Digital Marketing Analyst | 2 to 4 years | Mumbai

Job Description

  • Oversee content management for corporate website and make sure pages are SEO friendly
  • Tracking errors on website and fix them along with auditing site regularly
  • Tracking online marketing tools/trends and digital marketing technologies
  • Collecting and analyzing data and hands on experience with Google Analytics, Google Tag Manager and Search Console
  • Ability to create custom social and web reports
  • Set up a tracking mechanism (e.g. event and conversion tracking) on the website and other digital assets such as mobile apps
  • Conduct competitor analysis and study market trends to develop digital marketing strategies to achieve specific business objectives
  • Strong technical skills and be able to present actionable insights to inform digital marketing strategies
  • Creating dashboards, data visualizations, and campaign and website performance reports.
  • Social media listening, monitoring and reporting and competitor analysis
  • Running email and SMS campaigns using online tools and good knowledge of HTML

Primary Skills

  • Proven experience in digital marketing or a similar role
  • Experience with content management systems like WordPress and Drupal
  • Good knowledge of HTML and CSS
  • Experience with analytical and reporting tools such as Google Analytics, and Data Studio.

Secondary Skills

  • Experience with B2B social media, Google Tag Manager, Google Adwords, Talkwalker and other listening tools and SEO/SEM/SMM

Ref:

935842

Posted on:

September 7, 2021

Experience level:

Experienced

Contract type:

Permanent

Location:

Mumbai