{"id":5494,"date":"2023-01-10T05:52:49","date_gmt":"2023-01-10T05:52:49","guid":{"rendered":"https:\/\/www.capgemini.com\/?page_id=647832"},"modified":"2026-01-12T19:38:47","modified_gmt":"2026-01-12T19:38:47","slug":"la-tienda-digital-inteligente","status":"publish","type":"page","link":"https:\/\/www.capgemini.com\/mx-es\/solutions\/la-tienda-digital-inteligente\/","title":{"rendered":"La tienda digital inteligente"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/Capgemini_Insights_Future-Technology_the-store-of-tomorrow.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/Capgemini_Insights_Future-Technology_the-store-of-tomorrow.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/Capgemini_Insights_Future-Technology_the-store-of-tomorrow.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/Capgemini_Insights_Future-Technology_the-store-of-tomorrow.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/Capgemini_Insights_Future-Technology_the-store-of-tomorrow.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/Capgemini_Insights_Future-Technology_the-store-of-tomorrow.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/Capgemini_Insights_Future-Technology_the-store-of-tomorrow.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/Capgemini_Insights_Future-Technology_the-store-of-tomorrow.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/Capgemini_Insights_Future-Technology_the-store-of-tomorrow.jpg\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Solution<\/span><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">La tienda digital inteligente<\/h1><\/div><div class=\"inner-row-insight download-btn\"><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para undefined section section--intro\"><div class=\"intro-para\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/mx-es\/solutions\/la-tienda-digital-inteligente\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/mx-es\/solutions\/la-tienda-digital-inteligente\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><h2 class=\"intro-para-title\">Lleve el mundo digital a su tienda y abra nuevas formas de relacionarse con los consumidores, empoderar a los empleados y crear valor comercial al revolucionar las operaciones de la tienda.<\/h2><p class=\"intro-para-content\">La tienda minorista est\u00e1 experimentando una transici\u00f3n fundamental a medida que lo digital y lo m\u00f3vil remodelan la forma en que los consumidores compran. Aunque el camino hacia los corazones, las mentes y las billeteras de los consumidores ha cambiado, las tiendas no est\u00e1n muertas. La tienda f\u00edsica est\u00e1 disfrutando de un resurgimiento a medida que los minoristas descubren que este podr\u00eda ser el \u00faltimo lugar donde a\u00fan pueden captar toda la atenci\u00f3n del consumidor. <br><br>Ahora que incluso los juegos puros en l\u00ednea se est\u00e1n aventurando en el mundo de las tiendas f\u00edsicas, es necesario revisar el papel, las funciones y las capacidades de la tienda f\u00edsica en esta nueva era. <br><br><\/p><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para-video section section--info-2cols section--insights section-video \"><div class=\"bg-color video-align-left\"><div class=\"container\"><div class=\"row video-align-right\"><div class=\"col-md-12\"><div class=\"video-align-right row box box--4 box--mini\"><div class=\"col-md-1\"><\/div><div class=\"col-md-8 box-img-wrapper\"><div class=\"video-box\"><div class=\"video-wrapper\"><iframe title=\"video-section\" src=\"https:\/\/www.youtube.com\/embed\/rKYxOj8hGtw?rel=0&amp;modestbranding=1&amp;playsinline=1&amp;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen loading=\"lazy\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/div><\/div><\/div><div class=\"col-md-3\"><h3 class=\"Video-title\" data-maxlength=\"34\">Tienda digital inteligente<\/h3><div class=\"video-info\"><p data-maxlength=\"68\">Revisamos las funciones y las capacidades de la tienda f\u00edsica.<\/p><\/div><\/div><div class=\"col-md-1\"><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n<p>Ingrese a Smart Digital Store, un marco innovador de soluciones integradas que une las especificaciones de clientes, empleados y productos en la tienda y en l\u00ednea con la tienda f\u00edsica para ayudar a los minoristas a definir, acelerar y mantener su viaje de transformaci\u00f3n digital, de manera r\u00e1pida, eficiente y segura, paso a paso con sus necesidades particulares.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-learn-more updated-new-sample-amal is-style-default learnMoreBlock\"><div class=\"container\"><div class=\"content-title\"><h2 class=\"learnmore-heading\">La tienda digital inteligente<\/h2><\/div><div class=\"content-title\"><p class=\"blockDesc\">Descubre nuestra gama de ofertas:<\/p><\/div><div class=\"row\"><div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><a class=\"box-title\" href=\"https:\/\/www.youtube.com\/watch?v=2_DS0WT5gOs\" target=\"_blank\" aria-label=\"Soluci\u00f3n de sostenibilidad minorista &quot;Circle&quot;\" rel=\"noopener noreferrer\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/Capgemini_Solutions_Insights-driven-Merchandising.jpg?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/Capgemini_Solutions_Insights-driven-Merchandising.jpg?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/Capgemini_Solutions_Insights-driven-Merchandising.jpg?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h3 class=\"titleWithoutLink_learnMore\">Soluci\u00f3n de sostenibilidad minorista &#8220;Circle&#8221;<\/h3><\/a><\/div><\/div><div class=\"box-inner\"><p class=\"box-desc\">Ahorra tiempo al no tener que realizar una venta de saldos y apoya la econom\u00eda circular al mismo tiempo. Conozca nuestra soluci\u00f3n para ReShare [Ej\u00e9rcito de Salvaci\u00f3n de los Pa\u00edses Bajos]. Explore la historia del cliente.<br><br><a href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2020\/01\/Capgemini-Retail-Sustainability-Solution-Circle-1.pdf\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><span style=\"text-decoration: underline;\">Saber m\u00e1s<\/span><\/strong><\/a><\/p><\/div><\/div><div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><a class=\"box-title\" href=\"https:\/\/www.youtube.com\/watch?v=pFAZvRTxgIk\" target=\"\" aria-label=\"Gesti\u00f3n inteligente de residuos alimentarios\" rel=\"noopener noreferrer\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/07\/helping-consumers-avoid-food-waste-is-the-new-way-to-drive-retail-growth-1.jpg?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/07\/helping-consumers-avoid-food-waste-is-the-new-way-to-drive-retail-growth-1.jpg?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/07\/helping-consumers-avoid-food-waste-is-the-new-way-to-drive-retail-growth-1.jpg?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h3 class=\"titleWithoutLink_learnMore\">Gesti\u00f3n inteligente de residuos alimentarios<\/h3><\/a><\/div><\/div><div class=\"box-inner\"><p class=\"box-desc\">La reducci\u00f3n del desperdicio de alimentos es parte de un esfuerzo mayor para mejorar la sostenibilidad del suministro mundial de alimentos. La gesti\u00f3n inteligente del desperdicio de alimentos utiliza an\u00e1lisis para enviar alertas a los clientes y promociones de productos que est\u00e1n a punto de caducar. <br><br><span style=\"text-decoration: underline;\"><strong><a href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2020\/01\/Smart_Digital_Store_Food_Waste_Management-1.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Saber m\u00e1s<\/a><\/strong><\/span><\/p><\/div><\/div><div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><a class=\"box-title\" href=\"https:\/\/www.youtube.com\/watch?v=hnMDGM12oN0\" target=\"_blank\" aria-label=\"An\u00e1lisis en la tienda\" rel=\"noopener noreferrer\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/09\/Capgemini_Expert-Perspectives_DIGITAL-TWINS-IN-BUSINESS-PROCESSING-STAGE4-IMPROVING.jpg?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/09\/Capgemini_Expert-Perspectives_DIGITAL-TWINS-IN-BUSINESS-PROCESSING-STAGE4-IMPROVING.jpg?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/09\/Capgemini_Expert-Perspectives_DIGITAL-TWINS-IN-BUSINESS-PROCESSING-STAGE4-IMPROVING.jpg?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h3 class=\"titleWithoutLink_learnMore\">An\u00e1lisis en la tienda<\/h3><\/a><\/div><\/div><div class=\"box-inner\"><p class=\"box-desc\">Comprenda los comportamientos y las preferencias para optimizar los dise\u00f1os y desplegar mejor a los asociados de la tienda. Lleve el an\u00e1lisis en la tienda al siguiente nivel.<br><br><br><br><strong><span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2020\/01\/Store.AI-%E2%80%93-Sentient-to-the-core.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Saber m\u00e1s<\/a><\/span><\/strong><\/p><\/div><\/div><div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><a class=\"box-title\" href=\"https:\/\/www.youtube.com\/watch?v=u4qeCEWPuPw\" target=\"_blank\" aria-label=\"Modelador de espacio 3D\" rel=\"noopener noreferrer\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Capgemini_Solutions_Digital-Continuity_PLM_-Digital-Twin.jpg?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Capgemini_Solutions_Digital-Continuity_PLM_-Digital-Twin.jpg?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Capgemini_Solutions_Digital-Continuity_PLM_-Digital-Twin.jpg?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h3 class=\"titleWithoutLink_learnMore\">Modelador de espacio 3D<\/h3><\/a><\/div><\/div><div class=\"box-inner\"><p class=\"box-desc\">Visualice espacios de ensue\u00f1o utilizando realidad virtual y m\u00f3dulos impresos en 3D: el modelador 3D interactivo converge los mundos f\u00edsico y digital para facilitar los interiores DIY. Explore la historia <a href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2018\/04\/capgemini_nobia_case_study_2018.pdf\"><strong><span style=\"text-decoration: underline;\">del cliente<\/span><\/strong><\/a>.<br><br><br><a href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2016\/05\/Differentiate_Your_Store_Experience_with_Capgemini_3D_Modeler.pdf\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><span style=\"text-decoration: underline;\">Saber m\u00e1s<\/span><\/strong><\/a><\/p><\/div><\/div><div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><a class=\"box-title\" href=\"https:\/\/www.youtube.com\/watch?v=h5oSov6fDjw\" target=\"_blank\" aria-label=\"Asistente de compras de voz personalizado\" rel=\"noopener noreferrer\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2020\/04\/Capgemini_research-and-insights_The-great-supply-chain-shock.jpg?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2020\/04\/Capgemini_research-and-insights_The-great-supply-chain-shock.jpg?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2020\/04\/Capgemini_research-and-insights_The-great-supply-chain-shock.jpg?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h3 class=\"titleWithoutLink_learnMore\">Asistente de compras de voz personalizado<\/h3><\/a><\/div><\/div><div class=\"box-inner\"><p class=\"box-desc\">Conversa con los clientes, brinda recomendaciones utilizando procesamiento de lenguaje natural, inteligencia artificial y reconocimiento de im\u00e1genes. Uso de la aplicaci\u00f3n de quiosco o tel\u00e9fono inteligente. Explore la historia <a href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2018\/04\/capgemini_nobia_case_study_2018.pdf\"><strong><span style=\"text-decoration: underline;\">del cliente<\/span><\/strong><\/a>.<br><br><strong><span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2018\/07\/Retailers_and_Shoppers_meet_your_future_Personalized_Voice_Assistant.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Saber m\u00e1s<\/a><\/span><\/strong><br><\/p><\/div><\/div><div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/05\/the_smart_digital_store_connects_with_shoppers_to_unlock_the_true_value_of_retail.jpg?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/05\/the_smart_digital_store_connects_with_shoppers_to_unlock_the_true_value_of_retail.jpg?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/05\/the_smart_digital_store_connects_with_shoppers_to_unlock_the_true_value_of_retail.jpg?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h3>Asociado de tienda inteligente X.1<\/h3><\/div><\/div><div class=\"box-inner\"><p class=\"box-desc\">Convierte a los asociados de la tienda en embajadores de la marca con datos de rendimiento sobre la marcha, tareas asignadas, ubicaci\u00f3n del comprador, informaci\u00f3n del producto y perfiles de clientes. <br><br><br><br><strong><span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2018\/07\/Store-Associate-X.1_a-knowledgeable-empowered-shopper-advisor-and-retail-brand-ambassador.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Saber m\u00e1s<\/a><\/span><\/strong><\/p><\/div><\/div><div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><a class=\"box-title\" href=\"https:\/\/www.youtube.com\/watch?v=X_wcptfTD2c\" target=\"_blank\" aria-label=\"Probador inteligente\" rel=\"noopener noreferrer\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/05\/StockSnap_IKHDGAVI0K-mannequin-clothes-measure.jpg?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/05\/StockSnap_IKHDGAVI0K-mannequin-clothes-measure.jpg?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/05\/StockSnap_IKHDGAVI0K-mannequin-clothes-measure.jpg?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h3 class=\"titleWithoutLink_learnMore\">Probador inteligente<\/h3><\/a><\/div><\/div><div class=\"box-inner\"><p class=\"box-desc\">Reconoce productos, proporciona detalles, hace recomendaciones y pide ayuda. Explore la historia <a href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2018\/08\/Transforming-the-Fitting-Room-Experience-with-the-Capgemini-Smart-Digital-Store.pdf\"><strong><span style=\"text-decoration: underline;\">del cliente<\/span><\/strong><\/a>.<br><br><a href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2018\/07\/The-Smart-Digital-Store-%E2%80%93-Smart-Fitting-Room-for-Faster-Customer-Decisions-and-Larger-Customer-Spend.pdf\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><span style=\"text-decoration: underline;\">Saber m\u00e1s<\/span><\/strong><\/a><\/p><\/div><\/div><div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><a class=\"box-title\" href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2017\/09\/Intelligent-asset-monitoring-solution-brochure-2019.pdf\" target=\"\" aria-label=\"Controles de tiendas inteligentes\" rel=\"noopener noreferrer\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/07\/Smart-home.jpg?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/07\/Smart-home.jpg?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/07\/Smart-home.jpg?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h3 class=\"titleWithoutLink_learnMore\">Controles de tiendas inteligentes<\/h3><\/a><\/div><\/div><div class=\"box-inner\"><p class=\"box-desc\">Implemente para optimizar las operaciones de la tienda, utiliCE sensores y c\u00e1maras para regular autom\u00e1ticamente el uso de energ\u00eda. <br><br><br><a href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2017\/09\/Intelligent-asset-monitoring-solution-brochure-2019.pdf\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><span style=\"text-decoration: underline;\">Saber m\u00e1s<\/span><\/strong><\/a><\/p><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"><\/div>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n<h3 class=\"wp-block-heading\" id=\"h-dar-vida-a-su-propuesta-de-valor\">Dar vida a su propuesta de valor<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Seg\u00fan la encuesta de Relevancia del comprador digital de Capgemini, el 72% de los clientes minoristas cree que la tienda minorista tiene un papel importante que desempe\u00f1ar, el 50% de los minoristas cree que optimizar la tienda es muy importante para el \u00e9xito de su organizaci\u00f3n y hay una tasa de 20% m\u00e1s alta de conversi\u00f3n para compradores que usan digital mientras compran.<\/li>\n\n\n\n<li>La Tienda Digital Inteligente re\u00fane al cliente, al empleado de la tienda, al producto y a la propia tienda f\u00edsica. Mediante la aplicaci\u00f3n de tecnolog\u00eda ubicua para hacerlos INTELIGENTES, DIGITALES y CONECTADOS, se puede crear una gran cantidad de nuevas capacidades y servicios. No como dispositivos discretos o soluciones puntuales, sino como sistemas integrados que impulsan un valor comercial nuevo y medible.<\/li>\n\n\n\n<li>Los minoristas l\u00edderes est\u00e1n de acuerdo en que lo digital es fundamental para la ventaja competitiva y un requisito clave para satisfacer las necesidades cambiantes de los clientes. Smart Digital Store permite a los minoristas aumentar r\u00e1pidamente la velocidad en su proceso de transformaci\u00f3n digital.<\/li>\n\n\n\n<li>Nuestra cartera de Smart Digital Store est\u00e1 dise\u00f1ada para ayudar a cada minorista en su propio viaje para dar vida a la propuesta de valor de su tienda. Apoyamos y guiamos a los minoristas en cada paso del camino, desde la definici\u00f3n de la visi\u00f3n y la estrategia, hasta el mapeo de rutas, la actualizaci\u00f3n t\u00e9cnica y organizativa, el soporte y la adaptabilidad continuos para un entorno en constante cambio.<\/li>\n\n\n\n<li>Los an\u00e1lisis y las reglas automatizadas garantizan que una gran cantidad de interacciones, por ejemplo, las que se derivan del Internet de las cosas, conduzcan a las acciones correctas en el momento y el lugar correctos. Los principios que sustentan la Tienda Digital Inteligente garantizan la seguridad, la privacidad y la escalabilidad. La arquitectura est\u00e1ndar permite el intercambio de datos con los sistemas e infraestructuras de TI existentes; por lo tanto, no es necesaria una revisi\u00f3n completa para comenzar a obtener beneficios de inmediato.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\"><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-empuje-los-limites-de-business-as-usual\">Empuje los l\u00edmites de &#8220;business as usual&#8221;<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.capgemini.com\/about-us\/partnerships\/intel\/\">Capgemini trabaja en estrecha colaboraci\u00f3n con su socio Intel<\/a> en el desarrollo del marco Smart Digital Store, lo que garantiza que la arquitectura subyacente es s\u00f3lida y los elementos centrales como la seguridad y la privacidad est\u00e1n presentes en todos los niveles. A trav\u00e9s de la asociaci\u00f3n, tambi\u00e9n podemos ampliar los l\u00edmites de los negocios mediante la aplicaci\u00f3n de tecnolog\u00eda avanzada, escalable y confiable.<\/p>\n\n\n\n<p>Contamos con una pr\u00e1ctica global dedicada a productos de consumo y retail que apoya a los minoristas a trav\u00e9s de su tienda y transformaci\u00f3n digital, aprovechando la experiencia de m\u00e1s de 12,500 recursos de la industria de 25 pa\u00edses, as\u00ed como la experiencia acumulada trabajando con los principales minoristas del mundo.<\/p>\n\n\n\n<p><strong>Para obtener m\u00e1s informaci\u00f3n, comun\u00edquese con <a href=\"mailto:revathy.rajendran@capgemini.com\">Revathy Rajendran<\/a> para Habilitaci\u00f3n de ventas globales.<\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":151,"featured_media":0,"parent":5720,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"cg_dt_proposed_to":[16],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"3b1e626e-983f-4f58-a3cb-67e8a3c56e01\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":false,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":true,"cg_dt_link_disabled":true,"_yoast_wpseo_primary_brand":"","footnotes":"","featured_focal_points":"","partner_card_description":"","gsap_animation":0},"brand":[],"partner_type":[],"service":[],"industry":[],"partners":[],"page-type":[167],"content-group":[],"class_list":["post-5494","page","type-page","status-publish","hentry","page-type-solutions"],"yoast_head":"<!-- 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