Digital Marketing Analyst I 7 to 9 years I Mumbai
- Create, manage and execute paid media campaigns across different channels, including but not limited to the display, search, paid social media and ABM platforms.
- Actively monitor and optimize paid search and social campaigns.
- Be involved in paid search keyword research, ad copywriting, targeting and optimization strategy.
- Campaign monitoring, A/B testing to ensure it is pacing well relative to budgets and targets.
- Evaluate, measure and report on campaign metrics using tools such as Google Analytics, Data Studio or other visualization tools to build campaign reports and dashboards.
- Setting up event and conversion tracking using Google Tag Manager
- Identify trends and insights, and optimize spend and performance based on the data.
- A minimum of 7+ years of experience in digital marketing, preferably in an IT services or technology industry.
- Must have experience using paid advertising platforms (Google Ads Facebook Ads Manager, LinkedIn Advertising)
- Experience with SEO and SEM
- Experience with Google Analytics Data Studio or other visualization tools and creating regular reporting
June 10, 2021