- Experience with Salesforce Marketing Cloud, ExactTarget and hands on knowledge of Studios and Builders is a must.
- Experience on Marketing Cloud Tools like Email Studio, Social Studio, Automation Studio, Analytics Studio and Journey Builder.
- Practical marketing experience with email campaign management.
- Experience on Sales Service Community cloud projects.
- Experience with data audience and segmentation management for campaign management.
- Candidate should who the data consumers i.e investment officers’ compliance etc are in the Front Middle and Back Office and what the typical SLA s accuracy timeliness etc are regarding the viewing usage of that data via reporting.
- End to end SDLC, BRD Testing Implementation, Adoption etc.
- Marketing Cloud Consultant Certification and practical experience.
- Marketing Cloud Consultant Certification
- Salesforce Marketing Cloud
- Marketing Tools
- Banking domain experience