{"id":549437,"date":"2025-07-21T05:52:50","date_gmt":"2025-07-21T05:52:50","guid":{"rendered":"https:\/\/www.capgemini.com\/mx-es\/?p=549437&#038;preview=true&#038;preview_id=549437"},"modified":"2025-07-21T05:53:53","modified_gmt":"2025-07-21T05:53:53","slug":"five-reasons-why-digital-accessibility-must-matter","status":"publish","type":"post","link":"https:\/\/www.capgemini.com\/mx-es\/insights\/expert-perspectives\/five-reasons-why-digital-accessibility-must-matter\/","title":{"rendered":"Five reasons why digital accessibility must matter"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-blogs header-hero-blogs\"><div class=\"container\"><div class=\"hero-blogs\"><div class=\"hero-blogs-content-wrapper\"><div class=\"row\"><div class=\"col-12\"><div class=\"header-title\"><h1>Five reasons why digital accessibility must matter<\/h1><\/div><\/div><\/div><\/div><div class=\"hero-blogs-bottom\"><div class=\"header-author\"><div class=\"author-img\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2025\/07\/Amish-Desai1.jpg?w=200&amp;quality=10\" alt=\"\" loading=\"lazy\"\/><\/div><div class=\"author-name-date\"><h5 class=\"author-name\">Amish Desai<\/h5><h5 class=\"blog-date\">Jun 23, 2025<\/h5><\/div><\/div><div class=\"brand-image\"> <\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/insights\/expert-perspectives\/five-reasons-why-digital-accessibility-must-matter\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/shareArticle?url=https:\/\/www.capgemini.com\/insights\/expert-perspectives\/five-reasons-why-digital-accessibility-must-matter\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><div class=\"article-text article-quote-text\">\n\n<h3 class=\"wp-block-heading\" id=\"h-sarah-wants-to-access-her-new-online-banking-account-to-pay-an-urgent-bill-frustrated-and-anxious-she-spends-close-to-an-hour-trying-to-complete-a-simple-task-that-should-only-take-a-few-minutes-unfortunately-her-bank-s-digital-interface-is-not-compatible-with-her-screen-reader-which-she-relies-on-as-a-person-with-a-visual-impairment\">Sarah wants to access her new online banking account to pay an urgent bill. Frustrated and anxious, she spends close to an hour trying to complete a simple task that should only take a few minutes. Unfortunately, her bank\u2019s digital interface is not compatible with her screen reader, which she relies on as a person with a visual impairment.<\/h3>\n\n\n<p>If you think this is an extremely uncommon scenario, roughly 80 million people, or one-fifth of the EU\u2019s population, live with a disability.<a href=\"#_ftn1\" id=\"_ftnref1\">[1]<\/a> A disability can affect anyone at any time and can include temporary conditions like someone recovering from surgery or suffering from a short-term injury that prevents them from accessing a once routine service.<\/p>\n\n\n<p>As a brand in the digital space, you should strive to design and develop more accessible services, especially since digital accessibility can suddenly become very important for any of your customers.<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-here-are-five-more-reasons-why-this-topic-deserves-your-attention\">Here are five more reasons why this topic deserves your attention.<\/h2>\n\n\n<p><strong>1. Tap into a large and valuable audience<\/strong><\/p>\n\n\n<p>People with disabilities will naturally favor brands that ease their accessibility challenges. A study in the Netherlands revealed that 45% of iOS and 61% of Android users \u201chave one or more accessibility settings activated on their phone.\u201d<a href=\"#_ftn2\" id=\"_ftnref2\">[2]<\/a> By making features like screen reader compatibility, video captioning, and voice recognition standard practice in software development, your business will see a significant uptick in transactions thanks to new satisfied customers.<\/p>\n\n\n<p><strong>2. Your brand reputation is on the line<\/strong><\/p>\n\n\n<p>Whether physical or mental, temporary or permanent, disabilities can limit people\u2019s access to essential services in areas like banking, transportation, healthcare, and education. As digital technologies become increasingly integral to our daily lives, addressing accessibility is not only a matter of social justice but also an economic necessity. If your business can design products and services that are easier to access by everyone, your new and existing customers will have a favorable view of your brand, which can engender strong customer loyalty.<\/p>\n\n\n<p><strong>3.<\/strong> <strong>Non-compliance will be costly<\/strong><\/p>\n\n\n<p>Starting June 28, 2025, the European Accessibility Act (EAA) will introduce measures requiring EU businesses to adhere to the updated digital accessibility guidelines, as it aims to reduce barriers to entry and ensure everyone can participate in the digital realm.<a href=\"#_ftn3\" id=\"_ftnref3\">[3]<\/a> This new standard will catch many affected businesses by surprise. A January 2025 survey revealed that only 11% of organizations feel confident they will meet the June deadline, while another 35% aren\u2019t even sure if their changes are enough to be in scope of the EAA.<a href=\"#_ftn4\" id=\"_ftnref4\">[4]<\/a> By prioritizing accessibility today, you\u2019ll avoid potential legal pitfalls tomorrow.<\/p>\n\n\n<p><strong>4.<\/strong> <strong><strong>A better user experience (UX) benefits everyone<\/strong><\/strong><\/p>\n\n\n<p>Accessibility is about more than just meeting legal requirements; it\u2019s about creating a highly accessible service that\u2019s more enjoyable to use. By adding new features, you enhance the overall experience for all users. Plus, did you know search engines favor accessible websites?<\/p>\n\n\n<p><strong>5.<\/strong> <strong>Continuous improvement leads to long-term growth<\/strong><\/p>\n\n\n<p>Accessibility is not a one-time fix; it\u2019s a continuous journey that will only become more relevant in the future. Disabilities such as visual impairments, hearing loss, cognitive decline, and reduced mobility are a fact of life as populations age, so if you want to be a business that values a diverse customer base, you\u2019ll make accessibility a foundational core of your business strategy. And by doing so you\u2019ll set a positive example in your industry, winning you respect and loyalty from customers, employees, and stakeholders alike.<\/p>\n\n\n<p>For example, a national postal company recognized the importance of enhancing accessibility and collaborated with Capgemini to evaluate over 100 of their omnichannel journeys. This led to the identification of more than 250 recommendations for improving the UX of their app and website.<\/p>\n\n\n<p>Ready to create a more inclusive digital environment? Stay tuned for our follow-up article, <em>Five steps to widespread digital accessibility<\/em>.<\/p>\n\n\n<p><strong>Contact us to learn more about how we can help you with your digital accessibility journey.<\/strong><\/p>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n<ul class=\"wp-block-list\">\n\n<li class=\"has-small-font-size\"><a href=\"#_ftnref1\" id=\"_ftn1\">[1]<\/a> https:\/\/www.who.int\/health-topics\/disability#tab=tab_1<\/li>\n\n\n<li class=\"has-small-font-size\"><a href=\"#_ftnref2\" id=\"_ftn2\">[2]<\/a> https:\/\/appt.org\/en\/stats<\/li>\n\n\n<li class=\"has-small-font-size\"><a href=\"#_ftnref3\" id=\"_ftn3\">[3]<\/a> https:\/\/creative-boost.com\/european-accessibility-act\/#:~:text=European%20Accessibility%20Act%20Exemptions,less%20than%20\u20ac2%20million<\/li>\n\n\n<li class=\"has-small-font-size\"><a href=\"#_ftnref4\" id=\"_ftn4\">[4]<\/a> https:\/\/abilitynet.org.uk\/news-blogs\/eaa-only-11-organisations-confident-they-will-meet-june-deadline<\/li>\n\n<\/ul>\n\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-wrapper-people-slider section section--expert-slider wrapper-people-slider undefined\"><div class=\"container\"><div class=\"content-title\"><h2 data-maxlength=\"34\" class=\"people-heading-title\">Authors<\/h2><\/div><\/div><div class=\"slider slider-boxed\"><div class=\"container\"><div class=\"slider-window\"><div class=\"slider-list\">\t\t<div class=\"slide\">\n\t\t\t<div class=\"box\">\n\t\t\t\t<div class=\"row\">\n\t\t\t\t\t<div class=\"col-md-6 col-lg-4 box-img-wrapper\">\n\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2025\/07\/Laurie-Bazelmans-e1750667952943.jpg\" alt=\"Laurie Bazelmans\"\/>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"col-md-6 col-lg-8 box-inner\">\n\t\t\t\t\t\t<div class=\"row title-social-media-header\">\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 mbl-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a aria-label=\"Linkedin\" target=\"_blank\" title=\"abrir en una nueva ventana\" href=\"https:\/\/www.linkedin.com\/in\/laurie-bazelmans\/\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 box-container\">\n\t\t\t\t\t\t\t\t<div class=\"box-title\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"people-profile-title\">Laurie Bazelmans<\/h3>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>User Experience and Front-End Interactions Offer Leader, Netherlands<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 social-box-container dkt-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a aria-label=\"Linkedin\" target=\"_blank\" title=\"abrir en una nueva ventana\" href=\"https:\/\/www.linkedin.com\/in\/laurie-bazelmans\/\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"people-info\">Laurie is a product and services expert at Capgemini, specializing in user experience (UX) and behavioral psychology. As Offer leader UX &#038; Frontend Interactions and UX Business Partner, she harnesses UX as a strategic lever for business growth &#8211; translating complex customer needs and journeys into impactful, user-centered solutions. Throughout her consulting career, she has elevated digital transformation initiatives, focusing on customer needs, business goals, and structured UX strategies.<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\n\n\t\t<div class=\"slide\">\n\t\t\t<div class=\"box\">\n\t\t\t\t<div class=\"row\">\n\t\t\t\t\t<div class=\"col-md-6 col-lg-4 box-img-wrapper\">\n\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2025\/07\/Amish-Desai1.jpg\" alt=\"Amish Desai\"\/>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"col-md-6 col-lg-8 box-inner\">\n\t\t\t\t\t\t<div class=\"row title-social-media-header\">\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 mbl-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a aria-label=\"Linkedin\" target=\"_blank\" title=\"abrir en una nueva ventana\" href=\"https:\/\/www.linkedin.com\/in\/amishdesai\/\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 box-container\">\n\t\t\t\t\t\t\t\t<div class=\"box-title\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"people-profile-title\">Amish Desai<\/h3>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>Global User Experience and Front-End Interactions Offer Leader<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 social-box-container dkt-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a aria-label=\"Linkedin\" target=\"_blank\" title=\"abrir en una nueva ventana\" href=\"https:\/\/www.linkedin.com\/in\/amishdesai\/\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"people-info\">With 20+ years in digital transformation, Amish has led Fortune 100 firms to profit through design and product innovation. Highlights include training 2,000+ CPG staff in Design Thinking, pioneering digital-first ventures in finance, and launching connected commerce for a century-old retailer. His pinnacle achievement is forming global teams that excel in crafting digital customer experiences at the nexus of immersive tech, customer insight, and business value. He teaches UX design, product, and strategy in academic and entrepreneurial institutions as a token of gratitude for those who have assisted him over the years.<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div><\/div><\/div><div class=\"slider-nav\"><button class=\"slider-prev inactive\" aria-label=\"Slider-previous\" tabindex=\"-1\"><\/button><ul class=\"slider-paginator\"><\/ul><button class=\"slider-next\" aria-label=\"Slider-next\"><\/button><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>Learn why digital accessibility is crucial for brands. Support the 80 million people in the EU with disabilities by designing accessible digital services<\/p>\n","protected":false},"author":6434,"featured_media":549438,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":true,"cg_dt_link_disabled":false,"_yoast_wpseo_primary_brand":"82","_jetpack_memberships_contains_paid_content":false,"footnotes":"","featured_focal_points":""},"categories":[1],"tags":[441],"brand":[82],"service":[100],"industry":[],"partners":[],"blog-topic":[47],"content-group":[],"class_list":["post-549437","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-customer-experience","brand-capgemini","service-customer-experience","blog-topic-customer-experience"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v22.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Five reasons why digital accessibility must matter - Capgemini Mexico<\/title>\n<meta name=\"description\" content=\"Learn why digital accessibility is crucial for brands. 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