{"id":563351,"date":"2026-04-23T05:38:20","date_gmt":"2026-04-23T05:38:20","guid":{"rendered":"https:\/\/www.capgemini.com\/mx-es\/?page_id=563351&#038;preview_id=563351"},"modified":"2026-04-23T05:41:30","modified_gmt":"2026-04-23T05:41:30","slug":"motor-de-marketing-conectado","status":"publish","type":"page","link":"https:\/\/www.capgemini.com\/mx-es\/solutions\/motor-de-marketing-conectado\/","title":{"rendered":"Motor de marketing conectado"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/01\/Connected-Marketing-Engine.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/01\/Connected-Marketing-Engine.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/01\/Connected-Marketing-Engine.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/01\/Connected-Marketing-Engine.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/01\/Connected-Marketing-Engine.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/01\/Connected-Marketing-Engine.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/01\/Connected-Marketing-Engine.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/01\/Connected-Marketing-Engine.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/01\/Connected-Marketing-Engine.jpg\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:47% 28.000000000000004%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Solution<\/span><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">Motor de marketing conectado<\/h1><\/div><div class=\"inner-row-insight download-btn\"><div class=\"col-md-4 downloadFiles addPadding\"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/02\/Connected-Marketing-Engine.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Abrir en una nueva ventana\"><span>Descargar folleto<\/span><span class=\"type\">2 MB pdf<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\"><p class=\"MsoNormal\"><b><span style=\"font-size:14.0pt;\nline-height:107%\"><\/span><\/b><\/p><\/h2>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"grid-container\"><div class=\"col-12 col-md-2\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/?page_id=987297\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-tw\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/www.capgemini.com\/?page_id=987297&amp;text=\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-tw\"><\/i><span class=\"sr-only\">Twitter<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/shareArticle?url=https:\/\/www.capgemini.com\/?page_id=987297&amp;text=\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div><div class=\"article-text article-quote-text\">\n<h3 class=\"wp-block-heading\" id=\"h-aproveche-las-senales-en-tiempo-real-los-puntos-de-contacto-y-los-datos-esenciales-para-crear-una-plataforma-atractiva-y-centrada-en-el-consumidor-que-facilite-una-interaccion-personalizada-y-fluida\">Aproveche las se\u00f1ales en tiempo real, los puntos de contacto y los datos esenciales para crear una plataforma atractiva y centrada en el consumidor, que facilite una interacci\u00f3n personalizada y fluida.<\/h3>\n\n\n\n<p>En el din\u00e1mico panorama de las relaciones con los clientes, personalizar cada interacci\u00f3n es fundamental para ganarse su lealtad. Los clientes comprometidos y leales no solo aportan valor, sino que presentan un valor de vida del cliente (LTV) hasta un 306 % superior. Por el contrario, el 92 % de los clientes cambian de marca tras experimentar tan solo dos situaciones negativas.<\/p>\n\n\n\n<p>El motor de marketing conectado de Capgemini demuestra c\u00f3mo podemos ayudarle a transformar a sus clientes habituales en clientes leales y comprometidos, actuando de manera orientada a los datos y siendo relevantes en cada interacci\u00f3n.<\/p>\n\n\n\n<p><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para-video section section--info-2cols section--insights section-video \"><div class=\"bg-color video-align-right\"><div class=\"container\"><div class=\"row video-align-left\"><div class=\"col-md-12\"><div class=\"video-align-left row box box--4 box--mini\"><div class=\"col-md-3\"><h3 class=\"Video-title\" data-maxlength=\"34\"><\/h3><div class=\"video-info\"><p data-maxlength=\"68\">Presentamos nuestro motor de marketing conectado.<\/p><\/div><\/div><div class=\"col-md-8 box-img-wrapper\"><div class=\"video-box\"><div class=\"video-wrapper\"><iframe title=\"video-section\" src=\"https:\/\/www.youtube.com\/embed\/tb1LLgdmlkY?rel=0&amp;modestbranding=1&amp;playsinline=1&amp;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen loading=\"lazy\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/div><\/div><\/div><div class=\"col-md-1\"><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"grid-container\"><div><div class=\"article-text article-quote-text\">\n<h4 class=\"wp-block-heading\" id=\"h-identificacion-de-los-obstaculos-a-la-lealtad\">Identificaci\u00f3n de los obst\u00e1culos a la lealtad<\/h4>\n\n\n\n<p>Analizamos los obst\u00e1culos que imped\u00edan a nuestros clientes alcanzar este estado de relevancia e identificamos estos desaf\u00edos clave:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Brechas de competencias<\/strong>: Insuficiencia de habilidades, conocimientos y una mentalidad orientada a los datos entre los empleados de las \u00e1reas de ventas, servicio, comercio y marketing.<\/li>\n\n\n\n<li><strong>Perfiles de clientes incompletos<\/strong>: Ausencia de un perfil de cliente de 360\u00b0 en tiempo real, debido a fuentes de datos fragmentadas y a una desconexi\u00f3n entre los canales digitales y f\u00edsicos.<\/li>\n\n\n\n<li><strong>Herramientas inflexibles<\/strong>: Herramientas que carecen de agilidad para responder a eventos din\u00e1micos del mercado, tales como las preocupaciones financieras de los consumidores, la inestabilidad geopol\u00edtica y la pandemia.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-alinearse-con-la-evolucion-del-consumidor\">Alinearse con la evoluci\u00f3n del consumidor<\/h4>\n\n\n\n<p>Nuestro an\u00e1lisis de la evoluci\u00f3n del comportamiento del consumidor refleja estos desaf\u00edos:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Preferencias de compra: El 61% de los consumidores valora las experiencias en la tienda f\u00edsica tanto como la entrega y el cumplimiento de pedidos, lo que hace crucial conectar los mundos digital y f\u00edsico.<\/li>\n\n\n\n<li>Conectividad con la marca: Los consumidores comparten voluntariamente sus datos con sus marcas favoritas para disfrutar de una experiencia mejorada, lo que permite lograr una personalizaci\u00f3n a\u00fan mayor.<\/li>\n\n\n\n<li>Demandas de personalizaci\u00f3n: Si bien el 27% de las empresas personaliza actualmente los recorridos del cliente, existe una brecha evidente a la hora de satisfacer las expectativas de los clientes en cuanto a interacciones individualizadas.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-satisfacer-las-expectativas-cambiantes-de-los-clientes\"><strong>Satisfacer las expectativas cambiantes de los clientes<\/strong><\/h4>\n\n\n\n<p>Nuestra plataforma de tecnolog\u00eda de marketing en tiempo real es su puerta de entrada para superar obst\u00e1culos y alinearse de manera fluida con las cambiantes expectativas de los consumidores.<\/p>\n\n\n\n<p>Nuestra plataforma aprovecha la IA, el aprendizaje autom\u00e1tico y la anal\u00edtica avanzada para centralizar todos los datos de los clientes en un \u00fanico lugar. Gracias a su capacidad para interconectar herramientas tecnol\u00f3gicas y derribar los silos de marketing, la plataforma puede integrarse en cualquier ecosistema existente para ofrecer:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Perfiles unificados de clientes: Cree perfiles de cliente de 360\u00b0 que integren los datos de los puntos de contacto tanto en l\u00ednea como fuera de l\u00ednea.<\/li>\n\n\n\n<li>Personalizaci\u00f3n en tiempo real: Logre una hiperrelevancia en cada punto de contacto, desde las recomendaciones de productos hasta las pantallas en tienda y el punto de venta.<\/li>\n\n\n\n<li>Empleados empoderados: Equipe a su fuerza laboral con informaci\u00f3n precisa sobre los clientes mediante paneles de control, potenciando sus capacidades en las interacciones en tienda, el servicio al cliente, el marketing y las conversaciones de ventas.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-space-between is-layout-flex wp-container-core-buttons-is-layout-b2891da8 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link wp-element-button\" href=\"mailto:cx.global@capgemini.com\" target=\"_blank\" rel=\"noreferrer noopener\">Cont\u00e1ctenos para una demostraci\u00f3n.<\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-outline is-style-outline--2\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/02\/Connected-Marketing-Engine.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Lea nuestro folleto para obtener m\u00e1s informaci\u00f3n.<\/a><\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n\t\t<section\n\t\t\tclass=\"section section--lifeatcap-learning section--event-slider-careerInvent \">\n\n\t\t\t<div class=\"container\">\n\t\t\t\t<div class='career-invent-header'>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"slider slider-fader b58a88da-70f7-4f20-a5ea-c53dd23f34f8\">\n\t\t\t\t\t\t\t\t<div\n\t\t\t\t\tclass=\"slider-list \">\n\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"slide active \">\n\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\t\tclass=\"slide-bg-wrapper wp-block-cg-blocks-career-invent \">\n\t\t\t\t\t\t\t\t<div class=\"bgImagesection\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"bgColor\"><\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"container slide-info-wrapper\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"col-md-6 col-sm-12 box-inner \">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"bgColor\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-title \">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"explore-header\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tdata-maxlength=\"68\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttitle=\"Capgemini posicionada como l\u00edder por Everest Group\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tCapgemini posicionada como l\u00edder por Everest Group\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tclass=\"box-title \">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 data-maxlength=\"144\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttitle=\"Everest Group reconoce a Capgemini como L\u00edder en PEAK Matrix\u00ae 2024 por su s\u00f3lida oferta de servicios Adobe y enfoque innovador.\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tstyle=\"white-space: pre-wrap;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tEverest Group reconoce a Capgemini como L\u00edder en PEAK Matrix\u00ae 2024 por su s\u00f3lida oferta de servicios Adobe y enfoque innovador.\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"btnDiv\"> <a class=\"more2\" data-maxlength=\"24\" aria-label=\"Leer m\u00e1s sobre Capgemini posicionada como l\u00edder por Everest Group\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t tabindex=\"0\" href=\"\/mx-es\/news\/reconocimiento-analistas\/capgemini-posicionado-como-lider-por-everest-group-en-su-informe-adobe-services-peak-matrix-assessment-2024\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tLeer m\u00e1s\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a> <\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\n\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"col-md-6 col-sm-12 text-right box-img-wrapper escaper escaper-right\">\n\t\t\t\t\t\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<source\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/08\/AR-web-banner.png?w=1200&amp;quality=90 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/08\/AR-web-banner.png?w=1200&amp;quality=90 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 1500px)\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<source\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/08\/AR-web-banner.png?w=600&amp;quality=90 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/08\/AR-web-banner.png?w=1200&amp;quality=90 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 992px)\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<source\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/08\/AR-web-banner.png?w=400&amp;quality=90 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/08\/AR-web-banner.png?w=800&amp;quality=90 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 768px)\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<source\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/08\/AR-web-banner.png?w=400&amp;quality=90 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/08\/AR-web-banner.png?w=800&amp;quality=90 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 0)\" \/>\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" class=\"box-img\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/08\/AR-web-banner.png\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tstyle=\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tobject-position: 50% 50%; object-fit: cover;\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\" alt=\"\" \/>\n\n\t\t\t\t\t\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\t\t\t\t\t\t\t\t<!-- <img decoding=\"async\" class=\"box-img\" src=\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\n\t\t\t\t\t\t\t\t\t\t\tstyle=\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\" alt=\"\"\n\t\t\t\t\t\t\t\t\t\t\/> -->\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"\">\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"slide-reveal\"><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t<\/section>\n\n\t\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":257,"featured_media":563352,"parent":5720,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"cg_dt_proposed_to":[25],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"71a753a5-690e-4ace-b523-23ce6323a269\",\"blogId\":\"1\",\"domain\":\"www.capgemini.com\",\"sitePath\":\"\/\",\"postLink\":\"https:\/\/www.capgemini.com\/solutions\/connected-marketing-engine\/\",\"postId\":987297,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false,\"isEnabled\":true}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":true,"_yoast_wpseo_primary_brand":"","footnotes":"","featured_focal_points":"","partner_card_description":"","gsap_animation":0},"brand":[],"partner_type":[],"service":[100],"industry":[112],"partners":[],"page-type":[167],"content-group":[],"class_list":["post-563351","page","type-page","status-publish","has-post-thumbnail","hentry","service-customer-experience","industry-consumer-products","page-type-solutions"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v22.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Motor de Marketing Conectado para Crecimiento | Capgemini<\/title>\n<meta name=\"description\" content=\"Capgemini impulsa un motor de marketing conectado para activar datos, contenidos y canales con experiencias coherentes y de alto impacto.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.capgemini.com\/mx-es\/solutions\/motor-de-marketing-conectado\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Motor de marketing conectado\" \/>\n<meta property=\"og:description\" content=\"Capgemini impulsa un motor de marketing conectado para activar datos, contenidos y canales con experiencias coherentes y de alto impacto.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.capgemini.com\/mx-es\/solutions\/motor-de-marketing-conectado\/\" \/>\n<meta property=\"og:site_name\" content=\"Capgemini Mexico\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-23T05:41:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2026\/04\/Connected-Marketing-Engine.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2880\" \/>\n\t<meta property=\"og:image:height\" content=\"1800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.capgemini.com\/mx-es\/solutions\/motor-de-marketing-conectado\/\",\"url\":\"https:\/\/www.capgemini.com\/mx-es\/solutions\/motor-de-marketing-conectado\/\",\"name\":\"Motor de Marketing Conectado para Crecimiento | Capgemini\",\"isPartOf\":{\"@id\":\"https:\/\/www.capgemini.com\/mx-es\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.capgemini.com\/mx-es\/solutions\/motor-de-marketing-conectado\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.capgemini.com\/mx-es\/solutions\/motor-de-marketing-conectado\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2026\/04\/Connected-Marketing-Engine.jpg\",\"datePublished\":\"2026-04-23T05:38:20+00:00\",\"dateModified\":\"2026-04-23T05:41:30+00:00\",\"description\":\"Capgemini impulsa un motor de marketing conectado para activar datos, contenidos y canales con experiencias coherentes y de alto impacto.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.capgemini.com\/mx-es\/solutions\/motor-de-marketing-conectado\/#breadcrumb\"},\"inLanguage\":\"es-MX\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.capgemini.com\/mx-es\/solutions\/motor-de-marketing-conectado\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es-MX\",\"@id\":\"https:\/\/www.capgemini.com\/mx-es\/solutions\/motor-de-marketing-conectado\/#primaryimage\",\"url\":\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2026\/04\/Connected-Marketing-Engine.jpg\",\"contentUrl\":\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2026\/04\/Connected-Marketing-Engine.jpg\",\"width\":2880,\"height\":1800},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.capgemini.com\/mx-es\/solutions\/motor-de-marketing-conectado\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.capgemini.com\/mx-es\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Solutions\",\"item\":\"https:\/\/www.capgemini.com\/mx-es\/solutions\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Motor de marketing conectado\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.capgemini.com\/mx-es\/#website\",\"url\":\"https:\/\/www.capgemini.com\/mx-es\/\",\"name\":\"Capgemini Mexico\",\"description\":\"Capgemini\",\"publisher\":{\"@id\":\"https:\/\/www.capgemini.com\/mx-es\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.capgemini.com\/mx-es\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"es-MX\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.capgemini.com\/mx-es\/#organization\",\"name\":\"Capgemini Mexico\",\"url\":\"https:\/\/www.capgemini.com\/mx-es\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es-MX\",\"@id\":\"https:\/\/www.capgemini.com\/mx-es\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2025\/07\/linkedin_mwo0q6.png\",\"contentUrl\":\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2025\/07\/linkedin_mwo0q6.png\",\"width\":800,\"height\":800,\"caption\":\"Capgemini Mexico\"},\"image\":{\"@id\":\"https:\/\/www.capgemini.com\/mx-es\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Motor de Marketing Conectado para Crecimiento | Capgemini","description":"Capgemini impulsa un motor de marketing conectado para activar datos, contenidos y canales con experiencias coherentes y de alto impacto.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.capgemini.com\/mx-es\/solutions\/motor-de-marketing-conectado\/","og_locale":"es_MX","og_type":"article","og_title":"Motor de marketing conectado","og_description":"Capgemini impulsa un motor de marketing conectado para activar datos, contenidos y canales con experiencias coherentes y de alto impacto.","og_url":"https:\/\/www.capgemini.com\/mx-es\/solutions\/motor-de-marketing-conectado\/","og_site_name":"Capgemini Mexico","article_modified_time":"2026-04-23T05:41:30+00:00","og_image":[{"width":2880,"height":1800,"url":"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2026\/04\/Connected-Marketing-Engine.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.capgemini.com\/mx-es\/solutions\/motor-de-marketing-conectado\/","url":"https:\/\/www.capgemini.com\/mx-es\/solutions\/motor-de-marketing-conectado\/","name":"Motor de Marketing Conectado para Crecimiento | Capgemini","isPartOf":{"@id":"https:\/\/www.capgemini.com\/mx-es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.capgemini.com\/mx-es\/solutions\/motor-de-marketing-conectado\/#primaryimage"},"image":{"@id":"https:\/\/www.capgemini.com\/mx-es\/solutions\/motor-de-marketing-conectado\/#primaryimage"},"thumbnailUrl":"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2026\/04\/Connected-Marketing-Engine.jpg","datePublished":"2026-04-23T05:38:20+00:00","dateModified":"2026-04-23T05:41:30+00:00","description":"Capgemini impulsa un motor de marketing conectado para activar datos, contenidos y canales con experiencias coherentes y de alto impacto.","breadcrumb":{"@id":"https:\/\/www.capgemini.com\/mx-es\/solutions\/motor-de-marketing-conectado\/#breadcrumb"},"inLanguage":"es-MX","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.capgemini.com\/mx-es\/solutions\/motor-de-marketing-conectado\/"]}]},{"@type":"ImageObject","inLanguage":"es-MX","@id":"https:\/\/www.capgemini.com\/mx-es\/solutions\/motor-de-marketing-conectado\/#primaryimage","url":"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2026\/04\/Connected-Marketing-Engine.jpg","contentUrl":"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2026\/04\/Connected-Marketing-Engine.jpg","width":2880,"height":1800},{"@type":"BreadcrumbList","@id":"https:\/\/www.capgemini.com\/mx-es\/solutions\/motor-de-marketing-conectado\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.capgemini.com\/mx-es\/"},{"@type":"ListItem","position":2,"name":"Solutions","item":"https:\/\/www.capgemini.com\/mx-es\/solutions\/"},{"@type":"ListItem","position":3,"name":"Motor de marketing conectado"}]},{"@type":"WebSite","@id":"https:\/\/www.capgemini.com\/mx-es\/#website","url":"https:\/\/www.capgemini.com\/mx-es\/","name":"Capgemini Mexico","description":"Capgemini","publisher":{"@id":"https:\/\/www.capgemini.com\/mx-es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.capgemini.com\/mx-es\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"es-MX"},{"@type":"Organization","@id":"https:\/\/www.capgemini.com\/mx-es\/#organization","name":"Capgemini Mexico","url":"https:\/\/www.capgemini.com\/mx-es\/","logo":{"@type":"ImageObject","inLanguage":"es-MX","@id":"https:\/\/www.capgemini.com\/mx-es\/#\/schema\/logo\/image\/","url":"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2025\/07\/linkedin_mwo0q6.png","contentUrl":"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2025\/07\/linkedin_mwo0q6.png","width":800,"height":800,"caption":"Capgemini Mexico"},"image":{"@id":"https:\/\/www.capgemini.com\/mx-es\/#\/schema\/logo\/image\/"}}]}},"brand_term":[],"parsely":{"version":"1.1.0","canonical_url":"https:\/\/capgemini.com\/mx-es\/solutions\/motor-de-marketing-conectado\/","smart_links":{"inbound":0,"outbound":0},"traffic_boost_suggestions_count":0,"meta":{"@context":"https:\/\/schema.org","@type":"WebPage","headline":"Motor de marketing conectado","url":"https:\/\/www.capgemini.com\/mx-es\/solutions\/motor-de-marketing-conectado\/","mainEntityOfPage":{"@type":"WebPage","@id":"https:\/\/www.capgemini.com\/mx-es\/solutions\/motor-de-marketing-conectado\/"},"thumbnailUrl":"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2026\/04\/Connected-Marketing-Engine.jpg?w=150&h=150&crop=1","image":{"@type":"ImageObject","url":"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2026\/04\/Connected-Marketing-Engine.jpg"},"articleSection":"Uncategorized","author":[],"creator":[],"publisher":{"@type":"Organization","name":"Capgemini Mexico","logo":""},"keywords":[],"dateCreated":"2026-04-23T05:38:20Z","datePublished":"2026-04-23T05:38:20Z","dateModified":"2026-04-23T05:41:30Z"},"rendered":"<meta name=\"parsely-title\" content=\"Motor de marketing conectado\" \/>\n<meta name=\"parsely-link\" content=\"https:\/\/www.capgemini.com\/mx-es\/solutions\/motor-de-marketing-conectado\/\" \/>\n<meta name=\"parsely-type\" content=\"index\" \/>\n<meta name=\"parsely-image-url\" content=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2026\/04\/Connected-Marketing-Engine.jpg?w=150&amp;h=150&amp;crop=1\" \/>\n<meta name=\"parsely-pub-date\" content=\"2026-04-23T05:38:20Z\" \/>\n<meta name=\"parsely-section\" content=\"Uncategorized\" \/>","tracker_url":"https:\/\/cdn.parsely.com\/keys\/capgemini.com\/p.js"},"archive_status":false,"featured_image_src":"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2026\/04\/Connected-Marketing-Engine.jpg","featured_image_alt":"","jetpack_sharing_enabled":true,"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Capgemini Mexico","distributor_original_site_url":"https:\/\/www.capgemini.com\/mx-es","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.capgemini.com\/mx-es\/wp-json\/wp\/v2\/pages\/563351","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.capgemini.com\/mx-es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.capgemini.com\/mx-es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.capgemini.com\/mx-es\/wp-json\/wp\/v2\/users\/257"}],"replies":[{"embeddable":true,"href":"https:\/\/www.capgemini.com\/mx-es\/wp-json\/wp\/v2\/comments?post=563351"}],"version-history":[{"count":1,"href":"https:\/\/www.capgemini.com\/mx-es\/wp-json\/wp\/v2\/pages\/563351\/revisions"}],"predecessor-version":[{"id":563354,"href":"https:\/\/www.capgemini.com\/mx-es\/wp-json\/wp\/v2\/pages\/563351\/revisions\/563354"}],"up":[{"embeddable":true,"href":"https:\/\/www.capgemini.com\/mx-es\/wp-json\/wp\/v2\/pages\/5720"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.capgemini.com\/mx-es\/wp-json\/wp\/v2\/media\/563352"}],"wp:attachment":[{"href":"https:\/\/www.capgemini.com\/mx-es\/wp-json\/wp\/v2\/media?parent=563351"}],"wp:term":[{"taxonomy":"brand","embeddable":true,"href":"https:\/\/www.capgemini.com\/mx-es\/wp-json\/wp\/v2\/brand?post=563351"},{"taxonomy":"partner_type","embeddable":true,"href":"https:\/\/www.capgemini.com\/mx-es\/wp-json\/wp\/v2\/partner_type?post=563351"},{"taxonomy":"service","embeddable":true,"href":"https:\/\/www.capgemini.com\/mx-es\/wp-json\/wp\/v2\/service?post=563351"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.capgemini.com\/mx-es\/wp-json\/wp\/v2\/industry?post=563351"},{"taxonomy":"partners","embeddable":true,"href":"https:\/\/www.capgemini.com\/mx-es\/wp-json\/wp\/v2\/partners?post=563351"},{"taxonomy":"page-type","embeddable":true,"href":"https:\/\/www.capgemini.com\/mx-es\/wp-json\/wp\/v2\/page-type?post=563351"},{"taxonomy":"content-group","embeddable":true,"href":"https:\/\/www.capgemini.com\/mx-es\/wp-json\/wp\/v2\/content-group?post=563351"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}