{"id":560463,"date":"2026-02-28T05:11:33","date_gmt":"2026-02-28T05:11:33","guid":{"rendered":"https:\/\/www.capgemini.com\/mx-es\/?p=560463&#038;preview=true&#038;preview_id=560463"},"modified":"2026-02-28T05:13:29","modified_gmt":"2026-02-28T05:13:29","slug":"outcome-based-sales-are-transforming-agribusiness","status":"publish","type":"post","link":"https:\/\/www.capgemini.com\/mx-es\/insights\/expert-perspectives\/outcome-based-sales-are-transforming-agribusiness\/","title":{"rendered":"How outcome-based sales are transforming agribusiness partnerships"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-blogs header-hero-blogs\"><div class=\"container\"><div class=\"hero-blogs\"><div class=\"hero-blogs-content-wrapper\"><div class=\"row\"><div class=\"col-12\"><div class=\"header-title\"><h1>How outcome-based sales are transforming agribusiness partnerships<\/h1><\/div><\/div><\/div><\/div><div class=\"hero-blogs-bottom\"><div class=\"header-author\"><div class=\"author-img\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2026\/02\/Dr.-Arne-Bollmann.jpg?w=200&amp;quality=10\" alt=\"Dr. Arne Bollmann\" loading=\"lazy\"\/><\/div><div class=\"author-name-date\"><h5 class=\"author-name\">Arne Bollmann<\/h5><h5 class=\"blog-date\">Sep 22, 2025<\/h5><\/div><\/div><div class=\"brand-image\"><img decoding=\"async\" loading=\"lazy\" src=\"\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-invent-white.svg\" alt=\"capgemini-invent\"\/><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/?p=1156572\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/shareArticle?url=https:\/\/www.capgemini.com\/?p=1156572\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><div class=\"article-text article-quote-text\">\n\n<h2 class=\"wp-block-heading\" id=\"h-outcome-based-sales-and-servitization-are-changing-collaboration-in-agriculture-placing-greater-value-on-shared-goals-and-measurable-outcomes\">Outcome-based sales and servitization are changing collaboration in agriculture, placing greater value on shared goals and measurable outcomes<\/h2>\n\n\n<p>Innovation continues to shape the agricultural sector and the way agricultural input providers operate is evolving. Instead of focusing solely on selling products, many are shifting toward offering services and agribusiness solutions that emphasize results and collaboration. Today, they have evolved into comprehensive service providers, offering support services alongside a wide range of products including:<\/p>\n\n\n<ul class=\"wp-block-list\">\n\n<li>Seeds and traits<\/li>\n\n\n<li>Seed treatments<\/li>\n\n\n<li>Herbicides, fungicides, and insecticides<\/li>\n\n\n<li>Biologicals<\/li>\n\n\n<li>Digital tools and data-driven solutions<\/li>\n\n<\/ul>\n\n\n<p>This approach, known as outcome-based sales (OBS) or profit lever servitization, helps companies and farmers collaborate on shared objectives, focusing on proven results rather than transactions.<\/p>\n\n\n<p>By integrating advanced technology, agribusiness consulting, and data-driven analytics, organizations can deliver tailored recommendations that optimize yield and profitability. This strengthens long-term partnerships and positions agribusiness companies as strategic allies in driving sustainable agricultural growth.<\/p>\n\n\n<p>The agricultural landscape has become increasingly complex, with farmers facing challenges from climate change, resource scarcity, and evolving consumer demands.&nbsp;&nbsp;<\/p>\n\n\n<p>Meanwhile, falling prices and generic alternatives undermining the perceived value and uniqueness of branded products are forcing major agribusiness firms are reinvent themselves to remain competitive.&nbsp;&nbsp;<\/p>\n\n\n<p>In response to the multifaceted challenges, agribusiness corporations have expanded their offerings to provide comprehensive agribusiness solutions. This change isn\u2019t just about adding more products or services. It\u2019s an intentional move to adapt to shifting market demands. One of the driving forces behind this change is servitization.&nbsp;&nbsp;<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-servitization-an-emerging-trend-in-agribusiness-strategy-nbsp\">Servitization: An emerging trend in<strong> agribusiness strategy<\/strong>&nbsp;<\/h3>\n\n\n<p>Servitization is an approach strategy that shifts the emphasis from simply selling products to delivering complete holistic, systemic solutions that combine goods with value-added services.&nbsp;&nbsp;<\/p>\n\n\n<p>In agribusiness strategy, <a href=\"https:\/\/www.linkedin.com\/pulse\/revolutionizing-agriculture-power-servitization-sales-arne-bollmann-glpje\/\" target=\"_blank\" rel=\"noreferrer noopener\">servitization<\/a> means moving beyond supplying seeds, fertilizers, or machinery to providing integrated services that enhance farmers&#8217; productivity, efficiency, and sustainability. These agribusiness solutions include:&nbsp;<\/p>\n\n\n<ul class=\"wp-block-list\">\n\n<li>Advanced data analysis&nbsp;<\/li>\n\n\n<li>Cutting-edge sensor technology&nbsp;<\/li>\n\n\n<li>Expert agronomic consulting&nbsp;<\/li>\n\n<\/ul>\n\n\n<p>The concept of servitization represents a fundamental shift in how agribusiness corporations interact with their customers. Instead of one-time transactions, these companies are now fostering long-term relationships built on continuous value delivery. For instance, advanced data analysis services might involve real-time monitoring of crop health using satellite imagery and IoT sensors, allowing for early detection of pest infestations or nutrient deficiencies.&nbsp;&nbsp;<\/p>\n\n\n<p>Another example of serivtization in agriculture is expert agronomic consulting. This might take the form of AI-powered decision support systems that provide personalized recommendations based on a farm&#8217;s unique conditions and historical performance data.&nbsp;<\/p>\n\n\n<p>Alongside servitization, <a href=\"https:\/\/blog.hubspot.com\/sales\/outcome-selling\" target=\"_blank\" rel=\"noreferrer noopener\">outcome-based sales (OBS)<\/a> is also playing a major role in the transformation of agricultural industry.&nbsp;<\/p>\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/09\/Harvesting-the-value-of-outcome-based-sales-for-agriculture-infographic1.jpg\" alt=\"Harvesting the value of outcome-based sales for agriculture infographic1\" class=\"wp-image-1158545\"\/><\/figure>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-outcome-based-sales-a-win-win-partnership\">Outcome-based sales: A win-win partnership<\/h3>\n\n\n<p>OBS is an approach to building sustainable partnerships between agribusiness corporations and farmers. Here&#8217;s how it works:&nbsp;<\/p>\n\n\n<ul class=\"wp-block-list\">\n\n<li><strong>Participation model: <\/strong>Farmers share data from sowing to harvest with the agribusiness corporation.&nbsp;<\/li>\n\n\n<li><strong>Outcome promise:<\/strong> The corporation guarantees specific results, such as a weed-free field.&nbsp;<\/li>\n\n\n<li><strong>Data integration:<\/strong> Farmer-specific data is combined with historical and current data, including satellite and weather information.&nbsp;<\/li>\n\n\n<li><strong>Tailored recommendations:<\/strong> Based on this comprehensive data analysis, the corporation provides customized advice to achieve the promised outcome.&nbsp;<\/li>\n\n\n<li><strong>Risk sharing:<\/strong> If the agreed-upon metrics aren&#8217;t met, the farmer receives compensation.&nbsp;<\/li>\n\n<\/ul>\n\n\n<p>The OBS model represents a radical departure from traditional agribusiness practices. It aligns the interests of the corporation and the farmer in unprecedented ways. For example, instead of simply selling a herbicide, a company might guarantee a certain level of weed control. This shifts the focus from product features to actual on-farm results.&nbsp;&nbsp;<\/p>\n\n\n<p>The data sharing aspect is crucial, as it allows the corporation to continually refine its recommendations based on real-world performance. This could mean adjusting application rates based on soil type, weather conditions, and crop growth stage. The risk-sharing component is particularly innovative, as it demonstrates the corporation&#8217;s confidence in its products and services while providing farmers with a safety net. This model has the potential to transform agriculture from a largely transactional industry to one built on deep, data-driven partnerships.&nbsp;<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-personalization-as-a-key-factor-nbsp\">Personalization as a key factor&nbsp;<\/h3>\n\n\n<p>OBS relies heavily on the exchange of data and the use of personalized insights. This approach builds trust and loyalty through individualized support. It also allows for tailored product recommendations and helps farmers mitigate risks from unpredictable external factors&nbsp;<\/p>\n\n\n<p>Personalization in agriculture improves customer satisfaction as well as increasing the effectiveness of farming practices. By leveraging big data and advanced analytics, agribusiness corporations can provide insights that are tailored to the specific conditions of each field, or even each part of a field.&nbsp;<\/p>\n\n\n<p>This level of granularity allows for precision agriculture on an unprecedented scale. For instance, a farmer might receive recommendations for variable-rate seeding based on soil fertility maps, or get alerts about potential disease outbreaks based on local weather patterns and crop susceptibility. This personalized approach not only optimizes resource use and maximizes yields but also helps farmers navigate the increasingly unpredictable conditions brought about by climate change.&nbsp;<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-why-obs-and-servitization-matter-now-nbsp\">Why OBS and servitization matter now&nbsp;<\/h3>\n\n\n<p>The importance of adopting OBS and servitization models is clear. As agriculture faces increasing pressures from population growth, climate change, and limited resources. The need for more efficient and sustainable farming practices is critical.&nbsp;&nbsp;<\/p>\n\n\n<p>OBS and servitization models address these challenges head-on by fostering a collaborative ecosystem where continuous improvement is the norm and offering:&nbsp;<\/p>\n\n\n<ul class=\"wp-block-list\">\n\n<li><strong>Market differentiation:<\/strong> In a commoditized market, service-based models provide a competitive edge.&nbsp;<\/li>\n\n\n<li><strong>Sustainable revenue: <\/strong>Continuous service models ensure steady income for agribusiness corporations.&nbsp;<\/li>\n\n\n<li><strong>Risk mitigation:<\/strong> Shared responsibility leads to better outcomes for both parties.&nbsp;<\/li>\n\n\n<li><strong>Innovation driver:<\/strong> The model encourages ongoing development of better products and services.&nbsp;<\/li>\n\n\n<li><strong>Data-driven agriculture:<\/strong> Facilitates the shift towards more precise, efficient farming practices.&nbsp;<\/li>\n\n<\/ul>\n\n\n<p>For agribusiness corporations, the shift to service-based models provides a buffer against the commoditization of physical products and creates opportunities for developing new revenue streams.&nbsp;&nbsp;<\/p>\n\n\n<p>For farmers, these models offer access to cutting-edge technologies and expertise that might otherwise be out of reach, potentially leveling the playing field between small and large operations. Moreover, the focus on data-driven decision-making aligns perfectly with the broader trend of digitalization in agriculture, positioning early adopters at the forefront of the industry&#8217;s transformation.&nbsp;<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-from-vision-to-reality-nbsp\"><strong>From vision to reality<\/strong>&nbsp;<\/h3>\n\n\n<p>The transition from traditional product-centric models to OBS is already underway. Leading agribusiness corporations are already piloting OBS programs, with promising results.&nbsp;&nbsp;<\/p>\n\n\n<p>For instance, some companies are offering leaf health guarantee programs for certain crops, where farmers pay a premium for crop protection products and agricultural support and receive compensation if the leaf health falls below a certain threshold. These early initiatives are showing significant promise, with participating farmers reporting improved yields, reduced input costs, and better risk management. As these programs mature and expand, we can expect to see a ripple effect throughout the industry, driving wider adoption of servitization and OBS models.&nbsp;<\/p>\n\n\n<p>As data analytics capabilities improve and farmers become more tech-savvy, we&#8217;re likely to see rapid adoption of these models across the industry.&nbsp;<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-adapting-to-change-nbsp\"><strong>Adapting to change<\/strong>&nbsp;<\/h3>\n\n\n<p>The shift towards servitization and OBS in agriculture is a fundamental reimagining of how the industry operates. For agribusiness corporations, embracing these models means investing in new capabilities, from data analytics to customer relationship management. It requires a cultural shift towards greater transparency and collaboration.<\/p>\n\n\n<p>For farmers, it means being open to new ways of working, sharing data, and making decisions. The potential rewards are substantial: increased yields, reduced environmental impact, and improved economic stability.<\/p>\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/09\/Harvesting-the-value-of-outcome-based-sales-for-agriculture-infographic-22.jpg\" alt=\"Harvesting the value of outcome-based sales for agriculture infographic\" class=\"wp-image-1156985\"\/><\/figure>\n\n\n<p>The agricultural sector is approaching a phase where data, services, and outcomes are taking center stage. As these models gain traction, we can expect to see a cascade of innovations in areas like predictive analytics, autonomous farming systems, and blockchain-based supply chain management.<\/p>\n\n\n<h4 class=\"wp-block-heading\" id=\"h-driving-sustainable-growth-together\" style=\"font-size:25px\">Driving sustainable growth together<\/h4>\n\n\n<p>Outcome-based sales and servitization are reshaping agribusiness, driving collaboration, innovation, and measurable results. As agribusiness corporations and farmers embrace these models, integrating them into a forward-looking\u202fagriculture business plan\u202fwill be key to long-term success and sustainable growth.<\/p>\n\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"section section--expert-slider wrapper-people-slider wp-block-cg-blocks-wrapper-people-slider\"><div class=\"container\"><div class=\"content-title\"><h2 data-maxlength=\"34\" class=\"people-heading-title\">Meet our experts<\/h2><\/div><\/div><div class=\"slider slider-boxed\"><div class=\"container\"><div class=\"slider-window\"><div class=\"slider-list\">\t\t<div class=\"slide\">\n\t\t\t<div class=\"box\">\n\t\t\t\t<div class=\"row\">\n\t\t\t\t\t<div class=\"col-md-6 col-lg-4 box-img-wrapper\">\n\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2026\/02\/Dr.-Arne-Bollmann.jpg\" alt=\"Dr. Arne Bollmann\"\/>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"col-md-6 col-lg-8 box-inner\">\n\t\t\t\t\t\t<div class=\"row title-social-media-header\">\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 mbl-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"subnav-button--form\" href=\"javascript:void(0)\" aria-label=\"contacta con nosotros\" data-bs-toggle=\"modal\" data-bs-target=\"#WPBb69eb5ed_3fb8_4015_92a1_e255f2836bfe\" data-bs-expert-title=\"1\">\n\t\t\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"ico-form\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a aria-label=\"Linkedin\" target=\"_blank\" title=\"abrir en una nueva ventana\" href=\"https:\/\/www.linkedin.com\/in\/arne-bollmann-58863390\/\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 box-container\">\n\t\t\t\t\t\t\t\t<div class=\"box-title\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"people-profile-title\">Arne Bollmann<\/h3>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>Senior Manager, Agribusiness &amp; CropScience, Capgemini Invent<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 social-box-container dkt-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"subnav-button--form\" href=\"javascript:void(0)\" aria-label=\"contacta con nosotros\" data-bs-toggle=\"modal\" data-bs-target=\"#WPBb69eb5ed_3fb8_4015_92a1_e255f2836bfe\" data-bs-expert-title=\"Arne Bollmann\">\n\t\t\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"ico-form\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a aria-label=\"Linkedin\" target=\"_blank\" title=\"abrir en una nueva ventana\" href=\"https:\/\/www.linkedin.com\/in\/arne-bollmann-58863390\/\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"people-info\">Arne Bollmann brings extensive experience in agriculture, crop science, strategy and corporate development. He has led strategic initiatives at Capgemini Invent and KWS, combining deep industry knowledge with consulting expertise. His background spans marketing, sales, R&#038;D and agroservice, alongside hands-on management of his family farm, driving innovation and sustainable transformation across global markets. <\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"modal\" id=\"WPBb69eb5ed_3fb8_4015_92a1_e255f2836bfe\">\n\t\t\t\t\t<div class=\"modal-dialog modal-dialog-centered modal-lg modal-dialog-scrollable landing-page-modals\">\n\t\t\t\t\t\t<div class=\"modal-content\">\n\t\t\t\t\t\t\t<div class=\"modal-header\">\n\t\t\t\t\t\t\t\t<button type=\"button\" class=\"btn-close\" aria-label=\"fermer\" data-bs-dismiss=\"modal\"><\/button>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"modal-body\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"logo-wrapper\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-invent.svg\"\n\t\t\t\t\t\t\t\t\t\talt=\"\" class=\"light\" \/>\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-invent-white.svg\"\n\t\t\t\t\t\t\t\t\t\talt=\"\" class=\"dark\" \/>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"mf_forms__container \">\n\t\t\t\t\t\t\t\t<form id=\"mf_form_1094490_3819766109\" class=\"mf_form__form row needs-validation\" action=\"\" method=\"post\" enctype=\"multipart\/form-data\" data-nosnippet>\n\n\t\t\t\t\t\t\t\t<input type=\"hidden\" name=\"form_id\" data-validate=\"number\" class=\"mf_form__id\" value=\"1094490\" \/>\n\t\t\t\t<input type=\"hidden\" name=\"form_title\" class=\"mf_form__title\" value=\"\" \/>\n\t\t\t\t<input type=\"hidden\" name=\"wp_rest_nonce\" class=\"mf_form__wp_rest_nonce\" value=\"0066098e0b\" \/>\n\n\t\t\t\t<input type=\"hidden\" name=\"mf_form_conditional_logic\" class=\"mf_form__title conditional_logic\" value=\"\" \/>\n\t\t\t\t\n\t\t\t\t<input type=\"hidden\" name=\"mf_form_fields_country_dpo_field\" class=\"mf_form__title conditional_logic mf_form_fields_country_dpo_field\" value=\"\" \/>\n\n\t\t\t\t<!-- Anti-spam field -->\n\t\t\t\t<input type=\"text\" \n\t\t\t\t\tname=\"website_url\" \n\t\t\t\t\tclass=\"mf_field__url\" \n\t\t\t\t\tautocomplete=\"off\"\n\t\t\t\t\ttabindex=\"-1\"\n\t\t\t\t\taria-hidden=\"true\"\n\t\t\t\t\tstyle=\"position:absolute;left:-9999px;width:1px;height:1px;opacity:0;pointer-events:none;\" \n\t\t\t\t\/>\n\t\t\t<\/form>\n\n\t\t\t<div class=\"mf_form__success\" tabindex=\"0\" role=\"alert\">\n\t\t\t\t\t\t\t\t<p>Gracias! Hemos recibido tu formulario.\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t\t<div class=\"mf_form__errors\">\n\t\t\t\t<p>Lo sentimos, el env\u00edo del formulario fall\u00f3. Int\u00e9ntalo de nuevo.<\/p>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t<script>\n\t\t\twindow.MF_CONFIG1094490 = {\"1094490\":{\"errors\":[],\"redirect\":\"\"}};\n\t\t<\/script>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div><\/div><\/div><div class=\"slider-nav\"><button class=\"slider-prev inactive\" aria-label=\"Slider-previous\" tabindex=\"-1\"><\/button><ul class=\"slider-paginator\"><\/ul><button class=\"slider-next\" aria-label=\"Slider-next\"><\/button><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-how-we-do-it section section--howwedoit block-howwedoit\"><div class=\"container\"><div><div class=\"content-title\"><h2 data-maxlength=\"72\" class=\"expandable-heading-tag\">FAQs<\/h2><\/div><p><\/p><\/div><div class=\"section-content\">\n<div class=\"wp-block-cg-blocks-card-howwedoit expanders\"><div class=\"box card-regulated-agreements card-howwedoit\"><div class=\"expander-box filter-box tag-active \"><div class=\"expander-title\" tabindex=\"0\" role=\"button\" aria-expanded=\"false\"><h3 class=\"expander-heading-title\">Can outcome-based selling improve ROI for agribusinesses?<\/h3><\/div><div class=\"expander-content\"><p>Yes. Outcomebased selling (OBS) ties price to the results that matter, such as higher yields, cleaner fields, or lower input costs. When incentives align around measurable outcomes, providers invest in the agronomy, analytics, and service discipline that lift productivity and reduce waste. That, in turn, improves margins for the farm while giving suppliers more predictable, recurring revenue. In practice, OBS operationalizes wellknown efficiency levers from precision agriculture, then adds risksharing and performance guarantees on top. The result is a clearer business case, better retention, and a stronger agribusiness strategy.<\/p><div class=\"bg-color video-align-right\"><div class=\"container\"><div class=\"row video-align-left\"><div class=\"col-md-12\"><div class=\"video-align-left row box box--4 box--mini\"><div class=\"col-md-3\"><\/div><div class=\"col-md-8 box-img-wrapper\"><div class=\"video-box\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<p><strong>References<\/strong>&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.capgemini.com\/solutions\/servitization\/\" target=\"_blank\" rel=\"noreferrer noopener\">Capgemini \u2014 Servitization (solution page)<\/a>&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.capgemini.com\/insights\/expert-perspectives\/servitization-redawn-of-the-xaas\/\" target=\"_blank\" rel=\"noreferrer noopener\">Capgemini \u2014 Servitization: (Re)Dawn of the XaaS<\/a>&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.capgemini.com\/solutions\/digital-core-for-enterprise-cxos\/\" target=\"_blank\" rel=\"noreferrer noopener\">Capgemini \u2014 Digital Core for Enterprise CXOs<\/a>&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.gao.gov\/products\/gao-24-105962\" target=\"_blank\" rel=\"noreferrer noopener\">U.S. GAO \u2014 Precision Agriculture: Benefits and Challenges (2024)<\/a>&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/thedocs.worldbank.org\/en\/doc\/1a163904ccb86646bf2e5d3d6f427f3d-0090012023\/related\/WB-DDAG-FA-web.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">World Bank \u2014 DataDriven Digital Agriculture (brief)<\/a>&nbsp;<\/p>\n<div class=\"content-more\"><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cg-blocks-card-howwedoit expanders\"><div class=\"box card-regulated-agreements card-howwedoit\"><div class=\"expander-box filter-box tag-active \"><div class=\"expander-title\" tabindex=\"0\" role=\"button\" aria-expanded=\"false\"><h3 class=\"expander-heading-title\">What are some examples of outcome-based selling in agriculture?<\/h3><\/div><div class=\"expander-content\"><p>OBS is already visible in the market. Bayer piloted performancebased pricing that ties payment to outcomes such as weedfree or diseasefree fields. Syngenta\u2019s AgriClime shares weather risk by refunding spend if rainfall drops below agreed thresholds. Indigo Ag pays farmers per verified ton of carbon removal or emissions reduction, turning sustainability outcomes into cash flow. These models bundle products, digital tools, and agribusiness consulting into practical agribusiness solutions that farmers can plan for in an agriculture business plan.\u00a0<\/p><div class=\"bg-color video-align-right\"><div class=\"container\"><div class=\"row video-align-left\"><div class=\"col-md-12\"><div class=\"video-align-left row box box--4 box--mini\"><div class=\"col-md-3\"><\/div><div class=\"col-md-8 box-img-wrapper\"><div class=\"video-box\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<p><strong>References<\/strong>&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.agriculture.com\/technology\/crop-management\/get-set-for-outcome-based-pricing\" target=\"_blank\" rel=\"noreferrer noopener\">Successful Farming \u2014 Bayer outcomebased pricing<\/a>&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.syngenta.com.au\/faq\/agriclime-faqs\" target=\"_blank\" rel=\"noreferrer noopener\">Syngenta \u2014 AgriClime FAQ<\/a>&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.indigoag.com\/carbon-credits\" target=\"_blank\" rel=\"noreferrer noopener\">Indigo Ag \u2014 Carbon by Indigo<\/a>&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.capgemini.com\/de-de\/wp-content\/uploads\/sites\/8\/2022\/10\/Future_Farming.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Capgemini Invent \u2014 Sowing innovation in farming (PDF)<\/a>&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/2021\/11\/Digital-farming-booklet.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Capgemini Invent \u2014 Digital farming booklet (PDF)<\/a>&nbsp;<\/p>\n<div class=\"content-more\"><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cg-blocks-card-howwedoit expanders\"><div class=\"box card-regulated-agreements card-howwedoit\"><div class=\"expander-box filter-box tag-active \"><div class=\"expander-title\" tabindex=\"0\" role=\"button\" aria-expanded=\"false\"><h3 class=\"expander-heading-title\">How does OBS strategy in agribusiness align with sustainability goals?<\/h3><\/div><div class=\"expander-content\"><p>OBS rewards measured outcomes rather than input volumes, so it is naturally compatible with sustainability objectives. Contracts can be tied to soil health, nutrient use, water efficiency, or verified emissions reductions, with shared dashboards that track progress. This turns sustainability from a cost into value creation, supported by transparent data, repeatable methods, and credible assurance. The same data backbone that underpins OBS also strengthens supplychain reporting and Scope 3 management, reinforcing resilience and enabling more scalable agribusiness solutions.\u00a0<\/p><div class=\"bg-color video-align-right\"><div class=\"container\"><div class=\"row video-align-left\"><div class=\"col-md-12\"><div class=\"video-align-left row box box--4 box--mini\"><div class=\"col-md-3\"><\/div><div class=\"col-md-8 box-img-wrapper\"><div class=\"video-box\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<p><strong>References<\/strong>&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.capgemini.com\/insights\/research-library\/building-sustainable-value-chains\/\" target=\"_blank\" rel=\"noreferrer noopener\">Capgemini \u2014 Building sustainable value chains (summary)<\/a>&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/08\/Building-Sustainable-Value-Chains-Playbook.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Capgemini \u2014 Building sustainable value chains (playbook PDF)<\/a>&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.capgemini.com\/insights\/research-library\/sustainability-trends-2024\/\" target=\"_blank\" rel=\"noreferrer noopener\">Capgemini Research Institute \u2014 A world in balance 2024<\/a>&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.oecd.org\/en\/publications\/making-agri-environmental-payments-more-cost-effective_4cf10d76-en.html\" target=\"_blank\" rel=\"noreferrer noopener\">OECD \u2014 Making agrienvironmental payments more costeffective<\/a>&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/openknowledge.fao.org\/bitstreams\/1c329966-521a-4277-83d7-07283273b64b\/download\" target=\"_blank\" rel=\"noreferrer noopener\">FAO \u2014 The State of Food and Agriculture 2022<\/a>&nbsp;<\/p>\n<div class=\"content-more\"><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cg-blocks-card-howwedoit expanders\"><div class=\"box card-regulated-agreements card-howwedoit\"><div class=\"expander-box filter-box tag-active \"><div class=\"expander-title\" tabindex=\"0\" role=\"button\" aria-expanded=\"false\"><h3 class=\"expander-heading-title\">How does outcome-based selling benefit farmers and agribusinesses?<\/h3><\/div><div class=\"expander-content\"><p>Farmers get lower risk, clearer economics, and access to tools and advice that raise yields and cut inputs. Suppliers gain deeper loyalty, steadier revenue, and a sharper feedback loop to improve offers. In short, OBS aligns incentives around customer results. For marketing and commercial teams, this becomes a durable agribusiness strategy: package the right analytics, advisory, and guarantees into service tiers that are easy to adopt, then measure and iterate. For farmers, it is practical: a single partner accountable for outcomes, with costs that fit the agriculture business plan.\u00a0<\/p><div class=\"bg-color video-align-right\"><div class=\"container\"><div class=\"row video-align-left\"><div class=\"col-md-12\"><div class=\"video-align-left row box box--4 box--mini\"><div class=\"col-md-3\"><\/div><div class=\"col-md-8 box-img-wrapper\"><div class=\"video-box\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<p><strong>References<\/strong>&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.capgemini.com\/solutions\/servitization\/\" target=\"_blank\" rel=\"noreferrer noopener\">Capgemini \u2014 Servitization (solution page)<\/a>&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.capgemini.com\/insights\/expert-perspectives\/servitization-redawn-of-the-xaas\/\" target=\"_blank\" rel=\"noreferrer noopener\">Capgemini \u2014 Servitization: (Re)Dawn of the XaaS<\/a>&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.capgemini.com\/solutions\/digital-core-for-enterprise-cxos\/\" target=\"_blank\" rel=\"noreferrer noopener\">Capgemini \u2014 Digital Core for Enterprise CXOs<\/a>&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.capgemini.com\/de-de\/wp-content\/uploads\/sites\/8\/2022\/10\/Future_Farming.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Capgemini Invent \u2014 Sowing innovation in farming (PDF)<\/a>&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/research.cbs.dk\/files\/67294318\/schaefers_et_al_outcome_based_contracting_acceptedversion.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Industrial Marketing Management \u2014 Outcomebased contracting (accepted manuscript)<\/a>&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.gao.gov\/products\/gao-24-105962\" target=\"_blank\" rel=\"noreferrer noopener\">U.S. GAO \u2014 Precision Agriculture: Benefits and Challenges<\/a>&nbsp;<\/p>\n<div class=\"content-more\"><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cg-blocks-card-howwedoit expanders\"><div class=\"box card-regulated-agreements card-howwedoit\"><div class=\"expander-box filter-box tag-active \"><div class=\"expander-title\" tabindex=\"0\" role=\"button\" aria-expanded=\"false\"><h3 class=\"expander-heading-title\">What challenges do sellers face in implementing outcome-based sales in agriculture?<\/h3><\/div><div class=\"expander-content\"><p>Three areas require deliberate design. First, data governance and trust: farmers want clarity on ownership, access, and use of their data. Second, capability and cost: OBS needs sensorization, integration, analytics, field support, and billing upgrades, plus robust agribusiness consulting to onboard customers. Third, contract design and measurement: outcomes must be specific, attributable, and verifiable across multiple parties. Teams that address these headon can scale outcomebased agreements with fewer surprises.<\/p><div class=\"bg-color video-align-right\"><div class=\"container\"><div class=\"row video-align-left\"><div class=\"col-md-12\"><div class=\"video-align-left row box box--4 box--mini\"><div class=\"col-md-3\"><\/div><div class=\"col-md-8 box-img-wrapper\"><div class=\"video-box\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<p><strong>References<\/strong>&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.capgemini.com\/solutions\/servitization\/\" target=\"_blank\" rel=\"noreferrer noopener\">Capgemini \u2014 Servitization (solution page)<\/a>&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.capgemini.com\/insights\/expert-perspectives\/servitization-redawn-of-the-xaas\/\" target=\"_blank\" rel=\"noreferrer noopener\">Capgemini \u2014 Servitization: (Re)Dawn of the XaaS<\/a>&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.capgemini.com\/insights\/research-library\/building-sustainable-value-chains\/\" target=\"_blank\" rel=\"noreferrer noopener\">Capgemini \u2014 Building sustainable value chains (summary)<\/a>&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.oecd.org\/en\/publications\/issues-around-data-governance-in-the-digital-transformation-of-agriculture_53ecf2ab-en.html\" target=\"_blank\" rel=\"noreferrer noopener\">OECD \u2014 Data governance in digital agriculture<\/a>&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.oecd.org\/en\/publications\/the-digitalisation-of-agriculture_285cc27d-en.html\" target=\"_blank\" rel=\"noreferrer noopener\">OECD \u2014 The digitalisation of agriculture<\/a>&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/cmr.berkeley.edu\/2022\/06\/aligning-performance-metrics-in-outcome-based-contracts\/\" target=\"_blank\" rel=\"noreferrer noopener\">California Management Review \u2014 Aligning performance metrics in outcomebased contracts<\/a>&nbsp;<\/p>\n<div class=\"content-more\"><\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>By adopting an outcome-based agribusiness strategy, companies are delivering personalized services to farmers, overcoming product-centric limitations, and unlocking new value in the agricultural sector.<\/p>\n","protected":false},"author":290,"featured_media":560464,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"{\"uuid\":\"f97de723-c0dd-404b-810c-0c2715e064c4\",\"blogId\":\"1\",\"domain\":\"www.capgemini.com\",\"sitePath\":\"\/\",\"postLink\":\"https:\/\/www.capgemini.com\/mx-es\/insights\/expert-perspectives\/outcome-based-sales-are-transforming-agribusiness\/\",\"postId\":1156572,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false,\"hreflang\":\"\",\"link\":\"\"}","cg_seo_hreflang_x_default_relation":"","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":true,"cg_dt_link_disabled":false,"_yoast_wpseo_primary_brand":"79","_jetpack_memberships_contains_paid_content":false,"footnotes":"","featured_focal_points":""},"categories":[1],"tags":[],"brand":[79],"service":[],"industry":[],"partners":[],"blog-topic":[163],"content-group":[],"class_list":["post-560463","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","brand-capgemini-invent","blog-topic-innovation"],"yoast_head":"<!-- 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