Digital Analyst

Key Responsibilities

Digital Campaigns

  • Set up & implementation of Web site traffic tracking
  • Benchmarking performance across all online channels
  • Using methodical performance analysis to influence/support campaign strategies
  • Evaluating tools and opportunities to automate benchmarking
  • Reporting and Analysis

  • Developing custom dashboard for regular & precise reporting
  • Reporting on key metrics, analyzing and interpreting trends
  • Providing actionable insights based on the available analytical data
  • Documentation relating to existing processes and suggestion / presentations for improving those processes.
  • Communication

  • Working closely with the Group digital & branding team
  • Collaborating with the web team and social media team

 

Desired candidate profile

 

  • 5 to 6 years of working with standard clickstream analysis tools: Google Analytics, Omniture, ClickTracks, WebTrends, CoreMetrics etc.
  • 3 to 4 years of experience working with Google Tag Manager or any other similar tag management solution for set up & tracking of Web activity
  • Proficient in measuring and analyzing online marketing campaigns including: natural and paid search, display and social media
  • Strong background in mathematics, statistics, analytics and data modelling
  • 3 to 4 years of experience in one or more roles in an online ecommerce or online support environments. Experience with large size companies with multiple business units preferred.
  • 3 to 4 years of experience in using the Microsoft Office suite with strong Excel and PowerPoint skills
  • Good understanding of Business Intelligence tools, such as Brio, Business Objects, MicroStrategy, Cognos etc with some experience in writing and tuning sql queries in an online or offline environment
  • Understanding of SEM (Search Engine Marketing) and SEO (Search Engine Optimization) strategies

Ref:

392478

Posted on:

December 19, 2019

Experience level:

Experienced

Contract type:

Permanent

Location:

Mumbai

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