{"id":8745,"date":"2022-09-08T09:36:48","date_gmt":"2022-09-08T09:36:48","guid":{"rendered":"https:\/\/www.capgemini.com\/jp-jp\/?page_id=8745"},"modified":"2025-02-11T10:03:19","modified_gmt":"2025-02-11T10:03:19","slug":"case-study_marketing-sales-services","status":"publish","type":"page","link":"https:\/\/www.capgemini.com\/jp-jp\/about-us\/practice\/manufacturing-service\/case-study_marketing-sales-services\/","title":{"rendered":"\uff3b\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\uff3d\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u8ca9\u58f2\u30fb\u30b5\u30fc\u30d3\u30b9\u6226\u7565"},"content":{"rendered":"\n<div class=\"wp-block-cg-blocks-hero-picture-card undefined  heroPictureCard\"><div class=\"heroPictureCardBgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/jp-jp\/wp-content\/uploads\/sites\/22\/2022\/09\/GettyImages-1180183363.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/jp-jp\/wp-content\/uploads\/sites\/22\/2022\/09\/GettyImages-1180183363.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/jp-jp\/wp-content\/uploads\/sites\/22\/2022\/09\/GettyImages-1180183363.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/jp-jp\/wp-content\/uploads\/sites\/22\/2022\/09\/GettyImages-1180183363.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/jp-jp\/wp-content\/uploads\/sites\/22\/2022\/09\/GettyImages-1180183363.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/jp-jp\/wp-content\/uploads\/sites\/22\/2022\/09\/GettyImages-1180183363.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/jp-jp\/wp-content\/uploads\/sites\/22\/2022\/09\/GettyImages-1180183363.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/jp-jp\/wp-content\/uploads\/sites\/22\/2022\/09\/GettyImages-1180183363.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/jp-jp\/wp-content\/uploads\/sites\/22\/2022\/09\/GettyImages-1180183363.jpg\" class=\"desktopImage\" alt=\"\" style=\"object-fit:cover;object-position:30% 21%\" loading=\"eager\"\/><\/picture><picture><source srcset=\"https:\/\/www.capgemini.com\/jp-jp\/wp-content\/uploads\/sites\/22\/2022\/09\/GettyImages-1180183363.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/jp-jp\/wp-content\/uploads\/sites\/22\/2022\/09\/GettyImages-1180183363.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/jp-jp\/wp-content\/uploads\/sites\/22\/2022\/09\/GettyImages-1180183363.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/jp-jp\/wp-content\/uploads\/sites\/22\/2022\/09\/GettyImages-1180183363.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/jp-jp\/wp-content\/uploads\/sites\/22\/2022\/09\/GettyImages-1180183363.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/jp-jp\/wp-content\/uploads\/sites\/22\/2022\/09\/GettyImages-1180183363.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/jp-jp\/wp-content\/uploads\/sites\/22\/2022\/09\/GettyImages-1180183363.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/jp-jp\/wp-content\/uploads\/sites\/22\/2022\/09\/GettyImages-1180183363.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/jp-jp\/wp-content\/uploads\/sites\/22\/2022\/09\/GettyImages-1180183363.jpg\" class=\"mobileImage\" alt=\"\" style=\"object-fit:cover;object-position:30% 21%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-8 col-lg-6\"><div class=\"heroPictureCardBox\"><div class=\"heroPictureCardBoxTitle\"><h1 data-maxlength=\"144\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u8ca9\u58f2\u30fb<br>\u30b5\u30fc\u30d3\u30b9\u6226\u7565<\/h1><\/div><\/div><\/div><\/div><\/div><div class=\"small-device\"><div class=\"brandLogoWrapper\"> <\/div><\/div><\/div>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para undefined section section--intro\"><div class=\"intro-para\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10\"><h2 class=\"intro-para-title\">\u30b0\u30ed\u30fc\u30d0\u30eb\u5927\u624b\u901a\u4fe1\u6a5f\u5668\u30e1\u30fc\u30ab\u30fc<\/h2><p class=\"intro-para-content\"><strong>About Client<\/strong>\uff1a<br>\u5e02\u5834\u5360\u6709\u7387\u3001\u53ca\u3073\u8ca9\u58f2\u53f0\u6570\u306e\u4e21\u65b9\u3067\u901a\u4fe1\u6a5f\u5668\u5e02\u5834\u3092\u30ea\u30fc\u30c9\u3059\u308b\u5b58\u5728\u3067\u3042\u3063\u305f\u304c\u4ed6\u793e\u3068\u306e\u88fd\u54c1\u5dee\u5225\u5316\u304c\u51fa\u6765\u305a\u4fa1\u683c\u7af6\u4e89\u306b\u9665\u3063\u3066\u3044\u305f\u3002<br><br><strong>Business Need \/ Challenge<\/strong>\uff1a<br>\u901a\u4fe1\u6a5f\u5668\u5e02\u5834\u306b\u306f\u540c\u3058\u3088\u3046\u306a\u88fd\u54c1\u304c\u4e26\u3073\u3001\u4ed6\u793e\u3068\u306e\u5546\u54c1\u306e\u5dee\u5225\u5316\u306b\u8ab2\u984c\u3092\u611f\u3058\u3066\u3044\u305f\u3002\u5bfe\u7b56\u3068\u3057\u3066\u3001\u9867\u5ba2\u76ee\u7dda\u3067\u306e\u5206\u6790\u306b\u7740\u76ee\u3057\u3001CX(Customer Experience Transformation) \u3092\u901a\u3058\u305f\u81ea\u793e\u30d6\u30e9\u30f3\u30c9\u306e\u78ba\u7acb\u3092\u884c\u3046\u3053\u3068\u3067\u88fd\u54c1\u4fa1\u683c\u3092\u4e0a\u3052\u3001\u30b7\u30a7\u30a2\u58f2\u4e0a\u306e\u5411\u4e0a\u3092\u56f3\u308b\u3053\u3068\u3068\u3057\u305f\u3002<br><strong>\u00a0<\/strong><br><strong>Solution<\/strong>\uff1a<br>\u25cf\u83ab\u5927\u306a\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u5206\u6790\u304b\u3089\u9867\u5ba2\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u5316<br>\u25cf\u5bfe\u8c61\u30bb\u30b0\u30e1\u30f3\u30c8\u3068CX\u8a08\u753b\u306e\u7b56\u5b9a<br>\u25cf\u30c8\u30e9\u30f3\u30b9\u30d5\u30a9\u30fc\u30e1\u30fc\u30b7\u30e7\u30f3\u306b\u95a2\u308f\u308b\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u30dd\u30fc\u30c8\u30d5\u30a9\u30ea\u30aa\u306e\u7b56\u5b9a<br><strong>\u00a0<\/strong><br><strong>Collaborative Business Experience<\/strong>\uff1a<br>\u30ad\u30e3\u30c3\u30d7\u30b8\u30a7\u30df\u30cb\u304c\u30b0\u30ed\u30fc\u30d0\u30eb\u3067\u57f9\u3063\u305f\u30c7\u30b8\u30bf\u30eb\u30c8\u30e9\u30f3\u30b9\u30d5\u30a9\u30fc\u30e1\u30fc\u30b7\u30e7\u30f3\u306e\u65b9\u6cd5\u8ad6\u3084\u5404\u7a2e\u77e5\u898b\u3092\u6d3b\u7528\u3057\u3001\u9867\u5ba2\u4f01\u696d\u306e\u5909\u9769\u3092\u30d3\u30b8\u30cd\u30b9\u30fbIT\u4e21\u9762\u304b\u3089\u652f\u63f4\u3057\u305f\u3002<br><br>\u25cf<strong>Benefit (Results Count)<\/strong>\uff1a<br>\u9867\u5ba2\u3092\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u30fb\u5206\u985e\u3059\u308b\u4e8b\u3067\u30cf\u30a4\u30d0\u30ea\u30e5\u30fc\u9867\u5ba2\u3092\u767a\u6398\u3001\u5f53\u8a72\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u5bfe\u3059\u308b\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u78ba\u7acb\u3057\u305f\u3002<br>\u307e\u305f\u3001CX\u3092\u901a\u3058\u3066\u30d6\u30e9\u30f3\u30c9\u3092\u78ba\u7acb\u3059\u308b\u3053\u3068\u306b\u3088\u308a\u4ed6\u793e\u3068\u306e\u5dee\u5225\u5316\u3092\u56f3\u308a\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u306e\u5411\u4e0a\u3068\u30b7\u30a7\u30a2\u30fb\u58f2\u4e0a\u306e\u5897\u52a0\u3092\u5b9f\u73fe\u3002<\/p><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para undefined section section--intro\"><div class=\"intro-para\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10\"><h2 class=\"intro-para-title\">\u30b0\u30ed\u30fc\u30d0\u30eb\u5927\u624b\u81ea\u52d5\u8eca\u30e1\u30fc\u30ab\u30fc<\/h2><p class=\"intro-para-content\"><strong>About Client<\/strong>\uff1a<br>\u540c\u793e\u3067\u306f\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u8ca9\u58f2\u30fb\u30a2\u30d5\u30bf\u30fc\u30b5\u30fc\u30d3\u30b9\u306e\u52b9\u7387\u3084\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u5411\u4e0a\u306b\u53ef\u80fd\u6027\u3092\u898b\u51fa\u3057\u3066\u304a\u308a\u3001\u30d3\u30c3\u30b0\u30c7\u30fc\u30bf\u306e\u6d3b\u7528\u6226\u7565\u53ca\u3073\u5177\u4f53\u7684\u306a\u6d3b\u7528\u65b9\u6cd5\u306e\u691c\u8a0e\u3092\u9032\u3081\u3066\u3044\u305f\u3002<br><br><strong>Business Need \/ Challenge<\/strong>\uff1a<br>\u30d3\u30c3\u30b0\u30c7\u30fc\u30bf\u3092\u30d3\u30b8\u30cd\u30b9\u306b\u6709\u52b9\u6d3b\u7528\u3059\u308b\u305f\u3081\u3001\u30d3\u30b8\u30cd\u30b9\u30fbIT\u30fb\u30c7\u30fc\u30bf\u5206\u6790\u306b\u95a2\u3059\u308b\u8ab2\u984c\u3092\u9069\u5207\u306b\u89e3\u6c7a\u3057\u3066\u3044\u304f\u30c7\u30fc\u30bf\u6d3b\u7528\u6226\u7565\u306e\u7b56\u5b9a\u3092\u884c\u3063\u305f\u3002\u9867\u5ba2\u4f53\u9a13\u4fa1\u5024\u306e\u5411\u4e0a\u3001\u8ca9\u58f2\u8a08\u753b\u306e\u7cbe\u5ea6\u5411\u4e0a\u3001\u696d\u52d9\u30e2\u30c7\u30eb\u6539\u9769\u7b49\u3001\u30c6\u30fc\u30de\u3054\u3068\u306b\u30c7\u30fc\u30bf\u6d3b\u7528\u6226\u7565\u306b\u6cbf\u3063\u305f\u65bd\u7b56\u3092\u7acb\u6848\u3057\u3001\u63a8\u9032\u3059\u308b\u3053\u3068\u3068\u306a\u3063\u305f\u3002<br><br><strong>\u00a0Solution<\/strong>\uff1a<br>\u25cf\u30c7\u30fc\u30bf\u306e\u6d3b\u7528\u72b6\u6cc1\u306b\u95a2\u3059\u308b\u73fe\u72b6\u5206\u6790\u30fb\u30c7\u30fc\u30bf\u6d3b\u7528\u306b\u3088\u308a\u6539\u5584\u30fb\u6539\u9769\u7b49\u304c\u671f\u5f85\u3067\u304d\u308b\u9818\u57df\u306e\u691c\u8a0e<br>\u25cf\u30c7\u30fc\u30bf\u5206\u6790\u624b\u6cd5\u306e\u691c\u8a0e\u30fb\u5177\u4f53\u5316<br>\u25cf\u4e0a\u8a18\u3067\u691c\u8a0e\u3057\u305f\u30c7\u30fc\u30bf\u5206\u6790\u30fb\u6d3b\u7528\u65b9\u6cd5\u306e\u5b9f\u73fe\u306b\u5f53\u305f\u308a\u5fc5\u8981\u3068\u306a\u308bIT\u57fa\u76e4\u30fb\u30c4\u30fc\u30eb\u7b49\u306e\u691c\u8a0e\u30fb\u5c0e\u5165<br><br><strong>Collaborative Business Experience<\/strong>\uff1a<br>\u5148\u7aefIT\u6280\u8853\u3084\u3001\u5c02\u9580\u6027\u306e\u9ad8\u3044\u5206\u6790\u6280\u8853\u306b\u95a2\u308f\u308b\u8c4a\u5bcc\u306a\u77e5\u898b\u306e\u63d0\u4f9b\u3001\u5c0e\u5165\u306b\u5f53\u305f\u3063\u3066\u306e\u7d4c\u9a13\u3092\u6d3b\u304b\u3057\u305f\u6539\u9769\u652f\u63f4\u7b49\u3067\u8ca2\u732e\u3057\u305f\u3002<br><br><strong>Benefit (Results Count)<\/strong>\uff1a<br>\u6d3b\u7528\u3059\u308b\u30c7\u30fc\u30bf\u5bfe\u8c61\u30fb\u6d3b\u7528\u65b9\u6cd5\u3092\u5b9f\u52d9\u306b\u304a\u3044\u3066\u6d3b\u7528\u53ef\u80fd\u306a\u30ec\u30d9\u30eb\u307e\u3067\u5177\u4f53\u5316\u3057\u305f\u3053\u3068\u306b\u3088\u308a\u3001\u7d44\u7e54\u5168\u4f53\u3067\u30c7\u30fc\u30bf\u3092\u901a\u3058\u305f\u30ed\u30b8\u30ab\u30eb\u3067\u30b9\u30d4\u30fc\u30c9\u611f\u306e\u3042\u308b\u610f\u601d\u6c7a\u5b9a\u304c\u53ef\u80fd\u306b\u306a\u3063\u305f\u3002\u307e\u305f\u3001\u30c7\u30fc\u30bf\u306e\u8a73\u7d30\u306a\u5206\u6790\u306b\u3088\u308a\u3001\u4ee5\u524d\u3088\u308a\u3082\u3088\u308a\u7cbe\u5ea6\u306e\u9ad8\u3044\u8ca9\u58f2\u4e88\u6e2c\u7b49\u3092\u884c\u3046\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u3063\u305f\u3002<\/p><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-03627597 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-font-size is-style-fill has-small-font-size\"><a class=\"wp-block-button__link has-vivid-cyan-blue-background-color has-background wp-element-button\" href=\"mailto:capgemini.mfg-svc.jp@capgemini.com?subject=\u554f\u3044\u5408\u308f\u305b:&amp;body=\u4f1a\u793e\u540d\uff1a%0D%0A\u5f79\u8077\u540d\uff1a%0D%0A\u540d\u524d\uff1a%0D%0A\u30e1\u30fc\u30eb\u30a2\u30c9\u30ec\u30b9\uff1a%0D%0A \u96fb\u8a71\u756a\u53f7\uff1a%0D%0A\u696d\u754c\uff1a%0D%0A\u304a\u554f\u3044\u5408\u308f\u305b\u5185\u5bb9\uff1a%0D%0A\">\u88fd\u9020\uff06\u30b5\u30fc\u30d3\u30b9\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u90e8\u9580\u3078\u306e\u304a\u554f\u3044\u5408\u308f\u305b \u2192<\/a><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-03627597 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-font-size has-small-font-size\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" href=\"https:\/\/www.capgemini.com\/jp-jp\/about-us\/\" style=\"background-color:#0070ad\">\u30ad\u30e3\u30c3\u30d7\u30b8\u30a7\u30df\u30cb\u30fb\u30b8\u30e3\u30d1\u30f3 TOP\u30da\u30fc\u30b8 \u2192<\/a><\/div>\n<\/div>\n\n\n\n<!-- Google tag (gtag.js) -->\n<script async=\"\" src=\"https:\/\/www.googletagmanager.com\/gtag\/js?id=G-966NL43E5S\"><\/script>\n<script>\n  window.dataLayer = window.dataLayer || [];\n  function gtag(){dataLayer.push(arguments);}\n  gtag('js', new Date());\n\n  gtag('config', 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