{"id":562332,"date":"2026-03-30T06:13:56","date_gmt":"2026-03-30T06:13:56","guid":{"rendered":"https:\/\/www.capgemini.com\/mx-es\/?p=562332"},"modified":"2026-03-30T06:14:12","modified_gmt":"2026-03-30T06:14:12","slug":"capgemini-en-la-prensa-marzo-2026","status":"publish","type":"post","link":"https:\/\/www.capgemini.com\/mx-es\/insights\/expert-perspectives\/capgemini-en-la-prensa-marzo-2026\/","title":{"rendered":"Capgemini en la prensa &#8211; Marzo, 2026"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-blogs header-hero-blogs\"><div class=\"container\"><div class=\"hero-blogs\"><div class=\"hero-blogs-content-wrapper\"><div class=\"row\"><div class=\"col-12\"><div class=\"header-title\"><h1>Capgemini en la prensa &#8211; Marzo, 2026<\/h1><\/div><\/div><\/div><\/div><div class=\"hero-blogs-bottom\"><div class=\"header-author\"><div class=\"author-img\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2023\/02\/Julieta-Garcia.jpg?w=200&amp;quality=10\" alt=\"\" loading=\"lazy\"\/><\/div><div class=\"author-name-date\"><h5 class=\"author-name\">Julieta Garc\u00eda<\/h5><h5 class=\"blog-date\">mar 30, 2026<\/h5><\/div><\/div><div class=\"brand-image\"><img decoding=\"async\" loading=\"lazy\" src=\"\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-invent-white.svg\" alt=\"capgemini-invent\"\/><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"grid-container\"><div class=\"col-12 col-md-2\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/mx-es\/insights\/expert-perspectives\/capgemini-en-la-prensa\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/mx-es\/insights\/expert-perspectives\/capgemini-en-la-prensa\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div><div class=\"article-text article-quote-text\">\n<p>Te compartimos los principales hitos de Capgemini M\u00e9xico en medios de comunicaci\u00f3n durante el mes de marzo.<br>Un recorrido por las publicaciones donde nuestros l\u00edderes reflejan su experiencia, visi\u00f3n estrat\u00e9gica y el compromiso con el que impulsamos la innovaci\u00f3n tecnol\u00f3gica y la transformaci\u00f3n de los negocios.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-learn-more learnMoreBlock\"><div class=\"container\"><div class=\"row\"><div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2026\/03\/Marzo-2026_1.webp?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2026\/03\/Marzo-2026_1.webp?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2026\/03\/Marzo-2026_1.webp?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h3>El futuro del consumidor en 2026: IA, sustentabilidad y cero fricci\u00f3n en el retail<br><a href=\"https:\/\/capgemini.sharepoint.com\/sites\/MX-HUB\/SitePages\/Published\/Capgemini-en-la-prensa-Marzo-2026.aspx#el-futuro-del-consumidor-en-2026-ia%2C-sustentabilidad-y-cero-fricci%C3%B3n-en-el-retail\"><\/a><\/h3><\/div><\/div><div class=\"box-inner\"><p class=\"box-desc\">Podcast Ctrl+Chat de Fast Company.\u00a0<br>El 75% de los consumidores ya compra con IA: \u00bftu marca est\u00e1 lista o se quedar\u00e1 fuera?\u00a0<strong>Alonso Y\u00e1\u00f1ez<\/strong>, vicepresidente de Capgemini y l\u00edder de Consumo y Retail, revela los hallazgos del estudio global Lo que quiere el consumidor, tales como:<br>IA y comercio digital: agentes de IA, LLMs para compras, GEO, chatbots en retail<br>Comportamiento del consumidor: criterios de compra, lealtad de marca, compra impulsiva, fidelizaci\u00f3n; entre otros.<br>\u00a0<br><em>Fuente: Fast Company<\/em><br><br><a href=\"https:\/\/www.youtube.com\/watch?v=rj5OVs_K-9s\" target=\"_blank\" rel=\"noreferrer noopener\">El futuro del consumidor en 2026: IA, sustentabilidad y cero fricci\u00f3n en el retail<\/a><\/p><\/div><\/div><div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2026\/03\/Marzo-2026_2.webp?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2026\/03\/Marzo-2026_2.webp?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2026\/03\/Marzo-2026_2.webp?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h3>Capgemini une fuerzas con OpenAI<br><a href=\"https:\/\/capgemini.sharepoint.com\/sites\/MX-HUB\/SitePages\/Published\/Capgemini-en-la-prensa-Marzo-2026.aspx#capgemini-une-fuerzas-con-openai\"><\/a><\/h3><\/div><\/div><div class=\"box-inner\"><p class=\"box-desc\">Capgemini anunci\u00f3 una nueva alianza estrat\u00e9gica con OpenAI para acelerar la pr\u00f3xima era de la transformaci\u00f3n empresarial impulsada por inteligencia artificial con Frontier, la nueva plataforma de OpenAI para crear, desplegar y gestionar colaboradores digitales impulsados por IA, que pueden ejecutar trabajo real en toda la empresa.<br>Como miembro fundador de la OpenAI Frontier Alliance, Capgemini trabajar\u00e1 para abordar la brecha de oportunidad en IA centr\u00e1ndose en los retos de negocio, datos, organizaci\u00f3n e integraci\u00f3n de sistemas que enfrentan los clientes para desplegar la IA a nivel empresarial.<br>\u00a0<br><em>Fuente: Global IT Media<\/em><br><br><a href=\"https:\/\/global-it-media.com\/capgemini-une-fuerzas-con-openai-para-acelerar-una-nueva-era-de-transformacion-empresarial\/\" target=\"_blank\" rel=\"noreferrer noopener\">Capgemini une fuerzas con OpenAI<\/a><\/p><\/div><\/div><div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2026\/03\/Marzo-2026_3.webp?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2026\/03\/Marzo-2026_3.webp?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2026\/03\/Marzo-2026_3.webp?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h3>Qu\u00e9 pasa hoy en tecnolog\u00eda: IA, robots y fintech, las industrias que marcar\u00e1n el rumbo econ\u00f3mico hacia 2030<br><a href=\"https:\/\/capgemini.sharepoint.com\/sites\/MX-HUB\/SitePages\/Published\/Capgemini-en-la-prensa-Marzo-2026.aspx#qu%C3%A9-pasa-hoy-en-tecnolog%C3%ADa-ia%2C-robots-y-fintech%2C-las-industrias-que-marcar%C3%A1n-el-rumbo-econ%C3%B3mico-hacia-2030\"><\/a><\/h3><\/div><\/div><div class=\"box-inner\"><p class=\"box-desc\">La\u00a0econom\u00eda digital\u00a0enfrenta un reacomodo global marcado por mayor competencia tecnol\u00f3gica, riesgos cibern\u00e9ticos y ajustes regulatorios, mientras\u00a0M\u00e9xico\u00a0consolida posiciones estrat\u00e9gicas en sectores como\u00a0semiconductores, centros de datos e inteligencia artificial.\u00a0<br>A nivel corporativo, OpenAI anunci\u00f3 una alianza con Boston Consulting Group, McKinsey &amp; Company, Accenture y\u00a0<strong>Capgemini\u00a0<\/strong>para acelerar la adopci\u00f3n empresarial de su plataforma Frontier.\u00a0<br>\u00a0<br><em>Fuente: M\u00e9xico Industry<\/em><br><br><a href=\"https:\/\/mexicoindustry.com\/noticia\/que-esta-pasando-hoy-en-tecnologia-ia-robots-y-fintech-las-industrias-que-marcaran-el-rumbo-economico-hacia-2030\" target=\"_blank\" rel=\"noreferrer noopener\">Qu\u00e9 pasa hoy en tecnolog\u00eda: IA, robots y fintech, las industrias que marcar\u00e1n el rumbo econ\u00f3mico hacia<\/a><\/p><\/div><\/div><div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2026\/03\/Marzo-2026_4.webp?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2026\/03\/Marzo-2026_4.webp?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2026\/03\/Marzo-2026_4.webp?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h3>Make It Real. Daniel Zavalza y la ingenier\u00eda del sentido en la era de la IA<br><a href=\"https:\/\/capgemini.sharepoint.com\/sites\/MX-HUB\/SitePages\/Published\/Capgemini-en-la-prensa-Marzo-2026.aspx#make-it-real.-daniel-zavalza-y-la-ingenier%C3%ADa-del-sentido-en-la-era-de-la-ia\"><\/a><\/h3><\/div><\/div><div class=\"box-inner\"><p class=\"box-desc\">Neurona Magazine convers\u00f3 con\u00a0<strong>Daniel Zavalza<\/strong>, Chief Technology Officer (CTO) de Capgemini North LATAM.\u00a0<br>Zavalza es un veterano con m\u00e1s de 25 a\u00f1os de carrera que incluyen una d\u00e9cada en el coraz\u00f3n operativo de Microsoft en Redmond y experiencias clave en sectores como el turismo de lujo en Xcaret.\u00a0<br>Su misi\u00f3n actual va m\u00e1s all\u00e1 de innovar, pues se enfoca en garantizar que cada l\u00ednea de c\u00f3digo y cada modelo de lenguaje se traduzcan en un beneficio de negocio medible y org\u00e1nico.<br>\u00a0<br><em>Fuente: Neurona Magazine<\/em><br><a href=\"https:\/\/neuronamagazine.com\/wp-content\/uploads\/2026\/03\/Neurona-Magazine-Edicion-4.pdf\" target=\"_blank\" rel=\"noreferrer noopener\"><br>Make It Real. Daniel Zavalza y la ingenier\u00eda del sentido en la era de la IA<\/a><\/p><\/div><\/div><div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2026\/03\/Marzo-2026_5.webp?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2026\/03\/Marzo-2026_5.webp?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2026\/03\/Marzo-2026_5.webp?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h3>Moneda en el aire \/ Crecen operaciones de Capgemini en M\u00e9xico<br><a href=\"https:\/\/capgemini.sharepoint.com\/sites\/MX-HUB\/SitePages\/Published\/Capgemini-en-la-prensa-Marzo-2026.aspx#moneda-en-el-aire-crecen-operaciones-de-capgemini-en-m%C3%A9xico\"><\/a><\/h3><\/div><\/div><div class=\"box-inner\"><p class=\"box-desc\">En medio del auge del nearshoring, hay gigantes tecnol\u00f3gicos que operan como verdaderos motores econ\u00f3micos, y un ejemplo claro es Capgemini. A nivel global, la firma reporta ingresos por m\u00e1s de 22 mil 400 millones de euros y se ubica en el Top 10 mundial de servicios TI.<br>Quien lleva la batuta del\u00a0<strong>Global Delivery Center\u00a0<\/strong>(GDC) en Aguascalientes es\u00a0<strong>Adriana Torres Nava<\/strong>,\u00a0vicepresidenta del GDC de Capgemini en M\u00e9xico y que ha llevado el proceso de expansi\u00f3n de este negocio, que ya es fundamental para las empresas.\u00a0<br>\u00a0<br><em>Fuente: El Financiero<\/em><br><a href=\"https:\/\/www.elfinanciero.com.mx\/opinion\/jeanette-leyva\/2026\/03\/05\/entre-informes-y-zapatos-los-avances-de-guanajuato\/\" target=\"_blank\" rel=\"noreferrer noopener\"><br>Moneda en el aire \/ Crecen operaciones de Capgemini en M\u00e9xico<\/a><\/p><\/div><\/div><div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2026\/03\/Marzo-2026_6.webp?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2026\/03\/Marzo-2026_6.webp?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2026\/03\/Marzo-2026_6.webp?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h3>La ventaja invisible de la banca 2026<br><a href=\"https:\/\/capgemini.sharepoint.com\/sites\/MX-HUB\/SitePages\/Published\/Capgemini-en-la-prensa-Marzo-2026.aspx#la-ventaja-invisible-de-la-banca-2026\"><\/a><\/h3><\/div><\/div><div class=\"box-inner\"><p class=\"box-desc\">Mientras el mundo debate la sostenibilidad de las inversiones en Inteligencia Artificial (IA), en la banca mexicana la conversaci\u00f3n ya es otra: c\u00f3mo convertirla en rentabilidad medible hacia 2026.\u00a0<br>Con m\u00e1rgenes presionados, clientes m\u00e1s exigentes y una regulaci\u00f3n en constante evoluci\u00f3n, la ventaja competitiva no se juega \u00fanicamente en la experiencia digital visible, sino en el n\u00facleo operativo del banco: cumplimiento, riesgo y productividad. Desde Capgemini observamos un cambio estructural.\u00a0\u00a0<br>\u00a0<br><em>Fuente: Bloomberg Businessweek<\/em><br><br><a href=\"https:\/\/www.elfinanciero.com.mx\/graficos\/edicion-impresa\/flip\/bloomberg-businessweek.html\" target=\"_blank\" rel=\"noreferrer noopener\">La ventaja invisible de la banca 2026<\/a><\/p><\/div><\/div><div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2026\/03\/Marzo-2026_7.webp?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2026\/03\/Marzo-2026_7.webp?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2026\/03\/Marzo-2026_7.webp?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h3>Capgemini y Microsoft impulsan la transformaci\u00f3n digital<br><a href=\"https:\/\/capgemini.sharepoint.com\/sites\/MX-HUB\/SitePages\/Published\/Capgemini-en-la-prensa-Marzo-2026.aspx#capgemini-y-microsoft-impulsan-la-transformaci%C3%B3n-digital\"><\/a><\/h3><\/div><\/div><div class=\"box-inner\"><p class=\"box-desc\">Capgemini anunci\u00f3 que refuerza su alianza estrat\u00e9gica con Microsoft con la intenci\u00f3n de ofrecer a sus clientes un modelo de servicio en la nube administrado, completo y totalmente integrado, dise\u00f1ado para incorporar la soberan\u00eda, el cumplimiento y la continuidad del negocio en cada etapa de la transformaci\u00f3n digital y empresarial.<br>\u00a0<br><em>Fuente: IT Comunicaci\u00f3n<\/em><br><br><a href=\"https:\/\/itcomunicacion.com.mx\/capgemini-se-asocia-con-microsoft-para-impulsar-transformacion-digital\/\" target=\"_blank\" rel=\"noreferrer noopener\">Capgemini y Microsoft impulsan la transformaci\u00f3n digital<\/a><\/p><\/div><\/div><div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2026\/03\/Marzo-2026_8.webp?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2026\/03\/Marzo-2026_8.webp?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2026\/03\/Marzo-2026_8.webp?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h3>Los agentes de IA solo generan valor cuando aprendemos a medir el impacto adecuado<br><a href=\"https:\/\/capgemini.sharepoint.com\/sites\/MX-HUB\/SitePages\/Published\/Capgemini-en-la-prensa-Marzo-2026.aspx#los-agentes-de-ia-solo-generan-valor-cuando-aprendemos-a-medir-el-impacto-adecuado\"><\/a><\/h3><\/div><\/div><div class=\"box-inner\"><p class=\"box-desc\">Seg\u00fan un informe del Capgemini Research Institute, se espera que los agentes de IA participen en la mayor\u00eda de las tareas empresariales en un plazo de tres a\u00f1os, y se prev\u00e9 que la colaboraci\u00f3n entre humanos y agentes aumente la participaci\u00f3n humana en actividades de alto valor en aproximadamente un 65%.\u00a0<br>\u00a0<br><em>Fuente: Expansi\u00f3n<\/em><br><br><a href=\"https:\/\/expansion.mx\/opinion\/2026\/03\/10\/los-agentes-de-ia-solo-generan-valor-cuando-aprendemos-a-medir-el-impacto-adecuado\" target=\"_blank\" rel=\"noreferrer noopener\">Los agentes de IA solo generan valor cuando aprendemos a medir el impacto adecuado<\/a><\/p><\/div><\/div><div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2026\/03\/Marzo-2026_9.webp?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2026\/03\/Marzo-2026_9.webp?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2026\/03\/Marzo-2026_9.webp?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h3>McDonald\u2019s global moderniza sus plataformas con ayuda de Capgemini<br><a href=\"https:\/\/capgemini.sharepoint.com\/sites\/MX-HUB\/SitePages\/Published\/Capgemini-en-la-prensa-Marzo-2026.aspx#mcdonald%E2%80%99s-global-moderniza-sus-plataformas-con-ayuda-de-capgemini\"><\/a><\/h3><\/div><\/div><div class=\"box-inner\"><p class=\"box-desc\">Capgemini anunci\u00f3 la ampliaci\u00f3n por cinco a\u00f1os de su alianza estrat\u00e9gica con McDonald&#8217;s Corporation para dar soporte a plataformas modernas y escalables en todas las experiencias de clientes y personal. La compa\u00f1\u00eda tiene como objetivo alcanzar los 250 millones de usuarios activos en programas de lealtad a 90 d\u00edas.<br>\u00a0<br><em>Fuente: Portal ERP<\/em><br><br><a href=\"https:\/\/portalerp.com.mx\/mcdonalds-global-moderniza-sus-plataformas-con-ayuda-de-capgemini\" target=\"_blank\" rel=\"noreferrer noopener\">McDonald\u2019s global moderniza sus plataformas con ayuda de Capgemini<\/a><\/p><\/div><\/div><div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2026\/03\/Marzo-2026_10.webp?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2026\/03\/Marzo-2026_10.webp?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2026\/03\/Marzo-2026_10.webp?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h3>La sostenibilidad como el ROI tangible que impulsa el liderazgo empresarial<br><a href=\"https:\/\/capgemini.sharepoint.com\/sites\/MX-HUB\/SitePages\/Published\/Capgemini-en-la-prensa-Marzo-2026.aspx#la-sostenibilidad-como-el-roi-tangible-que-impulsa-el-liderazgo-empresarial\"><\/a><\/h3><\/div><\/div><div class=\"box-inner\"><p class=\"box-desc\">Por:\u00a0<strong>Ram\u00f3n \u00c1lvarez<\/strong>, presidente y CEO de Capgemini.\u00a0<br>Hoy en d\u00eda, las organizaciones deben estar preparadas para afrontar cambios regulatorios, mitigar interrupciones clim\u00e1ticas y fortalecer la capacidad de adaptaci\u00f3n ante escenarios imprevistos.<br>El camino es claro: debemos defender la sostenibilidad como un imperativo estrat\u00e9gico. Fomentar una cultura en la que las consideraciones ambientales y sociales sean inseparables del rendimiento financiero, apunta Ram\u00f3n \u00c1lvarez.<br>\u00a0<br><em>Fuente: ESG Expansi\u00f3n<\/em><br><br><a href=\"https:\/\/esg.expansion.mx\/opinion\/2026\/03\/13\/la-sostenibilidad-como-el-roi-tangible-que-impulsa-el-liderazgo-empresarial\" target=\"_blank\" rel=\"noreferrer noopener\">La sostenibilidad como el ROI tangible que impulsa el liderazgo empresarial<\/a><\/p><\/div><\/div><div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2026\/03\/Marzo-2026_11.webp?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2026\/03\/Marzo-2026_11.webp?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2026\/03\/Marzo-2026_11.webp?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h3>El consumidor consciente ya no es nicho, es el nuevo \u2018mainstream\u2019<br><a href=\"https:\/\/capgemini.sharepoint.com\/sites\/MX-HUB\/SitePages\/Published\/Capgemini-en-la-prensa-Marzo-2026.aspx#el-consumidor-consciente-ya-no-es-nicho%2C-es-el-nuevo-%E2%80%98mainstream%E2%80%99\"><\/a><\/h3><\/div><\/div><div class=\"box-inner\"><p class=\"box-desc\">Por:\u00a0<strong>Alonso Ya\u00f1ez<\/strong>, VP y l\u00edder de Consumo y Retail.\u00a0<br>Cada vez m\u00e1s personas no solo compran con el bolsillo sino tambi\u00e9n con el planeta en mente. No es una moda ni un segmento hipster; es el centro del mercado. El retail vive una transici\u00f3n silenciosa: el cliente ya no solo busca precio, transparencia y calidad. No pide discursos, pide decisiones f\u00e1ciles: informaci\u00f3n que entienda en segundos, alternativas comparables, coherencia y opciones que reduzcan su impacto medioambiental. La oportunidad est\u00e1 en convertir ese deseo en ventas y recurrencia.<br>\u00a0<br><em>Fuente: ESG Expansi\u00f3n<\/em><br><br><a href=\"https:\/\/esg.expansion.mx\/opinion\/2026\/03\/17\/el-consumidor-consciente-ya-no-es-nicho-es-el-nuevo-mainstream\" target=\"_blank\" rel=\"noreferrer noopener\">El consumidor consciente ya no es nicho, es el nuevo \u2018mainstream\u2019<\/a><\/p><\/div><\/div><div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2026\/03\/Marzo-2026_12.webp?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2026\/03\/Marzo-2026_12.webp?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2026\/03\/Marzo-2026_12.webp?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h3>La banca mexicana ante su siguiente fase de crecimiento: personalizaci\u00f3n, colaboraci\u00f3n y tecnolog\u00eda aplicada<br><a href=\"https:\/\/capgemini.sharepoint.com\/sites\/MX-HUB\/SitePages\/Published\/Capgemini-en-la-prensa-Marzo-2026.aspx#la-banca-mexicana-ante-su-siguiente-fase-de-crecimiento-personalizaci%C3%B3n%2C-colaboraci%C3%B3n-y-tecnolog%C3%ADa-aplicada\"><\/a><\/h3><\/div><\/div><div class=\"box-inner\"><p class=\"box-desc\">Por:\u00a0<strong>Walter Andriani<\/strong>, Vicepresidente de Servicios Financieros.\u00a0<br>La banca mexicana se encuentra en una posici\u00f3n estrat\u00e9gica para consolidar un liderazgo regional en personalizaci\u00f3n y experiencia del cliente. El sector tiene frente a s\u00ed una oportunidad clara basada en un activo que ya posee: la capacidad de transformar datos en experiencias que realmente importan al cliente.\u00a0<br>\u00a0<br><em>Fuente: El Financiero<\/em><br><br><a href=\"https:\/\/www.elfinanciero.com.mx\/mundo-empresa\/2026\/03\/18\/la-banca-mexicana-ante-su-siguiente-fase-de-crecimiento-personalizacion-colaboracion-y-tecnologia-aplicada\/\" target=\"_blank\" rel=\"noreferrer noopener\">La banca mexicana ante su siguiente fase de crecimiento: personalizaci\u00f3n, colaboraci\u00f3n y tecnolog\u00eda aplicada<\/a><\/p><\/div><\/div><div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2026\/03\/Marzo-2026_13.webp?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2026\/03\/Marzo-2026_13.webp?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2026\/03\/Marzo-2026_13.webp?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h3>Entrevista con Walter Andriani, para El Financiero TV<br><a href=\"https:\/\/capgemini.sharepoint.com\/sites\/MX-HUB\/SitePages\/Published\/Capgemini-en-la-prensa-Marzo-2026.aspx#entrevista-con-walter-andriani%2C-para-el-financiero-tv\"><\/a><\/h3><\/div><\/div><div class=\"box-inner\"><p class=\"box-desc\"><strong>Walter Andriani<\/strong>, VP &amp; l\u00edder de Servicios Financieros, particip\u00f3 en el programa\u00a0<em>Al Sonar la Campana\u00a0<\/em>de El Financiero, conducido por Raquel L\u00f3pez-Portillo.<br>En la conversaci\u00f3n, Walter comparti\u00f3 las principales tendencias bancarias 2026 en el marco de la 89 Convenci\u00f3n Bancaria de la ABM. Tambi\u00e9n destac\u00f3 c\u00f3mo la IA ag\u00e9ntica, la hiperpersonalizaci\u00f3n, la disrupci\u00f3n en pagos y la ciberseguridad est\u00e1n redefiniendo el futuro del sector.\u00a0<br>\u00a0<br><em>Fuente: El Financiero Bloomberg TV<\/em><br><br><a href=\"https:\/\/www.elfinanciero.com.mx\/video\/tv\/empresas\/2026\/03\/25\/walter-andriani-vicepresidente-de-servicios-financieros-capgemini-region-norte-de-latinoamerica\/\" target=\"_blank\" rel=\"noreferrer noopener\">Entrevista con Walter Andriani para El Financiero TV<\/a><\/p><\/div><\/div><div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2026\/03\/Marzo-2026_14.webp?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2026\/03\/Marzo-2026_14.webp?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2026\/03\/Marzo-2026_14.webp?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h3>Entrevista con Ram\u00f3n \u00c1lvarez para El Financiero TV<br><a href=\"https:\/\/capgemini.sharepoint.com\/sites\/MX-HUB\/SitePages\/Published\/Capgemini-en-la-prensa-Marzo-2026.aspx#entrevista-con-ram%C3%B3n-%C3%A1lvarez-para-el-financiero-tv\"><\/a><\/h3><\/div><\/div><div class=\"box-inner\"><p class=\"box-desc\"><strong>Ram\u00f3n \u00c1lvarez<\/strong>, Presidente &amp; CEO Capgemini, convers\u00f3 con V\u00edctor Piz en el programa\u00a0<em>Ganadores y Perdedores<\/em>\u00a0durante la 89 Convenci\u00f3n Bancaria.<br>Su intervenci\u00f3n destac\u00f3 que los clientes menores de 40 a\u00f1os est\u00e1n redefiniendo la competencia bancaria; que la IA es ahora clave para la supervivencia operativa, y que Capgemini impulsa la transformaci\u00f3n de la banca mexicana gracias a su alcance global y conocimiento local.\u00a0<br>\u00a0<br><em>Fuente: El Financiero Bloomberg TV<\/em><br><br><a href=\"https:\/\/www.elfinanciero.com.mx\/video\/tv\/empresas\/2026\/03\/20\/entrevista-abm-ramon-alvarez-abreu-presidente-y-ceo-de-capgemini-para-el-norte-de-latinoamerica\/\" target=\"_blank\" rel=\"noreferrer noopener\">Entrevista con Ram\u00f3n \u00c1lvarez para El Financiero TV<\/a><\/p><\/div><\/div><div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2026\/03\/Marzo-2026_15.webp?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2026\/03\/Marzo-2026_15.webp?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2026\/03\/Marzo-2026_15.webp?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h3>El futuro de la banca mexicana: un cambio estructural en marcha<br><a href=\"https:\/\/capgemini.sharepoint.com\/sites\/MX-HUB\/SitePages\/Published\/Capgemini-en-la-prensa-Marzo-2026.aspx#el-futuro-de-la-banca-mexicana-un-cambio-estructural-en-marcha\"><\/a><\/h3><\/div><\/div><div class=\"box-inner\"><p class=\"box-desc\">Por:\u00a0<strong>Ram\u00f3n \u00c1lvarez<\/strong>, Presidente &amp; CEO de Capgemini. De acuerdo con el informe\u00a0<a href=\"https:\/\/www.capgemini.com\/mx-es\/insights\/biblioteca-de-investigacion\/principales-tendencias-bancarias-para-2026\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Principales tendencias bancarias 2026<\/em><\/a><em>,<\/em>\u00a0casi cuatro de cada diez clientes que cambiaron de instituci\u00f3n financiera durante el \u00faltimo a\u00f1o lo hicieron por insatisfacci\u00f3n con la calidad del servicio.\u00a0<br>La experiencia del cliente se ha convertido, definitivamente, en un diferenciador estrat\u00e9gico.<br>\u00a0<br><em>Fuente: El Financiero<\/em><br><br><a href=\"https:\/\/www.elfinanciero.com.mx\/mundo-empresa\/2026\/03\/24\/el-futuro-de-la-banca-mexicana-un-cambio-estructural-en-marcha\/\" target=\"_blank\" rel=\"noreferrer noopener\">El futuro de la banca mexicana: un cambio estructural en marcha<\/a><\/p><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>Capgemini en la prensa &#8211; Marzo, 2026<\/p>\n","protected":false},"author":367,"featured_media":562338,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"cg_dt_proposed_to":[25],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":true,"_yoast_wpseo_primary_brand":"79","_jetpack_memberships_contains_paid_content":false,"footnotes":"","featured_focal_points":""},"categories":[1],"tags":[],"brand":[79],"service":[],"industry":[],"partners":[],"blog-topic":[163],"content-group":[],"class_list":["post-562332","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","brand-capgemini-invent","blog-topic-innovation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v22.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Capgemini en la Prensa: Actualidad Marzo 2026 | Capgemini<\/title>\n<meta name=\"description\" content=\"Conoce las menciones y an\u00e1lisis destacados de Capgemini en la prensa durante marzo 2026, cubriendo innovaci\u00f3n, tecnolog\u00eda y tendencias clave.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.capgemini.com\/mx-es\/insights\/expert-perspectives\/capgemini-en-la-prensa-marzo-2026\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Capgemini en la prensa - Marzo, 2026\" \/>\n<meta property=\"og:description\" content=\"Conoce las menciones y an\u00e1lisis destacados de Capgemini en la prensa durante marzo 2026, cubriendo innovaci\u00f3n, tecnolog\u00eda y tendencias clave.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.capgemini.com\/mx-es\/insights\/expert-perspectives\/capgemini-en-la-prensa-marzo-2026\/\" \/>\n<meta property=\"og:site_name\" content=\"Capgemini Mexico\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-30T06:13:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-30T06:14:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2026\/03\/hero_banner_march_2026.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1100\" \/>\n\t<meta property=\"og:image:height\" content=\"733\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Julieta Garc\u00eda\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"vikramjanugade\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.capgemini.com\/mx-es\/insights\/expert-perspectives\/capgemini-en-la-prensa-marzo-2026\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.capgemini.com\/mx-es\/insights\/expert-perspectives\/capgemini-en-la-prensa-marzo-2026\/\"},\"author\":{\"name\":\"vikramjanugade\",\"@id\":\"https:\/\/www.capgemini.com\/mx-es\/#\/schema\/person\/8b082e320c5740439a3fcf9ab022c5bb\"},\"headline\":\"Capgemini en la prensa &#8211; 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