Web Content Management | 4 to 6 years | Mumbai

Job Description
  • Create and manage content on the CMS through integration of text, images, documents and videos, in a timely manner, ensuring quality.
  • Perform quality checks and audits to identify and resolve issues (typos, broken links, functionality errors, poor usability, etc.)
  • Ensure that content publication follows governance principles and visual identity guidelines.
  • Provide SEO analysis and recommendations taking into consideration website architecture.
  • Developing custom dashboard for regular & precise reporting.
  • Reporting on key metrics, analyzing and interpreting trends.
  • Providing actionable insights based on the available analytical data.
  • Performing ROI analysis to evaluate efficiency and effectiveness of different marketing campaigns.
  • Documentation relating to existing processes and suggestion / presentations for improving those processes.
Primary Skills
  • Five to six years of working with standard content management systems, viz. Drupal, WordPress, and analytics tools: Google Analytics, Google Data Studio, Omniture, WebTrends, etc and webmaster tools.
  • Understanding of natural and paid search, display and social media monitoring and listening tools.
  • Working closely with the digital & marketing teams.
  • Collaborating with the web application team and social media team.
Secondary Skills
  • Knowledge of SEO tools such as Google Keyword Planner, Google Webmaster Tools, Moz, etc.
  • Strong background in content management, content layout, UI/UX principles.

Ref:

531551

Posted on:

October 6, 2020

Experience level:

Experienced

Contract type:

Permanent

Location:

Mumbai