Campaign Management

Job Description:-

  • Define and implement campaigns related to Salesforce.com, Pardot, Marketo based campaign management process.
  • Well versed with providing campaign consulting with diverse industry verticals and service horizontals. Proven expertise in executing campaign consulting with blue chip companies.
  • Ability to manage and have a view on strategic/tactical decisions on campaign planning, customer segmentation and revenue goals to be achieved.
  • Be aware of global plans and proactively suggest areas for regional alignment.
    Execution –
  • Undertake Salesforce.com, Pardot marketo marketing database cleanup for accounts to enrich & update their data and its integrity.
  • Advise on campaign execution, account based marketing, lead generation, lead nurturing and demand creation programs in Salesforce.com, Pardot application – having taken the time to understand the campaign objectives
  • Proactively advise clients on improving their marketing processes by using lead nurturing, customer buyer journey and best practices
  • Should have exposure to radian6
  • Reporting and Analytics –
    Perform analytics on the campaigns to help demonstrate success to include segmentation and targeting as scoped on a project basis
  • Work with Onshore Marketing Managers to define metrics; measure, track, analyze and regularly report on the effectiveness of overall campaign performance.
  • Define and implement new marketing automation methodologies that will maximize efficiency Coordination
  • Support marketing processes (e.g. campaign management, marketing planning & budgeting) by analyzing  specific need of country. Program Manage campaign assets from productions team.
  • Collaborate with Email Marketing Team and design responsive emails, responsive templates, and responsive websites
  • Effectively collaborate with colleagues and CRM/Demand Generation Operations
  • Develop and maintain long-term data strategy and work in tandem with stakeholders
    Maintain database integrity and synchronization of marketing systems
  • Instrumental in responsive design (emails + templates + websites), Media/Responsive Queries, HTML programming
  • Strong project management skills and experience (including knowledge and experience using a variety of industry-recognized Project Management and collaboration tools)
  • Ability to mentor and drive a large team of campaign specialists

Must Have:-

  • Experience in campaign management or direct marketing
  • Well versed in CRM operations related to sales & marketing
  • Team handling
  • Exceptionally strong communication skills across all levels
  • Demonstrated experience in developing marketing plan & campaign management for business services
  • Clarity of thought and ability to negotiate ambiguity
  • Self-driven and proactive team member
  • Previous experience working with onshore teams would be desirable but not essential
  • Working knowledge of Adobe creative cloud is a big plus.
  • Advanced knowledge of CRM software like Salesforce.com, Pardot, Eloqua ,  Marketo
  • Advanced Knowledge of HTML, CSS, Responsive Design, Media/Responsive Design Queries and Templates
  • Advanced knowledge of MS Office Suite
  • Working knowledge of ERP
  • Knowledge of VBA preferred but not mandatory

Ref:

347448

Posted on:

September 3, 2019

Experience level:

Manager

Education level:

Bachelor's degree or equivalent

Contract type:

Permanent

Location:

Mumbai

Department:

BPO / Consulting

cookies.

By continuing to navigate on this website, you accept the use of cookies.

For more information and to change the setting of cookies on your computer, please read our Privacy Policy.

Close

Close cookie information