{"id":511361,"date":"2021-02-08T07:16:50","date_gmt":"2021-02-08T07:16:50","guid":{"rendered":"https:\/\/www.capgemini.com\/?page_id=511361"},"modified":"2026-02-09T10:56:17","modified_gmt":"2026-02-09T10:56:17","slug":"consumer-products","status":"publish","type":"page","link":"https:\/\/www.capgemini.com\/it-it\/settori\/consumer-products\/","title":{"rendered":"Consumer products"},"content":{"rendered":"\n<div class=\"wp-block-cg-blocks-hero-picture-card undefined is-style-blue-theme  heroPictureCard\"><div class=\"heroPictureCardBgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/08\/Capgemini_Industries_Consumer-Products.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/08\/Capgemini_Industries_Consumer-Products.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source 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src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/08\/Capgemini_Industries_Consumer-Products.jpg\" class=\"desktopImage\" alt=\"\" style=\"object-fit:cover;object-position:51% 35%\" loading=\"eager\"\/><\/picture><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/08\/Capgemini_Industries_Consumer-Products.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/08\/Capgemini_Industries_Consumer-Products.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/08\/Capgemini_Industries_Consumer-Products.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/08\/Capgemini_Industries_Consumer-Products.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/08\/Capgemini_Industries_Consumer-Products.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/08\/Capgemini_Industries_Consumer-Products.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/08\/Capgemini_Industries_Consumer-Products.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/08\/Capgemini_Industries_Consumer-Products.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/08\/Capgemini_Industries_Consumer-Products.jpg\" class=\"mobileImage\" alt=\"\" style=\"object-fit:cover;object-position:51% 35%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-8 col-lg-6\"><div class=\"heroPictureCardBox\"><div class=\"heroPictureCardBoxTitle\"><h1 data-maxlength=\"144\">Consumer products<\/h1><\/div><\/div><\/div><\/div><\/div><div class=\"small-device\"><div class=\"brandLogoWrapper\"> <\/div><\/div><\/div>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para undefined section section--intro\"><div class=\"intro-para\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/it-it\/settori\/consumer-products\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"si apre in una nuova finestra\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/it-it\/settori\/consumer-products\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"si apre in una nuova finestra\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><h2 class=\"intro-para-title\">Reinventare i prodotti di consumo nell\u2019era del commercio connesso.<\/h2><p class=\"intro-para-content\">I consumatori di oggi si aspettano che le aziende offrano prodotti ed esperienze personalizzate, in grado di soddisfare le loro aspettative in termini di responsabilit\u00e0 sociale, salute e sostenibilit\u00e0.<br><br>Nel contesto attuale, le aziende devono essere in grado di comprendere le necessit\u00e0 dei consumatori, ma anche di gestire e coordinare l\u2019intero ecosistema di fornitura per soddisfare la domanda. Ci\u00f2 pu\u00f2 avvenire attraverso l\u2019utilizzo di funzionalit\u00e0 innovative di Digital Manufacturing e canali di distribuzione agili e flessibili.<\/p><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;I comportamenti dei consumatori sono cambiati radicalmente negli ultimi 18 mesi, cos\u00ec come le loro aspettative. Molti di questi cambiamenti sono permanenti e costringono le aziende a evolversi e reinventarsi in modo rapido e continuo.&#8221;<\/p>\n<cite>Tim Bridges, Global Sectors Leader e Consumer Products, Retail, Distribution (CPRD) Global Sector Practice Leader di Capgemini<\/cite><\/blockquote>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para-video section section--info-2cols section--insights section-video \"><div class=\"bg-color video-align-right\"><div class=\"container\"><div class=\"row video-align-left\"><div class=\"col-md-12\"><div class=\"video-align-left row box box--4 box--mini\"><div class=\"col-md-3\"><h3 class=\"Video-title\" data-maxlength=\"34\">Ridefinire il successo<\/h3><div class=\"video-info\"><p data-maxlength=\"68\">Scopri come rispettare gli impegni presi con i tuoi clienti.<br><\/p><\/div><\/div><div class=\"col-md-8 box-img-wrapper\"><div class=\"video-box\"><div class=\"video-wrapper\"><iframe title=\"video-section\" src=\"https:\/\/www.youtube.com\/embed\/-wYj75YXYLE?rel=0&amp;modestbranding=1&amp;playsinline=1&amp;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen loading=\"lazy\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/div><\/div><\/div><div class=\"col-md-1\"><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-card-tabs section--social-explore card-tabs-block undefined\"><div class=\"container\"><\/div><div class=\"tabs\"><div class=\"container\"><div class=\"row\"><div class=\"col-md-6 leftDiv\" id=\"leftDivId\"><div class=\"content-title\"><h2 class=\"card-tabs-heading\">Cosa offriamo<\/h2><\/div><ul class=\"tabs-nav\"><li data-tab=\"4a186116-9eba-48c1-bd44-bf2aa464d80b\"><a href=\"#\" role=\"button\"><h3 class=\"infoitem-title\">Engagement connesso<\/h3><\/a><\/li><li data-tab=\"7b5c3836-4e61-4c7a-b5ab-1e28da2cce8a\"><a href=\"#\" role=\"button\"><h3 class=\"infoitem-title\">Commercio connesso<\/h3><\/a><\/li><li data-tab=\"869d8181-4421-4b39-8d97-e18537323938\"><a href=\"#\" role=\"button\"><h3 class=\"infoitem-title\"> Societ\u00e0 connessa<\/h3><\/a><\/li><\/ul><\/div><div class=\"col-md-6 rightDiv\"><div class=\"tabs-content\"><div class=\"tab\" data-tab=\"4a186116-9eba-48c1-bd44-bf2aa464d80b\"><div class=\"tab-title\"><a href=\"#\" role=\"button\"><span><h3 class=\"infoitem-title\">Engagement connesso<\/h3><\/span><\/a><\/div><div class=\"tab-inner\"><p><strong>Ottimizzare le scelte dei consumatori per un\u2019esperienza di livello superiore.<\/strong><br>Le aziende si trovano ad affrontare nuove sfide, dovute alla transizione dal modello B2B unidirezionale a un approccio multicanale che unisce canali fisici e digitali, B2B e B2C, partner e proprietari.<\/p><a class=\"more2\" data-maxlength=\"24\" aria-label=\"Scopri di pi\u00f9 su Engagement connesso\" target=\"\" href=\"\/it-it\/settori\/consumer-products\/engagement-connesso\/\" rel=\"noopener noreferrer\"><span class=\"btnHide\">Scopri di pi\u00f9<\/span><\/a><\/div><\/div><div class=\"tab\" data-tab=\"7b5c3836-4e61-4c7a-b5ab-1e28da2cce8a\"><div class=\"tab-title\"><a href=\"#\" role=\"button\"><span><h3 class=\"infoitem-title\">Commercio connesso<\/h3><\/span><\/a><\/div><div class=\"tab-inner\"><p><strong>Coordinare l\u2019intero ecosistema di fornitura.<strong><br><\/strong><\/strong><br>Con una vasta esperienza nella riorganizzazione aziendale e nelle reti di approvvigionamento e distribuzione avanzate, aiutiamo le aziende a ridefinire la propria supply chain, potenziando le operazioni attraverso dati, analytics e AI per coordinare i diversi player, ridurre i costi, incrementare la flessibilit\u00e0 e migliorare il servizio clienti.<\/p><a class=\"more2\" data-maxlength=\"24\" aria-label=\"Scopri di pi\u00f9 su Commercio connesso\" target=\"\" href=\"\/it-it\/settori\/consumer-products\/supply-chain-connessa\/\" rel=\"noopener noreferrer\"><span class=\"btnHide\">Scopri di pi\u00f9<\/span><\/a><\/div><\/div><div class=\"tab\" data-tab=\"869d8181-4421-4b39-8d97-e18537323938\"><div class=\"tab-title\"><a href=\"#\" role=\"button\"><span><h3 class=\"infoitem-title\"> Societ\u00e0 connessa<\/h3><\/span><\/a><\/div><div class=\"tab-inner\"><p><strong>Integrare la responsabilit\u00e0 sociale e la sostenibilit\u00e0 ambientale nell&#8217;intero ciclo di vita del prodotto.<\/strong><br>Le questioni ambientali, lo sviluppo sostenibile e uno stile di vita salutare sono i temi che interessano maggiornamente ai clienti.<br>Accompagniamo le aziende verso il conseguimento dei loro obiettivi e diamo loro la possibilit\u00e0 di essere un punto di riferimento in un mercato fortemente competitivo.<\/p><a class=\"more2\" data-maxlength=\"24\" aria-label=\"Scopri di pi\u00f9 su  Societ\u00e0 connessa\" target=\"\" href=\"\/it-it\/settori\/consumer-products\/societa-connessa\/\" rel=\"noopener noreferrer\"><span class=\"btnHide\">Scopri di pi\u00f9<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-wrapper-partners undefined section section--partners-small\"><div class=\"container\"><div class=\"content-title\"><h2 class=\"partner-heading\">Partner<\/h2><\/div><div class=\"row\">\n<div class=\"col-6 col-md-4 col-lg-2 small\">\n            <a href=\"https:\/\/www.capgemini.com\/it-it\/chi-siamo\/partner\/adobe\/\" class=\"partner-box-title\" aria-label=\"Offri esperienze cliente iper-personalizzate sfruttando la potenza dei dati.\">\n        <div class=\"partner-box\">\n                                                     <div class=\"partner-box-bottom\">\n                        <img decoding=\"async\" loading=\"lazy\" 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decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/it-it\/wp-content\/uploads\/sites\/15\/2024\/08\/aws.png?w=350&#038;quality=70\" alt=\"\" class=\"partner-box-logo light\">\n\n                                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/10\/Partners-AWS.png?w=350&#038;quality=70\" alt=\"\" class=\"partner-box-logo dark\">\n\n                            \n                    <\/div>\n                                                    <\/div>\n            <\/a>\n    <\/div>\n\n\n\n\n<div class=\"col-6 col-md-4 col-lg-2 small\">\n            <a href=\"https:\/\/www.capgemini.com\/it-it\/chi-siamo\/partner\/google-cloud\/\" class=\"partner-box-title\" aria-label=\"Libera le possibilit\u00e0. Innova per crescere e reinventare i tuoi modelli di business.\">\n        <div class=\"partner-box\">\n                                                     <div class=\"partner-box-bottom\">\n                        <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/lockup_GoogleCloud_FullColor.png?w=350&#038;quality=70\" alt=\"\" class=\"partner-box-logo light\">\n\n                                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/10\/Partners-GoogleCloud.png?w=350&#038;quality=70\" alt=\"\" class=\"partner-box-logo dark\">\n\n                            \n                    <\/div>\n                                                    <\/div>\n            <\/a>\n    <\/div>\n\n\n\n\n<div class=\"col-6 col-md-4 col-lg-2 small\">\n            <a href=\"https:\/\/www.capgemini.com\/it-it\/chi-siamo\/partner\/microsoft\/\" class=\"partner-box-title\" aria-label=\"Collaboriamo per aiutare le aziende ad aumentare il loro valore grazie al cloud.\">\n        <div class=\"partner-box\">\n                                                     <div class=\"partner-box-bottom\">\n                        <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/it-it\/wp-content\/uploads\/sites\/15\/2024\/08\/microsoft.png?w=350&#038;quality=70\" alt=\"\" class=\"partner-box-logo light\">\n\n                                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/10\/Partners-microsoft.png?w=350&#038;quality=70\" alt=\"\" class=\"partner-box-logo dark\">\n\n                            \n                    <\/div>\n                                                    <\/div>\n            <\/a>\n    <\/div>\n\n\n\n\n<div class=\"col-6 col-md-4 col-lg-2 small\">\n            <a href=\"https:\/\/www.capgemini.com\/it-it\/chi-siamo\/partner\/salesforce\/\" class=\"partner-box-title\" aria-label=\"Aiutiamo le aziende a offrire esperienze personalizzate, coinvolgenti, pertinenti e memorabili.\">\n        <div class=\"partner-box\">\n                                                     <div class=\"partner-box-bottom\">\n                        <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/it-it\/wp-content\/uploads\/sites\/15\/2024\/08\/salesforce.png?w=350&#038;quality=70\" alt=\"\" class=\"partner-box-logo light\">\n\n                                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/10\/Partners-salesforce.png?w=350&#038;quality=70\" alt=\"\" class=\"partner-box-logo dark\">\n\n                            \n                    <\/div>\n                                                    <\/div>\n            <\/a>\n    <\/div>\n\n\n\n\n<div 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