\u00f3n Capgemini contin\u00faa su serie de notas de investigaci\u00f3n con una gu\u00eda pragm\u00e1tica sobre c\u00f3mo las organizaciones pueden sobrevivir y prosperar en la nueva normalidad.<\/p>\n\n\n\n

En abril de 2020, estudiamos c\u00f3mo la pandemia estaba cambiando el comportamiento de compra de los clientes de autom\u00f3viles hacia una preferencia por los veh\u00edculos m\u00e1s personalizados, con caracter\u00edsticas de salud e higiene en los autom\u00f3viles y los modos digitales de interacci\u00f3n. Sin un visible final claro para la crisis de salud, y a pesar del hecho de que las ventas de autom\u00f3viles nuevos a\u00fan no se han recuperado a los niveles que ten\u00edan antes de la pandemia, parece poco probable que disminuyan las preocupaciones sobre la movilidad p\u00fablica y compartida. Por ello, en noviembre de 2020 en nuestra \u00faltima nota de investigaci\u00f3n: Cambio de marcha: COVID-19 y el consumidor de autom\u00f3viles que cambia r\u00e1pidamente<\/em><\/strong>, entrevistamos a 11,000 consumidores de 11 pa\u00edses para examinar los efectos de la pandemia a largo plazo y las tendencias y oportunidades emergentes en la industria automotriz.<\/p>\n\n\n\n

Descubrimos que, a medida que los consumidores se preparan para la nueva normalidad pospand\u00e9mica y contin\u00faan evitando el transporte p\u00fablico o compartido, est\u00e1n exigiendo m\u00e1s funciones de salud y bienestar, as\u00ed como una experiencia de compra impulsada digitalmente. De hecho, el inter\u00e9s en comprar un autom\u00f3vil nuevo aument\u00f3 de 35% en abril, a 46% en noviembre de 2020. Adem\u00e1s, aunque la situaci\u00f3n econ\u00f3mica est\u00e1 moderando las expectativas con respecto al tipo de modelo de veh\u00edculo, un porcentaje considerable (21%) de los posibles compradores est\u00e1 dispuesto a pagar una experiencia m\u00e1s atractiva. Para ellos y otros grupos objetivo, las empresas automotrices deben utilizar productos, funciones y mensajes renovados. La crisis por COVID-19 puede haber causado estragos a corto plazo en la industria, pero tambi\u00e9n ha acelerado ciertas tendencias cr\u00edticas a largo plazo (digitalizaci\u00f3n, electrificaci\u00f3n y autom\u00f3viles conectados) que se producir\u00e1n cuando la crisis termine finalmente.<\/p>\n\n\n\n

Mientras navegamos juntos por esta crisis sin precedentes, esperamos que estas notas de investigaci\u00f3n ofrezcan una visi\u00f3n convincente de la nueva normalidad en un mundo posterior al COVID-19. Para obtener m\u00e1s informaci\u00f3n sobre las tendencias y oportunidades emergentes en la industria automotriz, descarga el informe.<\/p>\n\n\n\n

Suscr\u00edbete para recibir una copia anticipada de los nuevos informes del Instituto de Investigaci\u00f3n Capgemini.Subscribe<\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":35,"featured_media":0,"template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":false,"footnotes":"","related_resource_url":"","related_resource_id":0,"related_resource_size":"","related_resource_type":"","cg_author":0,"_yoast_wpseo_primary_theme":0,"primary_term":"","featured_focal_points":""},"tags":[],"research-and-insight-type":[],"theme":[],"brand":[],"service":[],"industry":[],"partners":[],"content-group":[],"class_list":["post-1899","research-and-insight","type-research-and-insight","status-archive","hentry"],"yoast_head":"\nCambio de marcha - Capgemini Mexico<\/title>\n<meta name=\"robots\" content=\"index, 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