Digital Marketing Analyst I 7 to 9 years I Mumbai

Job Description

  • Create, manage and execute paid media campaigns across different channels, including but not limited to the display, search, paid social media and ABM platforms.
  • Actively monitor and optimize paid search and social campaigns.
  • Be involved in paid search keyword research, ad copywriting, targeting and optimization strategy.
  • Campaign monitoring, A/B testing to ensure it is pacing well relative to budgets and targets.
  • Evaluate, measure and report on campaign metrics using tools such as Google Analytics, Data Studio or other visualization tools to build campaign reports and dashboards.
  • Setting up event and conversion tracking using Google Tag Manager
  • Identify trends and insights, and optimize spend and performance based on the data.

Primary Skills

  • A minimum of 7+ years of experience in digital marketing, preferably in an IT services or technology industry.
  •  Must have  experience using paid advertising platforms (Google Ads Facebook Ads Manager, LinkedIn Advertising)

Secondary Skills

  • Experience with SEO and SEM
  • Experience with Google Analytics Data Studio or other visualization tools and creating regular reporting

Ref:

740924

Posted on:

June 10, 2021

Experience level:

Experienced

Contract type:

Permanent

Location:

Mumbai