Campaign Management

Job Description:-

  • Define and implement campaigns related to, Pardot, Marketo based campaign management process.
  • Well versed with providing campaign consulting with diverse industry verticals and service horizontals. Proven expertise in executing campaign consulting with blue chip companies.
  • Ability to manage and have a view on strategic/tactical decisions on campaign planning, customer segmentation and revenue goals to be achieved.
  • Be aware of global plans and proactively suggest areas for regional alignment.
    Execution –
  • Undertake, Pardot marketo marketing database cleanup for accounts to enrich & update their data and its integrity.
  • Advise on campaign execution, account based marketing, lead generation, lead nurturing and demand creation programs in, Pardot application – having taken the time to understand the campaign objectives
  • Proactively advise clients on improving their marketing processes by using lead nurturing, customer buyer journey and best practices
  • Should have exposure to radian6
  • Reporting and Analytics –
    Perform analytics on the campaigns to help demonstrate success to include segmentation and targeting as scoped on a project basis
  • Work with Onshore Marketing Managers to define metrics; measure, track, analyze and regularly report on the effectiveness of overall campaign performance.
  • Define and implement new marketing automation methodologies that will maximize efficiency Coordination
  • Support marketing processes (e.g. campaign management, marketing planning & budgeting) by analyzing  specific need of country. Program Manage campaign assets from productions team.
  • Collaborate with Email Marketing Team and design responsive emails, responsive templates, and responsive websites
  • Effectively collaborate with colleagues and CRM/Demand Generation Operations
  • Develop and maintain long-term data strategy and work in tandem with stakeholders
    Maintain database integrity and synchronization of marketing systems
  • Instrumental in responsive design (emails + templates + websites), Media/Responsive Queries, HTML programming
  • Strong project management skills and experience (including knowledge and experience using a variety of industry-recognized Project Management and collaboration tools)
  • Ability to mentor and drive a large team of campaign specialists

Must Have:-

  • Experience in campaign management or direct marketing
  • Well versed in CRM operations related to sales & marketing
  • Team handling
  • Exceptionally strong communication skills across all levels
  • Demonstrated experience in developing marketing plan & campaign management for business services
  • Clarity of thought and ability to negotiate ambiguity
  • Self-driven and proactive team member
  • Previous experience working with onshore teams would be desirable but not essential
  • Working knowledge of Adobe creative cloud is a big plus.
  • Advanced knowledge of CRM software like, Pardot, Eloqua ,  Marketo
  • Advanced Knowledge of HTML, CSS, Responsive Design, Media/Responsive Design Queries and Templates
  • Advanced knowledge of MS Office Suite
  • Working knowledge of ERP
  • Knowledge of VBA preferred but not mandatory



Posted on:

September 3, 2019

Experience level:


Education level:

Bachelor's degree or equivalent

Contract type:





BPO / Consulting


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