Campaign Management | 3 to 5 years | Mumbai

Job Description

  • Ability to have a view on strategic/tactical decisions on campaign planning, customer segmentation and revenue goals to be achieved. 
  • Be aware of the country specific plans.
  • Undertake Salesforce.com, Pardot marketing database clean-up for accounts to enrich & update their data and its integrity.
  • Develop and executes campaigns for account based marketing, lead generation, lead nurturing and demand creation programs in Salesforce.com, Pardot application – having taken the time to understand the campaign objectives.
  • Proactively advise clients on improving their marketing processes by using lead nurturing, customer buyer journey and best practices.
  • Perform analytics on the campaigns to help demonstrate success to include segmentation and targeting as scoped on a project basis.
  • Work with Onshore Marketing Managers to define metrics; measure, track, analyse and regularly report on the effectiveness of overall campaign performance.
  • Define and implement new marketing automation methodologies that will maximize efficiency.
  • Collaborate with Email Marketing Team and design responsive emails, responsive templates, and responsive websites.
  • Effectively collaborate with colleagues and CRM/Demand Generation Operations.

 

Primary Skills

  • Undertake Salesforce.com, Pardot marketing database clean-up for accounts to enrich & update their data and its integrity.
  • Develop and executes campaigns for account based marketing, lead generation, lead nurturing and demand creation programs in Salesforce.com, Pardot application – having taken the time to understand the campaign objectives.

Secondary Skills

  • Develop and maintain long-term data strategy and work in tandem with stakeholders.
  • Maintain database integrity and synchronization of marketing systems.

Ref:

749435

Posted on:

May 4, 2021

Experience level:

Experienced

Contract type:

Permanent

Location:

Delhi