{"id":520854,"date":"2025-02-21T01:57:40","date_gmt":"2025-02-21T01:57:40","guid":{"rendered":"https:\/\/www.capgemini.com\/mx-es\/?post_type=event&#038;p=520854"},"modified":"2025-12-05T15:15:27","modified_gmt":"2025-12-05T15:15:27","slug":"adobe-cumbre-2025","status":"publish","type":"event","link":"https:\/\/www.capgemini.com\/mx-es\/news\/events\/adobe-cumbre-2025\/","title":{"rendered":"Adobe Cumbre 2025"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/02\/Adobe-DotCom_Banner_2880X1800.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/02\/Adobe-DotCom_Banner_2880X1800.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/02\/Adobe-DotCom_Banner_2880X1800.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/02\/Adobe-DotCom_Banner_2880X1800.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/02\/Adobe-DotCom_Banner_2880X1800.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/02\/Adobe-DotCom_Banner_2880X1800.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/02\/Adobe-DotCom_Banner_2880X1800.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/02\/Adobe-DotCom_Banner_2880X1800.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/02\/Adobe-DotCom_Banner_2880X1800.jpg\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:52% 40%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Event<\/span><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">Capgemini en la cumbre de Adobe 2025<\/h1><\/div><h2 class=\"reasearchInsightTitle\">Hiperpersonalizaci\u00f3n, conozca la <em>escala<\/em><br><sub><sup><strong>Del 18 al 20 de marzo de 2025 | The Venetian, Las Vegas | Stand n.\u00b0 425<\/strong><\/sup><\/sub><\/h2><div class=\"inner-row-insight download-btn\"><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/?post_type=event&amp;p=992950\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-tw\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/www.capgemini.com\/?post_type=event&amp;p=992950&amp;text=Adobe%20Summit%202024\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-tw\"><\/i><span class=\"sr-only\">Twitter<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/shareArticle?url=https:\/\/www.capgemini.com\/?post_type=event&amp;p=992950&amp;text=Adobe%20Summit%202024\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><div class=\"article-text article-quote-text\">\n<h3 class=\"wp-block-heading\" id=\"h-bienvenido-a-donde-la-lealtad-elevada-cambia-el-juego\"><strong>Bienvenido a donde la lealtad elevada cambia el juego<\/strong><\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><\/p>\n<\/blockquote>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-capgemini-estaba-encantada-de-ser-un-patrocinador-de-platino-en-adobe-summit-2025\">Capgemini estaba encantada de ser un patrocinador de platino en Adobe Summit 2025<\/h4>\n\n\n\n<p>Al ser una de las conferencias sobre experiencia digital m\u00e1s influyentes, Adobe Summit re\u00fane a miles de expertos de la industria bajo un mismo techo para dar forma al futuro del marketing y la experiencia del cliente.<\/p>\n\n\n\n<p>Este evento transformador ofreci\u00f3 una combinaci\u00f3n de conferencias magistrales innovadoras, demostraciones pr\u00e1cticas de soluciones, sesiones cautivadoras, casos de \u00e9xito de clientes y m\u00e1s, todo dise\u00f1ado para explorar innovaciones de vanguardia en personalizaci\u00f3n e interacci\u00f3n con el cliente.<\/p>\n\n\n\n<p>En la Cumbre de Adobe, los asistentes conocieron a nuestros expertos de Adobe y se sumergieron en una din\u00e1mica presentaci\u00f3n de soluciones de marketing innovadoras basadas en IA. Desde el fortalecimiento de la fidelizaci\u00f3n del cliente hasta la optimizaci\u00f3n de las cadenas de suministro de contenido, la habilitaci\u00f3n de estrategias de marketing conectadas y el impulso de la hiperpersonalizaci\u00f3n, Capgemini demostr\u00f3 c\u00f3mo empoderamos a las empresas para ofrecer experiencias excepcionales y personalizadas en cada punto de contacto.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-wrapper-card-text-pic wrapperCardTextPic hero-bg-shape\"><div class=\"container\"><div class=\"content-title\"><h2 class=\"card-text-pic-heading\">Historias que inspiran: Sesiones de conferencias<\/h2><\/div><div class=\"row\"><div class=\"col-md-12\">\n<div class=\"wp-block-cg-blocks-card-text-pic-right\"><div class=\"row card-text-pic rightCard\"><div class=\"col-md-12\"><div class=\"box--section\"><div class=\"box  row-nobleed\"><div class=\"col-lg-8 col-md-12 box-inner\"><h3 class=\"titlewithoutLink\" data-maxlength=\"144\">Desbloqueo de la personalizaci\u00f3n a gran escala con Morgan Stanley (S736)<\/h3><p class=\"box-text\" data-maxlength=\"\"><strong>18 de marzo de 2025 | 14:30 PDT<\/strong><br>Morgan Stanley crea experiencias omnicanal fluidas para sus clientes, que combinan la innovaci\u00f3n t\u00e9cnica con el toque humano. En esta charla informal, descubra c\u00f3mo se mantienen a la vanguardia y revolucionan la industria combinando tecnolog\u00eda de vanguardia con servicios personalizados.<\/p><div class=\"box-bottom\"><\/div><\/div><div class=\"col-lg-5 col-md-12 box-img-wrapper\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Financial-Services_TechnoVision-2022.jpg?w=1000&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Financial-Services_TechnoVision-2022.jpg?w=1000&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Financial-Services_TechnoVision-2022.jpg?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Financial-Services_TechnoVision-2022.jpg?w=1000&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Financial-Services_TechnoVision-2022.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Financial-Services_TechnoVision-2022.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Financial-Services_TechnoVision-2022.jpg?w=556&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Financial-Services_TechnoVision-2022.jpg?w=556&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Financial-Services_TechnoVision-2022.jpg\" class=\"box-img-without-hover\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/picture><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Oradoras:<\/strong><\/p>\n<\/blockquote>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large is-resized is-style-rounded\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/02\/Manoj-Arora.jpeg?w=960\" alt=\"\" class=\"wp-image-1100518\" style=\"width:auto;height:150px\"\/><\/figure>\n\n\n\n<p><strong>Manoj Arora<br><\/strong>Director Ejecutivo, Jefe de Ingenier\u00eda y Arquitectura Martech, Morgan Stanley<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized is-style-rounded\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/02\/Shalini-Tiwari_Headshot.jpg\" alt=\"\" class=\"wp-image-1100517\" style=\"width:150px;height:auto\"\/><\/figure>\n\n\n\n<p><strong>Shalini Tiwari\u200b<br><\/strong>Vicepresidente de Marketing de Gesti\u00f3n Patrimonial, Morgan Stanley<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large is-resized is-style-rounded\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/02\/Kishor-Atigre.jpg?w=960\" alt=\"\" class=\"wp-image-1100519\" style=\"width:auto;height:150px\"\/><\/figure>\n\n\n\n<p><strong>Kishor Atigre<br><\/strong>Director s\u00e9nior de Capgemini<\/p>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-wrapper-card-text-pic wrapperCardTextPic hero-bg-shape\"><div class=\"container\"><div class=\"content-title\"><h2 class=\"card-text-pic-heading\">Sesi\u00f3n estilo teatro<\/h2><\/div><div class=\"row\"><div class=\"col-md-12\">\n<div class=\"wp-block-cg-blocks-card-text-pic-left\"><div class=\"row card-text-pic leftCard\"><div class=\"col-md-12\"><div class=\"box--section\"><div class=\"box row-nobleed\"><div class=\"col-lg-5 col-md-12 box-img-wrapper \"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/10\/CMO-playbook-Gen-AI_2880X1800.jpg?w=1000&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/10\/CMO-playbook-Gen-AI_2880X1800.jpg?w=1000&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/10\/CMO-playbook-Gen-AI_2880X1800.jpg?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/10\/CMO-playbook-Gen-AI_2880X1800.jpg?w=1000&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/10\/CMO-playbook-Gen-AI_2880X1800.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/10\/CMO-playbook-Gen-AI_2880X1800.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/10\/CMO-playbook-Gen-AI_2880X1800.jpg?w=556&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/10\/CMO-playbook-Gen-AI_2880X1800.jpg?w=556&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/10\/CMO-playbook-Gen-AI_2880X1800.jpg\" class=\"box-img-without-hover\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/picture><\/div><div class=\"col-lg-8 col-md-12 box-inner \"><h3 class=\"titlewithoutLink\" data-maxlength=\"144\">CP12 &#8211; Marketing de campo para agentes y asesores con tecnolog\u00eda de Adobe<\/h3><p class=\"box-text\" data-maxlength=\"600\"><strong>Jueves 20 de marzo | 12:00 p. m. PDT<\/strong><br>\u00danase a nuestra mesa redonda con l\u00edderes de la industria, Capgemini y Adobe, quienes revelar\u00e1n estrategias innovadoras para revolucionar la facilidad de hacer negocios en el sector asegurador. La sesi\u00f3n le brindar\u00e1 informaci\u00f3n pr\u00e1ctica para mejorar la productividad de los agentes, optimizar las operaciones y brindar experiencias de cliente superiores en el mercado asegurador.<span style=\"font-size: 1rem; letter-spacing: 0.4px;\"><\/span><\/p><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-learn-more updated-new-sample-amal learnMoreBlock\"><div class=\"container\"><div class=\"content-title\"><h2 class=\"learnmore-heading\">Cambia el juego con nuestras demos<\/h2><\/div><div class=\"content-title\"><p class=\"blockDesc\"><em>En vivo en el stand n.\u00ba 425<\/em><\/p><\/div><div class=\"row\"><div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/Capgemini_Expert-Perspectives_How-a-few-operators-have-changed-customer-communication-forever.jpg?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/Capgemini_Expert-Perspectives_How-a-few-operators-have-changed-customer-communication-forever.jpg?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/Capgemini_Expert-Perspectives_How-a-few-operators-have-changed-customer-communication-forever.jpg?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h3>Agente de compras personal impulsado por IA<\/h3><\/div><\/div><div class=\"box-inner\"><p class=\"box-desc\">Una soluci\u00f3n basada en IA que transforma la informaci\u00f3n conversacional, las opiniones y los datos no estructurados (im\u00e1genes, texto, etc.) en inteligencia estructurada y pr\u00e1ctica. Facilita a los profesionales del marketing una comprensi\u00f3n m\u00e1s profunda de la audiencia, refina la segmentaci\u00f3n, mejora la personalizaci\u00f3n e impulsa estrategias de interacci\u00f3n m\u00e1s inteligentes, convirtiendo las interacciones sin procesar en un potente motor de marketing.<\/p><\/div><\/div><div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/01\/GEN-AI_Web-banner.webp?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/01\/GEN-AI_Web-banner.webp?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/01\/GEN-AI_Web-banner.webp?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h3>Aceleraci\u00f3n de contenido impulsada por IA<\/h3><\/div><\/div><div class=\"box-inner\"><p class=\"box-desc\">Una soluci\u00f3n de aceleraci\u00f3n de contenido impulsada por IA que integra Workfront con Gen Studio a la perfecci\u00f3n para impulsar la creaci\u00f3n de contenido, garantizando la alineaci\u00f3n y la coherencia de la marca en todos los canales. Permite a los profesionales del marketing ofrecer mensajes impactantes y acordes a la marca a gran escala, impulsando la eficiencia, la velocidad y la interacci\u00f3n como nunca antes.<\/p><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-how-we-do-it section section--howwedoit block-howwedoit\"><div class=\"container\"><div><div class=\"content-title\"><h2 data-maxlength=\"72\" class=\"expandable-heading-tag\">M\u00e1s all\u00e1 de los conocimientos: conversaciones dirigidas por expertos<\/h2><\/div><p><\/p><\/div><div class=\"section-content\">\n<div class=\"wp-block-cg-blocks-card-howwedoit expanders\"><div class=\"box card-regulated-agreements card-howwedoit\"><div class=\"expander-box filter-box tag-active \"><div class=\"expander-title\" tabindex=\"0\" role=\"button\" aria-pressed=\"false\" aria-expanded=\"false\"><h3 class=\"expander-heading-title\">Nueva fidelizaci\u00f3n: Cumpliendo la promesa de personalizaci\u00f3n<\/h3><\/div><div class=\"expander-subtitle\"><p class=\"small-description\">18 de marzo, martes | 7:30 \u2013 8:30 h<\/p><\/div><div class=\"expander-content\"><p>\u00danase a nuestra sesi\u00f3n para redefinir la fidelizaci\u00f3n en la era digital. Descubra por qu\u00e9 fallan los programas tradicionales, la importancia de las experiencias cohesivas en todos los canales y c\u00f3mo la IA puede crear conexiones hiperpersonalizadas. Aprenda pasos pr\u00e1cticos para reconstruir su estrategia de fidelizaci\u00f3n y lograr relaciones s\u00f3lidas y duraderas con los clientes.<\/p><div class=\"bg-color video-align-right\"><div class=\"container\"><div class=\"row video-align-left\"><div class=\"col-md-12\"><div class=\"video-align-left row box box--4 box--mini\"><div class=\"col-md-3\"><\/div><div class=\"col-md-8 box-img-wrapper\"><div class=\"video-box\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"content-more\"><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cg-blocks-card-howwedoit expanders\"><div class=\"box card-regulated-agreements card-howwedoit\"><div class=\"expander-box filter-box tag-active \"><div class=\"expander-title\" tabindex=\"0\" role=\"button\" aria-pressed=\"false\" aria-expanded=\"false\"><h3 class=\"expander-heading-title\">El futuro de los medios comerciales<\/h3><\/div><div class=\"expander-subtitle\"><p class=\"small-description\">18 de marzo, mi\u00e9rcoles | 11:30 a. m. \u2013 12:30 p. m.<\/p><\/div><div class=\"expander-content\"><p>Los medios comerciales, la publicidad vinculada a las operaciones comerciales, est\u00e1n revolucionando la publicidad y el marketing. Muchas industrias, como la venta minorista y la hosteler\u00eda, tienen un potencial inmenso, pero a menudo carecen de la experiencia necesaria para construir y escalar redes de medios de manera eficaz.<br><br>\u00danase a nosotros mientras compartimos conocimientos clave sobre c\u00f3mo ayudar a las marcas m\u00e1s grandes del mundo a acelerar su recorrido de monetizaci\u00f3n con Adobe y desbloquear nuevas fuentes de ingresos.<span style=\"font-size: 1rem; letter-spacing: 0.4px;\"><\/span><\/p><div class=\"bg-color video-align-right\"><div class=\"container\"><div class=\"row video-align-left\"><div class=\"col-md-12\"><div class=\"video-align-left row box box--4 box--mini\"><div class=\"col-md-3\"><\/div><div class=\"col-md-8 box-img-wrapper\"><div class=\"video-box\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"content-more\"><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cg-blocks-card-howwedoit expanders\"><div class=\"box card-regulated-agreements card-howwedoit\"><div class=\"expander-box filter-box tag-active \"><div class=\"expander-title\" tabindex=\"0\" role=\"button\" aria-pressed=\"false\" aria-expanded=\"false\"><h3 class=\"expander-heading-title\">C\u00f3mo generar una verdadera fidelizaci\u00f3n centrada en el cliente: pensar m\u00e1s all\u00e1 de la mentalidad centrada en el producto para FS<\/h3><\/div><div class=\"expander-subtitle\"><p class=\"small-description\">19 de marzo, mi\u00e9rcoles | 11:30 \u2013 12:30 h<\/p><\/div><div class=\"expander-content\"><p>Los programas de fidelizaci\u00f3n tradicionales en los servicios financieros suelen ser insuficientes. Pero \u00bfqu\u00e9 pasar\u00eda si los bancos y las aseguradoras se inspiraran en las marcas minoristas de talla mundial? En esta sesi\u00f3n, Capgemini Financial Services explora c\u00f3mo las instituciones financieras pueden redefinir la fidelizaci\u00f3n. Analizaremos c\u00f3mo el dise\u00f1o estrat\u00e9gico de experiencias, la tecnolog\u00eda integrada y los modelos de interacci\u00f3n centrados en el cliente pueden crear relaciones duraderas, aumentar la retenci\u00f3n e impulsar la rentabilidad.<\/p><div class=\"bg-color video-align-right\"><div class=\"container\"><div class=\"row video-align-left\"><div class=\"col-md-12\"><div class=\"video-align-left row box box--4 box--mini\"><div class=\"col-md-3\"><\/div><div class=\"col-md-8 box-img-wrapper\"><div class=\"video-box\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"content-more\"><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cg-blocks-card-howwedoit expanders\"><div class=\"box card-regulated-agreements card-howwedoit\"><div class=\"expander-box filter-box tag-active \"><div class=\"expander-title\" tabindex=\"0\" role=\"button\" aria-pressed=\"false\" aria-expanded=\"false\"><h3 class=\"expander-heading-title\">Liderazgo femenino en tecnolog\u00eda copatrocinado por Capgemini y Microsoft<\/h3><\/div><div class=\"expander-subtitle\"><p class=\"small-description\">19 de marzo, mi\u00e9rcoles | 15:30 \u2013 17:30<\/p><\/div><div class=\"expander-content\"><p>Un distinguido panel de mujeres l\u00edderes en la industria profundizar\u00e1 en tendencias emergentes importantes, compartir\u00e1 sus inspiradoras trayectorias de liderazgo y discutir\u00e1 estrategias para superar los desaf\u00edos en el espacio digital.<\/p><div class=\"bg-color video-align-right\"><div class=\"container\"><div class=\"row video-align-left\"><div class=\"col-md-12\"><div class=\"video-align-left row box box--4 box--mini\"><div class=\"col-md-3\"><\/div><div class=\"col-md-8 box-img-wrapper\"><div class=\"video-box\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"content-more\"><\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/section>\n\n\n<section class=\"wp-block-cg-blocks-wrapper-client-stories section-client-stories\"><div class=\"container\"><div class=\"row\"><div class=\"content-title col-12 col-md-8\"><h2 class=\"clientblock-title\">Historia de \u00e9xito de un cliente<\/h2><\/div><\/div><\/div><div class=\"slider slider-boxed\"><div class=\"slider-nav-wrapper smallDevice\"><div class=\"slider-nav\"><button class=\"slider-prev  inactive\" aria-label=\"Slider previous\" tabindex=\"-1\"><\/button><button class=\"slider-next \" aria-label=\"Slider next\"><\/button><\/div><\/div><div class=\"slider-list\"><div class=\"slide active\">\n\t\t\t<div class=\"slide-bg-wrapper\">\n\t\t\t\t<picture><source srcset=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2024\/06\/Wind-Tre-client-story-web-banner.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2024\/06\/Wind-Tre-client-story-web-banner.jpg?w=2880&amp;quality=70 2x\"\n\t\t\t\tmedia=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2024\/06\/Wind-Tre-client-story-web-banner.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2024\/06\/Wind-Tre-client-story-web-banner.jpg?w=2880&amp;quality=70 2x\"\n\t\t\tmedia=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2024\/06\/Wind-Tre-client-story-web-banner.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2024\/06\/Wind-Tre-client-story-web-banner.jpg?w=2048&amp;quality=70 2x\"\n\t\t\tmedia=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2024\/06\/Wind-Tre-client-story-web-banner.jpg?w=480&amp;quality=70 1x, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2024\/06\/Wind-Tre-client-story-web-banner.jpg?w=960&amp;quality=70 2x\"\n\t\t\tmedia=\"(min-width: 0)\"\/><img decoding=\"async\" loading=\"lazy\" class=\"slide-bg\" src=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2024\/06\/Wind-Tre-client-story-web-banner.jpg\" alt=\"\"\n\t\t\tstyle=\"object-position: 50% 50%; object-fit: cover;\"\n\t\t\/><\/picture><div class=\"slide-reveal\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"container\">\n\t\t\t\t<div class=\"slide-info-wrapper\">\n\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t<div class=\"col-12 col-lg-6\">\n\t\t\t\t\t\t\t<div class=\"slide-info\">\n\t\t\t\t\t\t\t\t<a aria-label=\"Wind tre recurre a nuevas capacidades de marketing en apoyo de la experiencia del cliente\"\n\t\t\t\t\t\t\t\t   href=\"https:\/\/www.capgemini.com\/mx-es\/news\/client-stories\/wind-tre-recurre-a-nuevas-capacidades-de-marketing-en-apoyo-de-la-experiencia-del-cliente\/\">\n\t\t\t\t\t\t\t\t\t<div class=\"box\">\n\t\t\t\t\t\t\t\t\t\t<h3 class=\"client-subtitle\">Wind tre recurre a nuevas capacidades de marketing en apoyo de la experiencia del cliente<\/h3>\n\t\t\t\t\t\t\t\t\t\t<p>Al colaborar con Capgemini, Wind Tre desarrolla e implementa una soluci\u00f3n basada en componentes de Pega, Adobe y Google Cloud que permite una comunicaci\u00f3n con el cliente entrante y saliente m\u00e1s personalizada.<\/p>\n\t\t\t\t\t\t\t\t\t<\/div><!-- End of box-->\n\t\t\t\t\t\t\t\t<\/a><div class=\"slide-info-footer\">\n                                <div class=\"brand-logo-wrapper\"><\/div>\n\t\t\t<div class=\"content-more\">\n\t\t\t\t<a class=\"cta-button\" href=\"https:\/\/www.capgemini.com\/mx-es\/news\/client-stories\/wind-tre-recurre-a-nuevas-capacidades-de-marketing-en-apoyo-de-la-experiencia-del-cliente\/\" aria-label=\"Read more about Wind tre recurre a nuevas capacidades de marketing en apoyo de la experiencia del cliente\"><span>Leer m\u00e1s<\/span><\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div><!-- End of slide info-->\n<\/div>\n<\/div>\n<\/div>\n<\/div><!-- End of container-->\n\n<\/div><!-- End of slide active -->\n<\/div><div class=\"slider-nav-wrapper largeDevice\"><div class=\"slider-nav\"><button class=\"slider-prev  inactive\" aria-label=\"Slider previous\" tabindex=\"-1\"><\/button><button class=\"slider-next\" aria-label=\"Slider next\"><\/button><\/div><\/div><\/div><\/section>\n\n\n<div class=\"wp-block-anchor-block-standard\" id=\"research-and-insights\" data-anchor-padding=\"\" style=\"--data-anchor-padding: 0px\"><\/div>\n\n\n<section class=\"latest-insights layout-even layout-even-all-purple-cards \"><div class=\"container\"><div class=\"insight-title\"><h2 class=\"latest-insight-title\">Investigaci\u00f3n y perspectivas<\/h2><\/div><div class=\"layout-two-card cards-normal\">\n                                <div class=\"row align-items-center\"><div class=\"card-image-wrapper\">\n                                <div class=\"card-image\" data-image-url=\"https:\/\/www.capgemini.com\/mx-es\/insights\/biblioteca-de-investigacion\/que-importa-al-consumidor-de-hoy-2025\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2025\/01\/DotCom_Banner_1440-x-900.jpg.jpg?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2025\/01\/DotCom_Banner_1440-x-900.jpg.jpg?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 1500px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2025\/01\/DotCom_Banner_1440-x-900.jpg.jpg?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2025\/01\/DotCom_Banner_1440-x-900.jpg.jpg?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 992px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2025\/01\/DotCom_Banner_1440-x-900.jpg.jpg?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2025\/01\/DotCom_Banner_1440-x-900.jpg.jpg?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 768px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2025\/01\/DotCom_Banner_1440-x-900.jpg.jpg?w=350&#038;quality=70 1x, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2025\/01\/DotCom_Banner_1440-x-900.jpg.jpg?w=700&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 0)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2025\/01\/DotCom_Banner_1440-x-900.jpg.jpg\" alt=\"\" style=\"object-position: 50% 50%; object-fit: cover;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/picture>\n                                <\/div>\n                            <\/div><div class=\"col-12 col-lg-4 d-md-none d-lg-block\"><\/div><div class=\"col-12 col-md-6 col-lg-4\">\n                           <a href=\"https:\/\/www.capgemini.com\/mx-es\/insights\/biblioteca-de-investigacion\/que-importa-al-consumidor-de-hoy-2025\/\" aria-label=\"Lo que importa al consumidor de hoy 2025\" class=\"card-link-holder\">\n                            <div class=\"insight-card insight-card-center\">\n                                <div class=\"card-tag\">Capgemini Research Institute<\/div>\n                                <h3 class=\"card-title\">Lo que importa al consumidor de hoy 2025<\/h3>\n                                <div class=\"insight-card-footer\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-research-institute.svg\" alt=\"capgemini-research-institute\" class=\"light\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-research-institute-white.svg\" alt=\"capgemini-research-institute\" class=\"dark\">\n                                <\/div>\n                            <\/div>\n                            <\/a>\n                        <\/div>\n                    <div class=\"col-12 col-md-6 col-lg-4\">\n                            <a href=\"https:\/\/www.capgemini.com\/mx-es\/insights\/biblioteca-de-investigacion\/conversations-for-tomorrow-9\/\" aria-label=\"Conversaciones para el ma\u00f1ana n\u00ba 9: IA generativa\" class=\"card-link-holder\">\n                            <div class=\"insight-card insight-card-start\">\n                                <div class=\"card-tag\">Conversations for tomorrow<\/div>\n                                <h3 class=\"card-title\">Conversaciones para el ma\u00f1ana n\u00ba 9: IA generativa<\/h3>\n                                <div class=\"insight-card-footer\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-research-institute-white.svg\" alt=\"capgemini-research-institute\" class=\"light\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-research-institute-white.svg\" alt=\"capgemini-research-institute\" class=\"dark\">\n                                <\/div>\n                            <\/div>\n                            <\/a>\n                        <\/div>\n                    <\/div>\n                    <\/div><div class=\"layout-two-card cards-reversed\">\n                                <div class=\"row align-items-center\"><div class=\"card-image-wrapper\">\n                                <div class=\"card-image\" data-image-url=\"https:\/\/www.capgemini.com\/mx-es\/insights\/biblioteca-de-investigacion\/inversion-efectiva-en-ia-generativa-para-marketing\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2024\/07\/GenAI-for-Marketing_Banner_2880X1800.jpg?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2024\/07\/GenAI-for-Marketing_Banner_2880X1800.jpg?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 1500px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2024\/07\/GenAI-for-Marketing_Banner_2880X1800.jpg?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2024\/07\/GenAI-for-Marketing_Banner_2880X1800.jpg?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 992px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2024\/07\/GenAI-for-Marketing_Banner_2880X1800.jpg?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2024\/07\/GenAI-for-Marketing_Banner_2880X1800.jpg?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 768px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2024\/07\/GenAI-for-Marketing_Banner_2880X1800.jpg?w=350&#038;quality=70 1x, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2024\/07\/GenAI-for-Marketing_Banner_2880X1800.jpg?w=700&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 0)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2024\/07\/GenAI-for-Marketing_Banner_2880X1800.jpg\" alt=\"\" style=\"object-position: 50% 50%; object-fit: cover;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/picture>\n                                <\/div>\n                            <\/div><div class=\"col-12 col-md-6 col-lg-4 flex-sm-order-reverse\">\n                            <a href=\"https:\/\/www.capgemini.com\/mx-es\/insights\/biblioteca-de-investigacion\/el-manual-de-un-cmo-ia-generativa\/\" aria-label=\"El manual de un CMO - IA generativa\" class=\"card-link-holder\">\n                            <div class=\"insight-card insight-card-start\">\n                                <div class=\"card-tag\">Capgemini Research Institute<\/div>\n                                <h3 class=\"card-title\">El manual de un CMO &#8211; IA generativa<\/h3>\n                                <div class=\"insight-card-footer\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-research-institute-white.svg\" alt=\"capgemini-research-institute\" class=\"light\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-research-institute-white.svg\" alt=\"capgemini-research-institute\" class=\"dark\">\n                                <\/div>\n                            <\/div>\n                            <\/a>\n                        <\/div>\n                    <div class=\"col-12 col-md-6 col-lg-4\">\n                           <a href=\"https:\/\/www.capgemini.com\/mx-es\/insights\/biblioteca-de-investigacion\/inversion-efectiva-en-ia-generativa-para-marketing\/\" aria-label=\"Inversi\u00f3n efectiva en IA generativa para marketing\" class=\"card-link-holder\">\n                            <div class=\"insight-card insight-card-center\">\n                                <div class=\"card-tag\">Point of view<\/div>\n                                <h3 class=\"card-title\">Inversi\u00f3n efectiva en IA generativa para marketing<\/h3>\n                                <div class=\"insight-card-footer\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"\" alt=\"\" class=\"light\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"\" alt=\"\" class=\"dark\">\n                                <\/div>\n                            <\/div>\n                            <\/a>\n                        <\/div>\n                    <div class=\"col-12 col-lg-4 d-md-none d-lg-block\"><\/div><\/div>\n                    <\/div><\/div><\/section>\n\n\n<section class=\"wp-block-cg-blocks-learn-more updated-new-sample-amal learnMoreBlock\"><div class=\"container\"><div class=\"row\"><div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><a class=\"box-title\" href=\"https:\/\/www.frog.co\/designmind\/futurescape-25-trends-transforming-the-next-quarter-century\" target=\"_blank\" aria-label=\"Futurescape: 25 tendencias clave para el pr\u00f3ximo cuarto de siglo\" rel=\"noopener noreferrer\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/02\/Futurescape_Banner.png?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/02\/Futurescape_Banner.png?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/02\/Futurescape_Banner.png?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h3 class=\"titleWithoutLink_learnMore\">Futurescape: 25 tendencias clave para el pr\u00f3ximo cuarto de siglo<\/h3><\/a><\/div><\/div><div class=\"box-inner\"><p class=\"box-desc\">Descarga el informe \u00abFuturescape\u00bb de frog, Capgemini Invent. Descubre las tendencias clave para definir tus estrategias de futuro.<\/p><\/div><\/div><div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><a class=\"box-title\" href=\"https:\/\/www.frog.co\/insights\/chief-challenges\/your-consumer-responsibility\" target=\"_blank\" aria-label=\"Su responsabilidad como consumidor\" rel=\"noopener noreferrer\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/02\/your-consumer-responsibility-frog-banner.png?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/02\/your-consumer-responsibility-frog-banner.png?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/02\/your-consumer-responsibility-frog-banner.png?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h3 class=\"titleWithoutLink_learnMore\">Su responsabilidad como consumidor<\/h3><\/a><\/div><\/div><div class=\"box-inner\"><p class=\"box-desc\">Bienvenidos a la era de la responsabilidad incondicional del consumidor. Aprendan a prosperar en el nuevo contexto.<\/p><\/div><\/div><div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><a class=\"box-title\" href=\"https:\/\/www.frog.co\/designmind\/new-loyalty-delivering-on-the-promise-of-personalization\" target=\"_blank\" aria-label=\"Nueva Lealtad\" rel=\"noopener noreferrer\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/04\/new-loyalty-delivering-on-the-promise-of-personalization_cover.jpg?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/04\/new-loyalty-delivering-on-the-promise-of-personalization_cover.jpg?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/04\/new-loyalty-delivering-on-the-promise-of-personalization_cover.jpg?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h3 class=\"titleWithoutLink_learnMore\">Nueva Lealtad<\/h3><\/a><\/div><\/div><div class=\"box-inner\"><p class=\"box-desc\">Cumpliendo la promesa de personalizaci\u00f3n<\/p><\/div><\/div><\/div><\/div><\/section>\n\n\n\t<section class=\"wp-block-cg-blocks-wrapper-learning-slider section learning-slider\">\n\t\t<div class=\"container\">\n\t\t\t<div class=\"learning-header\">\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t<div class=\"slider slider-fader\">\n\t\t\t\t<div class=\"slider-list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"slide active card-learning-slide left-card long-copy\" data-align-right=\"true\" data-long-copy=\"true\">\n\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<div class=\"slide-bg-wrapper\">\n\n                                        \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n                                            \n                                            \n                                            \n                                            <img decoding=\"async\" loading=\"lazy\" class=\"slide-bg d-md-block\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/10\/The-marketing-ops-blueprint.jpg\" alt=\"\" style=\"object-position: 50% 50%;object-fit: cover\" \/>\n                                        \n\n                  \t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"slide-reveal\"><\/div>\n\n\t\t\t\t\t\t\t\t\t\t<div class=\"container slide-info-wrapper card-learning-slider\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"col-12 col-lg-10 col-xl-8 col-xxl-8 offset-lg-2 offset-xl-4 offset-xxl-4\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"slide-info long-copy\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"box\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"title-link\" href=\"\/mx-es\/news\/reconocimiento-analistas\/capgemini-posicionado-como-lider-por-everest-group-en-su-informe-adobe-services-peak-matrix-assessment-2024\/\" target=\"\" rel=\"noopener noreferrer\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"title-text\" data-maxlength=\"126\">Capgemini posicionado como l\u00edder por Everest Group en su informe Adobe Services Peak Matrix\u00ae Assessment 2024<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p data-maxlength=\"448\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tSeg\u00fan el informe de Everest Group, \u201cla oferta integral de servicios Adobe de Capgemini, subrayada por un fuerte enfoque en la innovaci\u00f3n impulsada por la tecnolog\u00eda, ha demostrado su destreza en el espacio Adobe.\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"box-bottom\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"col-12 col-md-6\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"slide-info-footer\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"brand-logo-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"col-12 col-md-6\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"btnDiv\">\t<a class=\"more2\" aria-label=\"Saber m\u00e1s sobre Capgemini posicionado como l\u00edder por Everest Group en su informe Adobe Services Peak Matrix\u00ae Assessment 2024\" href=\"\/mx-es\/news\/reconocimiento-analistas\/capgemini-posicionado-como-lider-por-everest-group-en-su-informe-adobe-services-peak-matrix-assessment-2024\/\" target=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tSaber m\u00e1s\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t         \t\t\t<\/div>\n\n\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"slide active card-learning-slide left-card long-copy\" data-align-right=\"true\" data-long-copy=\"true\">\n\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<div class=\"slide-bg-wrapper\">\n\n                                        \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n                                            \n                                            \n                                            \n                                            <img decoding=\"async\" loading=\"lazy\" class=\"slide-bg d-md-block\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/02\/Capgemini_Services-Customer-data-driven.jpg\" alt=\"\" style=\"object-position: 50% 50%;object-fit: cover\" \/>\n                                        \n\n                  \t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"slide-reveal\"><\/div>\n\n\t\t\t\t\t\t\t\t\t\t<div class=\"container slide-info-wrapper card-learning-slider\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"col-12 col-lg-10 col-xl-8 col-xxl-8 offset-lg-2 offset-xl-4 offset-xxl-4\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"slide-info long-copy\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"box\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"title-link\" href=\"\/mx-es\/news\/press-releases\/capgemini-es-reconocida-como-lider-en-servicios-de-ia-por-una-firma-de-investigacion-independiente\/\" target=\"\" rel=\"noopener noreferrer\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"title-text\" data-maxlength=\"126\">Capgemini reconocido como \u00abl\u00edder\u00bb en servicios de IA por una firma de investigaci\u00f3n independiente<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p data-maxlength=\"448\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tEl informe afirma que Capgemini se destaca en la gesti\u00f3n del cambio y en la capacitaci\u00f3n y el entrenamiento ejecutivo continuos, para ayudar a los clientes a adoptar y administrar un negocio con IA.\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"box-bottom\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"col-12 col-md-6\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"slide-info-footer\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"brand-logo-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"col-12 col-md-6\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"btnDiv\">\t<a class=\"more2\" aria-label=\"Saber m\u00e1s sobre Capgemini reconocido como \u00abl\u00edder\u00bb en servicios de IA por una firma de investigaci\u00f3n independiente\" href=\"\/mx-es\/news\/press-releases\/capgemini-es-reconocida-como-lider-en-servicios-de-ia-por-una-firma-de-investigacion-independiente\/\" target=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tSaber m\u00e1s\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t         \t\t\t<\/div>\n\n\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"slide active card-learning-slide left-card long-copy\" data-align-right=\"true\" data-long-copy=\"true\">\n\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<div class=\"slide-bg-wrapper\">\n\n                                        \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n                                            \n                                            \n                                            \n                                            <img decoding=\"async\" loading=\"lazy\" class=\"slide-bg d-md-block\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/03\/Forrester-Leader-custome-experience-strategy-2.jpg\" alt=\"\" style=\"object-position: 50% 50%;object-fit: cover\" \/>\n                                        \n\n                  \t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"slide-reveal\"><\/div>\n\n\t\t\t\t\t\t\t\t\t\t<div class=\"container slide-info-wrapper card-learning-slider\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"col-12 col-lg-10 col-xl-8 col-xxl-8 offset-lg-2 offset-xl-4 offset-xxl-4\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"slide-info long-copy\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"box\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"title-link\" href=\"\/mx-es\/news\/reconocimiento-analistas\/capgemini-nombrada-lider-en-the-forrester-wave-customer-experience-strategy-consulting-services-q4-2024\/\" target=\"\" rel=\"noopener noreferrer\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"title-text\" data-maxlength=\"126\">Capgemini nombrado l\u00edder en The Forrester Wave\u2122: Servicios de consultor\u00eda estrat\u00e9gica de experiencia del cliente, cuarto trime<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p data-maxlength=\"448\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tThe Forrester Wave\u2122: Customer Experience Strategy Consulting Services, cuarto trimestre de 2024, destaca una era transformadora para la experiencia del cliente (CX) y eval\u00faa a 12 de los principales proveedores de consultor\u00eda de CX.\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"box-bottom\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"col-12 col-md-6\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"slide-info-footer\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"brand-logo-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"col-12 col-md-6\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"btnDiv\">\t<a class=\"more2\" aria-label=\"Saber m\u00e1s sobre Capgemini nombrado l\u00edder en The Forrester Wave\u2122: Servicios de consultor\u00eda estrat\u00e9gica de experiencia del cliente, cuarto trime\" href=\"\/mx-es\/news\/reconocimiento-analistas\/capgemini-nombrada-lider-en-the-forrester-wave-customer-experience-strategy-consulting-services-q4-2024\/\" target=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tSaber m\u00e1s\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t         \t\t\t<\/div>\n\n\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"slider-nav-wrapper container\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"slider-nav-content col-12 col-lg-10 col-xl-6 col-xxl-6\" data-nav-content>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"slide-nav-container\">\n                                                                                                                    <div class=\"slider-nav\">\n                                                                <button class=\"slider-prev inactive\" aria-label=\"Slider-previous\"><\/button>\n\n                                                                <button class=\"slider-next\" aria-label=\"Slider-next\"><\/button>\n                                                            <\/div>\n                                                                                                            <\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t<\/section>\n\n\t\n\n<section class=\"section section--expert-perspectives\"><div class=\"container\"><div class=\"row\"><div class=\"content-title col-12 col-md-8\"><h2 class=\"expert-heading\">Perspectiva de expertos<\/h2><\/div><\/div><div class=\"expert-prospective-container\"><div class=\"row\"><div class=\"col-12 col-md-4 row-space\"><div class=\"box\"><div class=\"box-img-wrapper\"><a href=\"https:\/\/www.capgemini.com\/mx-es\/insights\/expert-perspectives\/unlocking-personalization-at-scale-the-power-of-a-seamless-content-supply-chain\/\" aria-label=\"Unlocking hyper-personalization at scale: The power of a seamless content supply chain\u00a0\" tabindex=\"-1\"><img decoding=\"async\" class=\"box-img\" alt=\"\" src=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2025\/08\/Adobe-DotCom_Banner_2880X1800.jpg?w=600&#038;quality=70\" style=\"object-position: 50% 50%; object-fit: cover;\" loading=\"lazy\" \/><\/a><\/div><div class=\"box-inner\"><div class=\"box-tag\">Customer experience<\/div><a class=\"content-box-title\" href=\"https:\/\/www.capgemini.com\/mx-es\/insights\/expert-perspectives\/unlocking-personalization-at-scale-the-power-of-a-seamless-content-supply-chain\/\" aria-label=\"Unlocking hyper-personalization at scale: The power of a seamless content supply chain\u00a0\"><h3 class=\"expert-subtitle\">Unlocking hyper-personalization at scale: The power of a seamless content supply chain\u00a0<\/h3><\/a><div class=\"box-bottom\">\n\t\t   <div class=\"box-logo\"><img decoding=\"async\" class=\"\" loading=\"lazy\" alt=\"\" src=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2025\/08\/Rob-Pillar.jpg?w=441\" \/><\/div><div class=\"date-name-info\"><div class=\"author-text\">Rob Pillar<\/div><div class=\"date-text\">ago. 6, 2025<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n<div class=\"wp-block-anchor-block-standard\" id=\"form\" data-anchor-padding=\"\" style=\"--data-anchor-padding: 0px\"><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":309,"featured_media":1000001101409,"template":"","meta":{"cg_dt_proposed_to":[9,25],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"d1c78eed-bc61-4527-87b4-d829fe39e44b\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":true,"cg_dt_link_disabled":true,"footnotes":"","cg_event_start":"2025-03-18T00:00:00","cg_event_end":"2025-03-20T00:00:00","cg_event_timezone":"","event_location":"Las Vegas","cg_event_type":"Business","cg_event_short_title":"","cg_event_block_title":"","featured_focal_points":""},"tags":[],"brand":[82],"event-location":[],"class_list":["post-520854","event","type-event","status-publish","has-post-thumbnail","hentry","brand-capgemini"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v22.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cumbre Adobe 2025 | Capgemini<\/title>\n<meta name=\"description\" content=\"\u00danase a nosotros en Adobe Summit 2025, para una emocionante semana prevista, comprometida a demostrar todo el poder de la asociaci\u00f3n Capgemini-Adobe.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.capgemini.com\/mx-es\/news\/events\/adobe-cumbre-2025\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" 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