Time to talk

Publish date:

Consumers are adopting smart speakers an order of magnitude faster than they did the smartphone. The devices, and the voice assistants which inhabit them, will change shopping forever, creating a new era: Conversational Commerce. Read the paper to learn more.

Consumers are adopting smart speakers an order of magnitude faster than they did the smartphone. The devices, and the voice assistants which inhabit them, will change shopping forever, creating a new era: Conversational Commerce.

This paper explains how it will accelerate the changes e-commerce is already creating in consumer industries; how it results in a new, emotionally engaged relationship between consumers and brands; what it means for customer experience; how artificial intelligence makes it possible; how business operations will need to adapt; and the huge opportunities Conversational Commerce presents to organizations that get it right.

Read the Intel, MIT and Capgemini PoV.

Meet the Authors

Mark Taylor
Executive Vice President
Chief Experience Officer
DCX Practice
Capgemini

 

Kees Jacobs
Vice-President
Digital Proposition Lead
Consumer Products & Retail
Capgemini

 

Shannon Warner
Vice President
Retail and Consumer Products
Capgemini Consulting North America
Capgemini

 

Gwendolyn Graman
Conversational Commerce
Proposition Lead
Consumer Products & Retail
Capgemini

 

Prof. Sanjay Sarma
Vice President for Open Learning
MIT

 

 

Prof. Brian Subirana
Director of the MIT Auto-ID
Laboratory

 

 

Richard (Dick) Cantwell
MIT Affiliate at the School
of Engineering and Auto-ID
Laboratory at the Massachusetts

 

 

Jon Stine
Global General Manager
Retail Hospitality Consumer Goods
Industry Sales Group
Intel Corporation

 

Chris Hunt
Global Consulting Lead for Retail and CPG
Intel Corporation


 

 

Read the research report from the Digital Transformation Institute.

Time_to_Talk PoV FINAL

Dimensione del file: 4,04 MB File type: PDF

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