{"id":9496,"date":"2020-06-09T15:43:00","date_gmt":"2020-06-09T15:43:00","guid":{"rendered":"https:\/\/testing.capgemini.com\/?post_type=client-story&#038;p=514589"},"modified":"2026-02-18T05:36:08","modified_gmt":"2026-02-18T05:36:08","slug":"capgemini-invent-impulsa-a-ferrovial-hacia-el-servicio-de-carsharing","status":"publish","type":"client-story","link":"https:\/\/www.capgemini.com\/mx-es\/news\/client-stories\/capgemini-invent-impulsa-a-ferrovial-hacia-el-servicio-de-carsharing\/","title":{"rendered":"Capgemini Invent impulsa a Ferrovial hacia el servicio de carsharing"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable is-style-default header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2020\/06\/Capgemini-Invent-drives-Ferrovial-into-carsharing-service.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2020\/06\/Capgemini-Invent-drives-Ferrovial-into-carsharing-service.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2020\/06\/Capgemini-Invent-drives-Ferrovial-into-carsharing-service.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2020\/06\/Capgemini-Invent-drives-Ferrovial-into-carsharing-service.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2020\/06\/Capgemini-Invent-drives-Ferrovial-into-carsharing-service.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2020\/06\/Capgemini-Invent-drives-Ferrovial-into-carsharing-service.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2020\/06\/Capgemini-Invent-drives-Ferrovial-into-carsharing-service.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2020\/06\/Capgemini-Invent-drives-Ferrovial-into-carsharing-service.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2020\/06\/Capgemini-Invent-drives-Ferrovial-into-carsharing-service.jpg\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:50% 69%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Client story<\/span><\/div><\/div><div class=\"brandInfo\"><div class=\"brandLogo\"><img decoding=\"async\" loading=\"lazy\" src=\"\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-invent-white.svg\" alt=\"capgemini-invent\" class=\"dark\"\/><img decoding=\"async\" loading=\"lazy\" src=\"\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-invent.svg\" alt=\"capgemini-invent\" class=\"light\"\/><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">Capgemini Invent impulsa a Ferrovial hacia el servicio de carsharing<\/h1><\/div><div class=\"inner-row-insight download-btn\"><div class=\"col-md-4 downloadFiles addPadding\"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/03\/Ferrovial-case-study.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Abrir en una nueva ventana\"><span>Descargar historia del cliente<\/span><span class=\"type\">817 KB <\/span><\/a><\/div><\/div><\/div><div class=\"infoWrapper \"><div class=\"row\"><div class=\"col-md-4\"><span class=\"fieldName\">Client: Ferrovial<\/span><\/div><div class=\"col-md-4\"><span class=\"fieldName\">Region: Spain<\/span><\/div><div class=\"col-md-4\"><span class=\"fieldName\">Industry: Automotive<\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para undefined section section--intro\"><div class=\"intro-para\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/mx-es\/news\/client-stories\/capgemini-invent-drives-ferrovial-into-carsharing-service\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/mx-es\/news\/client-stories\/capgemini-invent-drives-ferrovial-into-carsharing-service\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><h2 class=\"intro-para-title\">En colaboraci\u00f3n con Capgemini Invent, Ferrovial analiza el mercado espa\u00f1ol de movilidad para comprender la mejor manera de expandirse y prepararse para un nuevo grupo de competidores.<br><\/h2><p class=\"intro-para-content\"><strong>Reto del cliente<\/strong>: Ferrovial est\u00e1 considerando su entrada en el sector espa\u00f1ol de carsharing con ZITY, un negocio que la compa\u00f1\u00eda a\u00fan no ha explorado.<br><br><strong>Soluci\u00f3n<\/strong>: Capgemini Invent apoy\u00f3 a Ferrovial en el an\u00e1lisis de mercado y la elaboraci\u00f3n de perfiles de usuarios, la estimaci\u00f3n de la demanda y el dimensionamiento de la flota, adem\u00e1s de definir una estrategia de posicionamiento y respaldar el desarrollo del plan de negocio para el servicio en Madrid.<\/p><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section--story-content article-body section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n<h3 class=\"wp-block-heading\" id=\"h-cambio-de-perspectiva-hablemos-de-movilidad\">Cambio de perspectiva: hablemos de movilidad<\/h3>\n\n\n\n<p>Ferrovial es una empresa multinacional que opera en el sector de infraestructuras, transporte y servicios urbanos a trav\u00e9s de cuatro divisiones: autopistas, aeropuertos, construcci\u00f3n y servicios. Dentro de la divisi\u00f3n de servicios, Ferrovial Servicios es el equipo encargado del mantenimiento y la conservaci\u00f3n de infraestructuras, as\u00ed como de la gesti\u00f3n de servicios urbanos y medioambientales. Cuando Ferrovial decidi\u00f3 explorar la posibilidad de expandirse al mercado del carsharing, Ferrovial Servicios fue la divisi\u00f3n encargada de lanzar el proyecto.<\/p>\n\n\n\n<p>Seg\u00fan Alfonso D\u00edaz del R\u00edo, director de Mercados Estrat\u00e9gicos y Desarrollo de Negocio de Ferrovial Servicios: \u00abFerrovial decidi\u00f3 entrar en el mercado de la movilidad porque la compa\u00f1\u00eda est\u00e1 muy centrada en las ciudades. Los dos principales retos a los que se enfrentan las ciudades son el medio ambiente y la movilidad. No est\u00e1bamos activos en temas de movilidad, as\u00ed que decidimos entrar en este mundo. Vimos que el negocio del carsharing pod\u00eda encajar con nuestra empresa, ya que combinaba dos factores: una econom\u00eda colaborativa en evoluci\u00f3n y la atenci\u00f3n directa al usuario\u00bb.<\/p>\n\n\n\n<p>De esta forma, Ferrovial se plante\u00f3 su entrada en el sector espa\u00f1ol del carsharing, un nuevo territorio para la compa\u00f1\u00eda, que le exigir\u00e1 contactar directamente con el cliente final por primera vez. Para comprender mejor los desaf\u00edos que implica esta expansi\u00f3n, la empresa encarg\u00f3 un estudio de mercado a la unidad de estrategia y transformaci\u00f3n de Capgemini, Capgemini Invent.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-plan-de-negocio-y-estudio-de-demanda\">Plan de negocio y estudio de demanda<\/h3>\n\n\n\n<p>El estudio de mercado de Capgemini Invent deb\u00eda abarcar una amplia variedad de temas, incluyendo un an\u00e1lisis de la competencia en el sector del carsharing y las claves del \u00e9xito del proyecto. Esto implic\u00f3 analizar diferentes escenarios pol\u00edticos, sociales, regulatorios y tecnol\u00f3gicos, as\u00ed como los componentes clave del modelo organizativo y operativo. El estudio tambi\u00e9n deb\u00eda definir la flota objetivo y dise\u00f1ar un plan de marketing. Finalmente, Capgemini Invent evalu\u00f3 las premisas clave del modelo de negocio e identific\u00f3 los riesgos asociados.<\/p>\n\n\n\n<p>Durante el dise\u00f1o del nuevo modelo de negocio de carsharing, uno de los aspectos clave fue el an\u00e1lisis de los clientes. Se identificaron los perfiles de los usuarios objetivo y se analizaron los componentes clave del servicio. Por otro lado, Capgemini Invent defini\u00f3 la estrategia de posicionamiento del servicio para Madrid, as\u00ed como la base de clientes potenciales, con previsiones de demanda para los pr\u00f3ximos a\u00f1os. Adem\u00e1s, se identificaron y priorizaron las \u00e1reas clave para el crecimiento futuro del servicio.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-poniendo-en-marcha-zity-en-madrid\">Poniendo en marcha ZITY en Madrid<\/h3>\n\n\n\n<p>Bas\u00e1ndose en el an\u00e1lisis de mercado realizado por Capgemini Invent, Ferrovial cre\u00f3 una estrategia de comercializaci\u00f3n para llevar su servicio de carsharing ZITY a Madrid, en alianza con Renault. El nuevo modelo de negocio, lanzado en diciembre de 2017, ha crecido hasta incluir 650 veh\u00edculos y 300.000 usuarios. En los \u00faltimos meses, el servicio de movilidad ha evitado la emisi\u00f3n de m\u00e1s de 1.600 toneladas de CO2 gracias a estos veh\u00edculos propulsados \u200b\u200bpor energ\u00edas limpias en sus m\u00e1s de 3 millones de alquileres registrados.<\/p>\n\n\n\n<p>Seg\u00fan Alfonso D\u00edaz del R\u00edo: \u00abZITY ha marcado un antes y un despu\u00e9s para Ferrovial: es nuestro primer negocio B2C real y ha cambiado nuestra mentalidad. Antes, est\u00e1bamos muy centrados en el control de costes. Ahora que nos damos cuenta de que lo importante es el usuario final, valoramos la tecnolog\u00eda de forma diferente, as\u00ed como el marketing digital y las redes sociales. ZITY nos ha ayudado a cambiar nuestra perspectiva empresarial\u00bb.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>Ferrovial reviews the Spanish mobility market to understand how best to expand and prepare for a new competitors<\/p>\n","protected":false},"author":103,"featured_media":9497,"template":"","meta":{"cg_dt_proposed_to":[25],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"deb4c924-21d9-4185-831f-97dd7aa54a68\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":true,"cg_dt_link_disabled":true,"footnotes":"","client_logo_id":0,"client_logo_url":"","primary_term":"","featured_focal_points":""},"tags":[225],"brand":[79],"service":[],"industry":[109],"partners":[],"country":[228],"content-group":[],"class_list":["post-9496","client-story","type-client-story","status-publish","has-post-thumbnail","hentry","tag-client-story","brand-capgemini-invent","industry-automotive","country-spain"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v22.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Capgemini Invent Impulsa Carsharing de Ferrovial | Capgemini<\/title>\n<meta name=\"description\" content=\"Capgemini Invent apoy\u00f3 a Ferrovial con an\u00e1lisis de mercado y estrategia para lanzar su servicio de carsharing ZITY en Madrid.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.capgemini.com\/mx-es\/news\/client-stories\/capgemini-invent-impulsa-a-ferrovial-hacia-el-servicio-de-carsharing\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Capgemini Invent impulsa a Ferrovial hacia el servicio de carsharing\" \/>\n<meta property=\"og:description\" content=\"Capgemini Invent apoy\u00f3 a Ferrovial con an\u00e1lisis de mercado y estrategia para lanzar su servicio de carsharing ZITY en Madrid.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.capgemini.com\/mx-es\/news\/client-stories\/capgemini-invent-impulsa-a-ferrovial-hacia-el-servicio-de-carsharing\/\" \/>\n<meta property=\"og:site_name\" content=\"Capgemini Mexico\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-18T05:36:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2020\/06\/Capgemini-Invent-drives-Ferrovial-into-carsharing-service.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2880\" \/>\n\t<meta property=\"og:image:height\" content=\"1800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.capgemini.com\/mx-es\/news\/client-stories\/capgemini-invent-impulsa-a-ferrovial-hacia-el-servicio-de-carsharing\/\",\"url\":\"https:\/\/www.capgemini.com\/mx-es\/news\/client-stories\/capgemini-invent-impulsa-a-ferrovial-hacia-el-servicio-de-carsharing\/\",\"name\":\"Capgemini Invent Impulsa Carsharing de Ferrovial | Capgemini\",\"isPartOf\":{\"@id\":\"https:\/\/www.capgemini.com\/mx-es\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.capgemini.com\/mx-es\/news\/client-stories\/capgemini-invent-impulsa-a-ferrovial-hacia-el-servicio-de-carsharing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.capgemini.com\/mx-es\/news\/client-stories\/capgemini-invent-impulsa-a-ferrovial-hacia-el-servicio-de-carsharing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2020\/06\/Capgemini-Invent-drives-Ferrovial-into-carsharing-service.jpg\",\"datePublished\":\"2020-06-09T15:43:00+00:00\",\"dateModified\":\"2026-02-18T05:36:08+00:00\",\"description\":\"Capgemini Invent apoy\u00f3 a Ferrovial con an\u00e1lisis de mercado y estrategia para lanzar su servicio de carsharing ZITY en Madrid.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.capgemini.com\/mx-es\/news\/client-stories\/capgemini-invent-impulsa-a-ferrovial-hacia-el-servicio-de-carsharing\/#breadcrumb\"},\"inLanguage\":\"es-MX\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.capgemini.com\/mx-es\/news\/client-stories\/capgemini-invent-impulsa-a-ferrovial-hacia-el-servicio-de-carsharing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es-MX\",\"@id\":\"https:\/\/www.capgemini.com\/mx-es\/news\/client-stories\/capgemini-invent-impulsa-a-ferrovial-hacia-el-servicio-de-carsharing\/#primaryimage\",\"url\":\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2020\/06\/Capgemini-Invent-drives-Ferrovial-into-carsharing-service.jpg\",\"contentUrl\":\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2020\/06\/Capgemini-Invent-drives-Ferrovial-into-carsharing-service.jpg\",\"width\":2880,\"height\":1800,\"caption\":\"Capgemini Invent drives Ferrovial into carsharing service\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.capgemini.com\/mx-es\/news\/client-stories\/capgemini-invent-impulsa-a-ferrovial-hacia-el-servicio-de-carsharing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.capgemini.com\/mx-es\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Client Stories\",\"item\":\"https:\/\/www.capgemini.com\/mx-es\/client-story\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Capgemini Invent impulsa a Ferrovial hacia el servicio de carsharing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.capgemini.com\/mx-es\/#website\",\"url\":\"https:\/\/www.capgemini.com\/mx-es\/\",\"name\":\"Capgemini Mexico\",\"description\":\"Capgemini\",\"publisher\":{\"@id\":\"https:\/\/www.capgemini.com\/mx-es\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.capgemini.com\/mx-es\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"es-MX\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.capgemini.com\/mx-es\/#organization\",\"name\":\"Capgemini Mexico\",\"url\":\"https:\/\/www.capgemini.com\/mx-es\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es-MX\",\"@id\":\"https:\/\/www.capgemini.com\/mx-es\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2025\/07\/linkedin_mwo0q6.png\",\"contentUrl\":\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2025\/07\/linkedin_mwo0q6.png\",\"width\":800,\"height\":800,\"caption\":\"Capgemini Mexico\"},\"image\":{\"@id\":\"https:\/\/www.capgemini.com\/mx-es\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Capgemini Invent Impulsa Carsharing de Ferrovial | Capgemini","description":"Capgemini Invent apoy\u00f3 a Ferrovial con an\u00e1lisis de mercado y estrategia para lanzar su servicio de carsharing ZITY en Madrid.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.capgemini.com\/mx-es\/news\/client-stories\/capgemini-invent-impulsa-a-ferrovial-hacia-el-servicio-de-carsharing\/","og_locale":"es_MX","og_type":"article","og_title":"Capgemini Invent impulsa a Ferrovial hacia el servicio de carsharing","og_description":"Capgemini Invent apoy\u00f3 a Ferrovial con an\u00e1lisis de mercado y estrategia para lanzar su servicio de carsharing ZITY en Madrid.","og_url":"https:\/\/www.capgemini.com\/mx-es\/news\/client-stories\/capgemini-invent-impulsa-a-ferrovial-hacia-el-servicio-de-carsharing\/","og_site_name":"Capgemini Mexico","article_modified_time":"2026-02-18T05:36:08+00:00","og_image":[{"width":2880,"height":1800,"url":"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2020\/06\/Capgemini-Invent-drives-Ferrovial-into-carsharing-service.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.capgemini.com\/mx-es\/news\/client-stories\/capgemini-invent-impulsa-a-ferrovial-hacia-el-servicio-de-carsharing\/","url":"https:\/\/www.capgemini.com\/mx-es\/news\/client-stories\/capgemini-invent-impulsa-a-ferrovial-hacia-el-servicio-de-carsharing\/","name":"Capgemini Invent Impulsa Carsharing de Ferrovial | Capgemini","isPartOf":{"@id":"https:\/\/www.capgemini.com\/mx-es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.capgemini.com\/mx-es\/news\/client-stories\/capgemini-invent-impulsa-a-ferrovial-hacia-el-servicio-de-carsharing\/#primaryimage"},"image":{"@id":"https:\/\/www.capgemini.com\/mx-es\/news\/client-stories\/capgemini-invent-impulsa-a-ferrovial-hacia-el-servicio-de-carsharing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2020\/06\/Capgemini-Invent-drives-Ferrovial-into-carsharing-service.jpg","datePublished":"2020-06-09T15:43:00+00:00","dateModified":"2026-02-18T05:36:08+00:00","description":"Capgemini Invent apoy\u00f3 a Ferrovial con an\u00e1lisis de mercado y estrategia para lanzar su servicio de carsharing ZITY en Madrid.","breadcrumb":{"@id":"https:\/\/www.capgemini.com\/mx-es\/news\/client-stories\/capgemini-invent-impulsa-a-ferrovial-hacia-el-servicio-de-carsharing\/#breadcrumb"},"inLanguage":"es-MX","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.capgemini.com\/mx-es\/news\/client-stories\/capgemini-invent-impulsa-a-ferrovial-hacia-el-servicio-de-carsharing\/"]}]},{"@type":"ImageObject","inLanguage":"es-MX","@id":"https:\/\/www.capgemini.com\/mx-es\/news\/client-stories\/capgemini-invent-impulsa-a-ferrovial-hacia-el-servicio-de-carsharing\/#primaryimage","url":"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2020\/06\/Capgemini-Invent-drives-Ferrovial-into-carsharing-service.jpg","contentUrl":"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2020\/06\/Capgemini-Invent-drives-Ferrovial-into-carsharing-service.jpg","width":2880,"height":1800,"caption":"Capgemini Invent drives Ferrovial into carsharing service"},{"@type":"BreadcrumbList","@id":"https:\/\/www.capgemini.com\/mx-es\/news\/client-stories\/capgemini-invent-impulsa-a-ferrovial-hacia-el-servicio-de-carsharing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.capgemini.com\/mx-es\/"},{"@type":"ListItem","position":2,"name":"Client Stories","item":"https:\/\/www.capgemini.com\/mx-es\/client-story\/"},{"@type":"ListItem","position":3,"name":"Capgemini Invent impulsa a Ferrovial hacia el servicio de carsharing"}]},{"@type":"WebSite","@id":"https:\/\/www.capgemini.com\/mx-es\/#website","url":"https:\/\/www.capgemini.com\/mx-es\/","name":"Capgemini Mexico","description":"Capgemini","publisher":{"@id":"https:\/\/www.capgemini.com\/mx-es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.capgemini.com\/mx-es\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"es-MX"},{"@type":"Organization","@id":"https:\/\/www.capgemini.com\/mx-es\/#organization","name":"Capgemini Mexico","url":"https:\/\/www.capgemini.com\/mx-es\/","logo":{"@type":"ImageObject","inLanguage":"es-MX","@id":"https:\/\/www.capgemini.com\/mx-es\/#\/schema\/logo\/image\/","url":"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2025\/07\/linkedin_mwo0q6.png","contentUrl":"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2025\/07\/linkedin_mwo0q6.png","width":800,"height":800,"caption":"Capgemini Mexico"},"image":{"@id":"https:\/\/www.capgemini.com\/mx-es\/#\/schema\/logo\/image\/"}}]}},"brand_term":[{"id":79,"slug":"capgemini-invent"}],"parsely":{"version":"1.1.0","canonical_url":"https:\/\/capgemini.com\/mx-es\/news\/client-stories\/capgemini-invent-impulsa-a-ferrovial-hacia-el-servicio-de-carsharing\/","smart_links":{"inbound":0,"outbound":0},"traffic_boost_suggestions_count":0,"meta":{"@context":"https:\/\/schema.org","@type":"NewsArticle","headline":"Capgemini Invent impulsa a Ferrovial hacia el servicio de carsharing","url":"https:\/\/www.capgemini.com\/mx-es\/news\/client-stories\/capgemini-invent-impulsa-a-ferrovial-hacia-el-servicio-de-carsharing\/","mainEntityOfPage":{"@type":"WebPage","@id":"https:\/\/www.capgemini.com\/mx-es\/news\/client-stories\/capgemini-invent-impulsa-a-ferrovial-hacia-el-servicio-de-carsharing\/"},"thumbnailUrl":"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2020\/06\/Capgemini-Invent-drives-Ferrovial-into-carsharing-service.jpg?w=150&h=150&crop=1","image":{"@type":"ImageObject","url":"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2020\/06\/Capgemini-Invent-drives-Ferrovial-into-carsharing-service.jpg"},"articleSection":"Uncategorized","author":[],"creator":[],"publisher":{"@type":"Organization","name":"Capgemini Mexico","logo":""},"keywords":["client story"],"dateCreated":"2020-06-09T15:43:00Z","datePublished":"2020-06-09T15:43:00Z","dateModified":"2026-02-18T05:36:08Z"},"rendered":"<meta name=\"parsely-title\" content=\"Capgemini Invent impulsa a Ferrovial hacia el servicio de carsharing\" \/>\n<meta name=\"parsely-link\" content=\"https:\/\/www.capgemini.com\/mx-es\/news\/client-stories\/capgemini-invent-impulsa-a-ferrovial-hacia-el-servicio-de-carsharing\/\" \/>\n<meta name=\"parsely-type\" content=\"post\" \/>\n<meta name=\"parsely-image-url\" content=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2020\/06\/Capgemini-Invent-drives-Ferrovial-into-carsharing-service.jpg?w=150&amp;h=150&amp;crop=1\" \/>\n<meta name=\"parsely-pub-date\" content=\"2020-06-09T15:43:00Z\" \/>\n<meta name=\"parsely-section\" content=\"Uncategorized\" \/>\n<meta name=\"parsely-tags\" content=\"client story\" \/>","tracker_url":"https:\/\/cdn.parsely.com\/keys\/capgemini.com\/p.js"},"archive_status":false,"featured_image_src":"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2020\/06\/Capgemini-Invent-drives-Ferrovial-into-carsharing-service.jpg","featured_image_alt":"Capgemini Invent drives Ferrovial into carsharing service","jetpack_sharing_enabled":true,"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Capgemini Mexico","distributor_original_site_url":"https:\/\/www.capgemini.com\/mx-es","push-errors":false,"featured_image_url":"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2020\/06\/Capgemini-Invent-drives-Ferrovial-into-carsharing-service.jpg","_links":{"self":[{"href":"https:\/\/www.capgemini.com\/mx-es\/wp-json\/wp\/v2\/client-story\/9496","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.capgemini.com\/mx-es\/wp-json\/wp\/v2\/client-story"}],"about":[{"href":"https:\/\/www.capgemini.com\/mx-es\/wp-json\/wp\/v2\/types\/client-story"}],"author":[{"embeddable":true,"href":"https:\/\/www.capgemini.com\/mx-es\/wp-json\/wp\/v2\/users\/103"}],"version-history":[{"count":4,"href":"https:\/\/www.capgemini.com\/mx-es\/wp-json\/wp\/v2\/client-story\/9496\/revisions"}],"predecessor-version":[{"id":559941,"href":"https:\/\/www.capgemini.com\/mx-es\/wp-json\/wp\/v2\/client-story\/9496\/revisions\/559941"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.capgemini.com\/mx-es\/wp-json\/wp\/v2\/media\/9497"}],"wp:attachment":[{"href":"https:\/\/www.capgemini.com\/mx-es\/wp-json\/wp\/v2\/media?parent=9496"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.capgemini.com\/mx-es\/wp-json\/wp\/v2\/tags?post=9496"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/www.capgemini.com\/mx-es\/wp-json\/wp\/v2\/brand?post=9496"},{"taxonomy":"service","embeddable":true,"href":"https:\/\/www.capgemini.com\/mx-es\/wp-json\/wp\/v2\/service?post=9496"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.capgemini.com\/mx-es\/wp-json\/wp\/v2\/industry?post=9496"},{"taxonomy":"partners","embeddable":true,"href":"https:\/\/www.capgemini.com\/mx-es\/wp-json\/wp\/v2\/partners?post=9496"},{"taxonomy":"country","embeddable":true,"href":"https:\/\/www.capgemini.com\/mx-es\/wp-json\/wp\/v2\/country?post=9496"},{"taxonomy":"content-group","embeddable":true,"href":"https:\/\/www.capgemini.com\/mx-es\/wp-json\/wp\/v2\/content-group?post=9496"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}