{"id":10976,"date":"2021-09-08T13:02:00","date_gmt":"2021-09-08T13:02:00","guid":{"rendered":"https:\/\/www.capgemini.com\/?post_type=research-and-insight&#038;p=639953"},"modified":"2025-04-05T13:17:23","modified_gmt":"2025-04-05T13:17:23","slug":"software-next-destination","status":"publish","type":"research-and-insight","link":"https:\/\/www.capgemini.com\/mx-es\/insights\/biblioteca-de-investigacion\/software-next-destination\/","title":{"rendered":"Software: el nuevo campo de batalla de la industria del autom\u00f3vil"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable is-style-default header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/09\/Capgemini_CRI_NEXT-DESTINATION-SOFTWARE.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/09\/Capgemini_CRI_NEXT-DESTINATION-SOFTWARE.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/09\/Capgemini_CRI_NEXT-DESTINATION-SOFTWARE.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/09\/Capgemini_CRI_NEXT-DESTINATION-SOFTWARE.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/09\/Capgemini_CRI_NEXT-DESTINATION-SOFTWARE.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/09\/Capgemini_CRI_NEXT-DESTINATION-SOFTWARE.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/09\/Capgemini_CRI_NEXT-DESTINATION-SOFTWARE.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/09\/Capgemini_CRI_NEXT-DESTINATION-SOFTWARE.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/09\/Capgemini_CRI_NEXT-DESTINATION-SOFTWARE.jpg\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:50% 24%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Mobility<\/span><\/div><\/div><div class=\"brandInfo\"><div class=\"brandLogo\"><img decoding=\"async\" loading=\"lazy\" src=\"\/wp-content\/themes\/capgemini2020\/assets\/images\/capgemini-research-institute.svg\" alt=\"capgemini-research-institute\"\/><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">Software: el nuevo campo de batalla de la industria del autom\u00f3vil<\/h1><\/div><h2 class=\"reasearchInsightTitle\">Informe del Instituto de Investigaci\u00f3n Capgemini<\/h2><div class=\"inner-row-insight download-btn\"><div class=\"col-md-4 downloadFiles \"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/02\/Next-Destination-Software-_WEB.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><span>Download report<\/span><span class=\"type\">5 MB  pdf<\/span><\/a><\/div><div class=\"col-md-4 downloadFiles \"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/12\/Final-Infographic-Software-is-driving-automotive.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><span>Download infographic<\/span><span class=\"type\">1 MB  pdf<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para undefined section section--intro\"><div class=\"intro-para\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/mx-es\/insights\/biblioteca-de-investigacion\/software-next-destination\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/mx-es\/insights\/biblioteca-de-investigacion\/software-next-destination\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><h2 class=\"intro-para-title\">C\u00f3mo pueden aprovechar los fabricantes de equipos originales de automoci\u00f3n el potencial de la transformaci\u00f3n basada en software<\/h2><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content section--story-content article-body\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>El software impulsar\u00e1 la transformaci\u00f3n de la industria del autom\u00f3vil<\/p>\n<\/blockquote>\n\n\n\n<p>La transformaci\u00f3n de la industria del autom\u00f3vil se est\u00e1 acelerando y el software est\u00e1 firmemente en el asiento del conductor. Desde la mejora de la experiencia del cliente, la generaci\u00f3n de nuevos ingresos y la reducci\u00f3n de los costes operativos hasta la mejora del cumplimiento de la normativa, el software est\u00e1 aportando importantes beneficios a los OEM de automoci\u00f3n. Pero, \u00bfcu\u00e1l es la magnitud de esta oportunidad, qu\u00e9 ventajas aporta y c\u00f3mo pueden aprovecharla los OEM? Quer\u00edamos averiguarlo.<\/p>\n\n\n\n<p>Para nuestro informe del Instituto de Investigaci\u00f3n Capgemini, <strong><em>Pr\u00f3ximo destino: Software &#8211; C\u00f3mo pueden aprovechar los OEM de automoci\u00f3n el potencial de la transformaci\u00f3n impulsada por el software<\/em><\/strong>, encuestamos a 572 ejecutivos de automoci\u00f3n de todo el mundo y entrevistamos a 17 ejecutivos de la industria del autom\u00f3vil. Todos estos ejecutivos lideraban o estaban estrechamente involucrados en varias iniciativas de software en sus organizaciones.<\/p>\n\n\n\n<p>Hemos descubierto que la <a href=\"https:\/\/www.capgemini.com\/mx-es\/sectores\/automocion\/software-de-automocion\/\">transformaci\u00f3n impulsada por el software<\/a> triplicar\u00e1 con creces los ingresos por software de los fabricantes de autom\u00f3viles en los pr\u00f3ximos 10 a\u00f1os, pasando del 8% actual (181.000 millones de d\u00f3lares) al 22% (640.000 millones de d\u00f3lares) en 2031. Uno de los principales impulsores de estos nuevos ingresos ser\u00e1 la cuota de veh\u00edculos nuevos basados en una plataforma de software unificada\/com\u00fan, que alcanzar\u00e1 el 35% en 2031, frente al casi 7% actual (por fabricante de media). Sin embargo, la mayor\u00eda de los fabricantes de equipos originales est\u00e1n empezando a transformarse y s\u00f3lo el 15%, que tienen el doble de ingresos y mayores ambiciones, pueden considerarse &#8220;pioneros&#8221; en este \u00e1mbito. Los pioneros tienen un enfoque fundamentalmente diferente para transformarse: conf\u00edan m\u00e1s en las unidades centralizadas (67% frente al 35% del resto) y gastan mucho m\u00e1s (el 47% gasta m\u00e1s de 1.000 millones de d\u00f3lares frente al 28% del resto que lo hace) en su transformaci\u00f3n impulsada por el software.<\/p>\n\n\n\n<p>Para unirse a sus filas y aprovechar todo el potencial de la transformaci\u00f3n impulsada por el software, los fabricantes de equipos originales deben crear una visi\u00f3n y una estrategia centradas en el software, aprovechar las cadenas de herramientas de software y la metodolog\u00eda \u00e1gil para fomentar una mayor colaboraci\u00f3n entre las unidades organizativas, forjar asociaciones estrat\u00e9gicas a largo plazo con proveedores de primer nivel y proveedores de software en las fronteras clave del software, esforzarse por alcanzar la excelencia en el software mediante la creaci\u00f3n y retenci\u00f3n de talentos de software, definir una hoja de ruta clara para la arquitectura de software de veh\u00edculos estandarizada y de pr\u00f3xima generaci\u00f3n, y aprovechar el poder de los datos para habilitar m\u00e1s r\u00e1pidamente veh\u00edculos, operaciones y servicios inteligentes.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":103,"featured_media":527036,"template":"","meta":{"cg_dt_proposed_to":[9,25],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"82ede25c-0fa1-4670-95ca-f9586edcda0e\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":true,"cg_dt_link_disabled":true,"footnotes":"","related_resource_url":"","related_resource_id":0,"related_resource_size":"","related_resource_type":"","cg_author":0,"_yoast_wpseo_primary_theme":232,"primary_term":"Mobility","featured_focal_points":""},"tags":[],"research-and-insight-type":[234,230],"theme":[232],"brand":[350],"service":[],"industry":[109],"partners":[],"content-group":[],"class_list":["post-10976","research-and-insight","type-research-and-insight","status-publish","has-post-thumbnail","hentry","research-and-insight-type-capgemini-research-institute","research-and-insight-type-report","theme-mobility","brand-capgemini-research-institute","industry-automotive"],"yoast_head":"<!-- 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