Create, manage and execute paid media campaigns across different channels, including but not limited to the display, search, paid social media and ABM platforms.
Actively monitor and optimize paid search and social campaigns.
Be involved in paid search keyword research, ad copywriting, targeting and optimization strategy.
Campaign monitoring, A/B testing to ensure it is pacing well relative to budgets and targets.
Evaluate, measure and report on campaign metrics using tools such as Google Analytics, Data Studio or other visualization tools to build campaign reports and dashboards.
Setting up event and conversion tracking using Google Tag Manager.
Support Marketing technology and automation activities.
Work in a team to drive campaign strategy & development.