Digital and Social Media Specialist | 3 to 5 Years | Mumbai

Job Description

  • Report on digital KPIs and deriving insights to drive improvements in future campaigns.
  • Collaborate with other M&C teams and external agencies.
  • Work closely with Capgemini’s senior executives and opinion leaders.
  • Onboard OLs onto the Global Advocacy program.
  • Build a strong relationship with each of the opinion leaders & coach them on social best practice.
  • Help them build a strong social media profile & train them on advocacy platform.
  • Create exciting content with the OLs as well as curate Capgemini and third-party content into platform.
  • Identify interaction opportunities for OLs with audience and recommend high value connections.
  • Animate & manage the OL community for specific topics.

Primary Skills

  • Advise on the effective channel strategy, digital tactics and a mix of content formats for global marketing activities and campaigns, based on objectives and target audience.
  • Oversee the production and then the flow of content through digital channels, ensuring quality and consistency in messaging to maximize impact.

Secondary Skills

  • Administer regular reports and monitor content and post-performance to feed back into planning process.
  • Leverage the best OLs for marketing campaigns.

Ref:

624584

Posted on:

February 16, 2021

Experience level:

Experienced

Contract type:

Permanent

Location:

Mumbai