{"id":565803,"date":"2026-07-02T07:01:41","date_gmt":"2026-07-02T07:01:41","guid":{"rendered":"https:\/\/www.capgemini.com\/mx-es\/?post_type=press-release&#038;p=565803"},"modified":"2026-07-02T07:02:29","modified_gmt":"2026-07-02T07:02:29","slug":"capgemini-and-the-tour-de-france-bring-fans-personalized-ai-powered-insights-with-inside-my-race","status":"publish","type":"press-release","link":"https:\/\/www.capgemini.com\/mx-es\/news\/press-releases\/capgemini-and-the-tour-de-france-bring-fans-personalized-ai-powered-insights-with-inside-my-race\/","title":{"rendered":"Capgemini and the Tour de France bring fans personalized, AI-powered insights with \u2018Inside My Race\u2019"},"content":{"rendered":"\t\t<div class=\"wp-block-cg-blocks-hero-press-release\">\n\t\t\t<header class=\"header-hero-press-release\" role=\"main\" id=\"main-content-press-release\">\n\t\t\t\t<div class=\"container\">\n\t\t\t\t\t<div class=\"hero-press-release\">\n\t\t\t\t\t\t<div class=\"hero-press-release-content-wrapper\">\n\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t\t<div class=\"col-12\">\n\t\t\t\t\t\t\t\t\t<div class=\"header-title\">\n\t\t\t\t\t\t\t\t\t\t<h1>\n\t\t\t\t\t\t\t\t\t\t\tCapgemini and the Tour de France bring fans personalized, AI-powered insights with \u2018Inside My Race\u2019\t\t\t\t\t\t\t\t\t\t<\/h1>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"header-description\">\n\t\t\t\t\t\t\t\t\t\t<p><\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"header-date\">\n\t\t\t\t\t\t\t\t\t\t<span>jul. 2, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"hero-press-release-downloads\">\n\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"col-12 col-md-6 col-lg-3\">\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"download-item\" type=\"download\" href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/07\/07_02_Joint-Press-Release_Capgemini_TdF_Inside-My-Race.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"download-icon\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"download-details\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"download-title\">Download press release<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"download-props\">149 KB  pdf<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/header>\n\t\t<\/div>\n\t\t\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"grid-container\"><div class=\"col-12 col-md-2\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?=http:\/\/capgeminiucwe.develop\/?post_type=press-release&amp;p=179\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-tw\"><a href=\"https:\/\/twitter.com\/intent\/tweet?=http:\/\/capgeminiucwe.develop\/?post_type=press-release&amp;p=179\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-tw\"><\/i><span class=\"sr-only\">Twitter<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/shareArticle?=http:\/\/capgeminiucwe.develop\/?post_type=press-release&amp;p=179\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div><div class=\"article-text article-quote-text\">\n<p><strong>Paris, July 2, 2026 \u2013 <a href=\"http:\/\/www.capgemini.com\/mx-es\/\">Capgemini<\/a> and the <a href=\"https:\/\/www.letour.fr\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tour de France<\/a> today announced the launch of \u2018Inside My Race\u2019, a new digital experience that brings fans closer to the dynamics of the Tour through personalized, near real-time insights and storytelling. As the Official Technology partner of the Tour de France and the Tour de France femmes avec Zwift, Capgemini developed the solution so fans can create their own personalized race story by bringing different types of content together with AI. \u00a0It offers a new way to follow the world\u2019s biggest cycling race, giving both experienced and new fans around the world a continuous, tailored view of the race as it unfolds.<\/strong><\/p>\n\n\n\n<p>At the heart of the platform is an \u2018Inside My Race\u2019 generative AI-driven capability that transforms complex data sets into clear, contextual stories and personalized race and rider insights. It uses a story-driven approach to capture the tension, tactics and turning points that define each step, from strategic moves within the peloton to the historical context behind key moments. Fans can follow up to four of their favorite cyclists or national riders more closely, and better understand their role, performance and results. This is complemented by a 3D map to compare riders\u2019 progress and understand the dynamic of each stage.<\/p>\n\n\n\n<p>Building on Capgemini\u2019s expertise in leveraging data and AI to enhance the fan experience for major global sporting events, \u2019Inside My Race\u2019 interprets the Tour as it unfolds rather than simply presenting isolated data. It moves beyond traditional dashboards, combining live race information, figures, insights, and editorial content to produce evolving narratives throughout the Tour. This initial deployment marks the first step in building a more personalized fan experience, with further enhancements planned over the coming year.<\/p>\n\n\n\n<p>Content adapts to each user\u2019s selected stages and riders, tailoring the level of detail to suit both dedicated followers and those newer to cycling. This delivers a unique experience before, during and after the stage. The solution:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Captures live race data<\/strong> &#8211; aggregates real-time inputs including groups positioning, speed, gaps, and terrain conditions, with rich editorial sources such as facts, summaries, interviews, expert insights, historical race data, images, and video.<\/li>\n\n\n\n<li><strong>Adds context and history<\/strong> &#8211; enriches live information with race context, and historical performance.<\/li>\n\n\n\n<li><strong>Interprets the race as it unfolds<\/strong> &#8211; applies narrative AI to identify key moments and explain what is happening in near real-time.<\/li>\n\n\n\n<li><strong>Turns the content into personalized stories<\/strong> &#8211; delivers clear, tailored content across web and mobile as the race progresses.<\/li>\n\n\n\n<li><strong>Provides a tailored map visualization <\/strong>\u2013 creates 3D mapping that represents and compares selected riders with the head of the race during each stage.<\/li>\n<\/ul>\n\n\n\n<p><em>\u201c\u2018Inside My Race\u2019 is a key step in our long-term ambition to open up cycling to a wider global audience, bring fans inside the race and build a personalized experience for them\u201d <\/em>said Julien Goupil, Media and Partnership Director at A.S.O. <em>\u201cTogether with Capgemini, we are making the dynamics of the race easier to understand in real time, before, during and after the stage, helping both dedicated fans and newcomers connect more deeply with the sport, the event and their favorite or national riders. This innovation supports our vision to make cycling more accessible, engaging, and relevant as we continue to grow our global fan base.\u201d<\/em><\/p>\n\n\n\n<p>\u201c<em>Applying generative AI at scale in the intensity of a live sporting environment like the Tour de France is where innovation truly comes to life, bringing together data, technology and operational excellence to deliver real time impact<\/em>\u201d said Thomas Hirsch, Global Head of External Communications, Reputation and Sponsorships at Capgemini. \u201c<em>Developed in close collaboration with the Tour de France, this solution was conceived and deployed in the very first year of our partnership, seamlessly combining multiple data sources at the pace of the race itself. It demonstrates Capgemini\u2019s ability to run advanced solutions in live environments, where reliability, speed, and agility are critical, enhancing the experience for millions of fans worldwide<\/em>.\u201d<\/p>\n\n\n\n<p><strong>\u201cInside My Race\u201d will be officially available on all Tour de France platforms from July 4<sup>th<\/sup><\/strong> (official website and mobile application, and Race center powered by Capgemini) and rolled out throughout the Tour de France 2026. This marks the next step in the evolution of data-driven storytelling for cycling and the first step in delivering innovation through the partnership between Capgemini and the Tour de France.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n<div class=\"wp-block-cg-blocks-cg-block-related-content\"><section class=\"relatedContentBlock\"><div class=\"container\"><div class=\"row\"><div class=\"content-title col-12 col-md-8\"><h2 class=\"related-content-heading\">Related news<\/h2><\/div><\/div><div class=\"row relatedContent\"><div class=\"col-lg-4 col-md-6 col-xs-12\">\n\t\t\t\t\t\t\t<div class=\"box\">\n\t\t\t\t\t\t\t\t<a aria-label=\"Leer m\u00e1s sobre Capgemini aporta informaci\u00f3n en tiempo real sobre los partidos, basada en inteligencia artificial, a la Copa del Mundo de Rugby Femenino 2025, un hito en el Mundial de Rugby\" href=\"https:\/\/www.capgemini.com\/mx-es\/news\/press-releases\/capgemini-aporta-informacion-en-tiempo-real-sobre-los-partidos-basada-en-inteligencia-artificial-a-la-copa-del-mundo-de-rugby-femenino-2025-un-hito-en-el-mundial-de-rugby\/\" class=\"anchorWrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"box-tag\"><span>Sponsorship news<\/span><\/span>\n\t\t\t\t\t\t\t\t\t<div class=\"box-title\"><h3 class=\"box-subtitle\">Capgemini aporta informaci\u00f3n en tiempo real sobre los partidos, basada en inteligencia artificial, a la Copa del Mundo de Rugby Femenino 2025, un hito en el Mundial de Rugby<\/h3><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"box-date\">\n\t\t\t\t\t\t\t\t\t\t<span>Dec 18, 2025<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"box-bottom\">\n\t\t\t\t\t\t\t\t\t\t&lt;a class=&quot;link-download&quot; href=&quot;https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2025\/12\/ESP_08_22_Capgemini_WRWC-2025_TryZone-IQ-1.pdf&quot; aria-label=&quot;Descargar nota de prensa&quot; target=&quot;_blank&quot;  type=&quot;download&quot; title=&quot;Opens in a new window&quot;&gt;\n\t\t\t\t\t\t\t&lt;span&gt;Descargar nota de prensa&lt;\/span&gt;\n\t\t\t\t\t\t\t&lt;span&gt;163 KB PDF&lt;\/span&gt;\n\t\t\t\t\t\t&lt;\/a&gt;\n\t\t\t\t\t\t\t\t\t\t<a class=\"more\" aria-label=\"Leer m\u00e1s sobre Capgemini aporta informaci\u00f3n en tiempo real sobre los partidos, basada en inteligencia artificial, a la Copa del Mundo de Rugby Femenino 2025, un hito en el Mundial de Rugby\" href=\"https:\/\/www.capgemini.com\/mx-es\/news\/press-releases\/capgemini-aporta-informacion-en-tiempo-real-sobre-los-partidos-basada-en-inteligencia-artificial-a-la-copa-del-mundo-de-rugby-femenino-2025-un-hito-en-el-mundial-de-rugby\/\">Leer m\u00e1s sobre<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div><div class=\"col-lg-4 col-md-6 col-xs-12\">\n\t\t\t\t\t\t\t<div class=\"box\">\n\t\t\t\t\t\t\t\t<a aria-label=\"Leer m\u00e1s sobre Capgemini se convierte en Socio Oficial de Six Nations Rugby para enriquecer la experiencia de los aficionados a trav\u00e9s de los datos y la tecnolog\u00eda\" href=\"https:\/\/www.capgemini.com\/mx-es\/news\/press-releases\/capgemini-se-convierte-en-socio-oficial-de-six-nations-rugby-para-enriquecer-la-experiencia-de-los-aficionados-a-traves-de-los-datos-y-la-tecnologia\/\" class=\"anchorWrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"box-tag\"><span>Sponsorship news<\/span><\/span>\n\t\t\t\t\t\t\t\t\t<div class=\"box-title\"><h3 class=\"box-subtitle\">Capgemini se convierte en Socio Oficial de Six Nations Rugby para enriquecer la experiencia de los aficionados a trav\u00e9s de los datos y la tecnolog\u00eda<\/h3><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"box-date\">\n\t\t\t\t\t\t\t\t\t\t<span>Nov 5, 2025<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"box-bottom\">\n\t\t\t\t\t\t\t\t\t\t&lt;a class=&quot;link-download&quot; href=&quot;https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2025\/11\/ESP_10_01_Capgemini-Six-Nations-Rugby-sponsorship_REV_JG.pdf&quot; aria-label=&quot;Descargar nota de prensa&quot; target=&quot;_blank&quot;  type=&quot;download&quot; title=&quot;Opens in a new window&quot;&gt;\n\t\t\t\t\t\t\t&lt;span&gt;Descargar nota de prensa&lt;\/span&gt;\n\t\t\t\t\t\t\t&lt;span&gt;231 KB PDF&lt;\/span&gt;\n\t\t\t\t\t\t&lt;\/a&gt;\n\t\t\t\t\t\t\t\t\t\t<a class=\"more\" aria-label=\"Leer m\u00e1s sobre Capgemini se convierte en Socio Oficial de Six Nations Rugby para enriquecer la experiencia de los aficionados a trav\u00e9s de los datos y la tecnolog\u00eda\" href=\"https:\/\/www.capgemini.com\/mx-es\/news\/press-releases\/capgemini-se-convierte-en-socio-oficial-de-six-nations-rugby-para-enriquecer-la-experiencia-de-los-aficionados-a-traves-de-los-datos-y-la-tecnologia\/\">Leer m\u00e1s sobre<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div><div class=\"col-lg-4 col-md-6 col-xs-12\">\n\t\t\t\t\t\t\t<div class=\"box\">\n\t\t\t\t\t\t\t\t<a aria-label=\"Leer m\u00e1s sobre Capgemini aporta probabilidades din\u00e1micas e informaci\u00f3n sobre partidos a la Ryder Cup 2025 con Outcome IQ, herramienta potenciada por IA\" href=\"https:\/\/www.capgemini.com\/mx-es\/news\/press-releases\/capgemini-aporta-probabilidades-dinamicas-e-informacion-sobre-partidos-a-la-ryder-cup-2025-con-outcome-iq-herramienta-potenciada-por-ia\/\" class=\"anchorWrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"box-tag\"><span>Sponsorship news<\/span><\/span>\n\t\t\t\t\t\t\t\t\t<div class=\"box-title\"><h3 class=\"box-subtitle\">Capgemini aporta probabilidades din\u00e1micas e informaci\u00f3n sobre partidos a la Ryder Cup 2025 con Outcome IQ, herramienta potenciada por IA<\/h3><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"box-date\">\n\t\t\t\t\t\t\t\t\t\t<span>Sep 26, 2025<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"box-bottom\">\n\t\t\t\t\t\t\t\t\t\t&lt;a class=&quot;link-download&quot; 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As the Official Technology partner of the Tour de France and the Tour de France femmes avec Zwift, Capgemini developed the solution so fans can create their own personalized race story by bringing different types of content together with AI. \u00a0It offers a new way to follow the world\u2019s biggest cycling race, giving both experienced and new fans around the world a continuous, tailored view of the race as it unfolds.<\/p>\n","protected":false},"author":757,"featured_media":0,"template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":true,"cg_dt_link_disabled":false,"footnotes":"","related_resource_url":"https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/07\/07_02_Joint-Press-Release_Capgemini_TdF_Inside-My-Race.pdf","related_resource_id":1230436,"related_resource_size":"149 KB","related_resource_type":"pdf","cg_author":0,"featured_focal_points":""},"tags":[],"press-release-type":[364],"brand":[],"class_list":["post-565803","press-release","type-press-release","status-publish","hentry","press-release-type-sponsorship-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v22.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Capgemini and the Tour de France bring fans personalized, AI-powered insights with \u2018Inside My Race\u2019 - Capgemini Mexico<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.capgemini.com\/mx-es\/news\/press-releases\/capgemini-and-the-tour-de-france-bring-fans-personalized-ai-powered-insights-with-inside-my-race\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Capgemini and the Tour de France bring fans personalized, AI-powered insights with \u2018Inside My Race\u2019\" \/>\n<meta property=\"og:description\" content=\"Capgemini and the Tour de France today announced the launch of \u2018Inside My Race\u2019, a new digital experience that brings fans closer to the dynamics of the Tour through personalized, near real-time insights and storytelling. 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