{"id":5608,"date":"2021-11-19T12:07:15","date_gmt":"2021-11-19T12:07:15","guid":{"rendered":"https:\/\/www.capgemini.com\/?page_id=635726"},"modified":"2026-04-21T06:47:13","modified_gmt":"2026-04-21T06:47:13","slug":"customer-first","status":"publish","type":"page","link":"https:\/\/www.capgemini.com\/mx-es\/servicios\/customer-first\/","title":{"rendered":"El Cliente Primero"},"content":{"rendered":"\n<div class=\"wp-block-cg-blocks-hero-picture-card undefined  heroPictureCard\"><div class=\"heroPictureCardBgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Capgemini_Services_Customer-First.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Capgemini_Services_Customer-First.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Capgemini_Services_Customer-First.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Capgemini_Services_Customer-First.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Capgemini_Services_Customer-First.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Capgemini_Services_Customer-First.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Capgemini_Services_Customer-First.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Capgemini_Services_Customer-First.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Capgemini_Services_Customer-First.jpg\" class=\"desktopImage\" alt=\"\" style=\"object-fit:cover;object-position:53% 28.000000000000004%\" loading=\"eager\"\/><\/picture><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Capgemini_Services_Customer-First.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Capgemini_Services_Customer-First.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Capgemini_Services_Customer-First.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Capgemini_Services_Customer-First.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Capgemini_Services_Customer-First.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Capgemini_Services_Customer-First.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Capgemini_Services_Customer-First.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Capgemini_Services_Customer-First.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Capgemini_Services_Customer-First.jpg\" class=\"mobileImage\" alt=\"\" style=\"object-fit:cover;object-position:53% 28.000000000000004%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-8 col-lg-6\"><div class=\"heroPictureCardBox\"><div class=\"heroPictureCardBoxTitle\"><h1 data-maxlength=\"144\">El Cliente Primero<\/h1><\/div><\/div><\/div><\/div><\/div><div class=\"small-device\"><div class=\"brandLogoWrapper\"> <\/div><\/div><\/div>\n\n\n\n<section class=\"wp-block-cg-blocks-group section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"grid-container\"><div class=\"col-12 col-md-2\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/services\/customer-first\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/shareArticle?url=https:\/\/www.capgemini.com\/services\/customer-first\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div><div class=\"article-text article-quote-text\">\n<h2 class=\"wp-block-heading\" id=\"h-pon-a-tus-clientes-en-primer-lugar-en-la-era-de-la-ia-deleitalos-y-haz-crecer-tu-negocio\">Pon a tus clientes en primer lugar en la era de la IA, dele\u00edtalos y haz crecer tu negocio<\/h2>\n\n\n\n<p>Hoy en d\u00eda, los negocios son m\u00e1s personales, est\u00e1n m\u00e1s orientados a los datos y se ven cada vez m\u00e1s moldeados por la IA. El \u00e9xito comienza con sus clientes. Cuando comprende lo que las personas quieren y necesitan, puede descubrir nuevas oportunidades y crear productos, servicios y experiencias capaces de transformar el mercado, reinventar la oferta, generar compromiso e impulsar el crecimiento.<\/p>\n\n\n\n<p>Convertirse en una empresa que prioriza al cliente ya no es una opci\u00f3n; es el fundamento de la lealtad, la diferenciaci\u00f3n y el crecimiento a largo plazo. La filosof\u00eda de \u00abel cliente primero\u00bb (<em>Customer First<\/em>) es, a la vez, un enfoque estrat\u00e9gico y una mentalidad cultural: las necesidades, las expectativas y las experiencias del cliente gu\u00edan cada decisi\u00f3n, proceso e interacci\u00f3n.<\/p>\n\n\n\n<p>En Capgemini, priorizar al cliente significa colaborar con las organizaciones para ofrecer experiencias inteligentes impulsadas por la creatividad, el dise\u00f1o, los datos y la IA, garantizando que sus clientes \u2014ya sean ciudadanos, pacientes, viajeros, compradores o empleados\u2014 se sit\u00faen en el centro de cada interacci\u00f3n. Inspiramos a nuestros clientes a tomar decisiones m\u00e1s audaces, a visualizar su futuro y a elaborar el caso de negocio y la hoja de ruta necesarios para alcanzarlo.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-learn-more learnMoreBlock\"><div class=\"container\"><div class=\"row\"><div class=\"content-title col-12 col-md-8\"><h2 class=\"learnmore-heading\">C\u00f3mo ayudamos a las organizaciones a transformarse<\/h2><\/div><\/div><div class=\"row\"><div class=\"content-title col-12 col-md-8\"><p class=\"blockDesc\">Ponemos a disposici\u00f3n toda la potencia de Capgemini a lo largo de todo el ciclo de vida para ayudar a nuestros clientes a hacer realidad una transformaci\u00f3n centrada en el cliente. Nuestra propuesta de valor cohesiva y de extremo a extremo ayuda a las organizaciones a imaginar, construir, escalar y gestionar los productos, servicios y experiencias que definir\u00e1n la pr\u00f3xima d\u00e9cada.<br>Nuestra profunda experiencia sectorial garantiza que cada transformaci\u00f3n de la experiencia del cliente se fundamente en las realidades, las normativas y los modelos operativos de cada sector; de este modo, las soluciones resultan no solo inspiradoras, sino tambi\u00e9n implementables y escalables.<br><br><\/p><\/div><\/div><div class=\"row\"><div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/04\/Imagine-the-future.jpg?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/04\/Imagine-the-future.jpg?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/04\/Imagine-the-future.jpg?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h3>Imagina el futuro<\/h3><\/div><\/div><div class=\"box-inner\"><p class=\"box-desc\">Con equipos globales de estrategas, dise\u00f1adores, innovadores y so\u00f1adores \u2014y con nuestro enfoque de reinvenci\u00f3n empresarial continua\u2014, ayudamos a las organizaciones a dar forma a nuevas propuestas de valor, servicios y experiencias fundamentados en la visi\u00f3n humana y del sector.<\/p><\/div><\/div><div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/04\/Build-and-scale-with-AI.jpg?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/04\/Build-and-scale-with-AI.jpg?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/04\/Build-and-scale-with-AI.jpg?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h3>Construye y escala con IA<\/h3><\/div><\/div><div class=\"box-inner\"><p class=\"box-desc\">Con nuestra tecnolog\u00eda y nuestros expertos en experiencia del cliente, transformamos las operaciones de marketing, ventas, comercio y servicio en trayectorias conectadas, inteligentes y omnicanal. Al unificar los datos, la inteligencia artificial y el dise\u00f1o en todas estas funciones, permitimos a las organizaciones ofrecer experiencias fluidas que se adaptan a las necesidades de los clientes en tiempo real.<\/p><\/div><\/div><div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/04\/Accelerate-with-AI-and-the-Resonance-AI-Framework.jpg?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/04\/Accelerate-with-AI-and-the-Resonance-AI-Framework.jpg?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/04\/Accelerate-with-AI-and-the-Resonance-AI-Framework.jpg?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h3>Acelere con la IA y el Resonance AI Framework<\/h3><\/div><\/div><div class=\"box-inner\"><p class=\"box-desc\">Mediante capacidades avanzadas de datos e IA \u2014y guiada por el marco Resonance AI Framework\u2014, Capgemini construye una columna vertebral unificada de datos e inteligencia artificial que permite que los conocimientos, las intenciones y las se\u00f1ales operativas fluyan de manera inteligente por toda la organizaci\u00f3n, transformando la IA de una mejora t\u00e1ctica en una capacidad fundamental que impulsa cada momento del recorrido del cliente.<\/p><\/div><\/div><div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/04\/Run-the-future.jpg?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/04\/Run-the-future.jpg?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/04\/Run-the-future.jpg?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h3>Dirige el futuro<\/h3><\/div><\/div><div class=\"box-inner\"><p class=\"box-desc\">A trav\u00e9s de nuestros servicios empresariales, gestionamos operaciones de atenci\u00f3n al cliente inteligentes y potenciadas por IA que optimizan continuamente el rendimiento, creando un ciclo de retroalimentaci\u00f3n autofinanciado que impulsa la mejora y la reinvenci\u00f3n constantes.<\/p><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"grid-container\"><div><div class=\"article-text article-quote-text\">\n<p>Nuestra promesa permanece constante: ayudamos a nuestros clientes a crecer y a lograr resultados medibles, priorizando a sus propios clientes en la era de la IA. Como socio de transformaci\u00f3n empresarial y tecnol\u00f3gica verdaderamente enfocado en la industria e impulsado por la IA \u2014respaldado por un s\u00f3lido ecosistema y un compromiso con el impacto empresarial tangible\u2014, hacemos que la IA sea una realidad.<\/p>\n\n\n\n<p><strong>Inicie hoy mismo su transformaci\u00f3n centrada en el cliente: cont\u00e1ctenos.<\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n<section class=\"latest-insights layout-odd \"><div class=\"container\"><div class=\"insight-title\"><h2 class=\"latest-insight-title\">Investigaci\u00f3n y perspectivas<\/h2><\/div><div class=\"layout-single-card\">\n                      <div class=\"row align-items-center w-lg-100\">\n                        <div class=\"card-image-wrapper\">\n                                <div class=\"card-image\" data-image-url=\"https:\/\/www.capgemini.com\/mx-es\/insights\/biblioteca-de-investigacion\/transformacion-de-la-experiencia-del-cliente-impulsada-por-ia-y-liderada-por-humanos\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2026\/04\/Human-led-AI-powered_CRI-2880X1800.jpg?w=2048&#038;quality=70 1x, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2026\/04\/Human-led-AI-powered_CRI-2880X1800.jpg?w=2048&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 1500px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2026\/04\/Human-led-AI-powered_CRI-2880X1800.jpg?w=1024&#038;quality=70 1x, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2026\/04\/Human-led-AI-powered_CRI-2880X1800.jpg?w=2048&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 992px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2026\/04\/Human-led-AI-powered_CRI-2880X1800.jpg?w=1024&#038;quality=70 1x, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2026\/04\/Human-led-AI-powered_CRI-2880X1800.jpg?w=2048&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 768px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2026\/04\/Human-led-AI-powered_CRI-2880X1800.jpg?w=500&#038;quality=70 1x, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2026\/04\/Human-led-AI-powered_CRI-2880X1800.jpg?w=1000&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 0)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2026\/04\/Human-led-AI-powered_CRI-2880X1800.jpg\" alt=\"\" style=\"object-position: 50% 50%; object-fit: cover;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/picture>\n                                <\/div>\n                            <\/div>\n                            <div class=\"col-12 col-md-5 col-lg-7\"><\/div>\n                        <div class=\"col-12 col-md-7 col-lg-5\">\n                            <a href=\"https:\/\/www.capgemini.com\/mx-es\/insights\/biblioteca-de-investigacion\/transformacion-de-la-experiencia-del-cliente-impulsada-por-ia-y-liderada-por-humanos\/\" aria-label=\"Reimaginando la experiencia del cliente: Liderada por humanos, impulsada por la IA\" class=\"card-link-holder\">\n                            <div class=\"insight-card insight-card-start\">\n                                <div class=\"card-tag\">Report<\/div>\n                                <h3 class=\"card-title\">Reimaginando la experiencia del cliente: Liderada por humanos, impulsada por la IA<\/h3>\n                                <div class=\"insight-card-footer\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-research-institute.svg\" alt=\"capgemini-research-institute\" class=\"light\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-research-institute-white.svg\" alt=\"capgemini-research-institute\" class=\"dark\">\n                                <\/div>\n                            <\/div>\n                            <\/a>\n                        <\/div>\n                     <\/div>\n                    <\/div><div class=\"layout-two-card cards-reversed\">\n                                <div class=\"row align-items-center\"><div class=\"card-image-wrapper\">\n                                <div class=\"card-image\" data-image-url=\"https:\/\/www.capgemini.com\/mx-es\/insights\/biblioteca-de-investigacion\/cmo-playbook-2025\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2025\/11\/CRI-CMO-Playbook_Banner_2880X1800.jpg?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2025\/11\/CRI-CMO-Playbook_Banner_2880X1800.jpg?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 1500px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2025\/11\/CRI-CMO-Playbook_Banner_2880X1800.jpg?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2025\/11\/CRI-CMO-Playbook_Banner_2880X1800.jpg?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 992px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2025\/11\/CRI-CMO-Playbook_Banner_2880X1800.jpg?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2025\/11\/CRI-CMO-Playbook_Banner_2880X1800.jpg?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 768px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2025\/11\/CRI-CMO-Playbook_Banner_2880X1800.jpg?w=350&#038;quality=70 1x, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2025\/11\/CRI-CMO-Playbook_Banner_2880X1800.jpg?w=700&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 0)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2025\/11\/CRI-CMO-Playbook_Banner_2880X1800.jpg\" alt=\"CRI CMO Playbook Banner\" style=\"object-position: 50% 50%; object-fit: cover;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/picture>\n                                <\/div>\n                            <\/div><div class=\"col-12 col-md-6 col-lg-4 flex-sm-order-reverse\">\n                            <a href=\"https:\/\/www.capgemini.com\/mx-es\/insights\/biblioteca-de-investigacion\/lo-que-importa-a-la-consumidora-de-hoy-2026\/\" aria-label=\"Lo que importa al consumidor de hoy 2026\" class=\"card-link-holder\">\n                            <div class=\"insight-card insight-card-start\">\n                                <div class=\"card-tag\">Report<\/div>\n                                <h3 class=\"card-title\">Lo que importa al consumidor de hoy 2026<\/h3>\n                                <div class=\"insight-card-footer\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-research-institute-white.svg\" alt=\"capgemini-research-institute\" class=\"light\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-research-institute-white.svg\" alt=\"capgemini-research-institute\" class=\"dark\">\n                                <\/div>\n                            <\/div>\n                            <\/a>\n                        <\/div>\n                    <div class=\"col-12 col-md-6 col-lg-4\">\n                           <a href=\"https:\/\/www.capgemini.com\/mx-es\/insights\/biblioteca-de-investigacion\/cmo-playbook-2025\/\" aria-label=\"De la complejidad a la claridad: c\u00f3mo los CMO pueden recuperar el marketing para generar una ventaja competitiva\" class=\"card-link-holder\">\n                            <div class=\"insight-card insight-card-center\">\n                                <div class=\"card-tag\">Capgemini Research Institute<\/div>\n                                <h3 class=\"card-title\">De la complejidad a la claridad: c\u00f3mo los CMO pueden recuperar el marketing para generar una ventaja competitiva<\/h3>\n                                <div class=\"insight-card-footer\">\n                     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>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"btnDiv\"> <a class=\"more2\" data-maxlength=\"24\" aria-label=\"Leer m\u00e1s sobre Paisaje del futuro\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttitle=\"Opens in new window\" tabindex=\"0\" href=\"https:\/\/www.frog.co\/designmind\/futurescape-2026-artificial-realities-human-ai-chemistry\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tLeer m\u00e1s\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a> <\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\n\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"col-md-6 col-sm-12 text-right box-img-wrapper escaper 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https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/03\/Future-Scape-croped-j.jpg?w=800&amp;quality=90 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 768px)\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<source\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/03\/Future-Scape-croped-j.jpg?w=400&amp;quality=90 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/03\/Future-Scape-croped-j.jpg?w=800&amp;quality=90 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 0)\" \/>\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" class=\"box-img\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/03\/Future-Scape-croped-j.jpg\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tstyle=\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tobject-position: 50% 50%; object-fit: cover;\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\" alt=\"\" \/>\n\n\t\t\t\t\t\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\t\t\t\t\t\t\t\t<!-- <img decoding=\"async\" class=\"box-img\" src=\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\n\t\t\t\t\t\t\t\t\t\t\tstyle=\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\" alt=\"\"\n\t\t\t\t\t\t\t\t\t\t\/> -->\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"\">\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"slide-reveal\"><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t<\/section>\n\n\t\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":119,"featured_media":5609,"parent":5801,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":{"cg_dt_proposed_to":[16],"cg_seo_hreflang_relations":"[{\"uuid\":\"34834148-1077-4ca2-87ef-b30f6e3079c3\",\"blogId\":\"1\",\"domain\":\"www.capgemini.com\",\"sitePath\":\"\/\",\"postLink\":\"https:\/\/www.capgemini.com\/services\/customer-first\/\",\"postId\":635726,\"isSaved\":true,\"isCrossLink\":true,\"hasCrossLink\":false},{\"uuid\":\"9358ebb4-d533-4e43-8be4-b90fad707803\",\"blogId\":\"30\",\"domain\":\"www.capgemini.com\",\"sitePath\":\"\/us-en\/\",\"postLink\":\"https:\/\/www.capgemini.com\/us-en\/services\/customer-first\/\",\"postId\":566973,\"isSaved\":true,\"isCrossLink\":true,\"hasCrossLink\":false},{\"uuid\":\"389ca4b6-f27d-434c-9c9a-bcbe75c8de7f\",\"blogId\":\"18\",\"domain\":\"www.capgemini.com\",\"sitePath\":\"\/in-en\/\",\"postLink\":\"https:\/\/www.capgemini.com\/in-en\/services\/customer-first\/\",\"postId\":974984,\"isSaved\":true,\"isCrossLink\":true,\"hasCrossLink\":false},{\"uuid\":\"536e05ae-e60b-4886-ac3a-c04c5b54f992\",\"blogId\":\"5\",\"domain\":\"www.capgemini.com\",\"sitePath\":\"\/gb-en\/\",\"postLink\":\"https:\/\/www.capgemini.com\/gb-en\/services\/customer-first\/\",\"postId\":556295,\"isSaved\":true,\"isCrossLink\":true,\"hasCrossLink\":false},{\"uuid\":\"db634372-87c3-46c8-9f4b-133ef31ffeaa\",\"blogId\":\"26\",\"domain\":\"www.capgemini.com\",\"sitePath\":\"\/fi-en\/\",\"postLink\":\"https:\/\/www.capgemini.com\/fi-en\/services\/customer-first\/\",\"postId\":487537,\"isSaved\":true,\"isCrossLink\":true,\"hasCrossLink\":false},{\"uuid\":\"05412db1-1595-48a4-87f5-2837bdb2e485\",\"blogId\":\"28\",\"domain\":\"www.capgemini.com\",\"sitePath\":\"\/mx-es\/\",\"postLink\":\"https:\/\/www.capgemini.com\/mx-es\/servicios\/customer-first\/\",\"postId\":5608,\"isSaved\":true,\"isCrossLink\":true,\"hasCrossLink\":false},{\"uuid\":\"1173cb1b-8ed6-46b6-87c1-e830990e2555\",\"blogId\":\"37\",\"domain\":\"www.capgemini.com\",\"sitePath\":\"\/nz-en\/\",\"postLink\":\"https:\/\/www.capgemini.com\/nz-en\/customer-first\/\",\"postId\":239,\"isSaved\":true,\"isCrossLink\":true,\"hasCrossLink\":false},{\"uuid\":\"309ecf59-9c44-40f6-a06f-bdabe44847f4\",\"blogId\":\"22\",\"domain\":\"www.capgemini.com\",\"sitePath\":\"\/jp-jp\/\",\"postLink\":\"https:\/\/www.capgemini.com\/jp-jp\/services\/customer-first\/\",\"postId\":507439,\"isSaved\":true,\"isCrossLink\":true,\"hasCrossLink\":false},{\"uuid\":\"c17eec7f-307b-4002-9926-b294d960d970\",\"blogId\":\"6\",\"domain\":\"www.capgemini.com\",\"sitePath\":\"\/fr-fr\/\",\"postLink\":\"https:\/\/www.capgemini.com\/fr-fr\/services\/customer-first\/\",\"postId\":635726,\"isSaved\":true,\"isCrossLink\":true,\"hasCrossLink\":false,\"hreflang\":\"\",\"link\":\"\"},{\"uuid\":\"929d4d53-e8d7-472e-928c-da073b66af0c\",\"blogId\":\"14\",\"domain\":\"www.capgemini.com\",\"sitePath\":\"\/be-en\/\",\"postLink\":\"https:\/\/www.capgemini.com\/be-en\/services\/customer-first\/\",\"postId\":635726,\"isSaved\":true,\"isCrossLink\":true,\"hasCrossLink\":false,\"hreflang\":\"\",\"link\":\"\"}]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"e4d3464b-7a4a-4b87-991e-96156c221a16\",\"blogId\":\"1\",\"domain\":\"www.capgemini.com\",\"sitePath\":\"\/\",\"postLink\":\"https:\/\/www.capgemini.com\/services\/customer-first\/\",\"postId\":635726,\"isSaved\":false,\"isCrossLink\":false,\"hasCrossLink\":false,\"isEnabled\":true}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":true,"cg_dt_link_disabled":true,"_yoast_wpseo_primary_brand":"","footnotes":"","featured_focal_points":"","partner_card_description":"","gsap_animation":0},"brand":[],"partner_type":[],"service":[100],"industry":[],"partners":[],"page-type":[183],"content-group":[],"class_list":["post-5608","page","type-page","status-publish","has-post-thumbnail","hentry","service-customer-experience","page-type-service"],"yoast_head":"<!-- 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