Campaign Management Specialist I 5 to 7 years I Mumbai

Job Description
  • Undertake Salesforce.com, Pardot marketing database clean-up for accounts to enrich & update their data and its integrity.
  • Develop and executes campaigns for account based marketing, lead generation, lead nurturing and demand creation programs in Salesforce.com, Pardot application 
  • Proactively advise clients on improving their marketing processes by using lead nurturing, customer buyer journey and best practices
  • Collaborate with Email Marketing Team and design responsive emails, responsive templates, and responsive websites
  • ​​​​​​​Perform analytics on the campaigns to help demonstrate success to include segmentation and targeting as scoped on a project basis
  • Work with Onshore Marketing Managers to define metrics; measure, track, analyse and regularly report on the effectiveness of overall campaign performance
Primary Skills
  • Advanced knowledge of CRM software like Salesforce.com, Pardot, Eloqua
  • Strong English Fluent Communication Skills
Secondary Skills
  • Advanced Knowledge of HTML, CSS, Responsive Design, Media/Responsive Design Queries and Templates
  • Advanced knowledge of MS Office Suite

Ref:

498048

Posted on:

August 28, 2020

Experience level:

Experienced

Contract type:

Permanent

Location:

Mumbai