059260- Director – Aerospace & Defense Marketing Manager

As a strategic marketer, you are a business leader and advisor first and foremost; a strong storyteller and savvy digital marketer with good industry expertise as a foundation. Your role is to take a customer-first, industry-centric, content-rich campaign approach with Capgemini’s global activities in the market to elevate our brand and lead Capgemini’s marketing practice in the Aerospace & Defense industries.

 

Success in the Role Requires:

  • A leader who will build trust as an advisor to the business, challenge the status quo, and prioritize programs based on strategic impact to the business
  • A strong analytical mind in architecting measurable, outcome-based marketing programs
  • A savvy networker and collaborator with the ability to earn credibility and influence among a complex group of stakeholders around the world
  • A resourceful marketing professional who can navigate a network of innovative suppliers and agencies to develop programs with a rich mix of marketing strategies
  • An inspiring leadership approach and work ethic that builds and excites team members (in a virtual team environment) and drives growth collectively
  • An appetite to know everything about your industry’s and customers’ challenges and opportunities with the ability to translate that knowledge into insightful, thought leadership-driven outreach to prospective and current customers
  • A sharp understanding of the competitive landscape in the markets where Capgemini focuses with the ability to identify areas of opportunities for growth
  • An ability to direct the creation of compelling content and help tell rich, voice-of-customer stories in varying markets; creating content that can easily be localized and adapted
  • A quick-thinker, agile, innovative, creative—both a 30,000-feet visionary and the on-the-ground executor in a fast-paced environment

 

Role & Responsibilities:

As a key member of the Global Industry Marketing team, the Aerospace & Defense Industry Marketing Leader will work with the global industry business leader and team to develop a marketing strategy, define the target audience and develop an geographically-adaptable execution plan to increase awareness, reputation and consideration for Capgemini’s services and solutions for the industry. Across the globe, the markets we compete in demonstrate huge growth potential, strong competitors, a vibrant partner ecosystem and one in which Capgemini has made strategic investments. Additionally, the marketer is accountable for multi-channel campaign conceptualization that allows for localization and customization in varying markets/countries around the world, sales-marketing integration, and industry marketing engines and must hold high standards in operational marketing excellence.

Marketing Strategy

  • Develop marketing strategy and niche programs that bring key line of business solutions to market and establish the Capgemini brand as an essential, respected technology and business partner for companies.
  • Position Capgemini in the corresponding industry according to a differentiated market message that encompasses the business’ strengths and Capgemini’s position of industry and thought leadership
  • Define a marketing strategy that opens net new revenue streams and/or creates velocity on existing pipeline. Create a targeting strategy for top accounts and manage the marketing pipeline that aligns effectively to sales strategies and growth targets.
  • Create a view of competitive white space to inform a targeted marketing strategy; leveraging analytic tools and industry data. Launch programs or offers that convert whitespace to interest and close.
  • Concept initiatives targeting top accounts to increase awareness for cross- and upsell opportunities and to accelerate purchase.

 

Marketing Campaign Conceptualization

  • Create industry relevant and market/geography-adaptable campaigns that generate conversations with buyers and influencers that support the overall business strategy and meet key marketing objectives (awareness, interest, purchase, and advocacy).
  • Conceptualize fully integrated marketing campaigns leveraging a mix of tactics such as direct marketing, industry events, executive conferences, immersive customer experiences, social and press/analyst relations.
  • Amplify ongoing customer and peer success through the identification, development and publication of voice-of-customer references and stories from regions/countries. Responsible for influencing overall media strategy and analyst relationships for the industry.
  • Identify business opportunities via campaigns with and through partner marketing aligned to key priority campaigns.
  • Execute customer-centric campaigns tailored uniquely to a target audience segment, such as a microsegment of the industry or a single account (ABM)

 

Marketing Insights & Operational Excellence

  • Apply strong, integrated marketing and communications management skills such as insights-driven strategies and execution.
  • Develop and nurture strong sales-team partnerships with global industry business leader teams.
  • Provide regular analysis of the output of marketing campaigns, ROI analysis, FY goals and sales targets.
  • Identification of industry trends and associated sales opportunities through gap analysis.
  • Solid budget management, forecasting, and compliance.
  • Own and facilitate content on Capgemini’s global industry Web pages

This role requires strong collaboration skills and the ability to work with all levels of the organization including senior leadership, third-party industry strategy groups and associations, senior partner executives, press and analysts. You need to be decisive, resourceful, detail- and results-oriented; be innovative in your marketing approach while at the same time disciplined about measuring impact and effectiveness.

 

Experience & qualifications:

  • Possess strong communication skills (written, verbal, analytical)
  • Highly collaborative, proactive and innovative in the way of working
  • At least 10 years of senior-level marketing experience including campaign and budget management; B2B IT/Consulting or Services marketing preferred
  • Good working knowledge in a target industry vertical preferred
  • BA/BS degree is required; MBA preferred
  • Ability to travel 20-30% of the time (when travel activities have resumed)

 

 

About Capgemini:

Capgemini is a global leader in consulting, digital transformation, technology, and engineering services. The Group is at the forefront of innovation to address the entire breadth of clients’ opportunities in the evolving world of cloud, digital and platforms. Building on its strong 50-year heritage and deep industry-specific expertise, Capgemini enables organizations to realize their business ambitions through an array of services from strategy to operations. A responsible and multicultural company of 265,000 people in nearly 50 countries, Capgemini’s purpose is to unleash human energy through technology for an inclusive and sustainable future. With Altran, the Group reported 2019 combined global revenues of €17 billion.

Capgemini is an Equal Opportunity Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, national origin, gender identity/expression, age, religion, disability, sexual orientation, genetics, veteran status, marital status or any other characteristic protected by law.

This is a general description of the Duties, Responsibilities and Qualifications required for this position. Physical, mental, sensory or environmental demands may be referenced in an attempt to communicate the manner in which this position traditionally is performed. Whenever necessary to provide individuals with disabilities an equal employment opportunity, Capgemini will consider reasonable accommodations that might involve varying job requirements and/or changing the way this job is performed, provided that such accommodations do not pose an undue hardship.

 Click the following link for more information on your rights as an Applicant –http://www.capgemini.com/resources/equal-employment-opportunity-is-the-law

Ref:

059260

Posted on:

November 26, 2021

Experience level:

Director

Education level:

Bachelor's Degree (±16 years)

Contract type:

Regular

Business units:

SharedServices (us-en)