Capgemini is a global leader in consulting, digital transformation, technology, and engineering services. The Group is at the forefront of innovation to address the entire breadth of clients’ opportunities in the evolving world of cloud, digital and platforms. Building on its strong 50-year heritage and deep industry-specific expertise, Capgemini enables organizations to realize their business ambitions through an array of services from strategy to operations. A responsible and multicultural company of 265,000 people in nearly 50 countries, Capgemini’s purpose is to unleash human energy through technology for an inclusive and sustainable future. With Altran, the Group reported 2019 combined global revenues of €17 billion.
Role & Responsibilities
As a key member of the Global Industry Marketing team, the Aerospace & Defense Industry Marketing Leader will work with the global industry business leader and team to develop a marketing strategy, define the target audience and develop an geographically-adaptable execution plan to increase awareness, reputation and consideration for Capgemini’s services and solutions for the industry. Across the globe, the markets we compete in demonstrate huge growth potential, strong competitors, a vibrant partner ecosystem and one in which Capgemini has made strategic investments. Additionally, the marketer is accountable for multi-channel campaign conceptualization that allows for localization and customization in varying markets/countries around the world, sales-marketing integration, and industry marketing engines and must hold high standards in operational marketing excellence.
Succes in the role
This role requires strong collaboration skills and the ability to work with all levels of the organization including senior leadership, third-party industry strategy groups and associations, senior partner executives, press and analysts. You need to be decisive, resourceful, detail- and results-oriented; be innovative in your marketing approach while at the same time disciplined about measuring impact and effectiveness