話しかける時代

公開日

消費者はスマートフォンよりも一桁速いスピードで、スマートスピーカーを手に入れています。このデバイスとそれに組み込まれた音声アシスタントは買い物の形を変え、「会話型コマース」という新しい時代を創造しています。詳しくはレポートをお読み下さい。

Consumers are adopting smart speakers an order of magnitude faster than they did the smartphone. The devices, and the voices assistants which inhabit them, will change shopping forever, creating a new era: Conversational Commerce.

This paper explains how it will accelerate the changes e-commerce is already creating in consumer industries; how it results in a new, emotionally engaged relationship between consumers and brands; what it means for customer experience; how artificial intelligence makes it possible; how business operations will need to adapt; and the huge opportunities Conversational Commerce presents to organizations that get it right.

Read the Intel, MIT and Capgemini PoV.

Meet the Authors

Kees Jacobs
Vice-President
Digital Proposition Lead
Consumer Products & Retail
Capgemini

 

Shannon Warner
Vice President
Retail and Consumer Products
Capgemini Consulting North America
Capgemini

 

Gwendolyn Graman
Conversational Commerce
Proposition Lead
Consumer Products & Retail
Capgemini

 

Prof. Sanjay Sarma
Vice President for Open Learning
MIT

 

 

Prof. Brian Subirana
Director of the MIT Auto-ID
Laboratory

 

 

Richard (Dick) Cantwell
MIT Affiliate at the School
of Engineering and Auto-ID
Laboratory at the Massachusetts

 

 

Jon Stine
Global General Manager
Retail Hospitality Consumer Goods
Industry Sales Group
Intel Corporation

 

Chris Hunt
Global Consulting Lead for Retail and CPG
Intel Corporation

 

 

 

Read the research report from the Digital Transformation Institute.

In 2017 our DTI report series will look at lots of interesting topics, from IoT to Automation to Cybersecurity. Want to subscribe?

Time_to_Talk_POV

File size: 4.00 MB File type: PDF

Related resources

digital customer experience

Brochure: Connected Workspace

Your apps and data, your way.

digital customer experience

会話型コマース:消費者が音声アシスタントを好意的に受け入れる理由

会話型コマースは、ブランドにとって重要かつ好評な個人的関係を消費者との間で築き、この新たな親近...