{"id":514814,"date":"2023-06-21T10:56:55","date_gmt":"2023-06-21T08:56:55","guid":{"rendered":"https:\/\/www.capgemini.com\/?p=916421"},"modified":"2025-04-03T18:02:54","modified_gmt":"2025-04-03T18:02:54","slug":"la-ia-generativa-esta-en-auge-para-los-boomers","status":"publish","type":"post","link":"https:\/\/www.capgemini.com\/mx-es\/insights\/expert-perspectives\/la-ia-generativa-esta-en-auge-para-los-boomers\/","title":{"rendered":"La IA generativa est\u00e1 en auge para los boomers"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-blogs header-hero-blogs\"><div class=\"container\"><div class=\"hero-blogs\"><div class=\"hero-blogs-content-wrapper\"><div class=\"row\"><div class=\"col-12\"><div class=\"header-title\"><h1>La IA generativa est\u00e1 en auge para los boomers<\/h1><\/div><\/div><\/div><\/div><div class=\"hero-blogs-bottom\"><div class=\"header-author\"><div class=\"author-img\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/05\/steve_jheadshotvignette-1.jpg?w=200&amp;quality=10\" alt=\"\" loading=\"lazy\"\/><\/div><div class=\"author-name-date\"><h5 class=\"author-name\">Steve Jones<\/h5><h5 class=\"blog-date\">22 Jun 2023<\/h5><\/div><\/div><div class=\"brand-image\"> <\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/insights\/expert-perspectives\/generative-ai-is-booming-for-boomers\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-tw\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/www.capgemini.com\/insights\/expert-perspectives\/generative-ai-is-booming-for-boomers\/&amp;text=Generative%20AI%20is%20booming%20for%20boomers\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-tw\"><\/i><span class=\"sr-only\">Twitter<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/shareArticle?url=https:\/\/www.capgemini.com\/insights\/expert-perspectives\/generative-ai-is-booming-for-boomers\/&amp;text=Generative%20AI%20is%20booming%20for%20boomers\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><div class=\"article-text article-quote-text\">\n<p id=\"d31d\">Trabajar con la gente del <a href=\"\/mx-es\/insights\/instituto-de-investigacion-capgemini\/\">Instituto de Investigaci\u00f3n de Capgemini<\/a> siempre es divertido, cuando configuramos las encuestas, la intenci\u00f3n siempre es descubrir cosas en lugar de probarlas. Con el \u00faltimo informe sobre la <a href=\"\/mx-es\/insights\/biblioteca-de-investigacion\/ia-creativa-y-generativa\/\">adopci\u00f3n de IA generativa por parte<\/a> de los consumidores, esa mentalidad me ha llevado a perder una apuesta amistosa. Porque estaba absolutamente seguro de que ver\u00edamos una divisi\u00f3n generacional con GenZ en particular al frente del juego. Esto se debe a que eso es lo que casi siempre vemos con las nuevas tecnolog\u00edas. En cambio, lo que vimos es que, en realidad, la adopci\u00f3n fue bastante plana en todos los grupos.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/06\/graph-1.jpeg?w=960\" alt=\"\" class=\"wp-image-916462\"\/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p id=\"c772\">Eso es m\u00e1s del 50% de las 10,000 personas entrevistadas que han probado las herramientas de IA generativa, de manera realista en los 7 meses desde que se lanz\u00f3 ChatGPT.<\/p>\n\n\n\n<p id=\"8097\">50% de penetraci\u00f3n en 7 meses. Eso es francamente asombroso. Pero lo que encuentro m\u00e1s sorprendente y alentador es que esta adopci\u00f3n no es una curva de &#8220;TikTok&#8221; con las generaciones m\u00e1s j\u00f3venes superando con creces a las mayores, es bastante parejo en todos los \u00e1mbitos, con Boomers en realidad unos puntos por delante del juego. Cuando miramos d\u00f3nde lo est\u00e1n usando, bueno, eso se vuelve a\u00fan m\u00e1s interesante para m\u00ed.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/06\/graph-3.jpeg?w=960\" alt=\"\" class=\"wp-image-916471\"\/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p id=\"d820\">Aunque es una diferencia estad\u00edsticamente peque\u00f1a, \u00a1es genial pensar en GenX y Boomers obteniendo la ventaja en Fortnite usando IA generativa! Hablando en serio, esto nuevamente muestra una adopci\u00f3n muy uniforme en todos los rangos de edad, lo que realmente se alinea con la facilidad de uso que permiten las herramientas de IA generativa. Tambi\u00e9n juega con uno de los viejos adagios de la tecnolog\u00eda: hay dos industrias que impulsan la adopci\u00f3n de nuevas tecnolog\u00edas, Computer Gaming es la otra.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/06\/Graph-4.jpeg?w=960\" alt=\"\" class=\"wp-image-916476\"\/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p id=\"32b2\">En cuanto a la satisfacci\u00f3n, hay algunas diferencias interesantes, con Millennials y Boomers que prefieren notablemente la experiencia de juego, pero tambi\u00e9n les gusta mucho menos la experiencia de b\u00fasqueda. Claramente, se investigar\u00e1 mucho m\u00e1s sobre esa categor\u00eda de b\u00fasqueda, ya que representa un campo de batalla de mercado muy claro y obvio. Sin embargo, como sabemos cuando vimos a Google tomar el relevo de Altavista, el impacto en el mercado de bueno a excelente es dram\u00e1tico.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-esta-bien-pero-hay-demasiada-confianza-aqui\">Est\u00e1 bien, pero hay demasiada confianza aqu\u00ed.<\/h3>\n\n\n\n<p id=\"971d\">Un hallazgo que preocup\u00f3 fue el nivel de confianza que todas las generaciones tienen en el contenido creado.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/06\/graph-5.jpeg?w=960\" alt=\"\" class=\"wp-image-916494\"\/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p id=\"3915\">Nuevamente, no vemos diferencias seg\u00fan la edad, con casi el 75% de las personas en todos los rangos de edad diciendo que conf\u00edan en el contenido. Que una tecnolog\u00eda tenga este tipo de aprobaci\u00f3n despu\u00e9s de solo 7 meses es notable y un poco preocupante. Puede que est\u00e9 m\u00e1s del lado de la IA confiable, pero ahora tengo suficiente experiencia con varios modelos para decir que mi nivel de confianza en el contenido no es demasiado alto y estoy validando lo que veo. Aqu\u00ed existe el riesgo de que la confianza fuera de lugar se convierta en un problema. Sin embargo, que esto sea constante a trav\u00e9s de las generaciones es extremadamente interesante, ya que a menudo esperar\u00edamos que las personas mayores desconf\u00eden m\u00e1s de las nuevas tecnolog\u00edas.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-advertencias-y-mas-investigacion\">Advertencias y m\u00e1s investigaci\u00f3n<\/h3>\n\n\n\n<p id=\"18fd\">Entonces, este es un informe muy detallado que aconsejo que lean por completo, y terminar\u00e9 con algunas advertencias sobre los datos, en primer lugar, de las 10,000 personas encuestadas, 600 eran Boomers, que sigue siendo una muestra significativa, pero es menor que el n\u00famero de personas de la Generaci\u00f3n Z entrevistadas, lo que significa que las cifras de la Generaci\u00f3n Z son estad\u00edsticamente m\u00e1s precisas. La otra pieza es que los niveles de educaci\u00f3n son estad\u00edsticamente altos, con m\u00e1s del 75% con al menos un t\u00edtulo universitario. Esto significa que si bien dentro de esos grupos la discrepancia de edad es baja, no se puede decir que sea constante en todos los rangos educativos.<\/p>\n\n\n\n<p id=\"b2e0\">Queda mucha m\u00e1s investigaci\u00f3n por hacer, pero una cosa es segura, la facilidad de uso de la IA generativa es claramente algo que no depende de la edad.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em><a href=\"https:\/\/blog.metamirror.io\/generative-ai-is-booming-for-boomers-41e998a5bd24\" target=\"_blank\" rel=\"noreferrer noopener\">Este art\u00edculo se public\u00f3 por primera vez en Medium el 21 de junio de 2023.<\/a><\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":81,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"cg_dt_proposed_to":[9,25],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"318282bd-9a40-485b-9100-51f099064e06\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":true,"cg_dt_link_disabled":true,"_yoast_wpseo_primary_brand":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","featured_focal_points":""},"categories":[1],"tags":[],"brand":[],"service":[162],"industry":[],"partners":[],"blog-topic":[49],"content-group":[],"class_list":["post-514814","post","type-post","status-publish","format-standard","hentry","category-uncategorized","service-data-ai","blog-topic-data-and-ai"],"yoast_head":"<!-- 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