{"id":567476,"date":"2026-09-08T04:34:57","date_gmt":"2026-09-08T04:34:57","guid":{"rendered":"https:\/\/www.capgemini.com\/mx-es\/?p=567476"},"modified":"2026-09-08T04:48:36","modified_gmt":"2026-09-08T04:48:36","slug":"del-vehiculo-al-ecosistema-digital-la-nueva-competencia-por-la-lealtad-del-conductor","status":"publish","type":"post","link":"https:\/\/www.capgemini.com\/mx-es\/insights\/expert-perspectives\/del-vehiculo-al-ecosistema-digital-la-nueva-competencia-por-la-lealtad-del-conductor\/","title":{"rendered":"Del veh\u00edculo al ecosistema digital: la nueva competencia por la lealtad del conductor"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-blogs header-hero-blogs\"><div class=\"container\"><div class=\"hero-blogs\"><div class=\"hero-blogs-content-wrapper\"><div class=\"row\"><div class=\"col-12\"><div class=\"header-title\"><h1><strong>Del veh\u00edculo al ecosistema digital: la nueva competencia por la lealtad del conductor<\/strong><\/h1><\/div><\/div><\/div><\/div><div class=\"hero-blogs-bottom\"><div class=\"header-author\"><div class=\"author-img\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2026\/09\/Alejandro-Caso\u200b.jpg?w=200&amp;quality=10\" alt=\"\" loading=\"lazy\"\/><\/div><div class=\"author-name-date\"><h5 class=\"author-name\">Alejandro Caso\u200b<\/h5><h5 class=\"blog-date\">Sept 8, 2026<\/h5><\/div><\/div><div class=\"brand-image\"><img decoding=\"async\" loading=\"lazy\" src=\"\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-engineering-white.svg\" alt=\"capgemini-engineering\"\/><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"grid-container\"><div class=\"col-12 col-md-2\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/?p=1206744\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/shareArticle?url=https:\/\/www.capgemini.com\/?p=1206744\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div><div class=\"article-text article-quote-text\">\n<p class=\"wp-block-paragraph\"><a id=\"_msocom_1\"><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La experiencia del usuario se ha convertido en uno de los principales diferenciadores de la industria automotriz. Gracias al software, los veh\u00edculos evolucionan despu\u00e9s de la compra, integran nuevos servicios y permiten a las marcas construir una relaci\u00f3n continua con sus clientes<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>La personalizaci\u00f3n impulsada por software convierte a los autos en compa\u00f1eros digitales que aprenden h\u00e1bitos, anticipan preferencias y evolucionan constantemente mediante actualizaciones remotas.<\/em><\/li>\n\n\n\n<li><em>Los fabricantes est\u00e1n abriendo sus veh\u00edculos a desarrolladores externos mediante interfaces estandarizadas y entornos controlados que permiten integrar nuevas aplicaciones y servicios sin comprometer la privacidad ni la seguridad.<\/em><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>La relaci\u00f3n entre una marca automotriz y sus clientes est\u00e1 cambiando profundamente. Durante d\u00e9cadas, ese v\u00ednculo terminaba en el momento de la compra. Hoy comienza justamente ah\u00ed. El autom\u00f3vil ya no es un producto terminado, sino una plataforma digital en constante evoluci\u00f3n, capaz de aprender de sus usuarios, incorporar nuevas capacidades y ofrecer experiencias cada vez m\u00e1s personalizadas durante todo su ciclo de vida.<\/strong><br><br>El 81% de las organizaciones automotrices considera que los productos y servicios definidos por software llegar\u00e1n a ser tan importantes como el propio veh\u00edculo f\u00edsico, destaca el informe del Instituto de Investigaci\u00f3n de Capgemini \u201c<a href=\"https:\/\/www.capgemini.com\/mx-es\/insights\/biblioteca-de-investigacion\/software-en-automocion\/\"><strong><em>La era de la movilidad impulsada por software: m\u00e1s all\u00e1 de los veh\u00edculos\u201d.<\/em><\/strong><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los fabricantes est\u00e1n aprendiendo a aprovechar los datos generados en cada trayecto para ofrecer servicios adaptados a las preferencias de cada conductor, desde recomendaciones de rutas basadas en h\u00e1bitos de movilidad hasta perfiles personalizados, ajustes inteligentes de climatizaci\u00f3n y experiencias de entretenimiento cada vez m\u00e1s relevantes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A finales de julio de 2026, BMW sorprendi\u00f3 a conductores de m\u00e1s de setenta pa\u00edses con una <a href=\"https:\/\/www.press.bmwgroup.com\/global\/article\/detail\/T0459622EN\/bmw-brings-modern-mobility-to-the-sony-pictures-film-%E2%80%9Cspider-man%E2%84%A2:-brand-new-day%E2%80%9D?language=en\" target=\"_blank\" rel=\"noreferrer noopener\">funci\u00f3n exclusiva vinculada al estreno de la pel\u00edcula de Sony Pictures &#8220;<em>Spider-Man: Brand New Day<\/em>&#8220;<\/a>. Los propietarios de veh\u00edculos equipados con sistemas compatibles recibieron una experiencia digital especial que integraba animaciones, m\u00fasica y efectos de iluminaci\u00f3n ambiental dentro del veh\u00edculo, una muestra de c\u00f3mo las actualizaciones remotas permiten incorporar nuevas experiencias y servicios despu\u00e9s de la venta, ampliando las posibilidades de interacci\u00f3n entre marcas y conductores.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En este nuevo paradigma, el dato deja de ser un subproducto del viaje para convertirse en la materia prima de experiencias m\u00e1s intuitivas, cercanas y din\u00e1micas. Al mismo tiempo, el software permite optimizar el funcionamiento del veh\u00edculo, prolongar la vida \u00fatil de sus componentes, mejorar su desempe\u00f1o y fortalecer la confianza de quienes lo utilizan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los fabricantes estiman que, en promedio, los compradores aceptar\u00edan pagar un 3.7% adicional por veh\u00edculos equipados con funciones y servicios conectados. No es casualidad que la experiencia del cliente se haya convertido en una prioridad estrat\u00e9gica: el estudio de Capgemini revela que el impacto positivo esperado en la experiencia y satisfacci\u00f3n del cliente es el beneficio que m\u00e1s crecer\u00e1 en los pr\u00f3ximos cinco a\u00f1os, con una proyecci\u00f3n de incremento de 108%, por encima incluso de otros factores asociados a innovaci\u00f3n y eficiencia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c<em>La capacidad de perfeccionar un autom\u00f3vil a distancia, corregir detalles e incorporar nuevas funciones despu\u00e9s de la venta redefine lo que significa poseer un veh\u00edculo. Las marcas entienden que esta capacidad les permite mantener una relaci\u00f3n continua con el cliente mucho m\u00e1s all\u00e1 del concesionario\u201d, <\/em>explica Alejandro Caso, L\u00edder del Sector de Manufactura en Capgemini North LATAM.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esta transformaci\u00f3n seguir\u00e1 aceler\u00e1ndose. Los fabricantes esperan que para 2030 el 66% de su flota est\u00e9 habilitada para recibir actualizaciones OTA\/FOTA, frente al 28% actual. Paralelamente, est\u00e1n abriendo sus plataformas a desarrolladores externos mediante interfaces estandarizadas y entornos controlados que facilitan la incorporaci\u00f3n de nuevas aplicaciones y servicios, convirtiendo al autom\u00f3vil en un ecosistema digital vivo, capaz de evolucionar de manera similar a otros dispositivos conectados.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El ritmo de esta evoluci\u00f3n est\u00e1 siendo impulsado, en gran medida, por fabricantes nacidos en la era digital, particularmente en China, que desde sus or\u00edgenes colocaron al usuario en el centro de la experiencia mediante cabinas inteligentes, asistentes virtuales, sistemas conectados y actualizaciones permanentes. Su avance est\u00e1 empujando a toda la industria a replantear sus prioridades y a reconocer que la experiencia digital ser\u00e1 un factor tan determinante como la calidad mec\u00e1nica para construir lealtad de marca en el futuro.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>&#8220;Durante d\u00e9cadas, la ventaja competitiva de la industria automotriz estuvo en la ingenier\u00eda, la manufactura y el desempe\u00f1o mec\u00e1nico. Hoy se extiende al terreno del software, los datos y la experiencia digital. Los fabricantes que logren combinar estos elementos de forma segura, relevante y diferenciada ser\u00e1n quienes construyan relaciones m\u00e1s duraderas con sus clientes. El consumidor ya no adquiere \u00fanicamente un veh\u00edculo; espera una experiencia que evolucione y genere valor kil\u00f3metro tras kil\u00f3metro&#8221;<\/em>, concluye Caso.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\" section section--expert-slider wrapper-people-slider wp-block-cg-blocks-wrapper-people-slider undefined\"><div class=\"container\"><div class=\"row\"><div class=\"content-title col-12 col-md-8\"><h2 data-maxlength=\"34\" class=\"people-heading-title\">Conozca a nuestro experto<\/h2><\/div><\/div><\/div><div class=\"slider slider-boxed\"><div class=\"container\"><div class=\"slider-window\"><div class=\"slider-list\">\t\t<div class=\"slide\">\n\t\t\t<div class=\"box\">\n\t\t\t\t<div class=\"row\">\n\t\t\t\t\t<div class=\"col-md-6 col-lg-4 box-img-wrapper\">\n\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2026\/09\/Alejandro-Caso\u200b.jpg\" alt=\"Alejandro Caso\u200b\"\/>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"col-md-6 col-lg-8 box-inner\">\n\t\t\t\t\t\t<div class=\"row title-social-media-header\">\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 mbl-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a aria-label=\"Linkedin\" target=\"_blank\" title=\"abrir en una nueva ventana\" href=\"https:\/\/www.linkedin.com\/in\/alejandro-caso-751a8a54\/\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 box-container\">\n\t\t\t\t\t\t\t\t<div class=\"box-title\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"people-profile-title\">Alejandro Caso\u200b<\/h3>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>L\u00edder del Sector de Manufactura, Automotriz, Ciencias de la Vida y Telecomunicaciones\u200b Capgemini North LATAM<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 social-box-container dkt-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a aria-label=\"Linkedin\" target=\"_blank\" title=\"abrir en una nueva ventana\" href=\"https:\/\/www.linkedin.com\/in\/alejandro-caso-751a8a54\/\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"people-info\">Alejandro Caso, es un visionario de la transformaci\u00f3n digital con m\u00e1s de 20 a\u00f1os de experiencia. Ha dedicado su carrera a optimizar las operaciones de la cadena de suministro a trav\u00e9s de la tecnolog\u00eda. Como L\u00edder de Sector ha sido impulsor clave en la implementaci\u00f3n de soluciones innovadoras para la transformaci\u00f3n y optimizaci\u00f3n de los procesos\u200b\n<br\/>Ha trabajado con empresas de primer nivel como Oracle, HP y SAP, en diversos puestos de liderazgo con una habilidad excepcional para identificar oportunidades de mejora y traducirlas en resultados tangibles. Su experiencia en la implementaci\u00f3n de tecnolog\u00edas de vanguardia, como la inteligencia artificial y el an\u00e1lisis de datos, lo posicionan como un referente en Industria 4.0<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div><\/div><\/div><div class=\"slider-nav\"><button class=\"slider-prev inactive\" aria-label=\"Slider-previous\" tabindex=\"-1\"><\/button><ul class=\"slider-paginator\"><\/ul><button class=\"slider-next\" aria-label=\"Slider-next\"><\/button><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>Del veh\u00edculo al ecosistema digital: la nueva competencia por la lealtad del conductor<\/p>\n","protected":false},"author":367,"featured_media":567103,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"cg_dt_proposed_to":[25],"cg_seo_hreflang_relations":"[{\"uuid\":\"5747ceea-ff3a-48c0-a99c-18e6ad0a9e22\",\"blogId\":\"28\",\"domain\":\"www.capgemini.com\",\"sitePath\":\"\/mx-es\/\",\"postLink\":\"https:\/\/www.capgemini.com\/mx-es\/insights\/expert-perspectives\/del-vehiculo-al-ecosistema-digital-la-nueva-competencia-por-la-lealtad-del-conductor\/\",\"postId\":567476,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false,\"hreflang\":\"\",\"link\":\"\"}]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":true,"_yoast_wpseo_primary_brand":"82","_jetpack_memberships_contains_paid_content":false,"footnotes":"","featured_focal_points":"","jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"brand":[82],"service":[],"industry":[],"partners":[],"blog-topic":[51],"content-group":[],"class_list":["post-567476","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","brand-capgemini","blog-topic-digital-manufacturing-engineering"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Lealtad del Conductor en la Era Digital | Capgemini<\/title>\n<meta name=\"description\" content=\"Descubra c\u00f3mo los ecosistemas digitales est\u00e1n redefiniendo la Lealtad del Conductor y transformando la experiencia automotriz.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.capgemini.com\/mx-es\/insights\/expert-perspectives\/del-vehiculo-al-ecosistema-digital-la-nueva-competencia-por-la-lealtad-del-conductor\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Del veh\u00edculo al ecosistema digital: la nueva competencia por la lealtad del conductor\" \/>\n<meta property=\"og:description\" content=\"Descubra 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