Adobe Marketo Lead

The speed of change is throwing traditional business methods into question and disrupting the relevance of entire industries. Capgemini, a global leader in consulting, digital transformation, technology and engineering services, is at the forefront of innovation and well placed to address opportunities for our clients in the evolving world of cloud, digital and platforms. Building on its strong 50-year heritage and deep industry-specific expertise, Capgemini enables organisations to realise their business ambitions through an array of services from strategy to operations. Capgemini is driven by the conviction that the business value of technology comes from and through people. Today, it is a multicultural company with over 270,000 team members in almost 50 countries. With Altran, the Group reported 2020 combined revenues of EUR 15.8 billion. Learn more about us at www.capgemini.com.

 

Let’s talk about the team

Our Digital Customer Experience (DCX) team partner with businesses to help them adapt and respond effectively to the challenges of a constantly changing world, this is done by delivering thought leading transformational solutions.

Within our Adobe team we are continually driving customer value, by leveraging the power of the Adobe Experience Cloud Platform. Our focus areas are: Multi Cloud, Enterprise Integration and Deployment and Digital Agility.

Let’s talk about the role and responsibilities: 

We’re currently looking for an Adobe Marketo Lead to join our rapidly expanding DCX practice. Key dimensions of the role include;

  • Working with technical leads to design a solution that optimally utilises Marketo Adobe tools and supports clients use cases, strategy and industry standards.
  • Designing and implementing test plans (A/B and multivariate) to understand drivers of response and value.
  • Collaborating with Creative, Content, Marketing, and Brand teams to create Digital Marketing Automation strategies.
  • Developing metrics and tracking integrated campaign effectiveness, utilising internal reporting and system audits and then designing and reporting on program outcomes/ progress to internal and external stakeholders.
  • Reporting campaign results regularly and providing recommendations to leadership and key stakeholders.
  • Managing planning, execution, ongoing reporting and optimisation of campaigns (oversee budget spend, manage internal analytics and dashboards, provide optimisation and real time targeting recommendations).
  • Providing training to clients on using campaign platforms.
  • Leveraging datasets to identify opportunities to improve performance, reach, and return on investment of digital marketing activities.

What we’re looking for in you…

  • Extensive years of relevant experience in architecting and implementing Marketo
  • Experience in building and integrating Marketo with other Adobe marketing cloud solutions.
  • Knowledge on Targeting, Action, Deliveries, Flow Control activities
  • Design and implement test plans (A/B and multivariate) to understand drivers of response and value
  • Ability to build and Report campaign results regularly to be provided to leadership and key stakeholders
  • Develop metrics and track integrated campaign effectiveness, utilising internal reporting and system audits and then design and report on program outcomes/ progress to internal and external stakeholders
  • Experience with other Marketing Automation tools would be an advantage
  • Certification on Marketo is highly preferred

Let’s talk about what’s in it for you!

Passionate people are Capgemini’s Ace of Spades – join us to discover a career that will challenge, support and inspire you. Working at Capgemini you’ll find the rewards are more than just financial. You will work alongside some very smart and inspiring people on exciting projects and you will also enjoy incredible benefits.  We offer flexible work practices and 40 hours of self-development every year with a huge selection of learning opportunities to choose from. 

As “Architects of Positive Futures”, Capgemini actively supports the community in 3 ways:

Diversity and Inclusion - we believe diversity of thought fuels excellence and innovation, which is why we positively encourage applications from suitably qualified candidates regardless of their gender identity, ethnicity, sexual orientation, religion, ability, intersex status or age.  To support our commitment to diversity and inclusion, we celebrate or recognise special events and days of significance that are important to our employees such as Diwali, Bastille Day, Pride, IDAHOBIT, IWD and International day of people with Disabilities.  Our Employee Resource Groups Women@Capgemini, OutFront, Indigeneous, Parents and Careers and Sustainability Community of Practice support the grassroots passion of employees to drive our diversity agenda and effect change.  

Digital inclusion - at Capgemini we are using our skills to drive social impact initiatives focusing on helping society address the impact of the digital and automation revolution.  We also provide employees with opportunities to give back to the community through charity projects and volunteer days.

Environmental Sustainability - Capgemini joined the CDP’s (Carbon Disclosure Project) prestigious “A list” for its commitment to the Net-Zero economy. As well as focusing on helping our clients transform towards more sustainable business models, Capgemini recently announced its commitment to becoming a netzero busines by 2030. 

Recognised by Ethisphere as one of the World’s Most Ethical Companies for the last 9 years in a row, ethics and values are at the heart of Capgemini’s corporate culture and business.  Embedded in our DNA, our seven values – Honesty, Boldness, Trust, Team Spirit, Freedom, Fun and Modesty – have remained the same since company inception in 1967. To see how we bring these values to life, visit www.capgemini.com/au-en/careers/ and listen to some of our employee’s stories.

Come join us, bring your whole self to work, create new possibilities for you, your customers and your community and help us to be Architects of Positive Futures. 

Please note unsolicited resumes from employment agencies or other third parties will not be considered.

 

#LI-CS1

Ref:

CAP/1560488

Posted on:

August 27, 2021

Experience level:

Manager

Education level:

Bachelor's degree or equivalent

Contract type:

Permanent

Location:

Sydney