{"id":560209,"date":"2026-02-24T06:45:27","date_gmt":"2026-02-24T06:45:27","guid":{"rendered":"https:\/\/www.capgemini.com\/mx-es\/?page_id=560209&#038;preview_id=560209"},"modified":"2026-02-24T07:05:19","modified_gmt":"2026-02-24T07:05:19","slug":"interaccion-front-end-de-la-experiencia-del-usuario","status":"publish","type":"page","link":"https:\/\/www.capgemini.com\/mx-es\/servicios\/customer-first\/experiencia-del-cliente\/interaccion-front-end-de-la-experiencia-del-usuario\/","title":{"rendered":"Experiencia del usuario e interacciones front-end"},"content":{"rendered":"\n<div class=\"wp-block-cg-blocks-hero-picture-card  heroPictureCard\"><div class=\"heroPictureCardBgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/01\/UX-FEI_Web-banner.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/01\/UX-FEI_Web-banner.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/01\/UX-FEI_Web-banner.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/01\/UX-FEI_Web-banner.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/01\/UX-FEI_Web-banner.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/01\/UX-FEI_Web-banner.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/01\/UX-FEI_Web-banner.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/01\/UX-FEI_Web-banner.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/01\/UX-FEI_Web-banner.jpg\" class=\"desktopImage\" alt=\"\" style=\"object-fit:cover;object-position:51% 56.00000000000001%\" loading=\"eager\"\/><\/picture><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/01\/UX-FEI_Web-banner.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/01\/UX-FEI_Web-banner.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/01\/UX-FEI_Web-banner.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/01\/UX-FEI_Web-banner.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/01\/UX-FEI_Web-banner.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/01\/UX-FEI_Web-banner.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/01\/UX-FEI_Web-banner.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/01\/UX-FEI_Web-banner.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/01\/UX-FEI_Web-banner.jpg\" class=\"mobileImage\" alt=\"\" style=\"object-fit:cover;object-position:51% 56.00000000000001%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-8 col-lg-6\"><div class=\"heroPictureCardBox\"><div class=\"heroPictureCardBoxTitle\"><h1 data-maxlength=\"144\">Experiencia del usuario e interacciones front-end<\/h1><\/div><\/div><\/div><\/div><\/div><div class=\"small-device\"><div class=\"brandLogoWrapper\"> <\/div><\/div><\/div>\n\n\n\n<section class=\"wp-block-cg-blocks-group section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/?page_id=1186013\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/shareArticle?url=https:\/\/www.capgemini.com\/?page_id=1186013\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><div class=\"article-text article-quote-text\">\n<h2 class=\"wp-block-heading\" id=\"h-una-experiencia-que-comienza-en-un-canal-debe-continuar-sin-problemas-en-cualquier-otro-ya-sea-en-la-tienda-en-linea-en-un-anuncio-social-o-en-una-aplicacion-movil\">Una experiencia que comienza en un canal debe continuar sin problemas en cualquier otro, ya sea en la tienda, en l\u00ednea, en un anuncio social o en una aplicaci\u00f3n m\u00f3vil.<\/h2>\n\n\n\n<p>Conectar estos puntos de contacto a trav\u00e9s del contexto (intenci\u00f3n del cliente, comportamiento, preferencias y necesidades moment\u00e1neas) es la clave para brindar experiencias sin esfuerzo.<\/p>\n\n\n\n<p>Las experiencias modernas dependen de dos fuerzas: la hipercontextualizaci\u00f3n (interacciones en tiempo real que responden al entorno, la intenci\u00f3n y el estado emocional del cliente) y la multiconexi\u00f3n (una red de puntos de contacto que permiten recorridos din\u00e1micos y no lineales que reflejan las necesidades y preferencias individuales).<\/p>\n\n\n\n<p>En conjunto, esto crea lo que llamamos experiencia total: un ecosistema inteligente e interconectado donde cada interacci\u00f3n informa e invita a la siguiente, en funci\u00f3n de las necesidades de cada individuo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-usar-el-contexto-para-conectar-cada-punto-de-contacto-en-una-experiencia-continua\">Usar el contexto para conectar cada punto de contacto en una experiencia continua<\/h3>\n\n\n\n<p>Con <strong>User Experience and Front-End Interactions (UX &amp; FEI)<\/strong>, una nueva oferta impulsada por IA de Capgemini, las organizaciones pueden conectar puntos de contacto a trav\u00e9s del contexto, combinando ingenier\u00eda de front-end inteligente con entrega de contenido personalizado para crear conexiones significativas, relevantes y din\u00e1micas en todos los canales, de manera consistente y continua.<\/p>\n\n\n\n<p>Con UX &amp; FEI, las marcas pueden crear interfaces inmersivas, intuitivas y centradas en el usuario que integran tecnolog\u00eda de IA, datos y dise\u00f1o para adaptarse en tiempo real a los comportamientos, entornos e intenciones de los usuarios, haciendo de cada punto de contacto una oportunidad para fortalecer y ampliar la experiencia.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cLas experiencias fluidas no se crean por casualidad, sino que se dise\u00f1an y ejecutan cuidadosamente mediante IA, datos, dise\u00f1o y perspicacia humana. Con UX&amp;FEI, los clientes pueden integrar estos elementos para dise\u00f1ar interfaces digitales intuitivas y contextualizadas que ofrecen experiencias hipercontextualizadas y multiconectadas que reflejan las necesidades, preferencias y expectativas de los clientes.\u201d<\/p>\n<cite>Amish Desai, responsable de la oferta global, experiencia del usuario e interacciones front-end<\/cite><\/blockquote>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n<section class=\"wp-block-cg-blocks-wrapper-client-stories section-client-stories\"><div class=\"container\"><div class=\"row\"><div class=\"content-title col-12 col-md-8\"><h2 class=\"clientblock-title\">Historias de clientes<\/h2><\/div><\/div><\/div><div class=\"slider slider-boxed\"><div class=\"slider-nav-wrapper smallDevice\"><div class=\"slider-nav\"><button class=\"slider-prev  inactive\" aria-label=\"Slider previous\" tabindex=\"-1\"><\/button><button class=\"slider-next \" aria-label=\"Slider next\"><\/button><\/div><\/div><div class=\"slider-list\"><div class=\"slide active\">\n\t\t\t<div class=\"slide-bg-wrapper\">\n\t\t\t\t<picture><source srcset=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2022\/09\/Web-banner-2880X1800.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2022\/09\/Web-banner-2880X1800.jpg?w=2880&amp;quality=70 2x\"\n\t\t\t\tmedia=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2022\/09\/Web-banner-2880X1800.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2022\/09\/Web-banner-2880X1800.jpg?w=2880&amp;quality=70 2x\"\n\t\t\tmedia=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2022\/09\/Web-banner-2880X1800.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2022\/09\/Web-banner-2880X1800.jpg?w=2048&amp;quality=70 2x\"\n\t\t\tmedia=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2022\/09\/Web-banner-2880X1800.jpg?w=480&amp;quality=70 1x, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2022\/09\/Web-banner-2880X1800.jpg?w=960&amp;quality=70 2x\"\n\t\t\tmedia=\"(min-width: 0)\"\/><img decoding=\"async\" loading=\"lazy\" class=\"slide-bg\" src=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2022\/09\/Web-banner-2880X1800.jpg\" alt=\"\"\n\t\t\tstyle=\"object-position: 62% 18%; object-fit: cover;\"\n\t\t\/><\/picture><div class=\"slide-reveal\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"container\">\n\t\t\t\t<div class=\"slide-info-wrapper\">\n\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t<div class=\"col-12 col-lg-6\">\n\t\t\t\t\t\t\t<div class=\"slide-info\">\n\t\t\t\t\t\t\t\t<a aria-label=\"Gemelos digitales: puente entre lo digital y lo f\u00edsico para L&#039;Or\u00e9al\"\n\t\t\t\t\t\t\t\t   href=\"https:\/\/www.capgemini.com\/mx-es\/news\/client-stories\/gemelos-digitales-puente-entre-lo-digital-y-lo-fisico-para-loreal\/\">\n\t\t\t\t\t\t\t\t\t<div class=\"box\">\n\t\t\t\t\t\t\t\t\t\t<h3 class=\"client-subtitle\">Gemelos digitales: puente entre lo digital y lo f\u00edsico para L&#039;Or\u00e9al<\/h3>\n\t\t\t\t\t\t\t\t\t\t<p>En colaboraci\u00f3n con Capgemini, L&#039;Or\u00e9al implementa Google Cloud para establecer un sistema mediante el cual los productos se etiquetan con c\u00f3digos QR escaneables que se conectan a gemelos digitales que describen ingredientes, posibles aplicaciones y gu\u00edas de uso paso a paso.<\/p>\n\t\t\t\t\t\t\t\t\t<\/div><!-- End of box-->\n\t\t\t\t\t\t\t\t<\/a><div class=\"slide-info-footer\">\n                                <div class=\"brand-logo-wrapper\"><\/div>\n\t\t\t<div class=\"content-more\">\n\t\t\t\t<a class=\"cta-button\" href=\"https:\/\/www.capgemini.com\/mx-es\/news\/client-stories\/gemelos-digitales-puente-entre-lo-digital-y-lo-fisico-para-loreal\/\" aria-label=\"Read more about Gemelos digitales: puente entre lo digital y lo f\u00edsico para L&#039;Or\u00e9al\"><span>Leer m\u00e1s<\/span><\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div><!-- End of slide info-->\n<\/div>\n<\/div>\n<\/div>\n<\/div><!-- End of container-->\n\n<\/div><!-- End of slide active -->\n<div class=\"slide active\">\n\t\t\t<div class=\"slide-bg-wrapper\">\n\t\t\t\t<picture><source srcset=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2024\/06\/Subway-client-story-web-banner.png?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2024\/06\/Subway-client-story-web-banner.png?w=2880&amp;quality=70 2x\"\n\t\t\t\tmedia=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2024\/06\/Subway-client-story-web-banner.png?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2024\/06\/Subway-client-story-web-banner.png?w=2880&amp;quality=70 2x\"\n\t\t\tmedia=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2024\/06\/Subway-client-story-web-banner.png?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2024\/06\/Subway-client-story-web-banner.png?w=2048&amp;quality=70 2x\"\n\t\t\tmedia=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2024\/06\/Subway-client-story-web-banner.png?w=480&amp;quality=70 1x, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2024\/06\/Subway-client-story-web-banner.png?w=960&amp;quality=70 2x\"\n\t\t\tmedia=\"(min-width: 0)\"\/><img decoding=\"async\" loading=\"lazy\" class=\"slide-bg\" src=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2024\/06\/Subway-client-story-web-banner.png\" alt=\"\"\n\t\t\tstyle=\"object-position: 50% 50%; object-fit: cover;\"\n\t\t\/><\/picture><div class=\"slide-reveal\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"container\">\n\t\t\t\t<div class=\"slide-info-wrapper\">\n\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t<div class=\"col-12 col-lg-6\">\n\t\t\t\t\t\t\t<div class=\"slide-info\">\n\t\t\t\t\t\t\t\t<a aria-label=\"Subway impulsa la transformaci\u00f3n digital para ofrecer una mejor experiencia de marca\"\n\t\t\t\t\t\t\t\t   href=\"https:\/\/www.capgemini.com\/mx-es\/news\/client-stories\/subway-impulsa-la-transformacion-digital-para-ofrecer-una-mejor-experiencia-de-marca\/\">\n\t\t\t\t\t\t\t\t\t<div class=\"box\">\n\t\t\t\t\t\t\t\t\t\t<h3 class=\"client-subtitle\">Subway impulsa la transformaci\u00f3n digital para ofrecer una mejor experiencia de marca<\/h3>\n\t\t\t\t\t\t\t\t\t\t<p>Una marca ic\u00f3nica mundial elige a Capgemini como socio estrat\u00e9gico para la transformaci\u00f3n digital.<\/p>\n\t\t\t\t\t\t\t\t\t<\/div><!-- End of box-->\n\t\t\t\t\t\t\t\t<\/a><div class=\"slide-info-footer\">\n                                <div class=\"brand-logo-wrapper\"><\/div>\n\t\t\t<div class=\"content-more\">\n\t\t\t\t<a class=\"cta-button\" href=\"https:\/\/www.capgemini.com\/mx-es\/news\/client-stories\/subway-impulsa-la-transformacion-digital-para-ofrecer-una-mejor-experiencia-de-marca\/\" aria-label=\"Read more about Subway impulsa la transformaci\u00f3n digital para ofrecer una mejor experiencia de marca\"><span>Leer m\u00e1s<\/span><\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div><!-- End of slide info-->\n<\/div>\n<\/div>\n<\/div>\n<\/div><!-- End of container-->\n\n<\/div><!-- End of slide active -->\n<div class=\"slide active\">\n\t\t\t<div class=\"slide-bg-wrapper\">\n\t\t\t\t<picture><source srcset=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2022\/09\/Tommy-Hilfiger-Metaverse-Cllient-Story-Banner.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2022\/09\/Tommy-Hilfiger-Metaverse-Cllient-Story-Banner.jpg?w=2880&amp;quality=70 2x\"\n\t\t\t\tmedia=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2022\/09\/Tommy-Hilfiger-Metaverse-Cllient-Story-Banner.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2022\/09\/Tommy-Hilfiger-Metaverse-Cllient-Story-Banner.jpg?w=2880&amp;quality=70 2x\"\n\t\t\tmedia=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2022\/09\/Tommy-Hilfiger-Metaverse-Cllient-Story-Banner.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2022\/09\/Tommy-Hilfiger-Metaverse-Cllient-Story-Banner.jpg?w=2048&amp;quality=70 2x\"\n\t\t\tmedia=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2022\/09\/Tommy-Hilfiger-Metaverse-Cllient-Story-Banner.jpg?w=480&amp;quality=70 1x, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2022\/09\/Tommy-Hilfiger-Metaverse-Cllient-Story-Banner.jpg?w=960&amp;quality=70 2x\"\n\t\t\tmedia=\"(min-width: 0)\"\/><img decoding=\"async\" loading=\"lazy\" class=\"slide-bg\" src=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2022\/09\/Tommy-Hilfiger-Metaverse-Cllient-Story-Banner.jpg\" alt=\"\"\n\t\t\tstyle=\"object-position: 50% 50%; object-fit: cover;\"\n\t\t\/><\/picture><div class=\"slide-reveal\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"container\">\n\t\t\t\t<div class=\"slide-info-wrapper\">\n\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t<div class=\"col-12 col-lg-6\">\n\t\t\t\t\t\t\t<div class=\"slide-info\">\n\t\t\t\t\t\t\t\t<a aria-label=\"Adentr\u00e1ndonos en el metaverso con Tommy Hilfiger Brasil\"\n\t\t\t\t\t\t\t\t   href=\"https:\/\/www.capgemini.com\/mx-es\/news\/client-stories\/adentrandonos-en-el-metaverso-con-tommy-hilfiger-brasil\/\">\n\t\t\t\t\t\t\t\t\t<div class=\"box\">\n\t\t\t\t\t\t\t\t\t\t<h3 class=\"client-subtitle\">Adentr\u00e1ndonos en el metaverso con Tommy Hilfiger Brasil<\/h3>\n\t\t\t\t\t\t\t\t\t\t<p>En colaboraci\u00f3n con Capgemini, Tommy Hilfiger Brasil lleva la moda de lujo al metaverso para su convenci\u00f3n nacional de ventas y sus pr\u00f3ximos dise\u00f1os<\/p>\n\t\t\t\t\t\t\t\t\t<\/div><!-- End of box-->\n\t\t\t\t\t\t\t\t<\/a><div class=\"slide-info-footer\">\n                                <div class=\"brand-logo-wrapper\"><\/div>\n\t\t\t<div class=\"content-more\">\n\t\t\t\t<a class=\"cta-button\" href=\"https:\/\/www.capgemini.com\/mx-es\/news\/client-stories\/adentrandonos-en-el-metaverso-con-tommy-hilfiger-brasil\/\" aria-label=\"Read more about Adentr\u00e1ndonos en el metaverso con Tommy Hilfiger Brasil\"><span>Leer m\u00e1s<\/span><\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div><!-- End of slide info-->\n<\/div>\n<\/div>\n<\/div>\n<\/div><!-- End of container-->\n\n<\/div><!-- End of slide active -->\n<div class=\"slide active\">\n\t\t\t<div class=\"slide-bg-wrapper\">\n\t\t\t\t<picture><source srcset=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2020\/06\/Capgemini_Client-Story_THE-MUNICIPALITY-OF-OSLO.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2020\/06\/Capgemini_Client-Story_THE-MUNICIPALITY-OF-OSLO.jpg?w=2880&amp;quality=70 2x\"\n\t\t\t\tmedia=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2020\/06\/Capgemini_Client-Story_THE-MUNICIPALITY-OF-OSLO.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2020\/06\/Capgemini_Client-Story_THE-MUNICIPALITY-OF-OSLO.jpg?w=2880&amp;quality=70 2x\"\n\t\t\tmedia=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2020\/06\/Capgemini_Client-Story_THE-MUNICIPALITY-OF-OSLO.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2020\/06\/Capgemini_Client-Story_THE-MUNICIPALITY-OF-OSLO.jpg?w=2048&amp;quality=70 2x\"\n\t\t\tmedia=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2020\/06\/Capgemini_Client-Story_THE-MUNICIPALITY-OF-OSLO.jpg?w=480&amp;quality=70 1x, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2020\/06\/Capgemini_Client-Story_THE-MUNICIPALITY-OF-OSLO.jpg?w=960&amp;quality=70 2x\"\n\t\t\tmedia=\"(min-width: 0)\"\/><img decoding=\"async\" loading=\"lazy\" class=\"slide-bg\" src=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2020\/06\/Capgemini_Client-Story_THE-MUNICIPALITY-OF-OSLO.jpg\" alt=\"\"\n\t\t\tstyle=\"object-position: 50% 50%; object-fit: cover;\"\n\t\t\/><\/picture><div class=\"slide-reveal\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"container\">\n\t\t\t\t<div class=\"slide-info-wrapper\">\n\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t<div class=\"col-12 col-lg-6\">\n\t\t\t\t\t\t\t<div class=\"slide-info\">\n\t\t\t\t\t\t\t\t<a aria-label=\"El Municipio de Oslo explora chatbots para responder a las solicitudes de los ciudadanos\"\n\t\t\t\t\t\t\t\t   href=\"https:\/\/www.capgemini.com\/mx-es\/news\/client-stories\/el-municipio-de-oslo-explora-chatbots-para-responder-a-las-solicitudes-de-los-ciudadanos\/\">\n\t\t\t\t\t\t\t\t\t<div class=\"box\">\n\t\t\t\t\t\t\t\t\t\t<h3 class=\"client-subtitle\">El Municipio de Oslo explora chatbots para responder a las solicitudes de los ciudadanos<\/h3>\n\t\t\t\t\t\t\t\t\t\t<p>Al asociarse con Capgemini, el Municipio de Oslo desarrolla un chatbot de prueba de concepto y RPA para responder a las solicitudes de ciudadanos y empleados.<\/p>\n\t\t\t\t\t\t\t\t\t<\/div><!-- End of box-->\n\t\t\t\t\t\t\t\t<\/a><div class=\"slide-info-footer\">\n                                <div class=\"brand-logo-wrapper\"><\/div>\n\t\t\t<div class=\"content-more\">\n\t\t\t\t<a class=\"cta-button\" href=\"https:\/\/www.capgemini.com\/mx-es\/news\/client-stories\/el-municipio-de-oslo-explora-chatbots-para-responder-a-las-solicitudes-de-los-ciudadanos\/\" aria-label=\"Read more about El Municipio de Oslo explora chatbots para responder a las solicitudes de los ciudadanos\"><span>Leer m\u00e1s<\/span><\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div><!-- End of slide info-->\n<\/div>\n<\/div>\n<\/div>\n<\/div><!-- End of container-->\n\n<\/div><!-- End of slide active -->\n<div class=\"slide active\">\n\t\t\t<div class=\"slide-bg-wrapper\">\n\t\t\t\t<picture><source srcset=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2022\/09\/Capgemini_Client-Story_FILA_.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2022\/09\/Capgemini_Client-Story_FILA_.jpg?w=2880&amp;quality=70 2x\"\n\t\t\t\tmedia=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2022\/09\/Capgemini_Client-Story_FILA_.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2022\/09\/Capgemini_Client-Story_FILA_.jpg?w=2880&amp;quality=70 2x\"\n\t\t\tmedia=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2022\/09\/Capgemini_Client-Story_FILA_.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2022\/09\/Capgemini_Client-Story_FILA_.jpg?w=2048&amp;quality=70 2x\"\n\t\t\tmedia=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2022\/09\/Capgemini_Client-Story_FILA_.jpg?w=480&amp;quality=70 1x, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2022\/09\/Capgemini_Client-Story_FILA_.jpg?w=960&amp;quality=70 2x\"\n\t\t\tmedia=\"(min-width: 0)\"\/><img decoding=\"async\" loading=\"lazy\" class=\"slide-bg\" src=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2022\/09\/Capgemini_Client-Story_FILA_.jpg\" alt=\"\"\n\t\t\tstyle=\"object-position: 50% 50%; object-fit: cover;\"\n\t\t\/><\/picture><div class=\"slide-reveal\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"container\">\n\t\t\t\t<div class=\"slide-info-wrapper\">\n\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t<div class=\"col-12 col-lg-6\">\n\t\t\t\t\t\t\t<div class=\"slide-info\">\n\t\t\t\t\t\t\t\t<a aria-label=\"FILA se transforma en un minorista orientado a la experiencia\"\n\t\t\t\t\t\t\t\t   href=\"https:\/\/www.capgemini.com\/mx-es\/news\/client-stories\/fila-transforms-into-an-experience-driven-retailer-2\/\">\n\t\t\t\t\t\t\t\t\t<div class=\"box\">\n\t\t\t\t\t\t\t\t\t\t<h3 class=\"client-subtitle\">FILA se transforma en un minorista orientado a la experiencia<\/h3>\n\t\t\t\t\t\t\t\t\t\t<p>Aprovechar las nuevas estrategias digitales ayuda a la marca a revitalizar el viaje del cliente<\/p>\n\t\t\t\t\t\t\t\t\t<\/div><!-- End of box-->\n\t\t\t\t\t\t\t\t<\/a><div class=\"slide-info-footer\">\n                                <div class=\"brand-logo-wrapper\"><\/div>\n\t\t\t<div class=\"content-more\">\n\t\t\t\t<a class=\"cta-button\" href=\"https:\/\/www.capgemini.com\/mx-es\/news\/client-stories\/fila-transforms-into-an-experience-driven-retailer-2\/\" aria-label=\"Read more about FILA se transforma en un minorista orientado a la experiencia\"><span>Leer m\u00e1s<\/span><\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div><!-- End of slide info-->\n<\/div>\n<\/div>\n<\/div>\n<\/div><!-- End of container-->\n\n<\/div><!-- End of slide active -->\n<\/div><div class=\"slider-nav-wrapper largeDevice\"><div class=\"slider-nav\"><button class=\"slider-prev  inactive\" aria-label=\"Slider previous\" tabindex=\"-1\"><\/button><button class=\"slider-next\" aria-label=\"Slider next\"><\/button><\/div><\/div><\/div><\/section>\n\n\n<section class=\"wp-block-cg-blocks-how-we-do-it section section--howwedoit block-howwedoit\"><div class=\"container\"><div><div class=\"content-title\"><h2 data-maxlength=\"72\" class=\"expandable-heading-tag\">Qu\u00e9 hacemos<\/h2><\/div><p><\/p><\/div><div class=\"section-content\">\n<div class=\"wp-block-cg-blocks-card-howwedoit expanders\"><div class=\"box card-regulated-agreements card-howwedoit\"><div class=\"expander-box filter-box tag-active opened\"><div class=\"expander-title\" tabindex=\"0\" role=\"button\" aria-expanded=\"true\"><h3 class=\"expander-heading-title\">Marco de entrega de experiencia total<\/h3><\/div><div class=\"expander-subtitle\"><p class=\"small-description\">Experiencias conectadas por contexto, informadas por datos y entregadas a trav\u00e9s de IA.<\/p><\/div><div class=\"expander-content\"><p><\/p><div class=\"bg-color video-align-right\"><div class=\"container\"><div class=\"row video-align-left\"><div class=\"col-md-12\"><div class=\"video-align-left row box box--4 box--mini\"><div class=\"col-md-3\"><\/div><div class=\"col-md-8 box-img-wrapper\"><div class=\"video-box\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<p>A medida que el marketing entra en la era de la IA, las marcas se enfrentan a un nuevo imperativo: ofrecer interacciones predictivas, adaptativas y basadas en la intenci\u00f3n que resulten sencillas. Para ello, deben considerar la &#8220;experiencia total&#8221;, integrando tecnolog\u00eda, datos y dise\u00f1o en un marco com\u00fan que unifique canales e incluso marcas.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Con nuestro Marco de Entrega de Experiencia Total, las marcas pueden crear, orquestar y escalar estas experiencias inteligentes, proactivas y predictivas. Con el apoyo de aceleradores como RAISE para Experiencias Inteligentes y las Bibliotecas de Patrones de Dise\u00f1o de IA, los equipos pueden dise\u00f1ar interfaces front-end adaptables e integrar la personalizaci\u00f3n basada en IA en cada interacci\u00f3n, lo que les permite ofrecer experiencias adaptables que responden al instante a las necesidades y preferencias reales.<\/p>\n<div class=\"content-more\"><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cg-blocks-card-howwedoit expanders\"><div class=\"box card-regulated-agreements card-howwedoit\"><div class=\"expander-box filter-box tag-active \"><div class=\"expander-title\" tabindex=\"0\" role=\"button\" aria-expanded=\"false\"><h3 class=\"expander-heading-title\">RAISE para experiencias inteligentes<\/h3><\/div><div class=\"expander-subtitle\"><p class=\"small-description\">Habilitando infinitas rutas de experiencia con IA.<\/p><\/div><div class=\"expander-content\"><p><\/p><div class=\"bg-color video-align-right\"><div class=\"container\"><div class=\"row video-align-left\"><div class=\"col-md-12\"><div class=\"video-align-left row box box--4 box--mini\"><div class=\"col-md-3\"><\/div><div class=\"col-md-8 box-img-wrapper\"><div class=\"video-box\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<p>Cuando la IA se convierte en cocreadora en el proceso de dise\u00f1o, las marcas pueden ofrecer experiencias que se adaptan, evolucionan y responden en tiempo real, en todo momento.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Con RAISE para Experiencias Inteligentes, la plataforma de Capgemini, las marcas pueden acelerar la creaci\u00f3n de experiencias predictivas, responsivas e hipercontextualizadas. Patrones de dise\u00f1o reutilizables, componentes front-end modulares y motores de personalizaci\u00f3n permiten a las organizaciones reducir dr\u00e1sticamente el tiempo necesario para crear recorridos integrales y variaciones de ruta. Al mismo tiempo, pueden reducir costos mediante la automatizaci\u00f3n basada en IA para tareas clave dentro del ciclo de vida de la experiencia, como la creaci\u00f3n de perfiles, el mapeo, el wireframing, la generaci\u00f3n de historias de usuario, la codificaci\u00f3n, el seguimiento de puntos cr\u00edticos y la evoluci\u00f3n continua.<\/p>\n<div class=\"content-more\"><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cg-blocks-card-howwedoit expanders\"><div class=\"box card-regulated-agreements card-howwedoit\"><div class=\"expander-box filter-box tag-active \"><div class=\"expander-title\" tabindex=\"0\" role=\"button\" aria-expanded=\"false\"><h3 class=\"expander-heading-title\">F\u00e1brica digital<\/h3><\/div><div class=\"expander-subtitle\"><p class=\"small-description\">Los productos digitales no se pueden crear con sistemas y procesos tradicionales. Los l\u00edderes actuales necesitan un motor basado en IA que desarrolle, pruebe y escale nuevas experiencias con la velocidad y precisi\u00f3n que exige el panorama actual.<\/p><\/div><div class=\"expander-content\"><p><\/p><div class=\"bg-color video-align-right\"><div class=\"container\"><div class=\"row video-align-left\"><div class=\"col-md-12\"><div class=\"video-align-left row box box--4 box--mini\"><div class=\"col-md-3\"><\/div><div class=\"col-md-8 box-img-wrapper\"><div class=\"video-box\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<p>Con nuestra oferta de Digital Factory Wedge, las organizaciones pueden transformar la entrega de CX al replantear las bases, las estructuras de equipo, los flujos de trabajo y las herramientas para mejorar la escalabilidad, la velocidad y la colaboraci\u00f3n. Nuestros equipos \u00e1giles, basados \u200b\u200ben pods y equipados con herramientas de IA de \u00faltima generaci\u00f3n, permiten a los clientes reunir a dise\u00f1adores, desarrolladores y tecn\u00f3logos para dise\u00f1ar, construir y lanzar r\u00e1pidamente productos digitales de alta calidad.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Lo que las organizaciones tienen que ganar:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Eficiencia impulsada por IA: Automatice la documentaci\u00f3n y optimice el c\u00f3digo con potenciadores de IA.<\/li>\n\n\n\n<li>Experiencia y agilidad: Metodolog\u00eda probada que combina el pensamiento de dise\u00f1o con pr\u00e1cticas \u00e1giles.<\/li>\n\n\n\n<li>Marco de entrega de experiencia total: Nuestro modelo flexible de experiencia del cliente (CX) impulsa las operaciones de f\u00e1brica.<\/li>\n\n\n\n<li>Colaboraci\u00f3n global: Opciones de entrega h\u00edbridas para el progreso.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n<div class=\"content-more\"><\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/section>\n\n\n<section class=\"latest-insights layout-odd \"><div class=\"container\"><div class=\"insight-title\"><h2 class=\"latest-insight-title\">Investigaci\u00f3n y perspectivas<\/h2><\/div><div class=\"layout-single-card\">\n                      <div class=\"row align-items-center w-lg-100\">\n                        <div class=\"card-image-wrapper\">\n                                <div class=\"card-image\" data-image-url=\"https:\/\/www.capgemini.com\/mx-es\/insights\/biblioteca-de-investigacion\/una-mirada-a-un-futuro-hipercontextualizado-para-la-experiencia-del-cliente\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2025\/07\/UX-FEI_DotcomDotCom_Banner_2880X1800.jpg?w=2048&#038;quality=70 1x, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2025\/07\/UX-FEI_DotcomDotCom_Banner_2880X1800.jpg?w=2048&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 1500px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2025\/07\/UX-FEI_DotcomDotCom_Banner_2880X1800.jpg?w=1024&#038;quality=70 1x, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2025\/07\/UX-FEI_DotcomDotCom_Banner_2880X1800.jpg?w=2048&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 992px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2025\/07\/UX-FEI_DotcomDotCom_Banner_2880X1800.jpg?w=1024&#038;quality=70 1x, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2025\/07\/UX-FEI_DotcomDotCom_Banner_2880X1800.jpg?w=2048&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 768px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2025\/07\/UX-FEI_DotcomDotCom_Banner_2880X1800.jpg?w=500&#038;quality=70 1x, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2025\/07\/UX-FEI_DotcomDotCom_Banner_2880X1800.jpg?w=1000&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 0)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2025\/07\/UX-FEI_DotcomDotCom_Banner_2880X1800.jpg\" alt=\"UX FEI Dotcom_Banner\" style=\"object-position: 50% 50%; object-fit: cover;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/picture>\n                                <\/div>\n                            <\/div>\n                            <div class=\"col-12 col-md-5 col-lg-7\"><\/div>\n                        <div class=\"col-12 col-md-7 col-lg-5\">\n                            <a href=\"https:\/\/www.capgemini.com\/mx-es\/insights\/biblioteca-de-investigacion\/una-mirada-a-un-futuro-hipercontextualizado-para-la-experiencia-del-cliente\/\" aria-label=\"Una mirada a un futuro hipercontextualizado para la experiencia del cliente\" class=\"card-link-holder\">\n                            <div class=\"insight-card insight-card-start\">\n                                <div class=\"card-tag\">Point of view<\/div>\n                                <h3 class=\"card-title\">Una mirada a un futuro hipercontextualizado para la experiencia del cliente<\/h3>\n                                <div class=\"insight-card-footer\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"\" alt=\"\" class=\"light\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"\" alt=\"\" class=\"dark\">\n                                <\/div>\n                            <\/div>\n                            <\/a>\n                        <\/div>\n                     <\/div>\n                    <\/div><div class=\"layout-two-card cards-reversed\">\n                                <div class=\"row align-items-center\"><div class=\"card-image-wrapper\">\n                                <div class=\"card-image\" data-image-url=\"https:\/\/www.capgemini.com\/mx-es\/insights\/biblioteca-de-investigacion\/inversion-efectiva-en-ia-generativa-para-marketing\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2024\/07\/GenAI-for-Marketing_Banner_2880X1800.jpg?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2024\/07\/GenAI-for-Marketing_Banner_2880X1800.jpg?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 1500px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2024\/07\/GenAI-for-Marketing_Banner_2880X1800.jpg?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2024\/07\/GenAI-for-Marketing_Banner_2880X1800.jpg?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 992px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2024\/07\/GenAI-for-Marketing_Banner_2880X1800.jpg?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2024\/07\/GenAI-for-Marketing_Banner_2880X1800.jpg?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 768px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2024\/07\/GenAI-for-Marketing_Banner_2880X1800.jpg?w=350&#038;quality=70 1x, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2024\/07\/GenAI-for-Marketing_Banner_2880X1800.jpg?w=700&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 0)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2024\/07\/GenAI-for-Marketing_Banner_2880X1800.jpg\" alt=\"\" style=\"object-position: 50% 50%; object-fit: cover;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/picture>\n                                <\/div>\n                            <\/div><div class=\"col-12 col-md-6 col-lg-4 flex-sm-order-reverse\">\n                            <a href=\"https:\/\/www.capgemini.com\/mx-es\/insights\/biblioteca-de-investigacion\/ai-generativa-en-comercio-electronico-experiencia-de-compra-personalizada-basada-en-resultados\/\" aria-label=\"Comercio electr\u00f3nico 2.0: Compras personalizadas basadas en resultados con IA generativa\" class=\"card-link-holder\">\n                            <div class=\"insight-card insight-card-start\">\n                                <div class=\"card-tag\">Point of view<\/div>\n                                <h3 class=\"card-title\">Comercio electr\u00f3nico 2.0: Compras personalizadas basadas en resultados con IA generativa<\/h3>\n                                <div class=\"insight-card-footer\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"\" alt=\"\" class=\"light\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"\" alt=\"\" class=\"dark\">\n                                <\/div>\n                            <\/div>\n                            <\/a>\n                        <\/div>\n                    <div class=\"col-12 col-md-6 col-lg-4\">\n                           <a href=\"https:\/\/www.capgemini.com\/mx-es\/insights\/biblioteca-de-investigacion\/inversion-efectiva-en-ia-generativa-para-marketing\/\" aria-label=\"Inversi\u00f3n efectiva en IA generativa para marketing\" class=\"card-link-holder\">\n                            <div class=\"insight-card insight-card-center\">\n                                <div class=\"card-tag\">Point of view<\/div>\n                                <h3 class=\"card-title\">Inversi\u00f3n efectiva en IA generativa para marketing<\/h3>\n                                <div class=\"insight-card-footer\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"\" alt=\"\" class=\"light\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"\" alt=\"\" class=\"dark\">\n                                <\/div>\n                            <\/div>\n                            <\/a>\n                        <\/div>\n                    <div class=\"col-12 col-lg-4 d-md-none d-lg-block\"><\/div><\/div>\n                    <\/div><\/div><\/section>\n\n<section class=\"section section--expert-perspectives\"><div class=\"container\"><div class=\"row\"><div class=\"content-title col-12 col-md-8\"><h2 class=\"expert-heading\">Perspectivas de expertos<\/h2><\/div><\/div><div class=\"expert-prospective-container\"><div class=\"row\"><div class=\"col-12 col-md-4 row-space\"><div class=\"box\"><div class=\"box-img-wrapper\"><a href=\"https:\/\/www.capgemini.com\/mx-es\/insights\/expert-perspectives\/agentic-commerce-demands-intent-led-design-heres-how-to-win\/\" aria-label=\"Agentic commerce demands intent-led design \u2013 Here\u2019s how to win\" tabindex=\"-1\"><img decoding=\"async\" class=\"box-img\" alt=\"\" src=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2026\/02\/1767890423230.jpg?w=600&#038;quality=70\" style=\"object-position: 50% 50%; object-fit: cover;\" loading=\"lazy\" \/><\/a><\/div><div class=\"box-inner\"><div class=\"box-tag\">Customer experience<\/div><a class=\"content-box-title\" href=\"https:\/\/www.capgemini.com\/mx-es\/insights\/expert-perspectives\/agentic-commerce-demands-intent-led-design-heres-how-to-win\/\" aria-label=\"Agentic commerce demands intent-led design \u2013 Here\u2019s how to win\"><h3 class=\"expert-subtitle\">Agentic commerce demands intent-led design \u2013 Here\u2019s how to win<\/h3><\/a><div class=\"box-bottom\">\n\t\t   <div class=\"box-logo\"><img decoding=\"async\" class=\"\" loading=\"lazy\" alt=\"\" src=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2025\/07\/Amish-Desai1.jpg?w=960\" \/><\/div><div class=\"date-name-info\"><div class=\"author-text\">Amish Desai<\/div><div class=\"date-text\">feb. 24, 2026<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"col-12 col-md-4 row-space\"><div class=\"box\"><div class=\"box-img-wrapper\"><a href=\"https:\/\/www.capgemini.com\/mx-es\/insights\/expert-perspectives\/the-invisible-user-interface-can-conversations-replace-clicks-to-power-higher-growth\/\" aria-label=\"The invisible user interface: Can conversations replace clicks to power higher growth?\" tabindex=\"-1\"><img decoding=\"async\" class=\"box-img\" alt=\"\" src=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2026\/02\/Blog-banner-1920X1080.jpg?w=600&#038;quality=70\" style=\"object-position: 50% 50%; object-fit: cover;\" loading=\"lazy\" \/><\/a><\/div><div class=\"box-inner\"><div class=\"box-tag\">Customer experience<\/div><a class=\"content-box-title\" href=\"https:\/\/www.capgemini.com\/mx-es\/insights\/expert-perspectives\/the-invisible-user-interface-can-conversations-replace-clicks-to-power-higher-growth\/\" aria-label=\"The invisible user interface: Can conversations replace clicks to power higher growth?\"><h3 class=\"expert-subtitle\">The invisible user interface: Can conversations replace clicks to power higher growth?<\/h3><\/a><div class=\"box-bottom\">\n\t\t   <div class=\"box-logo\"><img decoding=\"async\" class=\"light\" loading=\"lazy\" alt=\"Capgemini\" src=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/themes\/capgemini2025\/assets\/images\/cg-logo-blue.svg\" \/><img decoding=\"async\" class=\"dark\" loading=\"lazy\" alt=\"Capgemini\" src=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/themes\/capgemini2025\/assets\/images\/cg-logo-white.svg\" \/><\/div><div class=\"date-name-info\"><div class=\"author-text\">Capgemini<\/div><div class=\"date-text\">feb. 24, 2026<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"col-12 col-md-4 row-space\"><div class=\"box\"><div class=\"box-img-wrapper\"><a href=\"https:\/\/www.capgemini.com\/mx-es\/insights\/expert-perspectives\/five-steps-to-widespread-digital-accessibility\/\" aria-label=\"Five steps to widespread digital accessibility\" tabindex=\"-1\"><img decoding=\"async\" class=\"box-img\" alt=\"\" src=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2025\/07\/5-reasons-why-digital-accessibility-must-matter.jpg?w=600&#038;quality=70\" style=\"object-position: 50% 50%; object-fit: cover;\" loading=\"lazy\" \/><\/a><\/div><div class=\"box-inner\"><div class=\"box-tag\">Customer experience<\/div><a class=\"content-box-title\" href=\"https:\/\/www.capgemini.com\/mx-es\/insights\/expert-perspectives\/five-steps-to-widespread-digital-accessibility\/\" aria-label=\"Five steps to widespread digital accessibility\"><h3 class=\"expert-subtitle\">Five steps to widespread digital accessibility<\/h3><\/a><div class=\"box-bottom\">\n\t\t   <div class=\"box-logo\"><img decoding=\"async\" class=\"light\" loading=\"lazy\" alt=\"Capgemini\" src=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/themes\/capgemini2025\/assets\/images\/cg-logo-blue.svg\" \/><img decoding=\"async\" class=\"dark\" loading=\"lazy\" alt=\"Capgemini\" src=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/themes\/capgemini2025\/assets\/images\/cg-logo-white.svg\" \/><\/div><div class=\"date-name-info\"><div class=\"author-text\">Capgemini<\/div><div class=\"date-text\">jul. 17, 2025<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n<section class=\"wp-block-cg-blocks-wrapper-partners undefined section section--partners-small\"><div class=\"container\"><div class=\"content-title\"><h2 class=\"partner-heading\">Fogonadura<\/h2><\/div><div class=\"row\">\n<div class=\"col-6 col-md-4 col-lg-2 small\">\n            <a href=\"https:\/\/www.capgemini.com\/mx-es\/sobre-nosotros\/partnerships\/adobe\/\" class=\"partner-box-title\" aria-label=\"Consiga una experiencia de cliente hiperpersonalizada utilizando el poder de los datos.\">\n        <div class=\"partner-box\">\n                                                     <div class=\"partner-box-bottom\">\n                        <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2025\/10\/Partners-adobe_332cc8.png?w=350&#038;quality=70\" alt=\"\" class=\"partner-box-logo light\">\n\n                                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2025\/10\/Partners-adobe.png?w=350&#038;quality=70\" alt=\"\" class=\"partner-box-logo dark\">\n\n                            \n                    <\/div>\n                                                    <\/div>\n            <\/a>\n    <\/div>\n\n\n\n\n<div class=\"col-6 col-md-4 col-lg-2 small\">\n            <a href=\"https:\/\/www.capgemini.com\/mx-es\/sobre-nosotros\/partnerships\/microsoft\/\" class=\"partner-box-title\" aria-label=\"Juntos ayudamos a las empresas a impulsar el valor empresarial con soluciones basadas en la nube.\">\n        <div class=\"partner-box\">\n                                                     <div class=\"partner-box-bottom\">\n                        <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2025\/10\/Partners-microsoft.png?w=350&#038;quality=70\" alt=\"\" class=\"partner-box-logo light\">\n\n                                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2025\/10\/Partners-microsoft_e5f1e2.png?w=350&#038;quality=70\" alt=\"\" class=\"partner-box-logo dark\">\n\n                            \n                    <\/div>\n                                                    <\/div>\n            <\/a>\n    <\/div>\n\n\n\n\n<div class=\"col-6 col-md-4 col-lg-2 small\">\n            <a href=\"https:\/\/www.capgemini.com\/mx-es\/sobre-nosotros\/partnerships\/pega\/\" class=\"partner-box-title\" aria-label=\"Capacita a tu empresa para tomar decisiones inteligentes y mejorar la relaci\u00f3n con tus clientes.\">\n        <div class=\"partner-box\">\n                                                     <div class=\"partner-box-bottom\">\n                        <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/07\/pega.png?w=350&#038;quality=70\" alt=\"\" class=\"partner-box-logo light\">\n\n                                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2025\/10\/Partners-pega.png?w=350&#038;quality=70\" alt=\"\" class=\"partner-box-logo dark\">\n\n                            \n                    <\/div>\n                                                    <\/div>\n            <\/a>\n    <\/div>\n\n\n\n\n<div class=\"col-6 col-md-4 col-lg-2 small\">\n            <a href=\"https:\/\/www.capgemini.com\/mx-es\/sobre-nosotros\/partnerships\/salesforce\/\" class=\"partner-box-title\" aria-label=\"Ayudamos a las marcas a ofrecer experiencias personalizadas, atractivas, relevantes y memorables.\">\n        <div class=\"partner-box\">\n                                                     <div class=\"partner-box-bottom\">\n                        <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/07\/salesforce.png?w=350&#038;quality=70\" alt=\"\" class=\"partner-box-logo light\">\n\n                                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2025\/10\/Partners-salesforce.png?w=350&#038;quality=70\" alt=\"\" class=\"partner-box-logo dark\">\n\n                            \n                    <\/div>\n                                                    <\/div>\n            <\/a>\n    <\/div>\n\n\n\n\n<div class=\"col-6 col-md-4 col-lg-2 small\">\n            <a href=\"https:\/\/www.capgemini.com\/mx-es\/sobre-nosotros\/partnerships\/sap\/\" class=\"partner-box-title\" aria-label=\"Libera el crecimiento, la agilidad y el valor con un socio de m\u00e1s de 40 a\u00f1os de experiencia en SAP.\">\n        <div class=\"partner-box\">\n                                                     <div class=\"partner-box-bottom\">\n                        <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/07\/sap.png?w=350&#038;quality=70\" alt=\"\" class=\"partner-box-logo light\">\n\n                                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2025\/10\/Partners-sap.png?w=350&#038;quality=70\" alt=\"\" class=\"partner-box-logo dark\">\n\n                            \n                    <\/div>\n                                                    <\/div>\n            <\/a>\n    <\/div>\n\n\n\n\n<div class=\"col-6 col-md-4 col-lg-2 small\">\n            <a href=\"https:\/\/www.capgemini.com\/mx-es\/sobre-nosotros\/partnerships\/servicenow\/\" class=\"partner-box-title\" aria-label=\"Construya su futuro con ServiceNow. Ofrecemos estrategia, consultor\u00eda e implantaci\u00f3n.\">\n        <div class=\"partner-box\">\n                                                     <div class=\"partner-box-bottom\">\n                        <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/07\/service-now.png?w=350&#038;quality=70\" alt=\"\" class=\"partner-box-logo light\">\n\n                                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2025\/10\/Partners-service-now.png?w=350&#038;quality=70\" alt=\"\" class=\"partner-box-logo dark\">\n\n                            \n                    <\/div>\n                                                    <\/div>\n            <\/a>\n    <\/div>\n\n<\/div><\/div><\/section>\n\n\n\n<div class=\"wp-block-cg-blocks-cg-blocks-faq-schema\"><section class=\"undefined section section--faqs-content\"><div class=\"container\"><div class=\"content-title\"><h2>UX y FEI \u2013 Preguntas frecuentes<\/h2><\/div><div class=\"filters filters--vertical\" data-max=\"100\"><div class=\"expanders filters-content\"><div class=\"expander-box filter-box tag-active \" data-filter=\"\"><div class=\"expander-title\" role=\"button\" tabindex=\"0\" aria-expanded=\"false\"><h3>1. \u00bfQu\u00e9 es la experiencia del usuario y las interacciones front-end (UX y FEI)?<\/h3><\/div><div class=\"expander-content\"><p>Experiencia de Usuario e Interacciones Front-End (UX y FEI) es el enfoque de Capgemini, basado en IA, para crear experiencias de cliente fluidas, conectadas y contextualizadas. Combina dise\u00f1o, datos, ingenier\u00eda front-end e IA para garantizar que cada punto de contacto (en l\u00ednea, en tienda, m\u00f3vil o redes sociales) se sienta continuo, intuitivo y personalizado en tiempo real.<\/p><\/div><\/div><div class=\"expander-box filter-box tag-active \" data-filter=\"\"><div class=\"expander-title\" role=\"button\" tabindex=\"0\" aria-expanded=\"false\"><h3>2. \u00bfPor qu\u00e9 es importante conectar puntos de contacto a trav\u00e9s del contexto?<\/h3><\/div><div class=\"expander-content\"><p>Los clientes se mueven con fluidez entre canales y esperan que su experiencia los acompa\u00f1e. La informaci\u00f3n contextual, como la intenci\u00f3n, el comportamiento, las preferencias y las necesidades inmediatas, proporciona a las marcas la inteligencia necesaria para ofrecer experiencias que se sienten conectadas sin esfuerzo y sumamente relevantes, sin importar d\u00f3nde comiencen o cu\u00e1ndo se reanuden.<\/p><\/div><\/div><div class=\"expander-box filter-box tag-active \" data-filter=\"\"><div class=\"expander-title\" role=\"button\" tabindex=\"0\" aria-expanded=\"false\"><h3>3. \u00bfQu\u00e9 pueden lograr las organizaciones con UX y FEI?<\/h3><\/div><div class=\"expander-content\"><p>Con UX y FEI, las marcas pueden aprovechar la IA para crear experiencias inmersivas, intuitivas y centradas en el usuario; reducir la fricci\u00f3n entre canales; mejorar la conversi\u00f3n y el compromiso; y dise\u00f1ar interacciones que evolucionen en tiempo real.<\/p><\/div><\/div><div class=\"expander-box filter-box tag-active \" data-filter=\"\"><div class=\"expander-title\" role=\"button\" tabindex=\"0\" aria-expanded=\"false\"><h3>4. \u00bfQui\u00e9n se beneficia m\u00e1s de UX &amp; FEI?<\/h3><\/div><div class=\"expander-content\"><p>Las marcas y organizaciones que operan en m\u00faltiples canales, como minoristas, bancos, empresas de telecomunicaciones, proveedores de movilidad, marcas de viajes y hosteler\u00eda, empresas de entretenimiento y organizaciones del sector p\u00fablico, son los clientes ideales para UX y FEI. En definitiva, es el consumidor final, cliente o ciudadano quien se beneficiar\u00e1 de las experiencias continuas, consistentes, contextuales y din\u00e1micas que ofrece esta oferta.<\/p><\/div><\/div><div class=\"expander-box filter-box tag-active \" data-filter=\"\"><div class=\"expander-title\" role=\"button\" tabindex=\"0\" aria-expanded=\"false\"><h3>5. \u00bfQu\u00e9 es el marco de entrega de experiencia total?<\/h3><\/div><div class=\"expander-content\"><p>El Marco de Entrega de Experiencia Total es una propuesta de Capgemini que ayuda a las organizaciones a orquestar recorridos de cliente predictivos y adaptativos. Con el respaldo de aceleradores como RAISE para Experiencias Inteligentes y bibliotecas de patrones de dise\u00f1o de IA, este marco permite a los equipos utilizar la IA, los datos y el dise\u00f1o para crear interfaces inteligentes y escalar la personalizaci\u00f3n en cada interacci\u00f3n.<\/p><\/div><\/div><div class=\"expander-box filter-box tag-active \" data-filter=\"\"><div class=\"expander-title\" role=\"button\" tabindex=\"0\" aria-expanded=\"false\"><h3>6. \u00bfQu\u00e9 es una \u201cexperiencia total\u201d?<\/h3><\/div><div class=\"expander-content\"><p>La experiencia total es un ecosistema interconectado donde cada interacci\u00f3n informa a la siguiente. Al combinar la hipercontextualizaci\u00f3n (respuesta en tiempo real a las se\u00f1ales del cliente) con la multiconexi\u00f3n (recorridos no lineales entre canales), las marcas pueden ofrecer experiencias que se adaptan continuamente a cada individuo.<\/p><\/div><\/div><div class=\"expander-box filter-box tag-active \" data-filter=\"\"><div class=\"expander-title\" role=\"button\" tabindex=\"0\" aria-expanded=\"false\"><h3>7. \u00bfQu\u00e9 es RAISEfor Intelligent Experiences?<\/h3><\/div><div class=\"expander-content\"><p>RAISEfor Intelligent Experiences es la plataforma de IA de Capgemini que acelera la creaci\u00f3n de experiencias hipercontextualizadas. Reduce el tiempo de desarrollo al proporcionar componentes reutilizables, patrones frontend modulares y automatizaci\u00f3n basada en IA para tareas como el desarrollo de perfiles, el mapeo, el wireframing, la codificaci\u00f3n y la optimizaci\u00f3n de la experiencia.<\/p><\/div><\/div><div class=\"expander-box filter-box tag-active \" data-filter=\"\"><div class=\"expander-title\" role=\"button\" tabindex=\"0\" aria-expanded=\"false\"><h3>8. \u00bfQu\u00e9 es Digital Factory?<\/h3><\/div><div class=\"expander-content\"><p>Digital Factory es un modelo de entrega basado en IA de Capgemini que acelera el dise\u00f1o, desarrollo, pruebas y lanzamiento de productos digitales. Reemplaza los procesos tradicionales con equipos \u00e1giles basados \u200b\u200ben pods, respaldados por herramientas de IA de \u00faltima generaci\u00f3n para la codificaci\u00f3n, la colaboraci\u00f3n y la iteraci\u00f3n de productos.<\/p><\/div><\/div><div class=\"expander-box filter-box tag-active \" data-filter=\"\"><div class=\"expander-title\" role=\"button\" tabindex=\"0\" aria-expanded=\"false\"><h3>9. \u00bfQu\u00e9 es la Inteligencia de Experiencia?<\/h3><\/div><div class=\"expander-content\"><p>Experience Intelligence es una oferta de Capgemini que ayuda a las organizaciones a implementar y escalar agentes inteligentes en su entorno de experiencia del cliente. Se centra en el dise\u00f1o de agentes f\u00e1ciles de adoptar, evolucionar y escalar, alineados con las necesidades reales de los usuarios y capaces de ofrecer resultados medibles y repetibles.<\/p><\/div><\/div><\/div><\/div><\/div><\/section><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Una experiencia que comienza en un canal debe continuar sin problemas en cualquier otro, ya sea en la tienda, en l\u00ednea, en un anuncio social o en una aplicaci\u00f3n m\u00f3vil.<\/p>\n","protected":false},"author":257,"featured_media":560210,"parent":510686,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"cg_dt_proposed_to":[25],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":true,"cg_dt_link_disabled":true,"_yoast_wpseo_primary_brand":"","footnotes":"","featured_focal_points":"","partner_card_description":"","gsap_animation":0},"brand":[],"partner_type":[],"service":[100],"industry":[],"partners":[],"page-type":[183],"content-group":[],"class_list":["post-560209","page","type-page","status-publish","has-post-thumbnail","hentry","service-customer-experience","page-type-service"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v22.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>UX &amp; Front-End Interactions | AI-Powered Customer Experience - Capgemini Mexico<\/title>\n<meta name=\"description\" content=\"Deliver hyper-contextualized, AI-powered user experiences with Capgemini&#039;s UX &amp; FEI. 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