{"id":530328,"date":"2025-05-21T01:54:55","date_gmt":"2025-05-21T01:54:55","guid":{"rendered":"https:\/\/www.capgemini.com\/jp-jp\/?post_type=client-story&#038;p=530328"},"modified":"2026-01-12T11:15:55","modified_gmt":"2026-01-12T11:15:55","slug":"digital-customer-experiences-at-scale-by-entercard","status":"publish","type":"client-story","link":"https:\/\/www.capgemini.com\/jp-jp\/news\/client-stories\/digital-customer-experiences-at-scale-by-entercard\/","title":{"rendered":"\u91d1\u878d\u30b5\u30fc\u30d3\u30b9\u4f01\u696dEntercard\u3001\u5927\u898f\u6a21\u306a\u30c7\u30b8\u30bf\u30eb\u9867\u5ba2\u4f53\u9a13\u306e\u63d0\u4f9b\u3092\u5b9f\u73fe"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/07\/Capgemini_Client-Stories_Entercard.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/07\/Capgemini_Client-Stories_Entercard.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/07\/Capgemini_Client-Stories_Entercard.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/07\/Capgemini_Client-Stories_Entercard.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/07\/Capgemini_Client-Stories_Entercard.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/07\/Capgemini_Client-Stories_Entercard.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/07\/Capgemini_Client-Stories_Entercard.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/07\/Capgemini_Client-Stories_Entercard.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/07\/Capgemini_Client-Stories_Entercard.jpg\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:48% 64%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Client story<\/span><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\"><strong><strong>\u91d1\u878d\u30b5\u30fc\u30d3\u30b9\u4f01\u696dEntercard\u3001\u5927\u898f\u6a21\u306a\u30c7\u30b8\u30bf\u30eb\u9867\u5ba2\u4f53\u9a13\u306e\u63d0\u4f9b\u3092\u5b9f\u73fe<\/strong><\/strong><\/h1><\/div><div class=\"inner-row-insight download-btn\"><\/div><\/div><div class=\"infoWrapper \"><div class=\"row\"><div class=\"col-md-4\"><span class=\"fieldName\">\u30af\u30e9\u30a4\u30a2\u30f3\u30c8: Entercard<\/span><\/div><div class=\"col-md-4\"><span class=\"fieldName\">\u5730\u57df : \u30ce\u30eb\u30a6\u30a7\u30fc<\/span><\/div><div class=\"col-md-4\"><span class=\"fieldName\">\u696d\u754c : \u9280\u884c\u30fb\u8a3c\u5238<\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para undefined section section--intro\"><div class=\"intro-para\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/jp-jp\/news\/client-stories\/digital-customer-experiences-at-scale-by-entercard\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"\u65b0\u3057\u3044\u30a6\u30a3\u30f3\u30c9\u30a6\u3067\u958b\u304f\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/jp-jp\/news\/client-stories\/digital-customer-experiences-at-scale-by-entercard\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"\u65b0\u3057\u3044\u30a6\u30a3\u30f3\u30c9\u30a6\u3067\u958b\u304f\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><h2 class=\"intro-para-title\">Entercard\u306f\u30ad\u30e3\u30c3\u30d7\u30b8\u30a7\u30df\u30cb\u3068\u63d0\u643a\u3057\u3001Salesforce Marketing Cloud\u304a\u3088\u3073Service Cloud\u3092\u6d3b\u7528\u3057\u3001\u4e00\u4eba\u3072\u3068\u308a\u306b\u6700\u9069\u5316\u3055\u308c\u305f\u30aa\u30d5\u30a1\u30fc\u3092\u5b9f\u73fe\u3002\u81ea\u52d5\u5316\u3068\u30c7\u30fc\u30bf\u6d3b\u7528\u306b\u3088\u308a\u3001\u3088\u308a\u30b9\u30e0\u30fc\u30ba\u3067\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u9867\u5ba2\u4f53\u9a13\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002<br><\/h2><p class=\"intro-para-content\"><strong>\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306e\u8ab2\u984c<\/strong>\uff1aEntercard\u306f\u3001\u3059\u3079\u3066\u306e\u30c1\u30e3\u30cd\u30eb\u306b\u304a\u3044\u3066\u9867\u5ba2\u306b\u3068\u3063\u3066\u3088\u308a\u30b9\u30e0\u30fc\u30ba\u306a\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b\u3068\u540c\u6642\u306b\u3001\u9867\u5ba2\u3068\u30d6\u30e9\u30f3\u30c9\u53cc\u65b9\u306b\u3068\u3063\u3066\u4fa1\u5024\u306e\u3042\u308b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30aa\u30d5\u30a1\u30fc\u3092\u3001\u52b9\u7387\u7684\u304b\u3064\u52b9\u679c\u7684\u306b\u5c4a\u3051\u308b\u65b9\u6cd5\u3092\u6a21\u7d22\u3057\u3066\u3044\u307e\u3057\u305f\u3002<br><br><strong>\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3<\/strong>\uff1a\u540c\u793e\u306f\u30ad\u30e3\u30c3\u30d7\u30b8\u30a7\u30df\u30cb\u3068\u306e\u9023\u643a\u306e\u3082\u3068\u3001Salesforce Marketing Cloud\u3092\u5c0e\u5165\u3057\u307e\u3057\u305f\u3002\u3055\u3089\u306b\u3001Salesforce Service Cloud\u3068\u9023\u643a\u3055\u305b\u308b\u3053\u3068\u3067\u3001\u81ea\u52d5\u5316\u3055\u308c\u305f\u30de\u30eb\u30c1\u30c1\u30e3\u30cd\u30eb\u306e\u9867\u5ba2\u4f53\u9a13\u3092\u5b9f\u73fe\u3057\u3066\u3044\u307e\u3059\u3002<br>\u00a0<br><strong>\u6210\u679c<\/strong>\uff1a<\/p><ul class=\"box-list\"><li>\u9867\u5ba2\u7406\u89e3\u306e\u6df1\u5316<\/li><li>\u30de\u30fc\u30b1\u30bf\u30fc\u306b\u3088\u308b\u30bb\u30b0\u30e1\u30f3\u30c8\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u5358\u4e00\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u306e\u7ba1\u7406\u306e\u5b9f\u73fe<\/li><li>\u30aa\u30d5\u30a1\u30fc\u306e\u6700\u9069\u5316\u3092\u5b9f\u73fe<\/li><\/ul><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para-video section section--info-2cols section--insights section-video\"><div class=\"bg-color video-align-right\"><div class=\"container\"><div class=\"row video-align-left\"><div class=\"col-md-12\"><div class=\"video-align-left row box box--4 box--mini\"><div class=\"col-md-3\"><h3 class=\"Video-title\" data-maxlength=\"34\"><\/h3><div class=\"video-info\"><p data-maxlength=\"68\"><\/p><\/div><\/div><div class=\"col-md-8 box-img-wrapper\"><div class=\"video-box\"><div class=\"video-wrapper\"><iframe title=\"video-section\" src=\"https:\/\/www.youtube.com\/embed\/fwkid0at7nc\" frameborder=\"0\" rel=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div><\/div><\/div><div class=\"col-md-1\"><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n<p>\u30b9\u30ab\u30f3\u30b8\u30ca\u30d3\u30a2\u3092\u4ee3\u8868\u3059\u308b\u4fe1\u7528\u5e02\u5834\u306e\u4e3b\u8981\u4f01\u696d\u306e\u4e00\u3064\u3067\u3042\u308bEntercard\u306f\u3001\u30ce\u30eb\u30a6\u30a7\u30fc\u3001\u30b9\u30a6\u30a7\u30fc\u30c7\u30f3\u3001\u30c7\u30f3\u30de\u30fc\u30af\u3067200\u4e07\u4eba\u4ee5\u4e0a\u306e\u9867\u5ba2\u306b\u5bfe\u3057\u3001\u81ea\u793e\u304a\u3088\u3073\u63d0\u643a\u30d6\u30e9\u30f3\u30c9\u3092\u901a\u3058\u3066\u6c7a\u6e08\u30fb\u878d\u8cc7\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002\u9867\u5ba2\u306f\u305d\u308c\u305e\u308c\u306b\u5408\u3063\u305f\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30b5\u30fc\u30d3\u30b9\u3084\u30b5\u30dd\u30fc\u30c8\u3092\u671f\u5f85\u3057\u3066\u304a\u308a\u3001Entercard\u306f\u305d\u306e\u671f\u5f85\u306b\u5fdc\u3048\u308b\u305f\u3081\u3001\u9867\u5ba2\u7406\u89e3\u3092\u6df1\u3081\u3001\u3088\u308a\u4fa1\u5024\u3042\u308b\u9867\u5ba2\u4f53\u9a13\u3092\u5b9f\u73fe\u3059\u308b\u3053\u3068\u3092\u76ee\u6307\u3057\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u4e00\u74b0\u3068\u3057\u3066\u3001\u540c\u793e\u306f\u9577\u5e74\u306b\u308f\u305f\u308b\u30d1\u30fc\u30c8\u30ca\u30fc\u3067\u3042\u308b\u30ad\u30e3\u30c3\u30d7\u30b8\u30a7\u30df\u30cb\u3068\u5354\u529b\u3057\u3001\u300cSalesforce Marketing Cloud\u300d\u3092\u5c0e\u5165\u3057\u307e\u3057\u305f\u3002\u3053\u308c\u306f\u3001\u4e21\u793e\u306e\u7d99\u7d9a\u7684\u306a\u9023\u643a\u306e\u4e2d\u3067\u3082\u6700\u65b0\u306e\u53d6\u308a\u7d44\u307f\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u9769\u65b0\u7684\u306a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u5c0e\u5165\u306b\u3088\u308a\u3001Entercard\u3068\u30ad\u30e3\u30c3\u30d7\u30b8\u30a7\u30df\u30cb\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u3092Salesforce Service Cloud\u3068CRM\u30c7\u30fc\u30bf\u3068\u9023\u643a\u3055\u305b\u3001\u9867\u5ba2\u3092360\u5ea6\u306e\u8996\u70b9\u3067\u6349\u3048\u305f\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u5b9f\u73fe\u3057\u307e\u3057\u305f\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30b7\u30fc\u30e0\u30ec\u30b9\u304b\u3064<a href=\"https:\/\/www.capgemini.com\/services\/customer-first\/customer-experience\/augmented-service\/\">\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u9867\u5ba2\u4f53\u9a13<\/a>\u306e\u8a2d\u8a08\u3068\u63d0\u4f9b\u65b9\u6cd5\u304c\u5927\u304d\u304f\u9032\u5316\u3057\u3001Entercard\u306f\u4eca\u5f8c\u306e\u3055\u3089\u306a\u308b\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u306b\u5411\u3051\u305f\u5f37\u56fa\u306a\u57fa\u76e4\u3092\u7bc9\u3044\u3066\u3044\u307e\u3059\u3002<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n\t\t<section\n\t\t\tclass=\"section section--lifeatcap-learning section--event-slider-careerInvent \">\n\n\t\t\t<div class=\"container\">\n\t\t\t\t<div class='career-invent-header'>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"slider slider-fader 292aad78-915c-48b9-88fb-8bac7f651e45\">\n\t\t\t\t\t\t\t\t<div\n\t\t\t\t\tclass=\"slider-list \">\n\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"slide active \">\n\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\t\tclass=\"slide-bg-wrapper wp-block-cg-blocks-career-invent is-style-sapphire2\">\n\t\t\t\t\t\t\t\t<div class=\"bgImagesection\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"bgColor\"><\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"container slide-info-wrapper\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"col-md-6 col-sm-12 box-inner \">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"bgColor\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-title \">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 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