{"id":562947,"date":"2026-04-16T03:56:38","date_gmt":"2026-04-16T03:56:38","guid":{"rendered":"https:\/\/www.capgemini.com\/mx-es\/?p=562947&#038;preview=true&#038;preview_id=562947"},"modified":"2026-04-16T03:56:54","modified_gmt":"2026-04-16T03:56:54","slug":"beyond-seo-how-to-win-visibility-and-influence-in-ai-search","status":"publish","type":"post","link":"https:\/\/www.capgemini.com\/mx-es\/insights\/expert-perspectives\/beyond-seo-how-to-win-visibility-and-influence-in-ai-search\/","title":{"rendered":"Beyond SEO: How to win visibility and influence in AI search"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-blogs header-hero-blogs\"><div class=\"container\"><div class=\"hero-blogs\"><div class=\"hero-blogs-content-wrapper\"><div class=\"row\"><div class=\"col-12\"><div class=\"header-title\"><h1>Beyond SEO: How to win visibility and influence in AI search<\/h1><\/div><\/div><\/div><\/div><div class=\"hero-blogs-bottom\"><div class=\"header-author\"><div class=\"author-img\"><img decoding=\"async\" src=\"\/wp-content\/themes\/capgemini2025\/assets\/images\/cg-logo-white.svg?w=200&amp;quality=10\" alt=\"\" loading=\"lazy\"\/><\/div><div class=\"author-name-date\"><h5 class=\"author-name\">Capgemini<\/h5><h5 class=\"blog-date\">Jan 7, 2026<\/h5><\/div><\/div><div class=\"brand-image\"><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"grid-container\"><div class=\"col-12 col-md-2\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/?p=1184867\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/shareArticle?url=https:\/\/www.capgemini.com\/?p=1184867\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div><div class=\"article-text article-quote-text\">\n\n<h2 class=\"wp-block-heading\" id=\"h-same-game-new-rules\">Same game, new rules<\/h2>\n\n\n<p>You\u2019ve memorized every opening, perfected every tactic, and calculated every endgame. But somehow, it\u2019s no longer enough to win. Though the board may look the same, the moves that once guaranteed you victory in SEO (search engine optimization) now seem dull and ineffective.<\/p>\n\n\n<p>If this has been your experience lately, you\u2019re not alone. Keywords have dominated search engine rankings for years, but something is beginning to change. Many brands have noticed that, despite investing in a website that\u2019s technically flawless, with content that\u2019s optimized for every conceivable query, traffic is slipping. Could customers be transitioning away from traditional search?<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-when-shopping-becomes-a-conversation\">When shopping becomes a conversation<\/h3>\n\n\n<p>Conversational AI platforms like ChatGPT, Google Gemini, and Perplexity have turned online shopping on its head, partly because, instead of finding an individual product, customers can get a bundle of recommendations that help solve their specific need. For example, a query like \u201chow can I boost my energy and wellness?\u201d can spark a conversation that lets AI learn the exact goal and offer a list of solutions based on a person\u2019s unique preferences.<\/p>\n\n\n<p>The brands that appear <a>in<\/a> this list aren\u2019t just lucky. Through <strong>GEO (generative engine optimization)<\/strong> they\u2019ve increased their visibility, refined their messaging, and adjusted their content structure \u2013 allowing them to adapt to a marketing model where AI search is outpacing the established SEO practice.<\/p>\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>What is GEO?<\/strong> &nbsp; <br><br>GEO is a way to make your brand discoverable, recommended, and cited by large language model (LLM) search engines. Unlike SEO, whose goal is to rank high in search results pages, GEO is about being a part of AI-generated answers.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-a-new-search-frontier\">A new search frontier?<\/h3>\n\n\n<p>Gartner predicts that traditional search engine volume will keep falling as more and more traffic moves to popular AI platforms.<a id=\"_ftnref1\" href=\"#_ftn1\">[1]<\/a><\/p>\n\n\n<p>And this doesn\u2019t only apply to retail purchases. Forrester revealed that when it comes to B2B buyers, \u201c95 percent plan to use generative AI in at least one area of a future purchase.\u201d<a href=\"#_ftn2\" id=\"_ftnref2\">[2]<\/a><\/p>\n\n\n<p>Signals like OpenAI\u2019s push into AdTech, Google\u2019s AI mode, and the rapid evolution of AI-native search solutions further confirm this acceleration. Brands that stop thinking in terms of \u201cranking\u201d and start thinking in terms of \u201cbeing referenced\u201d will be those that teach AI engines to understand, trust, and recommend their brand.<\/p>\n\n\n<p>Simply put, brands that expand their visibility and content strategies to include AI search will capture the next wave of digital growth. While those without GEO risk losing relevance if customers make AI search their new preferred way to shop online.<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-to-make-geo-work\">How to make GEO work<\/h3>\n\n\n<p><strong>Balance GEO and SEO.<\/strong> Most traffic still comes from standard keyword search results, so abandoning the traditional approach isn\u2019t yet an option. The trick is to build a layer of GEO so it harmoniously co-exists with SEO. This will ensure your brand is visible both in conventional search listings and within AI-generated recommendations.<\/p>\n\n\n<p><strong>Improve GEO methods to keep pace with LLMs.<\/strong> ChatGPT, Google Gemini, Perplexity, Claude, and others are constantly changing how they interpret and surface content. That\u2019s why you need to monitor their algorithm updates and adapt quickly, which requires continuous GEO iteration and testing.<\/p>\n\n\n<p><strong>Think topics, not keywords.<\/strong> Since GEO demands a broader approach than just honing in on popular words and phrases, your website needs to be optimized for specific topics that reflect users\u2019 conversational queries. Brand-level optimization will also be important so that AI engines associate your brand as an authority within your product range.<\/p>\n\n\n<p><strong>Define new metrics for GEO.<\/strong> Clicks and keyword rankings are no longer the ultimate success benchmarks. GEO performance is measured by mentions and brand visibility in user queries and AI-generated answers. This requires new dashboards, analytics tools, and reporting frameworks, a major shift for marketing teams accustomed to SEO metrics.<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-an-action-plan-for-geo-readiness\">An action plan for GEO readiness<\/h3>\n\n\n<p>GEO may feel complex and unfamiliar at first. But with a discovery audit, you can find out exactly what to improve. Start by looking at your site\u2019s AI visibility, technical health, and content.<\/p>\n\n\n<h4 class=\"wp-block-heading\" id=\"h-1-ai-visibility\">1. <strong>AI visibility<\/strong><\/h4>\n\n\n<p>Understanding how your brand appears within AI engines can help you identify missing entities, so you can prioritize where to focus content and technical enhancements. This isn\u2019t just about awareness. It\u2019s about ensuring your brand is discoverable and recommended.<\/p>\n\n\n<p>Using data from various analytics tools, we\u2019ve created visibility dashboards that offer a complete picture of how AI views a brand.&nbsp;<\/p>\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/01\/AI-Visibility.jpg\" alt=\"\" class=\"wp-image-1184980\"\/><\/figure>\n\n\n<h4 class=\"wp-block-heading\" id=\"h-2-technical-health\">2. <strong>Technical health<\/strong>:<\/h4>\n\n\n<p>A technically sound site can be easily crawled and interpreted by AI bots and SEO crawlers. One way to ensure this is by adding an \u201cItemList\u201d schema to your product listing pages. This will improve the site\u2019s structure and make your products visually prominent and informative in search results. Here are some other ways:<\/p>\n\n\n<ul class=\"wp-block-list\">\n\n<li>Regularly monitor and optimize your site\u2019s core web vitals such as loading speed, interactivity, and visual stability.<\/li>\n\n\n<li>Whenever possible, deliver critical content through server-side rendering.<\/li>\n\n\n<li>Use user-friendly infinite scroll, filters, and dynamic elements to be easily navigable by both users and AI crawlers.<\/li>\n\n\n<li>Analyze your server log files to confirm that search engine and AI crawlers are reaching and indexing your most important pages.<\/li>\n\n<\/ul>\n\n\n<p>Capgemini recently optimized a hunting brand\u2019s site to increase its exposure on AI platforms. After our optimization, the brand was pleased to be ranked at the top of Google AI overviews for category searches, with a 200%+ increase in visibility. Its ChatGPT traffic was also up, by as much as 75%.<\/p>\n\n\n<h4 class=\"wp-block-heading\" id=\"h-3-content\">3. <strong>Content<\/strong><\/h4>\n\n\n<p>AI engines learn through structured data and language patterns. To be recognized by these systems, you must create entity-rich, intent-aligned content that reflects how users ask, not just how they search. This may mean restructuring content around seasonal or thematic prompts like \u201cbest gifts under $50\u201d or \u201ceco-friendly stocking stuffers.\u201d<\/p>\n\n\n<p>At Capgemini, we use an accelerator to make content more relevant for AI search. For instance, it can:<\/p>\n\n\n<ul class=\"wp-block-list\">\n\n<li>Map high value topics to current content and identify entity pages, weak coverage, and opportunities for expansion<\/li>\n\n\n<li>Review content for freshness, depth, and diversity, as well as proper structure, e.g., checking for header tags<\/li>\n\n\n<li>Evaluate content for EEAT (experience, expertise, authoritativeness, trustworthiness) to determine whether the brand stands out as credible and reliable for both humans and AI search engines.<\/li>\n\n<\/ul>\n\n\n<p>Since AI engines rely heavily on forums, social media posts, and expert reviews to shape brand rankings, an equally important focus area needs to be user-generated content that mentions or cites brands. Our accelerator can identify gaps in this landscape, analyze their impact, and propose recommendations to strengthen your brand\u2019s presence and reputation.<\/p>\n\n\n<p>Next come AI-powered tests and simulations to see how your brand actually appears in AI results. Our accelerator works in three phases \u2013 simulation, analysis, and recommendation. Using up to 35 parameters, we build \u201csynthetic\u201d personas that accurately represent your brand\u2019s customer segments. Rather than just testing a single prompt, we simulate realistic multi-turn conversations with AI engines. The way the AI responds to each prompt helps us pinpoint exactly where your brand can improve.<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-from-geo-to-ai-buys-for-me\">From GEO to \u201cAI buys for me\u201d<\/h3>\n\n\n<p>Brands that use GEO to improve AI visibility will be well-positioned for the next evolution of online shopping: agentic commerce. In this fast-emerging model, autonomous AI agents won\u2019t just recommend products to customers; they\u2019ll make decisions and complete purchases on their behalf.<\/p>\n\n\n<p>With a query like \u201cplan my week of healthy meals under $50,\u201d an agent will instantly select recipes, add groceries to a basket, and check out, all without the customer visiting a single site. This is a market that\u2019s projected to surpass $1.7 trillion by 2030.<a href=\"#_ftn3\" id=\"_ftnref3\">[3]<\/a><\/p>\n\n\n<p>GEO is a technical and strategic foundation of agentic commerce. Agents will rely entirely on structured, trusted GEO-optimized brands to make decisions, so a brand that\u2019s GEO deficient simply won\u2019t appear in the agent\u2019s decision space, not even as an alternative.<\/p>\n\n\n<p>Getting a head start now will ensure your brand remains relevant and competitive when the rules change yet again.<\/p>\n\n\n<p>Ready to future-proof your brand for AI search and agentic commerce?<\/p>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n<p><a id=\"_ftn1\" href=\"#_ftnref1\">[1]<\/a> <a href=\"https:\/\/www.gartner.com\/en\/newsroom\/press-releases\/2024-02-19-gartner-predicts-search-engine-volume-will-drop-25-percent-by-2026-due-to-ai-chatbots-and-other-virtual-agents\">https:\/\/www.gartner.com\/en\/newsroom\/press-releases\/2024-02-19-gartner-predicts-search-engine-volume-will-drop-25-percent-by-2026-due-to-ai-chatbots-and-other-virtual-agents<\/a><\/p>\n\n\n<p><a id=\"_ftn2\" href=\"#_ftnref2\">[2]<\/a> <a href=\"https:\/\/www.forrester.com\/blogs\/from-keywords-to-context-impact-and-opportunity-for-ai-powered-search-in-b2b-marketing\/\">https:\/\/www.forrester.com\/blogs\/from-keywords-to-context-impact-and-opportunity-for-ai-powered-search-in-b2b-marketing\/<\/a><\/p>\n\n\n<p><a href=\"#_ftnref3\" id=\"_ftn3\">[3]<\/a> <a href=\"https:\/\/www.edgardunn.com\/articles\/agentic-commerce-the-future-of-payments\">https:\/\/www.edgardunn.com\/articles\/agentic-commerce-the-future-of-payments<\/a><\/p>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n<p><\/p>\n\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\" section section--expert-slider wrapper-people-slider wp-block-cg-blocks-wrapper-people-slider\"><div class=\"container\"><div class=\"row\"><div class=\"content-title col-12 col-md-8\"><h2 data-maxlength=\"34\" class=\"people-heading-title\">Authors<\/h2><\/div><\/div><\/div><div class=\"slider slider-boxed\"><div class=\"container\"><div class=\"slider-window\"><div class=\"slider-list\">\t\t<div class=\"slide\">\n\t\t\t<div class=\"box\">\n\t\t\t\t<div class=\"row\">\n\t\t\t\t\t<div class=\"col-md-6 col-lg-4 box-img-wrapper\">\n\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2026\/04\/Abi-Feseha.jpg\" alt=\"Abi Feseha\"\/>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"col-md-6 col-lg-8 box-inner\">\n\t\t\t\t\t\t<div class=\"row title-social-media-header\">\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 mbl-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a aria-label=\"Linkedin\" target=\"_blank\" title=\"abrir en una nueva ventana\" href=\"https:\/\/www.linkedin.com\/in\/afeseha\/\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 box-container\">\n\t\t\t\t\t\t\t\t<div class=\"box-title\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"people-profile-title\">Abi Feseha<\/h3>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>Global Connected\u00a0Marketing Offer\u00a0Lead<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 social-box-container dkt-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a aria-label=\"Linkedin\" target=\"_blank\" title=\"abrir en una nueva ventana\" href=\"https:\/\/www.linkedin.com\/in\/afeseha\/\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"people-info\">Abi is a digital transformation leader at Capgemini, specializing in marketing and customer experience. As Head of Digital Marketing Americas and Global Marketing Offer Lead, she develops innovative marketing solutions for clients. With extensive consulting experience, she has led transformative engagements for Fortune 500 companies, focusing on data-driven insights, emerging technologies, and human-centered methodologies to drive business outcomes.<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\n\n\t\t<div class=\"slide\">\n\t\t\t<div class=\"box\">\n\t\t\t\t<div class=\"row\">\n\t\t\t\t\t<div class=\"col-md-6 col-lg-4 box-img-wrapper\">\n\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2025\/06\/Maxime-Girardeau.jpg\" alt=\"Maxime Girardeau\"\/>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"col-md-6 col-lg-8 box-inner\">\n\t\t\t\t\t\t<div class=\"row title-social-media-header\">\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 mbl-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"subnav-button--form\" href=\"javascript:void(0)\" aria-label=\"contacta con nosotros\" data-bs-toggle=\"modal\" data-bs-target=\"#WPB25f8c3ed_aa16_4d2a_9eba_23aa3ca30c62\" data-bs-expert-title=\"1\">\n\t\t\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"ico-form\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a aria-label=\"Linkedin\" target=\"_blank\" title=\"abrir en una nueva ventana\" href=\"https:\/\/www.linkedin.com\/in\/maximegirardeau\/\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 box-container\">\n\t\t\t\t\t\t\t\t<div class=\"box-title\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"people-profile-title\">Maxime Girardeau<\/h3>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>VP | Head of AI Strategy and Transformation for Southern Central Europe, Capgemini<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 social-box-container dkt-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a aria-label=\"Linkedin\" target=\"_blank\" title=\"abrir en una nueva ventana\" href=\"https:\/\/www.linkedin.com\/in\/maximegirardeau\/\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"people-info\">As Head of AI Strategy &#038; Transformation at Capgemini, he leads the charge in revolutionizing marketing strategies for enterprise clients through cutting-edge AI technologies. With over 20 years of experience in digital marketing and advertising, he blend strategic insight with expertise to guide organizations through the complexities of AI-driven customer experiences.<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\n\n\t\t<div class=\"slide\">\n\t\t\t<div class=\"box\">\n\t\t\t\t<div class=\"row\">\n\t\t\t\t\t<div class=\"col-md-6 col-lg-4 box-img-wrapper\">\n\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2026\/04\/obringerjoe.png\" alt=\"Joe Obringer\"\/>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"col-md-6 col-lg-8 box-inner\">\n\t\t\t\t\t\t<div class=\"row title-social-media-header\">\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 mbl-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a aria-label=\"Linkedin\" target=\"_blank\" title=\"abrir en una nueva ventana\" href=\"https:\/\/www.linkedin.com\/in\/jobringer\/\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 box-container\">\n\t\t\t\t\t\t\t\t<div class=\"box-title\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"people-profile-title\">Joe Obringer<\/h3>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>GEO and Content Lead, DCX | Americas<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 social-box-container dkt-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a aria-label=\"Linkedin\" target=\"_blank\" title=\"abrir en una nueva ventana\" href=\"https:\/\/www.linkedin.com\/in\/jobringer\/\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"people-info\">Joe Obringer is a digital growth leader specializing in Generative Engine Optimization (GEO) and AI-driven customer acquisition. He partners with brands to align SEO, paid media, and emerging generative discovery channels with business objectives, helping organizations adapt to how AI systems surface, recommend, and influence demand. His work focuses on translating advanced AI capabilities into scalable, measurable growth and long-term competitive advantage.<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div><\/div><\/div><div class=\"slider-nav\"><button class=\"slider-prev inactive\" aria-label=\"Slider-previous\" tabindex=\"-1\"><\/button><ul class=\"slider-paginator\"><\/ul><button class=\"slider-next\" aria-label=\"Slider-next\"><\/button><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>Beyond SEO: How to win visibility and influence in AI 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