You will be part of the global Marketing & Creative Services team and will be responsible for working with marketing teams (onshore & offshore) to –
- Industrializing and generating meaningful KPI dashboards for Capgemini Group.
- Implementing measurement strategies aligned to marketing and business objectives
- Collaborating with external partners such as agencies to assist with data collection and reporting
- Understand the overall digital landscape of the organization as well as that of key competitors
- Benchmarking performance across all online channels
- Using methodical performance analysis to influence/support campaign strategies
- Evaluating tools and opportunities to automate benchmarking
Reporting and Analysis
- Developing custom dashboard for regular & precise reporting
- Reporting on key metrics, analyzing and interpreting trends
- Providing actionable insights based on the available analytical data
- Documentation relating to existing processes and suggestion / presentations for improving those processes.
- Working closely with the Group digital & branding team
- Collaborating with the web team and social media team