Job Description: Paid Planner
Location – Mumbai
Experience – 4 -8yrs
The Paid Planner plays a vital role in enabling Capgemini’s paid content distribution. It is his or her job to help us connect business objectives with targeted audiences and clearly defined outcomes. The role combines day-to-day running of paid campaigns, championing of paid best practice, and vendor management.
The role is part of Capgemini’s Group Digital and Content team, which leads all digital, editorial, campaign activity for global external marketing communications. The Paid Planner is responsible for designing, running and reporting on paid social and search campaigns, across vendors such as Twitter, LinkedIn, Google and YouTube.
The planner works most closely with our Digital Marketing team, helping them to plan the paid component of global digital campaigns, including defining objectives, audience targeting, media mix, budget, and KPIs. Once the plan is agreed and the content created, the Planner activates, manages and optimizes the campaign. She then works with an analyst to measure performance.
In addition, the Planner’s role is to educate the marketing and communications global and country teams on paid distribution best practices. And maintain relationships with the vendors to ensure everything we do is best in class.
The Paid Planner reports to the Head of Social Media.
Enable Digital Marketers to plan paid social and search campaigns
Activate, maintain and optimize campaigns
Provide budgetary and audience targeting recommendations
Work with the analytics team on measuring campaign performance
Maintain relationships with vendor account teams
Lead best practices for paid distribution
Educate the global marketing and communications network on how to get the most from paid distribution
Collaborate with the Group Advertising team on wider paid promotion campaigns
Work with digital marketing operations support team to manage budgets, financing and payments
Ensure spending is aligned with Group priorities
Skills and experience:
3-5 years’ experience managing paid social and search campaigns directly with vendors (Twitter, LinkedIn, Facebook, Instagram, Google, YouTube, etc.)
Self-starter with huge enthusiasm for social and search advertising
Proven understanding of performance measurement techniques and tools
Proficiency in Google Analytics
Strong communication and project management skills
Experience of working in a global team
Proven track record of working in social media
Solid understanding of marketing and advertising principles?
Strong attention to detail
Ability to manage multiple projects at one time to meet aggressive deadlines