SEO Specialist

Key Responsibilities

Search Engine Optimization

  • Perform keyword research in conjunction with business objectives to optimize existing content and uncover new opportunities
  • Provide SEO analysis and recommendations taking into consideration website architecture
  • Provide recommendations for content development in coordination with SEO goals – general and keyword specific
  • Keep pace with SEO, search engine, and internet marketing industry trends and updates

Digital Campaigns

  • Benchmarking performance across all online channels
  • Using methodical performance analysis to influence/support campaign strategies
  • Evaluating tools and opportunities to automate benchmarking

Reporting and Analysis

  • Developing custom dashboard for regular & precise reporting
  • Reporting on key metrics, analyzing and interpreting trends
  • Providing actionable insights based on the available analytical data
  • Analyzing online user behavior, conversion data and user journeys
  • Reporting on SEO goals, and search performance across major search engines
  • Performing ROI analysis to evaluate efficiency and effectiveness of different marketing campaigns
  • Documentation relating to existing processes and suggestion / presentations for improving those processes.

Communication

  • Working closely with the Group digital, branding & marketing teams

Collaborating with the web application team and social media team

Ref:

397289

Posted on:

January 2, 2020

Experience level:

Experienced

Contract type:

Permanent

Location:

Bangalore

Department:

Financial Services

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