Director of Demand/Lead Generation

About Capgemini


Capgemini is a global leader in consulting, digital transformation, technology and engineering services. The Group is at the forefront of innovation to address the entire breadth of clients’ opportunities in the evolving world of cloud, digital and platforms. Building on its strong 50-year+ heritage and deep industry-specific expertise, Capgemini enables organizations to realize their business ambitions through an array of services from strategy to operations. Capgemini is driven by the conviction that the business value of technology comes from and through people. Today, it is a multicultural company of 270,000 team members in almost 50 countries. With Altran, the Group reported 2019 combined revenues of €17billion.
Visit us at People matter, results count.

About the Role/Overview

Role:  Director of Demand Generation, Global Financial Services

Location: New York, Atlanta, Philadelphia, Chicago


Capgemini is looking for an experienced B2B demand generation marketer to join the global Financial Services Marketing Team. In this role, you will own the marketing demand generation strategy and vision to generate inbound leads, promote our brand, support the sales process, and help convert prospects into customers, playing an integral role in executing our marketing strategy. You will lead a diverse, geographically- dispersed team consisting of experienced digital marketers with expertise in digital channel marketing, database management, and sales operations, and skilled in Salesforce, Pardot and Hootsuite.

The ideal candidate will know how to scale demand generation and lead through influence as you educate stakeholders and build a long-term program that generates results. You will be a strategic thinker who thrives in a team-based, customer-focused, and results-oriented environment, and know how to leverage campaign results and client insights to identify opportunities to drive value for key buyers. You will also be proficient in working in all forms of marketing automation, advertising and ABM.

This role reports to the CMO, Financial Services and will be a key member of the marketing leadership team. You will also closely collaborate with colleagues in sales, global business line/services, and sales operations.

Job Responsibilities

  • Lead the digital channel marketing team, enabling demand generation activity through direct channel management. 
  • Build a multi-year, buyer-focused plan to grow brand awareness and customer growth. Own execution of the plan and development of digital campaigns, including target outcomes, key metrics, and resources to deliver.
  • Leverage and optimize all demand gen channels to include SEM, SEO, email, events, content syndication, conferences, webinars, and customer marketing.
  • Ensure the customer is at the heart of all marketing plans, thinking through the overall customer experience and developing connectivity across all communication touchpoints
  • Collaborate with industry, service line/alliance partner marketers and sales to ensure message optimization and cross-functional alignment
  • Build processes that will track and report on key performance metrics and use data to optimize campaign strategies continually. Create an iterative, test and learn approach.
  • Lead a diverse, inclusive and geographically dispersed team of CRM, ABM and data management marketers, inspiring employee engagement and retention
  • Manage budget and communication of ROI. Advise on the effectiveness and future direction of our marketing campaigns and spend

Key Responsibilities

· In alignment with the BU’s goals and Corporate Communications, design an internal communications strategy that spans all the financial services business.

· Execute internal communications plan by leading a team of 3 communications professionals across various geographies.

· Develop a platform for key executive leaders of the business.

· Be the first line of contact for leadership/BU events, as well as all practice communications.

· Establish priorities based upon a clear understanding of strategic relevance to our marketplace objectives and employee engagement goals

· Within plan, define corresponding deliverables, scope, activities and milestones

· Monitor activities and deliverables to track progress against the schedule, resolve risks/issues, manage changes, and successfully deliver quality project requirements on-time.

· Work directly with internal stakeholders and vendors to ensure alignment and achievement of the plan

· Build-out and continuously improve internal processes and procedures to improve execution and overall decision-making.


  • 12+ years-experience in digital performance marketing channels including paid search, programmatic media, and email marketing
  • Proven experience and success building and leading diverse teams of early and mid-career professionals
  • Proven experience driving end-to-end digital journeys, moving customers and prospects through the opportunity funnel and overseeing ABM strategies for B2B firms
  • Expertise in leveraging CRM, marketing automation and other martech systems (Salesforce, Hubspot, Pardot)
  • Strong ability to build relationships and influence others
  • Exceptional written communication and presentation skills
  • Structured thinker, process-oriented and analytical
  • Commercial mindset

Why we’re different


While we’re a global consultancy, we’re made up of supportive, close-knit communities. Everyone wants to get the best solutions for our customers and create the best working environment. Most importantly, our culture is key and it defines who we are: we always put our clients first, our style is collaborative, fun, innovative and agile, and we roll up our sleeves and get it done. This means that we are able to form close relationships, not just with our clients but also internally with our Capgemini colleagues. Capgemini positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity. We are committed to hiring, developing and retaining the best people to deliver innovative, world-class solutions for our clients. We foster an inclusive culture that enables everyone to achieve their full potential and enjoy a fulfilling career with us. Our comprehensive flexible benefits package and lifestyle policies enable our employees to balance their individual, family and work-life needs.

What We Offer


Your career matters to you and is important to us too. Because your goals and needs are constantly evolving, we offer visibility, leeway and support to help you grow and progress in your career. This approach builds notably on our comprehensive competency framework, our personal development, training and career management programs, and our University innovative and business-focused learning curriculums.
We promote a culture of diversity. We believe working with talented individuals from different backgrounds and points of view is a strategic advantage and an ongoing opportunity. Diversity enriches our creative solutions and adds value for our clients.
With the digital tech sector growing at a rapid pace and women significantly underrepresented in the industry, we are determined to inspire and recruit more women into technology and build diverse teams that reflect the clients we serve.
Our Shared values have been at the heart of the group since our formation. They are honesty, boldness, trust, freedom, team spirit, modesty and fun. These values influence the way we meet client needs while respecting the regulatory requirements of each country in which we operate, and the way we promote ethically sound practices within Capgemini and in our partnerships.
Capgemini is committed to building a workforce of employees with diverse backgrounds and work experiences. We strongly encourage women, veterans and active military service personnel to apply.



Capgemini is an Equal Opportunity Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, national origin, gender identity/expression, age, religion, disability, sexual orientation, genetics, veteran status, marital status or any other characteristic protected by law.
This is a general description of the Duties, Responsibilities and Qualifications required for this position. Physical, mental, sensory or environmental demands may be referenced in an attempt to communicate the manner in which this position traditionally is performed. Whenever necessary to provide individuals with disabilities an equal employment opportunity, Capgemini will consider reasonable accommodations that might involve varying job requirements and/or changing the way this job is performed, provided that such accommodations do not pose an undue hardship.
Click the following link for more information on your rights as an Applicant –
Applicants for employment in the US must have valid work authorization that does not now and/or will not in the future require sponsorship of a visa for employment authorization in the US by Capgemini.



Posted on:

November 2, 2021

Experience level:

Experienced (non-manager)

Contract type:

Permanent Full Time (us-en)

Business units:

FS (us-en)


Financial Services