Adobe Marketo Lead

A global leader in consulting, technology services and digital transformation, the Capgemini Group is at the forefront of innovation to address the entire breadth of clients’ opportunities in the evolving world of cloud, digital and platforms. Building on its strong 50-year heritage and deep industry-specific expertise, Capgemini enables organizations to realize their business ambitions through an array of services from strategy to operations. Capgemini is driven by the conviction that the business value of technology comes from and through people. It is a multicultural company of over 200,000 team members in more than 40 countries. The Group reported 2018 global revenues of EUR 13.2 billion. People matter, results count. Learn more about us at www.capgemini.com 

 

Let’s talk about the team

Our Digital Customer Experience (DCX) team partner with businesses to help them adapt and respond effectively to the challenges of a constantly changing world, this is done by delivering thought leading transformational solutions.

 Within our Adobe team we are continually driving customer value, by leveraging the power of the Adobe Experience Cloud Platform. Our focus areas are: Multi Cloud, Enterprise Integration and Deployment and Digital Agility.

 

Let’s talk about the role and responsibilities: 

We’re currently looking for an Adobe Marketo Lead to join our rapidly expanding DCX practice. Key dimensions of the role include;

  • Working with technical leads to design a solution that optimally utilises Marketo Adobe tools and supports clients use cases, strategy and industry standards.
  • Designing and implementing test plans (A/B and multivariate) to understand drivers of response and value.
  • Collaborating with Creative, Content, Marketing, and Brand teams to create Digital strategies.
  • Developing metrics and tracking integrated campaign effectiveness, utilising internal reporting and system audits and then designing and reporting on program outcomes/ progress to internal and external stakeholders.
  • Reporting campaign results regularly and providing recommendations to leadership and key stakeholders.
  • Managing planning, execution, ongoing reporting and optimisation of campaigns (oversee budget spend, manage internal analytics and dashboards, provide optimisation and real time targeting recommendations).
  • Providing training to clients on using campaign platforms.
  • Leveraging datasets to identify opportunities to improve performance, reach, and return on investment of digital marketing activities.

 

What we’re looking for in you…

  • 8 + years of experience in Information Technology (IT) projects
  • 4+ years of relevant Development experience in Marketo
  • Experience in building and integrating Marketo with other Adobe marketing cloud solutions.
  • Knowledge on Targeting, Action, Deliveries, Flow Control activities
  • Design and implement test plans (A/B and multivariate) to understand drivers of response and value
  • Ability to build and Report campaign results regularly to be provided to leadership and key stakeholders
  • Develop metrics and track integrated campaign effectiveness, utilising internal reporting and system audits and then design and report on program outcomes/ progress to internal and external stakeholders
  • Experience with other Marketing Automation tools would be an advantage
  • Certification on Marketo is highly preferred

 

What we can offer you?

Working at Capgemini you’ll find the rewards are more than just financial. We can offer our consultants; formal training with industry recognized certifications, the ability to interact with peers in a sharing and inclusive community, a culture of collaboration and recognition, exciting and challenging projects as well as a well-structured and tailored career framework.

 

About Capgemini

A global leader in consulting, technology services and digital transformation, Capgemini is at the forefront of innovation to address the entire breadth of clients’ opportunities in the evolving world of cloud, digital and platforms.

 Ranked among Ethisphere’s 2019 Most Ethical Companies in the World (for the 7th year running!), our seven values are at the heart of everything we do – Honesty, Boldness, Trust, Team Spirit, Freedom, Fun and Modesty.

 Proof of work entitlements and visa status will be required prior or at offer time. Successful applicants will be required to complete a criminal record and reference checks prior to commencement of employment

Diversity and Inclusion - we believe diversity of thought fuels excellence and innovation, which is why we positively encourage applications from suitably qualified candidates regardless of their gender identity, ethnicity, sexual orientation, religion, ability, intersex status or age.  To support our commitment to diversity and inclusion, we celebrate special events and days of significance that are important to our employees such as Diwali, Bastille Day, Pride, IDAHOBIT, IWD and International day of people with Disabilities.  Our Employee Resource Groups Women@Capgemini and OutFront support the grassroots passion of employees to drive our diversity agenda and effect change.  

Digital inclusion - at Capgemini we are using our skills to drive social impact initiatives focusing on helping society address the impact of the digital and automation revolution.  We also provide employees with opportunities to give back to the community through charity projects and volunteer days.

Environmental Sustainability - Capgemini joined the CDP’s (Carbon Disclosure Project) prestigious “A list” for its commitment to the Net-Zero economy. We are focusing on helping our clients transform towards more sustainable business models and committing to reduce our own carbon emissions (GHG) by 20% per employee by 2020. 

Recognised by Ethisphere as one of the World’s Most Ethical Companies for the last 8 years in a row, ethics and values are at the heart of Capgemini’s corporate culture and business.  Embedded in our DNA, our seven values – Honesty, Boldness, Trust, Team Spirit, Freedom, Fun and Modesty – have remained the same since company inception in 1967. To see how we bring these values to life, click here to listen to some of our employee’s stories.

Come join us, bring your whole self to work, create new possibilities for you, your customers and your community and help us to be Architects of Positive Futures. 

Please note unsolicited resumes from employment agencies or other third parties will not be considered.

#LI-MG1

 

Ref:

CAP/1526465

Posted on:

April 12, 2021

Experience level:

Manager

Education level:

Bachelor's degree or equivalent

Contract type:

Permanent

Location:

Sydney