Demand Generation

Job Description

 

Conduct both primary and secondary research to identify potential prospects from the target market

Create and manage database with contact details for the qualified prospects

Collect market intelligence through secondary research on the target accounts for efficient sales strategy

Create calling, email scripts to effectively deliver the messaging crafted by the sales, marketing teams

Conduct targeted sales calls (cold calling) in order to gain, validate key customer information, promote services and achieve appointments for the field sales team

Connect with prospects and conduct lead generation through social networking sites

Conduct email campaigns, handle responses and qualify them into leads

Act as a plug-n-play resource for different campaigns targeting separate services to separate markets

Perform reporting functions on an ongoing and timely basis including weekly, monthly and quarterly reports

Participate in management meetings to provide campaign status reports, share market feedback and help fine tune the outreach methodology

Requirements:

Excellent communication skills both verbal and written; Should be well versed with business communication syntaxes

Inside sales experience with an ITES organization is a big plus

Proven track record in B2B sales or marketing role (telesales included), with 3 or more years of experience in an inside sales representative role selling software services for US and Europe market. Should be open to work in rotational shifts.

Experience of working on any CRM

Should have a good working knowledge of MS Excel.

 

Desired candidate profile

 

  • At least 4 years of experience of conducting demand generation, lead generation activities in B2B environment.
  • Understanding of IT sales cycle and processes involved
  • Conduct targeted sales calls (cold calling) in order to gain, validate key customer information, promote services and achieve appointments for the field sales team

Ref:

388015

Posted on:

December 11, 2019

Experience level:

Experienced

Contract type:

Permanent

Location:

Mumbai

Department:

Financial Services

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