Marketing Operations | 8 to 10 years | Bengaluru & Mumbai

Job Description

  • Planning- Ability to have a view on strategic/tactical decisions on campaign planning, customer segmentation and revenue goals to be achieved.  Be aware of the country specific plans
  • Execution- Undertake Salesforce.com, Pardot marketing database clean-up for accounts to enrich & update their data and its integrity.
  • Develop and executes campaigns for account based marketing, lead generation, lead nurturing and demand creation programs in Salesforce.com, Pardot application – having taken the time to understand the campaign objectives.
  • Proactively advise clients on improving their marketing processes by using lead nurturing, customer buyer journey and best practices
  • Reporting and Analytics – Perform analytics on the campaigns to help demonstrate success to include segmentation and targeting as scoped on a project basis
  • Work with Onshore Marketing Managers to define metrics; measure, track, analyse and regularly report on the effectiveness of overall campaign performance.
  • Define and implement new marketing automation methodologies that will maximize efficiency
  • Coordination – Collaborate with Email Marketing Team and design responsive emails, responsive templates, and responsive websites
  • Effectively collaborate with colleagues and CRM/Demand Generation Operations

Primary Skill

  • Strong experience in Marketing, Email Marketing, Digital Marketing, 
  • Advanced knowledge of CRM software like Salesforce.com, Pardot, Eloqua

Secondary Skill

  • Advanced Knowledge of HTML, CSS, Responsive Design, Media/Responsive Design Queries and Templates
  • Advanced knowledge of MS Office Suite

 

Ref:

869299

Posted on:

August 8, 2021

Experience level:

Experienced

Contract type:

Permanent

Location:

Bangalore

Department:

Financial Services