{"id":5511,"date":"2023-01-06T02:41:50","date_gmt":"2023-01-06T02:41:50","guid":{"rendered":"https:\/\/www.capgemini.com\/?page_id=647291"},"modified":"2025-04-03T14:07:11","modified_gmt":"2025-04-03T14:07:11","slug":"inventive-shopping","status":"publish","type":"page","link":"https:\/\/www.capgemini.com\/mx-es\/solutions\/inventive-shopping\/","title":{"rendered":"Inventive shopping"},"content":{"rendered":"\n<div class=\"wp-block-cg-blocks-hero-picture-card undefined  heroPictureCard\"><div class=\"heroPictureCardBgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/man-scanning-code-on-products-using-smartphone-2021-09-01-15-30-26-utc.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/man-scanning-code-on-products-using-smartphone-2021-09-01-15-30-26-utc.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/man-scanning-code-on-products-using-smartphone-2021-09-01-15-30-26-utc.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/man-scanning-code-on-products-using-smartphone-2021-09-01-15-30-26-utc.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/man-scanning-code-on-products-using-smartphone-2021-09-01-15-30-26-utc.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/man-scanning-code-on-products-using-smartphone-2021-09-01-15-30-26-utc.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/man-scanning-code-on-products-using-smartphone-2021-09-01-15-30-26-utc.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/man-scanning-code-on-products-using-smartphone-2021-09-01-15-30-26-utc.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/man-scanning-code-on-products-using-smartphone-2021-09-01-15-30-26-utc.jpg\" class=\"desktopImage\" alt=\"\" style=\"object-fit:cover;object-position:50% 56.99999999999999%\" loading=\"eager\"\/><\/picture><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/man-scanning-code-on-products-using-smartphone-2021-09-01-15-30-26-utc.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/man-scanning-code-on-products-using-smartphone-2021-09-01-15-30-26-utc.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/man-scanning-code-on-products-using-smartphone-2021-09-01-15-30-26-utc.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/man-scanning-code-on-products-using-smartphone-2021-09-01-15-30-26-utc.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/man-scanning-code-on-products-using-smartphone-2021-09-01-15-30-26-utc.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/man-scanning-code-on-products-using-smartphone-2021-09-01-15-30-26-utc.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/man-scanning-code-on-products-using-smartphone-2021-09-01-15-30-26-utc.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/man-scanning-code-on-products-using-smartphone-2021-09-01-15-30-26-utc.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/man-scanning-code-on-products-using-smartphone-2021-09-01-15-30-26-utc.jpg\" class=\"mobileImage\" alt=\"\" style=\"object-fit:cover;object-position:50% 56.99999999999999%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-8 col-lg-6\"><div class=\"heroPictureCardBox\"><div class=\"heroPictureCardBoxTitle\"><h1 data-maxlength=\"144\">Inventive shopping<\/h1><\/div><\/div><\/div><\/div><\/div><div class=\"small-device\"><div class=\"brandLogoWrapper\"><img decoding=\"async\" loading=\"lazy\" src=\"\/wp-content\/themes\/capgemini2020\/assets\/images\/capgemini-invent.svg\" alt=\"capgemini-invent\"\/><\/div><\/div><\/div>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para undefined section section--intro\"><div class=\"intro-para\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/mx-es\/solutions\/inventive-shopping\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/mx-es\/solutions\/inventive-shopping\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><h2 class=\"intro-para-title\">Inventive Shopping se centra en la pregunta crucial: \u00bfQu\u00e9 tipo de retailers necesitan nuestros clientes que seamos?<\/h2><p class=\"intro-para-content\"><br>Para responder a esto, trabajamos para reconciliar el panorama disruptivo del comercio minorista con los comportamientos r\u00e1pidamente cambiantes, las necesidades no expresadas y las expectativas futuras de sus clientes. Entendemos las preferencias, motivaciones y aspiraciones en constante desarrollo de sus clientes a nivel personal, teniendo tambi\u00e9n en cuenta sus par\u00e1metros comerciales y operativos. Por lo tanto, utilizamos nuestros conocimientos para crear propuestas, estrategias y experiencias convincentes para los clientes, que ayuden a conectar a sus empleados con ellos, ayud\u00e1ndole en cada paso del proceso de transformaci\u00f3n.<br><br>Inventive Shopping es nuestra visi\u00f3n \u00fanica para los clientes que necesitan pensar de manera inventiva en el negocio de la venta minorista. Examina el papel fundamental del comercio minorista en la vida de las personas, transformando las propuestas de valor y las experiencias que brindan los retailers, a medida que evolucionan las expectativas de los consumidores y los nuevos participantes y tecnolog\u00edas irrumpen en el mercado.<\/p><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content section--story-content article-body\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n<h4 class=\"wp-block-heading\">C\u00f3mo le ayudamos a definir el nuevo rol<\/h4>\n\n\n\n<p>Inventive Shopping es la forma en que ayudamos a los comerciantes minoristas a explorar y redefinir el papel fundamentalmente diferente que ellos, como retailers, desempe\u00f1ar\u00e1n en la vida de las personas. As\u00ed es como ayudamos a transformar las propuestas y las capacidades en lo que sigue en el comercio minorista, lo que permite a los clientes comprar de manera inteligente y experimentar mejor.<\/p>\n\n\n\n<p>Porque, a medida que las expectativas de los clientes evolucionan y los nuevos participantes y tecnolog\u00edas irrumpen en el mercado, los comerciantes minoristas tradicionales deber\u00e1n crear nuevos espacios experienciales para dar vida a las estrategias y propuestas de sus clientes.<\/p>\n\n\n\n<a class=\"wp-block-jetpack-podcast-player jetpack-podcast-player__direct-link\" href=\"https:\/\/share.transistor.fm\/s\/990f9d97\">https:\/\/share.transistor.fm\/s\/990f9d97<\/a>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Realice los seis cambios esenciales en el comercio minorista<\/strong><\/h4>\n\n\n\n<p>Principales cambios en el comercio minorista \u00bfCu\u00e1les son las tendencias que necesita adoptar y abordar?<\/p>\n\n\n\n<p>La compra inventiva es la forma en que lo ayudamos a desbloquear el valor del cliente, optimizar el potencial del personal y desarrollar las capacidades tecnol\u00f3gicas y de personas estrat\u00e9gicas que necesita para lograr los seis cambios esenciales en el comercio minorista:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Para crear experiencias personalizadas<\/li>\n\n\n\n<li>Para lanzar nuevos canales<\/li>\n\n\n\n<li>Para ofrecer una mayor variedad<\/li>\n\n\n\n<li>Reevaluar el poder y el valor de los datos<\/li>\n\n\n\n<li>Para empatizar con los valores de tus clientes<\/li>\n\n\n\n<li>Redefinir y orquestar nuevas cadenas de valor.<\/li>\n<\/ol>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-nuevas-formas-de-interactuar-comprar-y-fidelizar-a-traves-de-un-proposito-renovado\"><strong>Nuevas formas de interactuar, comprar y fidelizar a trav\u00e9s de un prop\u00f3sito renovado<\/strong><\/h4>\n\n\n\n<p>Inventive Shopping refleja nuestra perspectiva sobre los cambios s\u00edsmicos que tienen lugar en el comercio minorista. Estos cambios exigen que defina una estrella polar estrat\u00e9gica para el prop\u00f3sito y expectativas de su cliente, y aborde tres desaf\u00edos relacionados con \u00e9ste: c\u00f3mo interactuar, c\u00f3mo comprar y c\u00f3mo generar lealtad.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/01\/Inventive_Shopping_Connected_customer_challenges.png?w=960\" alt=\"\" class=\"wp-image-647302\" style=\"width:609px;height:596px\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Soluciones de compra a medida<\/strong><\/h4>\n\n\n\n<p>Inventive Shopping se trata de comercios minoristas que piensan, innovan y se comportan de manera diferente. As\u00ed es como le permitimos crear nuevas formas de comprar, nuevos m\u00e9todos de compromiso y nuevos modelos de lealtad al pensar, innovar y comportarse de maneras nuevas y reflexivas.<\/p>\n\n\n\n<p>Dise\u00f1ado espec\u00edficamente, Inventive Shopping le ayuda a navegar por din\u00e1micas de mercado complejas y comportamientos de clientes en constante evoluci\u00f3n. Le ofrece soluciones integrales y \u00fanicas que incorporan estrategia comercial, consultor\u00eda y tecnolog\u00eda, lo que le ayuda a identificar problemas reales, crear soluciones e implementarlas a escala. <\/p>\n\n\n\n<p>Nuestras soluciones se enfocan en:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Estrategia y propuesta de innovaci\u00f3n<\/li>\n\n\n\n<li>Dise\u00f1o de experiencia de cliente<\/li>\n\n\n\n<li>Escalando a trav\u00e9s de digital y datos<\/li>\n<\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-juntos-volvamos-a-imaginar-el-negocio-de-las-compras\"><strong>Juntos volvamos a imaginar el negocio de las compras<\/strong><\/h4>\n\n\n\n<p>Nuestra ambici\u00f3n es asociarnos con nuestros clientes para reimaginar el negocio de las compras, al mismo tiempo que atraemos y retenemos clientes leales, ayud\u00e1ndolo en cada paso del camino de su transformaci\u00f3n. En este nuevo mundo digital, Inventive Shopping se convierte en un poderoso motor de crecimiento.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-learn-more learnMoreBlock updated-new-sample-amal\"><div class=\"container\"><div class=\"content-title\"><h3>Insights<\/h3><\/div><div class=\"row\"><div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><a class=\"box-title\" href=\"https:\/\/www.capgemini.com\/insights\/expert-perspectives\/touchless-retail-what-the-rest-of-the-world-could-learn-from-chinas-new-ways-to-shop\/\" target=\"\" rel=\"noopener noreferrer\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/10\/Capgemini_Industries_Retail.jpg?w=500&amp;quality=90\" srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/10\/Capgemini_Industries_Retail.jpg?w=500&amp;quality=90 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/10\/Capgemini_Industries_Retail.jpg?w=1000&amp;quality=90 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h4 class=\"titleWithoutLink_learnMore\">Venta minorista sin contacto<\/h4><\/a><\/div><\/div><div class=\"box-inner\"><p class=\"box-desc\">Lo que el resto del mundo podr\u00eda aprender de las nuevas formas de comprar en China.<\/p><\/div><\/div><div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><a class=\"box-title\" href=\"https:\/\/www.capgemini.com\/insights\/research-library\/the-age-of-insight\/\" target=\"\" rel=\"noopener noreferrer\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2020\/11\/insights-content-5.png?w=500&amp;quality=90\" srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2020\/11\/insights-content-5.png?w=500&amp;quality=90 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2020\/11\/insights-content-5.png?w=1000&amp;quality=90 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h4 class=\"titleWithoutLink_learnMore\">La era de las percepciones<\/h4><\/a><\/div><\/div><div class=\"box-inner\"><p class=\"box-desc\">\u00bfPor qu\u00e9 no hay m\u00e1s productos de consumo y organizaciones minoristas aprovechando la mina de oro de datos?<\/p><\/div><\/div><div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><a class=\"box-title\" href=\"https:\/\/www.capgemini.com\/solutions\/cornershop\/\" target=\"\" rel=\"noopener noreferrer\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/09\/Cornershop_2020-10-05_4K_v2_0004_closed-1-1.jpg?w=500&amp;quality=90\" srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/09\/Cornershop_2020-10-05_4K_v2_0004_closed-1-1.jpg?w=500&amp;quality=90 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/09\/Cornershop_2020-10-05_4K_v2_0004_closed-1-1.jpg?w=1000&amp;quality=90 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h4 class=\"titleWithoutLink_learnMore\">Cornershop \u2014La tienda del ma\u00f1ana<\/h4><\/a><\/div><\/div><div class=\"box-inner\"><p class=\"box-desc\">Una experiencia de compra reinventada para comida, bebida y moda y ofrece un espacio experiencial para que los comerciantes minoristas las prueben.<\/p><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-wrapper-card-text-pic wrapperCardTextPic hero-bg-shape\"><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\">\n<div class=\"wp-block-cg-blocks-card-text-pic-right row card-text-pic rightCard\"><div class=\"row card-text-pic rightCard\"><div class=\"col-md-12\"><div class=\"box--section\"><div class=\"box  row-nobleed\"><div class=\"col-lg-8 col-md-12 box-inner\"><a href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/05\/Inventive-Shopping-1.pdf\" aria-label=\"Inventive Shopping\" target=\"\" rel=\"noopener noreferrer\" title=\"\"><h3 class=\"titlewithLink\" data-maxlength=\"144\">Inventive Shopping<\/h3><\/a><p class=\"box-text\" data-maxlength=\"\">Sea el retailer que sus clientes quieren que sea<\/p><div class=\"box-bottom\"><div class=\"slide-info-footer\"><div class=\"brand-logo-wrapper\"><img decoding=\"async\" loading=\"lazy\" src=\"\/wp-content\/themes\/capgemini2020\/assets\/images\/Logo_Capgemini_Invent.svg\" alt=\"Capgemini Invent\"\/><\/div><\/div><a aria-label=\"Leer m\u00e1s sobre Inventive Shopping\" class=\"more2\" data-maxlength=\"24\" href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/05\/Inventive-Shopping-1.pdf\" target=\"\" rel=\"noopener noreferrer\" title=\"\">Descargar folleto<\/a><\/div><\/div><div class=\"col-lg-5 col-md-12 box-img-wrapper\"><a href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/05\/Inventive-Shopping-1.pdf\" aria-label=\"Descargar folleto sobre Inventive Shopping\" tabindex=\"-1\" target=\"\" rel=\"noopener noreferrer\" title=\"\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/man-scanning-code-on-products-using-smartphone-2021-09-01-15-30-26-utc.jpg?w=1000&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/man-scanning-code-on-products-using-smartphone-2021-09-01-15-30-26-utc.jpg?w=1000&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/man-scanning-code-on-products-using-smartphone-2021-09-01-15-30-26-utc.jpg?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/man-scanning-code-on-products-using-smartphone-2021-09-01-15-30-26-utc.jpg?w=1000&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/man-scanning-code-on-products-using-smartphone-2021-09-01-15-30-26-utc.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/man-scanning-code-on-products-using-smartphone-2021-09-01-15-30-26-utc.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/man-scanning-code-on-products-using-smartphone-2021-09-01-15-30-26-utc.jpg?w=556&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/man-scanning-code-on-products-using-smartphone-2021-09-01-15-30-26-utc.jpg?w=556&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/man-scanning-code-on-products-using-smartphone-2021-09-01-15-30-26-utc.jpg\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/picture><\/a><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":151,"featured_media":15692,"parent":5720,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"cg_dt_proposed_to":[16],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"e489a795-9189-44f0-bf56-c6ed2f5858df\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":false,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":true,"cg_dt_link_disabled":true,"_yoast_wpseo_primary_brand":"79","footnotes":"","featured_focal_points":"","partner_card_description":"","gsap_animation":0},"brand":[79],"partner_type":[],"service":[],"industry":[],"partners":[],"page-type":[],"content-group":[],"class_list":["post-5511","page","type-page","status-publish","has-post-thumbnail","hentry","brand-capgemini-invent"],"yoast_head":"<!-- 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