{"id":5271,"date":"2022-12-13T08:39:34","date_gmt":"2022-12-13T08:39:34","guid":{"rendered":"https:\/\/www.capgemini.com\/?page_id=772286"},"modified":"2026-01-12T19:51:54","modified_gmt":"2026-01-12T19:51:54","slug":"operaciones-de-marketing-conectadas","status":"publish","type":"page","link":"https:\/\/www.capgemini.com\/mx-es\/solutions\/operaciones-de-marketing-conectadas\/","title":{"rendered":"Operaciones de marketing conectadas"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/07\/Connected-Marketing-Operations-ICO.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/07\/Connected-Marketing-Operations-ICO.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/07\/Connected-Marketing-Operations-ICO.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/07\/Connected-Marketing-Operations-ICO.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/07\/Connected-Marketing-Operations-ICO.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/07\/Connected-Marketing-Operations-ICO.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/07\/Connected-Marketing-Operations-ICO.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/07\/Connected-Marketing-Operations-ICO.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/07\/Connected-Marketing-Operations-ICO.jpg\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:50% 25%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Intelligent Business Operations<\/span><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">Operaciones de marketing conectadas<\/h1><\/div><h2 class=\"reasearchInsightTitle\">Implementa operaciones de comercio digital sin complicaciones<\/h2><div class=\"inner-row-insight download-btn\"><div class=\"col-md-4 downloadFiles addPadding\"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/07\/Connected-Marketing-Operations-factsheet.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Abrir en una nueva ventana\"><span>Download factsheet<\/span><span class=\"type\">2 MB pdf<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para undefined section section--intro\"><div class=\"intro-para\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/mx-es\/solutions\/operaciones-de-marketing-conectadas\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/mx-es\/solutions\/operaciones-de-marketing-conectadas\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><h2 class=\"intro-para-title\">Realiza operaciones globales de marketing sin complicaciones y aumentadas digitalmente<\/h2><p class=\"intro-para-content\">La soluci\u00f3n Connected Marketing Operations de Capgemini ofrece operaciones de marketing sin problemas, aumentadas digitalmente y basadas en datos, que impulsan unas conexiones m\u00e1s \u00e1giles y una experiencia sin contratiempos con tus clientes. Esto es fundamental para transformar tu negocio, dar forma a los nuevos valores de los consumidores e impulsar las ventas.<\/p><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para-video is-style-default section section--info-2cols section--insights section-video \"><div class=\"bg-color video-align-left\"><div class=\"container\"><div class=\"row video-align-right\"><div class=\"col-md-12\"><div class=\"video-align-right row box box--4 box--mini\"><div class=\"col-md-1\"><\/div><div class=\"col-md-8 box-img-wrapper\"><div class=\"video-box\"><div class=\"video-wrapper\"><iframe title=\"video-section\" src=\"https:\/\/www.youtube.com\/embed\/YWWXsB55qA4?rel=0&amp;modestbranding=1&amp;playsinline=1&amp;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen loading=\"lazy\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/div><\/div><\/div><div class=\"col-md-3\"><h3 class=\"Video-title\" data-maxlength=\"34\">Marketing conectado<\/h3><div class=\"video-info\"><p data-maxlength=\"68\"><\/p><\/div><\/div><div class=\"col-md-1\"><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n<p>Nuestras soluciones de marketing digital de \u00faltima generaci\u00f3n aprovechan las tecnolog\u00edas innovadoras para enriquecer tu estrategia digital con insights y datos relevantes, maximizar el alcance de tus campa\u00f1as y canales, e impulsar la excelencia operativa y la eficiencia en toda tu actividad de marketing. Esto mejora los resultados de tu negocio en:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Reducci\u00f3n del 50% del coste de las operaciones.<\/li>\n\n\n\n<li>Aumento del 35% en la tasa de conversi\u00f3n de clientes potenciales.<\/li>\n\n\n\n<li>Aumento del 50% del alcance de los clientes.<\/li>\n\n\n\n<li>Velocidad de comercializaci\u00f3n un 30% m\u00e1s r\u00e1pida.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/07\/Connected-Marketing-Operations-factsheet.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Descarga nuestro brochure<\/a><\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n<section class=\"latest-insights layout-even layout-even-all-purple-cards \"><div class=\"container\"><div class=\"insight-title\"><h2 class=\"latest-insight-title\">Last Innovation Nation magazine<\/h2><\/div><div class=\"layout-two-card cards-normal\">\n                                <div class=\"row align-items-center\"><div class=\"card-image-wrapper\">\n                                <div class=\"card-image\" data-image-url=\"https:\/\/www.capgemini.com\/mx-es\/insights\/biblioteca-de-investigacion\/transformando-las-operaciones-de-pedido-a-entrega-con-ia-agentica\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2026\/04\/ISCO-POV_Transforming-Order-to-Delivery-operations-with-Agentic-AI_web-banner.jpg?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2026\/04\/ISCO-POV_Transforming-Order-to-Delivery-operations-with-Agentic-AI_web-banner.jpg?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 1500px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2026\/04\/ISCO-POV_Transforming-Order-to-Delivery-operations-with-Agentic-AI_web-banner.jpg?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2026\/04\/ISCO-POV_Transforming-Order-to-Delivery-operations-with-Agentic-AI_web-banner.jpg?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 992px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2026\/04\/ISCO-POV_Transforming-Order-to-Delivery-operations-with-Agentic-AI_web-banner.jpg?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2026\/04\/ISCO-POV_Transforming-Order-to-Delivery-operations-with-Agentic-AI_web-banner.jpg?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 768px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2026\/04\/ISCO-POV_Transforming-Order-to-Delivery-operations-with-Agentic-AI_web-banner.jpg?w=350&#038;quality=70 1x, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2026\/04\/ISCO-POV_Transforming-Order-to-Delivery-operations-with-Agentic-AI_web-banner.jpg?w=700&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 0)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2026\/04\/ISCO-POV_Transforming-Order-to-Delivery-operations-with-Agentic-AI_web-banner.jpg\" alt=\"ISCO POV_Transforming Order-to-Delivery operations with Agentic AI_web banner\" style=\"object-position: 50% 50%; object-fit: cover;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/picture>\n                                <\/div>\n                            <\/div><div class=\"col-12 col-lg-4 d-md-none d-lg-block\"><\/div><div class=\"col-12 col-md-6 col-lg-4\">\n                           <a href=\"https:\/\/www.capgemini.com\/mx-es\/insights\/biblioteca-de-investigacion\/transformando-las-operaciones-de-pedido-a-entrega-con-ia-agentica\/\" aria-label=\"Transformando las operaciones de pedido a entrega con IA ag\u00e9ntica\" class=\"card-link-holder\">\n                            <div class=\"insight-card insight-card-center\">\n                                <div class=\"card-tag\">Point of view<\/div>\n                                <h3 class=\"card-title\">Transformando las operaciones de pedido a entrega con IA ag\u00e9ntica<\/h3>\n                                <div class=\"insight-card-footer\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"\" alt=\"\" class=\"light\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"\" alt=\"\" class=\"dark\">\n                                <\/div>\n                            <\/div>\n                            <\/a>\n                        <\/div>\n                    <div class=\"col-12 col-md-6 col-lg-4\">\n                            <a href=\"https:\/\/www.capgemini.com\/mx-es\/insights\/biblioteca-de-investigacion\/abrumado-por-los-datos-esg-descubra-como-extraer-informacion-clave\/\" aria-label=\"\u00bfAbrumado por los datos ESG? Descubra c\u00f3mo extraer informaci\u00f3n clave\" class=\"card-link-holder\">\n                            <div class=\"insight-card insight-card-start\">\n                                <div class=\"card-tag\">Report<\/div>\n                                <h3 class=\"card-title\">\u00bfAbrumado por los datos ESG? Descubra c\u00f3mo extraer informaci\u00f3n clave<\/h3>\n                                <div class=\"insight-card-footer\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"\" alt=\"\" class=\"light\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"\" alt=\"\" class=\"dark\">\n                                <\/div>\n                            <\/div>\n                            <\/a>\n                        <\/div>\n                    <\/div>\n                    <\/div><div class=\"layout-two-card cards-reversed\">\n                                <div class=\"row align-items-center\"><div class=\"card-image-wrapper\">\n                                <div class=\"card-image\" data-image-url=\"https:\/\/www.capgemini.com\/mx-es\/insights\/biblioteca-de-investigacion\/gbs-como-catalizador-del-crecimiento-de-centro-de-costos-a-potencia-estrategica\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2026\/03\/GBS-as-a-catalyst-for-growth-Report-Web-copy-banner.jpg?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2026\/03\/GBS-as-a-catalyst-for-growth-Report-Web-copy-banner.jpg?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 1500px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2026\/03\/GBS-as-a-catalyst-for-growth-Report-Web-copy-banner.jpg?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2026\/03\/GBS-as-a-catalyst-for-growth-Report-Web-copy-banner.jpg?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 992px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2026\/03\/GBS-as-a-catalyst-for-growth-Report-Web-copy-banner.jpg?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2026\/03\/GBS-as-a-catalyst-for-growth-Report-Web-copy-banner.jpg?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 768px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2026\/03\/GBS-as-a-catalyst-for-growth-Report-Web-copy-banner.jpg?w=350&#038;quality=70 1x, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2026\/03\/GBS-as-a-catalyst-for-growth-Report-Web-copy-banner.jpg?w=700&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 0)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2026\/03\/GBS-as-a-catalyst-for-growth-Report-Web-copy-banner.jpg\" alt=\"Web banner for GBS as a catalyst for growth From cost center to strategic powerhouse\" style=\"object-position: 50% 50%; object-fit: cover;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/picture>\n                                <\/div>\n                            <\/div><div class=\"col-12 col-md-6 col-lg-4 flex-sm-order-reverse\">\n                            <a href=\"https:\/\/www.capgemini.com\/mx-es\/insights\/biblioteca-de-investigacion\/aiops-con-capacidad-de-agencia-para-ti-de-nube-hibrida-y-mainframe\/\" aria-label=\"AIOps con capacidad de agencia para TI de nube h\u00edbrida y mainframe\" class=\"card-link-holder\">\n                            <div class=\"insight-card insight-card-start\">\n                                <div class=\"card-tag\">Point of view<\/div>\n                                <h3 class=\"card-title\">AIOps con capacidad de agencia para TI de nube h\u00edbrida y mainframe<\/h3>\n                                <div class=\"insight-card-footer\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"\" alt=\"\" class=\"light\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"\" alt=\"\" class=\"dark\">\n                                <\/div>\n                            <\/div>\n                            <\/a>\n                        <\/div>\n                    <div class=\"col-12 col-md-6 col-lg-4\">\n                           <a href=\"https:\/\/www.capgemini.com\/mx-es\/insights\/biblioteca-de-investigacion\/gbs-como-catalizador-del-crecimiento-de-centro-de-costos-a-potencia-estrategica\/\" aria-label=\"GBS como catalizador del crecimiento: de centro de costos a potencia estrat\u00e9gica\" class=\"card-link-holder\">\n                            <div class=\"insight-card insight-card-center\">\n                                <div class=\"card-tag\">Report<\/div>\n                                <h3 class=\"card-title\">GBS como catalizador del crecimiento: de centro de costos a potencia estrat\u00e9gica<\/h3>\n                                <div class=\"insight-card-footer\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"\" alt=\"\" class=\"light\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"\" alt=\"\" class=\"dark\">\n                                <\/div>\n                            <\/div>\n                            <\/a>\n                        <\/div>\n                    <div class=\"col-12 col-lg-4 d-md-none d-lg-block\"><\/div><\/div>\n                    <\/div><\/div><\/section>","protected":false},"excerpt":{"rendered":"<p>Deliver frictionless, digitally-augmented global marketing operations<\/p>\n","protected":false},"author":33,"featured_media":12615,"parent":5720,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"cg_dt_proposed_to":[16],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"02f884c9-972c-4ddb-b820-3765c83ec88e\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":false,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":true,"cg_dt_link_disabled":true,"_yoast_wpseo_primary_brand":"","footnotes":"","featured_focal_points":"{\"x\":\"0.53\",\"y\":\"0.48\"}","partner_card_description":"","gsap_animation":0},"brand":[],"partner_type":[],"service":[155],"industry":[],"partners":[],"page-type":[167],"content-group":[],"class_list":["post-5271","page","type-page","status-publish","has-post-thumbnail","hentry","service-intelligent-business-operations","page-type-solutions"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v22.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Operaciones de Marketing Conectadas | Capgemini<\/title>\n<meta name=\"description\" content=\"La soluci\u00f3n Connected Marketing Operations ofrece operaciones de marketing sin problemas, aumentadas digitalmente y basadas en datos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.capgemini.com\/mx-es\/solutions\/operaciones-de-marketing-conectadas\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Operaciones de marketing conectadas\" \/>\n<meta property=\"og:description\" content=\"La soluci\u00f3n Connected Marketing Operations ofrece operaciones de marketing sin problemas, aumentadas digitalmente y basadas en datos.\" 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