ABM Marketing Lead | 9 to 12 years | Mumbai

Job Description

  • Concept initiatives targeting top accounts to increase awareness for cross- and upsell opportunities and to accelerate purchase.
  • Create account-relevant campaigns that generate conversations with buyers and influencers that support the overall business strategy and meet key marketing objectives (awareness, interest, purchase, and advocacy).
  • Deliver fully integrated marketing campaigns leveraging a mix of tactics such as digital marketing, industry events, executive conferences, immersive customer experiences, media and analyst relations.
  • Execute customer-centric campaigns tailored uniquely to a target audience segment, such as a microsegment of the industry or a single account (ABM).

 

Primary Skills

  • Develop marketing strategy and programs that bring key line of business solutions to market and establish the Capgemini brand as an essential, respected technology and business partner for companies.
  • Define a marketing strategy that opens net new revenue streams and/or creates velocity on existing pipeline. Create a targeting strategy for top accounts and manage the marketing pipeline that aligns effectively to sales strategies and growth targets.

Secondary Skills

  • Amplify ongoing customer and peer success through the identification, development and publication of voice-of-customer references and stories. Responsible for influencing overall media strategy and analyst relationships.
  • Identify business opportunities via campaigns with and through partner marketing aligned to key priority campaigns.

Ref:

892447

Posted on:

August 12, 2021

Experience level:

Experienced

Contract type:

Permanent

Location:

Mumbai

Department:

Financial Services