Digital Analytics | 6 to 8 years | Chennai & Hyderabad

Job Description

  • Experience in Implementation of digital analytics and optimization solutions with a focus on Adobe Analytics, Adobe Target, and Adobe Audience Manager (Web & Mobile)
  • Expert level knowledge of JavaScript, CSS, HTML, jQuery, Angular, CSS and other web technologies
  • Experience in integration technologies like SOAP, REST for envisaging the integration of Analytics with various middle layer platforms
  • Experience in Tag Management system like DTM/Launch/Ensighten
  • Experience Integrating Adobe Analytics with other tools (Adobe Target, Adobe Campaign, Adobe Audience Manager)
  • Solution Digital Analytics Implementation (understanding Business requirement, creating SDR, implementing tags and analyzing reports) project
  • Expert level knowledge of A/B and Multivariate test design and implementation
  • Experienced in Debug, troubleshoot, and fix the configuration and integration issues
  • Diagnose and troubleshoot technical issues related to delivering custom tracking over the web analytics
  • Drive technical effort working with IT partners, site management and creative to ensure timely execution of testing and/or personalization cadence
  • Experience in implementing the consent as per the GDPR and CCPA regulation on the web analytics part
  • Work with the marketing/sale team to ensure end-to-end tracking of campaigns in analytics report
  • Evangelize best-practice approaches for implementation of web analytics

Primary Skills

  • Adobe Analytics, Google Analytics
  • Adobe Launch, Tealium IQ, Google Tag Manager, Ensighten
  • Adobe Target, Adobe Audience Manager
  • JavaScript, jQuery, API, EDDL
  • Proven experience in web analytics implementation, from any of the TMS system

Secondary Skills

  • Excellent verbal and written communication
  • Data Visualization Skills, Data Analyst
  • Understanding on the CDP concepts (Adobe Experience Platform, Tealium Event and Audience Stream etc)
  • Strong attention to details and verifies results
  • Able to coordinate efforts across various teams
  • Able to quickly learn new technologies and processes technical skills
  • Expertise and patience to be able to explain analytics to various groups with differing levels of analytics knowledge and acquaintance
  • Executive and time management skills to prioritize work in a demanding environment

Ref:

563380

Posted on:

December 29, 2021

Experience level:

Experienced

Contract type:

Permanent

Location:

Bangalore

Department:

Big Data & Analytics