About the role
Role: Pursuit Marketer
Location : Anywhere in UK
Capgemini’s in-house agency, MACS (Marketing and Creative Services), has over 70 copywriters, marketers, designers, and developers from a wide variety of backgrounds and 13 different nationalities. We are looking for a Content Marketer with native-speaker level English to join us and fuel our continued growth.
MACS is based in Krakow, Poland. The chosen Pursuit Marketer will work in a global team with the industry’s sharpest and most experienced marketers, consultants, and sales teams. He or she will work together with designers, copywriters, and developers on a variety of projects that connect Pursuit Marketing activities with sales and bid objectives, which highlight the value proposition and create individualized branding (including content and design) throughout the bid-cycle. Our clients are leaders in their respective business or technology fields and our task is to support their business and technology solutions with compelling creative work and our marketing expertise.
•Manage and deliver key creative and branding elements of a bid from Pursuit Marketing at the start of a bid, to the Client Visit Experience (CVE)
•Analyse the bid value proposition and work with the bid & sales support teams to deliver high quality, innovative, one-to-one branding solutions to best position Capgemini to individual clients during the bid cycle
•Project Manage and execute a customized bid marketing strategy
•Drive the production team (content and design) with conceptualizing the value proposition and
visualizing the key sales messages within the marketing collateral
What you’ll be doing:
•Developing and running marketing strategies for key bids and contracts – develop marketing campaigns and marketing collateral (ex.: visual ID, booklets, videos/animations, creatives, etc.) that effectively position and differentiate Capgemini during a bidding process
•Driving best practices and advising on best course of action – introduce efficiencies/improvements in day-to-day operations of allocated resources, optimize success of bid support activities through proper measurement, analysis, benchmarking and reporting on activities performed. Advise the sales teams on effective approaches to branding, positioning, and marketing of services/products during the bid and then driving those activities.
•Proactively support sales/marketing activities – work closely with the sales teams to position
•Capgemini ahead of, and during, contract renewal processes, new bids/tenders. Working with the sales team to develop and amplify bid’s value proposition, create activities that generate interest in Capgemini’s services and help the sales team execute a successful bid campaign end to-end.
•Support selects account/s with long-term account-based marketing – developing Marketing campaigns and driving content development, support on how to optimise existing content for both traditional and digital channels, finding/researching new topics and proposing new approaches to attract client attention based on account goals, developing new methods to distribute content at different stages of the account development cycle for maximum responsiveness
•Demand generation: You will be responsible for both service retention and growth (promoting, cross-selling, building demand) of services and support to our internal stakeholders. You will build deep relationships with key marketing, sales and product decision makers within our organization, to whom you will be able to provide targeted marketing support.
What you need to have
• Excellent written and spoken English
• Experience in writing crisp and concise sales messaging to influence the client perception of our services
• Experience from sales support, account management, or bid management in a professional services/outsourcing environment, coupled with professional experience in marketing communications
• Experience in working with agencies and/or working in an IT services or B2B product environment
• Experience in digital marketing and web development implementation
• Documented hands-on experience developing creative strategies
• Highly detailed project management and multi-tasking skills
• A very high standard of quality control, i.e., ability to assess a high quality of design work and to ensure that content is written to the highest standard (and potentially multi-lingual)
• A good negotiator with the ability to manage third party vendors
What would really help your application
-Excellent organizational and multi-tasking skills
-Experience working in a B2B setting
-Ability to work in a high-pressure, deadline-driven work setting
-Strong interpersonal and communication skills
-Pro-active approach with the ability to put forward new ideas
-A passion for technology (especially within a business context)
What the role offers
•Interesting and stable job in a vibrant atmosphere as part of a truly international team (13 nationalities) of marketers, writers, designers, developers, and dedicated project managers. Competitive salary with attractive benefits package
•A training budget and access to a rich range of tools and training resources
•Opportunity for personal development in an international environment
•Friendly, welcoming working environment populated by expats, recent grads and agency-seasoned
What we offer
Professional development. Accelerated career progression. An environment that encourages entrepreneurial spirit. It’s all on offer at Capgemini. And although collaboration is at the core of the way we work, we also recognise individual needs with a flexible benefits package you can tailor to suit you.
Why we’re different
At Capgemini, we help organisations across the world become more agile, more competitive and more successful. Smart, tailored, often-groundbreaking technical solutions to complex problems are the norm. But so, too, is a culture that’s as collaborative as it is forward thinking. Working closely with each other, and with our clients, we get under the skin of businesses and to the heart of their goals. You will too.
Capgemini positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender identity, religion or belief, marital status, or pregnancy and maternity. We are committed to hiring, developing and retaining the best people to deliver innovative, world-class solutions for our clients. We foster an inclusive culture that enables everyone to achieve their full potential and enjoy a fulfilling career with us. Our comprehensive flexible benefits package and lifestyle policies enable our employees to balance their individual, family and work-life needs
Capgemini is a global leader in consulting, digital transformation, technology and engineering services. The Group is at the forefront of innovation to address the entire breadth of clients’ opportunities in the evolving world of cloud, digital and platforms. Building on its strong 50-year+ heritage and deep industry-specific expertise, Capgemini enables organizations to realize their business ambitions through an array of services from strategy to operations. Capgemini is driven by the conviction that the business value of technology comes from and through people. Today, it is a multicultural company of 270,000 team members in almost 50 countries. With Altran, the Group reported 2019 combined revenues of €17billion.