Consultant- Digital Customer Analytics

Who you’ll be working with:

At Capgemini Invent we ideate and bring to life what’s next for our clients. By combining strategy, technology, data science and creative design expertise with an inventive mindset, we work with our clients to solve their most complex business and technology challenges.  

You will join the Analytics and AI team, where we collaborate with our clients to improve their use of data and enable them to become truly data-driven enterprises. We solve complex industry problems through our expertise in a variety of fields such as Data and AI Strategy, Data Science, Advance Analytics and Intelligent Automation. 

Why this role ?

Within this role you will use your experience within Customer Insight and Digital Analytics to help our clients better understand their customers in order to tailor and optimise their customer interactions, digital marketing activities and service & product design. 

You will work across multiple industries to identify innovative analytical solutions, based on best practice, that can be applied to address specific customer and business challenges. You will have technical expertise in digital marketing, customer data and visualisation platforms, and ability to develop new solutions and propositions. You will put your consulting skills in practice by planning, managing, and organising projects, delivering presentations to clients and working to tight deadlines. 

Why you?

You’ll have experience in some of the following areas :   

  • Experience in designing, developing, and deploying analytical solutions using customer data 

  • Proven track record in helping businesses leverage customer insight to make more informed business decisions 

  • Experience in customer insight, segmentation, predictive modelling, social analytics, marketing analytics and commercial analytics 

  • Working in digital and ecommerce industries 

  • Setting up web analytics metrics to measure performance of digital services 

  • Measuring and analysing online marketing campaigns including natural and paid search, email, affiliate, display and social 

  • Working with Adobe and/or Google Marketing Cloud platforms 

  • Working with web analytics tools, such as Google Analytics, Adobe Analytics, SiteCatalyst 

  • Understanding of paid search platforms, such as Google AdWords 

  • Working with data visualisation tools, such as Google Data Studio, PowerBI and Tableau 

  • Working with website optimisation tools for A/B and multivariate testing, such as Google Website Optimizer, Adobe Target and/or Optimizely 

Why Capgemini Invent?

As a team: 

We value diversity: we embrace the value that diverse teams bring to our A&AI practice and our clients. 

We focus on clients: positively impacting our clients data culture and operations 

We are committed to learning and development: obsessed with advancing our data, insights and analytics skills 

We’re stronger when we collaborate: active collaboration and other Invent capabilities and with wider Capgemini, most notably I&D, Tessella and with select third party alliances 

We foster community: building new analytics and AI products and services through our functional and industry communities of interest 

We believe data can be a driver for a better world: we will use our AI & analytics skills to improve sustainability, address climate change and champion active inclusion 



Posted on:

January 12, 2022

Experience level:

Experienced Professional

Contract type:

Permanent Full Time


Any UK Base