{"id":10850,"date":"2022-03-16T11:25:00","date_gmt":"2022-03-16T11:25:00","guid":{"rendered":"https:\/\/testing.capgemini.com\/?post_type=client-story&#038;p=663797"},"modified":"2025-03-03T07:02:55","modified_gmt":"2025-03-03T07:02:55","slug":"rpa-permite-a-una-empresa-farmaceutica-china-apoyar-las-ventas-durante-una-pandemia","status":"publish","type":"client-story","link":"https:\/\/www.capgemini.com\/mx-es\/news\/client-stories\/rpa-enables-pharmaceutical-company-in-china-to-support-sales-events-during-pandemic\/","title":{"rendered":"RPA permite a una empresa farmac\u00e9utica china apoyar las ventas durante una pandemia"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/03\/Capgemini_client-stories_RPA-enables-pharmaceutical-company-in-China-to-support-sales-events-during-pandemic.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/03\/Capgemini_client-stories_RPA-enables-pharmaceutical-company-in-China-to-support-sales-events-during-pandemic.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/03\/Capgemini_client-stories_RPA-enables-pharmaceutical-company-in-China-to-support-sales-events-during-pandemic.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/03\/Capgemini_client-stories_RPA-enables-pharmaceutical-company-in-China-to-support-sales-events-during-pandemic.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/03\/Capgemini_client-stories_RPA-enables-pharmaceutical-company-in-China-to-support-sales-events-during-pandemic.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/03\/Capgemini_client-stories_RPA-enables-pharmaceutical-company-in-China-to-support-sales-events-during-pandemic.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/03\/Capgemini_client-stories_RPA-enables-pharmaceutical-company-in-China-to-support-sales-events-during-pandemic.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/03\/Capgemini_client-stories_RPA-enables-pharmaceutical-company-in-China-to-support-sales-events-during-pandemic.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/03\/Capgemini_client-stories_RPA-enables-pharmaceutical-company-in-China-to-support-sales-events-during-pandemic.jpg\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:81% 38%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Client story<\/span><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">RPA permite a una empresa farmac\u00e9utica china apoyar las ventas durante una pandemia<\/h1><\/div><div class=\"inner-row-insight download-btn\"><div class=\"col-md-4 downloadFiles addPadding\"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/testing.capgemini.com\/wp-content\/uploads\/2022\/03\/Case-Study-RPA-enables-pharmaceutical-company-in-China-to-support-sales-events-during-pandemic-v3-1.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><span>Download report<\/span><span class=\"type\">1 MB  pdf<\/span><\/a><\/div><\/div><\/div><div class=\"infoWrapper \"><div class=\"row\"><div class=\"col-md-4\"><span class=\"fieldName\">Client: Pharmaceutical and life sciences company <\/span><\/div><div class=\"col-md-4\"><span class=\"fieldName\">Region: China <\/span><\/div><div class=\"col-md-4\"><span class=\"fieldName\">Sector: Pharmaceutical <\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para undefined section section--intro\"><div class=\"intro-para\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/mx-es\/news\/client-stories\/rpa-enables-pharmaceutical-company-in-china-to-support-sales-events-during-pandemic\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/mx-es\/news\/client-stories\/rpa-enables-pharmaceutical-company-in-china-to-support-sales-events-during-pandemic\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><h2 class=\"intro-para-title\">En colaboraci\u00f3n con Capgemini, la empresa introduce la tecnolog\u00eda RPA para cumplir la normativa mientras los representantes de ventas gestionan eventos en l\u00ednea durante la pandemia COVID-19<br><a href=\"https:\/\/testing.capgemini.com\/wp-content\/uploads\/2022\/03\/Case-Study-RPA-enables-pharmaceutical-company-in-China-to-support-sales-events-during-pandemic-v3-1.pdf\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/h2><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/staging.ucwe.capgemini.com\/wp-content\/uploads\/2022\/08\/Innovation-Nation-magazine-Summer-2022-edition-Business-Operations-v4.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Descargar Innovation Nation | Edici\u00f3n de verano de 2022<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>El reto del cliente<\/strong>: Despu\u00e9s de que la pandemia de COVID-19 obligara a sus representantes de ventas a pasar de los eventos presenciales a los online, una empresa farmac\u00e9utica de China quer\u00eda mejorar la eficacia y reducir el coste del cumplimiento de los requisitos asociados.<\/p>\n\n\n\n<p><strong>Soluci\u00f3n<\/strong>: Con Capgemini como socio, la empresa utiliz\u00f3 la automatizaci\u00f3n rob\u00f3tica de procesos (RPA) para introducir siete robots que recopilaban y preparaban capturas de pantalla de eventos en l\u00ednea para garantizar el cumplimiento de la normativa<\/p>\n\n\n\n<p><strong>Ventajas<\/strong>: La menor dependencia de agencias externas reduce los costes relacionados con la recopilaci\u00f3n de capturas de pantalla. Mayor eficiencia, ya que los robots pueden ofrecer asistencia las 24 horas del d\u00eda, los 7 d\u00edas de la semana. Cumplimiento garantizado de la normativa gubernamental.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-cumplir-los-requisitos-de-seguridad-y-conformidad\">Cumplir los requisitos de seguridad y conformidad<\/h2>\n\n\n\n<p>A ra\u00edz de la pandemia mundial de COVID-19, muchos acontecimientos cotidianos y aspectos de la vida han tenido que adaptarse a las nuevas circunstancias. Para una empresa farmac\u00e9utica de China, las nuevas restricciones impuestas en respuesta a la pandemia significaron que sus representantes de ventas ya no pod\u00edan organizar en persona seminarios y conferencias, que desempe\u00f1aban un papel clave en la presentaci\u00f3n y venta de productos. Aunque mantener a salvo a sus empleados y clientes era la m\u00e1xima prioridad de la organizaci\u00f3n, la empresa segu\u00eda necesitando asegurarse de que sus vendedores pudieran ponerse en contacto con personal hospitalario y expertos m\u00e9dicos. Como resultado, la organizaci\u00f3n cambi\u00f3 estos seminarios a un formato en l\u00ednea, lo que permiti\u00f3 que el negocio continuara con normalidad.<\/p>\n\n\n\n<p>Sin embargo, los requisitos de cumplimiento de la normativa obligaban a la empresa a supervisar estos eventos y demostrar que los comerciales que los organizaban no abusaban de ellos. Esto significaba asignar a un equipo de 20 a 30 personas la tarea de recopilar y enviar capturas de pantalla que demostraran que los eventos en l\u00ednea cumpl\u00edan las expectativas de conformidad. La empresa no tard\u00f3 en darse cuenta de que ese trabajo repetitivo pod\u00eda automatizarse, lo que abaratar\u00eda los costes y reducir\u00eda la dependencia de la organizaci\u00f3n de agencias externas. Para identificar e implantar una soluci\u00f3n que permitiera alcanzar esta visi\u00f3n, la empresa se comprometi\u00f3 con Capgemini a formar una asociaci\u00f3n de colaboraci\u00f3n dedicada al proyecto.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-la-automatizacion-es-la-clave\">La automatizaci\u00f3n es la clave<\/h2>\n\n\n\n<p>Trabajando juntos, los socios decidieron que la automatizaci\u00f3n rob\u00f3tica de procesos (RPA) ofrec\u00eda la mejor opci\u00f3n para alcanzar los objetivos de la empresa de mejorar la eficiencia y reducir los costes de los procesos asociados al cumplimiento de la normativa. Siguiendo la probada metodolog\u00eda RPA de Capgemini, los analistas de negocio revisaron las herramientas y procesos existentes en la organizaci\u00f3n con el fin de identificar los pasos necesarios para completar el proyecto. Una vez aprobado este plan por las principales partes interesadas de la empresa farmac\u00e9utica, los socios pusieron en marcha el desarrollo de varios robots basados en UiPath.<\/p>\n\n\n\n<p>Debido a la pandemia en curso, la empresa y Capgemini se coordinaron de forma totalmente remota durante todo el proyecto, lo que incluy\u00f3 una coordinaci\u00f3n y comunicaci\u00f3n constantes con los usuarios para garantizar que el proceso automatizado se ajustaba a sus necesidades. Este acceso remoto tambi\u00e9n redujo el coste total de producci\u00f3n para la empresa, al tiempo que permiti\u00f3 a los socios conectarse de forma m\u00e1s flexible, manteniendo la seguridad de los empleados y garantizando que el proyecto se desarrollara de forma \u00e1gil y sin contratiempos. Por \u00faltimo, una vez construidos los robots, la empresa y Capgemini realizaron pruebas exhaustivas para identificar cualquier problema antes de introducir la soluci\u00f3n en funcionamiento.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-la-rpa-impulsa-la-eficiencia-y-reduce-los-costes\">La RPA impulsa la eficiencia y reduce los costes<\/h2>\n\n\n\n<p>Tras la conclusi\u00f3n del proyecto, la empresa y Capgemini introdujeron 7 robots distintos que se programaron para producir las capturas de pantalla necesarias y prepararlas para su presentaci\u00f3n con el fin de garantizar el cumplimiento continuo. Como resultado, la empresa farmac\u00e9utica ha facultado a sus representantes de ventas para seguir dirigiendo sus eventos en l\u00ednea sin preocuparse por cuestiones de cumplimiento, al tiempo que permite a la empresa centrar sus esfuerzos y recursos en otros \u00e1mbitos. La introducci\u00f3n de la tecnolog\u00eda RPA ha reducido los costes generales asociados al cumplimiento de la normativa al reducir la dependencia de la empresa de trabajadores externos que anteriormente creaban las capturas de pantalla manualmente. Adem\u00e1s, la empresa y Capgemini se aseguraron de que la soluci\u00f3n fuera f\u00e1cil de usar para los organizadores de eventos, de modo que ahora cualquier representante de ventas puede solicitar f\u00e1cilmente una copia impresa durante la reuni\u00f3n.<\/p>\n\n\n\n<p>Bas\u00e1ndose en el \u00e9xito de esta implementaci\u00f3n de RPA, la compa\u00f1\u00eda farmac\u00e9utica y Capgemini continuar\u00e1n explorando nuevas oportunidades para la implementaci\u00f3n de soluciones automatizadas. Juntas, las organizaciones ampliar\u00e1n sus esfuerzos de innovaci\u00f3n en una b\u00fasqueda continua de eficiencia que respalde los objetivos futuros de la empresa y los esfuerzos de sus empleados.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-contacte-con-servicios-empresariales\">Contacte con Servicios Empresariales<\/h2>\n\n\n\n<p>Para obtener m\u00e1s informaci\u00f3n, p\u00f3ngase en contacto con Capgemini&#8217;s Business Services en:\u00a0<a href=\"mailto:businessservices.global@capgemini.com\" target=\"_blank\" rel=\"noreferrer noopener\">businessservices.global@capgemini.com<\/a><\/p>\n\n\n\n<p>Para estar al d\u00eda de nuestros \u00faltimos art\u00edculos de opini\u00f3n, lanzamientos de productos y noticias, haga <a href=\"https:\/\/go.capgeminigroup.com\/l\/95412\/2021-09-06\/5f7gry\" target=\"_blank\" rel=\"noreferrer noopener\">clic aqu\u00ed<\/a>.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-wrapper-card-text-pic wrapperCardTextPic hero-bg-shape\"><div class=\"container\"><div class=\"content-title\"><h2 class=\"card-text-pic-heading\">Innovation Nation | Edici\u00f3n de verano de 2022<\/h2><\/div><div class=\"row\"><div class=\"col-md-12\">\n<div class=\"wp-block-cg-blocks-card-text-pic-left\"><div class=\"row card-text-pic leftCard\"><div class=\"col-md-12\"><div class=\"box--section\"><div class=\"box row-nobleed\"><div class=\"col-lg-5 col-md-12 box-img-wrapper \"><a href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/11\/Innovation-Nation-magazine-Summer-2022-edition-Business-Operations-v4-1.pdf\" aria-label=\"Leer m\u00e1s sobre Ver la revista completa\" tabindex=\"-1\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/08\/Innovation-Nation-Summer-2022-edition.jpg?w=1000&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/08\/Innovation-Nation-Summer-2022-edition.jpg?w=1000&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/08\/Innovation-Nation-Summer-2022-edition.jpg?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/08\/Innovation-Nation-Summer-2022-edition.jpg?w=1000&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/08\/Innovation-Nation-Summer-2022-edition.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/08\/Innovation-Nation-Summer-2022-edition.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/08\/Innovation-Nation-Summer-2022-edition.jpg?w=556&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/08\/Innovation-Nation-Summer-2022-edition.jpg?w=556&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/08\/Innovation-Nation-Summer-2022-edition.jpg\" class=\"box-img\" alt=\"Innovation Nation Summer 2022 edition\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/picture><\/a><\/div><div class=\"col-lg-8 col-md-12 box-inner \"><a href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/11\/Innovation-Nation-magazine-Summer-2022-edition-Business-Operations-v4-1.pdf\" aria-label=\"Ver la revista completa\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><h3 class=\"titlewithLink\" data-maxlength=\"144\">Ver la revista completa<\/h3><\/a><p class=\"box-text\" data-maxlength=\"\">Innovation Nation es mucho m\u00e1s que una revista: es un zoom sobre lo que ha sucedido en los \u00faltimos seis meses en el mundo de las Operaciones Empresariales Inteligentes.<\/p><div class=\"box-bottom\"><a aria-label=\"Leer m\u00e1s sobre Ver la revista completa\" class=\"more2\" data-maxlength=\"24\" href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/11\/Innovation-Nation-magazine-Summer-2022-edition-Business-Operations-v4-1.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\">Descargar<\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>En colaboraci\u00f3n con Capgemini, la empresa introduce la tecnolog\u00eda RPA para cumplir la normativa mientras los representantes de ventas gestionan eventos en l\u00ednea durante la pandemia COVID-19<\/p>\n","protected":false},"author":35,"featured_media":10851,"template":"","meta":{"cg_dt_proposed_to":[9,25],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"{\"uuid\":\"bfb52656-ec73-45b8-9039-79f60876db6e\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"b2df855a-a62b-4113-b4b4-d4c0937e986e\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":true,"cg_dt_link_disabled":true,"footnotes":"","client_logo_id":0,"client_logo_url":"","primary_term":"","featured_focal_points":""},"tags":[225],"brand":[],"service":[104,155],"industry":[171,117,119],"partners":[],"country":[],"content-group":[],"class_list":["post-10850","client-story","type-client-story","status-publish","has-post-thumbnail","hentry","tag-client-story","service-enterprise-management","service-intelligent-business-operations","industry-banking-capital-markets","industry-hospitality-travel","industry-life-sciences"],"yoast_head":"<!-- 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